假如你是工厂,可以这样回答:DEAR SIR,THANKS FOR YOUR MESSAGE。WE WILL FOLLOW THIS CASE。 WE WILL HAVE A MEETING WITH PRODUCING DEPT ,INSPECTION DEPT ……THIS AFTERNOON TO DISCUSS THIS MATTER AND REVERT TO YOU A。S。A。P。PLEASE SEND ME A PHOTO OF DAMAGE。
记住啊,朋友们。{dy},1定要马上回复,让客户等待太久会让他们疯狂,把事情投诉到你的老板或者更高层的人那里;第二,1定要用WE,而不是用I。我建议绝大多数情况下,用WE 比用I 更好。WE显得你更PROFESSIONAL,因为你代表1个CO而不是你私人,当然自己飞单的人除外。尤其在投诉的时候,WE表示你是有后台的! 第三,1定要有照片为证,俗话说”口说无凭“,谁知道的确是货物有问题还是客户恶意敲诈?
A类客户,恶意还价:你开个价格,每次他都说,HI TRACY,YOU GIVE ME A CRAZY PRICE,I KNOW XX COMPANY WHO PRODUCE A SIMILAR PRODUCT, THEY ONLY GIVE ME 30% PRICE AS YOU GAVE.这种情况下,你听到一定很火,这个不识货的家伙,xxx,你到别人那里去买好了。听到这种的时候,我会这样答复:YES,SIR,I DO KNOW THEY GIVE YOU LOW PRICE FOR SIMILAR PRICE, BUT OUR PRODUCT IS DIFFERENT TO THEIRS 。接着讲下,公司的产品特色,售后服务等的优势。然后说很遗憾,我们的产品跟你要求的价格相差太远,不过我们还有些便宜的产品(介绍些xx,库存品给他),看他的答复,如果他还是不要,或者继续砍价就算了。我感觉,外贸1定要晓得自己的目标市场在哪里,你的销售对象不是所有的人,你只要能抓住你的目标市场的1小部分人就足够了。比如你的市场定位是在10USD,你的客户就是能接受8-12元产品的人(举个大概的价格空间),那些只肯出1元买便宜产品或者20元买xx品的人,你就该把他们从客户名单中暂时删除掉。除非他们将来能接受这个10元的价格和质量。
B类客户,善意还价:比如每次开价后,他们总是要个10% DISCOUNT。这种客户,1般来说,都是想买你的产品的,就不要为了些小零碎把人家得罪。这种情况,是需要知道你的权限在哪里,你能接受的折扣在哪里。
你可以回答“ DEAR SIR,THE PRICE WE GIVE IS ALMOST REACH OUR BOTTOM LINE, I TRIED TO GET A 2% DISCOUNT FROM MY BOSS, HOPE THIS WILL MAKE YOU SATISFIED。PLEASE NOTE, I HAVE TRY MY BEST” 或者说“ACCORDING TO OUT COMPANY'S POLICY, ONLY ANNUAL PURCHASING AMOUNT REACHED XX, WE CAN ONLY GIVE A 2% DISCOUNT. I REPORT YOUR CASE TO OUR TOP MANAGEMENT AND TRIED TO GET THIS DISCOUNT FOR YOU DUE TO OUR LONG TERM RELATIONSHIP……" 总之,即使这个价格你能接受,也要显示的比较委屈和勉强。
你可以回答“ DEAR SIR,THE PRICE WE GIVE IS ALMOST REACH OUR BOTTOM LINE, I TRIED TO GET A 2% DISCOUNT FROM MY BOSS, HOPE THIS WILL MAKE YOU SATISFIED。PLEASE NOTE, I HAVE TRY MY BEST” 或者说“ACCORDING TO OUT COMPANY'S POLICY, ONLY ANNUAL PURCHASING AMOUNT REACHED XX, WE CAN ONLY GIVE A 2% DISCOUNT. I REPORT YOUR CASE TO OUR TOP MANAGEMENT AND TRIED TO GET THIS DISCOUNT FOR YOU DUE TO OUR LONG TERM RELATIONSHIP……" 总之,即使这个价格你能接受,也要显示的比较委屈和勉强。