Category:catering food
Question:
join Doufu Fang Feng Yuan Yonghe conditions
Answer:
a project profile
Since 1985, Tiffany has been registered trademark , has been uphold: “to customer satisfaction as the center” business service concept, put forward a new style of healthy fast food business product decisions will be “forever friend, and a happy family” as the company’s service tenet. With excellent technology and quality of health insisted that Tiffany’s restaurant chain quickly so that the three places across the Taiwan Straits Chinese breakfast and Chinese fast food chain brand. In recent years, Tiffany
actively expand the international market, to participate in international competition arena, it’s network coverage to the whole world, its goods and marketing chains in Asia (Taiwan, Hong Kong, Singapore, Malaysia, the Philippines, etc.), North America, South America, 20 countries, and strive to let the world where there are Chinese are Nenghe Dao Tiffany.
China is a huge potential consumer market, Yonghe Soy Milk in expanding the international market also aware of the potential for the development of the Chinese market, so special in 2000, set up in Shanghai to join Tiffany’s headquarters and direct sales stores, establishing the mainland China as a strategic hub for the global network to expand Yonghe Soy Milk chain has laid a more solid foundation. Tiffany of the 21st century will be all over the world, in China will adopt a strategic approach based franchising, master franchising to provide every strong brand recognition, a successful business strategy, and actual combat operations and experienced counseling team, so that each accession Tiffany joined the system, not just those who remain at a moment’s blood boil, but rather to help them get a true entrepreneurial success, board career peak.
The project assumes the development of the first in the city’s 20 franchisees, each franchisee is expected to address about 20 people employed is expected to address about 400 jobs.
join this project conditions:
1. Tiffany to open a franchise chain system, and recognize and abide by the constitution and Yonghe Soy Milk Group franchising business philosophy.
2. Owned business premises, commercial area of about 100-300 square meters; non of the franchisee-owned stores, leasing period of at least five years;
3. With legal personality, with a certain degree of economic strength, good reputation, credit, reliable, possess the necessary management experience and a higher overall quality.
4. Geographic location should have a certain scale and level of consumption, business establishments should be required in the more prosperous urban streets, transportation facilities, with a certain degree of traffic or potential consumer.
5. Head office is willing to actively cooperate with and participate in various training and promotional activities.
6. To ensure that the franchise system, the identity of products, quality of service consistency, franchisor franchisee the right to supervise the business activities of the right to request to be special people to use a standard POS system, and allow the concessionaire to inspection at any time assessment of accounting records.
2, the project outlined
1. Project Unit: Shanghai Hong Chi Food Co., Ltd.
2. Project Evaluation Unit: on the Haiou ho
Enterprise Management Consulting Co., Ltd. Address: Shanghai Putuo District Lanxi Road 10, Lane No. 3, 2107 Room
Tel: 51036263 52664249
Contact: Ms. Yan
☆ ☆ ☆ investors and business communication, from the Europe-ho enterprises started ☆ ☆ ☆
1. Project Technical Support:
1) a well-known international brand image and protected by law the right to use the registered trademark; full CIS brand image recognition system (including: standard brand identity, store design and interior hardware planning, store design signs , uniform design, etc.);
2) to assist franchisees to the shop by searching a site visit to the shop made a detailed assessment analysis report for franchisees reference;
3) to provide the overall design and bright and paid a high standard of decoration, in order to ensure rapid expansion of franchise operations;
4) a good training ground, complete theoretical courses, formal combat operation process, strict examination system to ensure that the franchise staff to learn to high quality and professional skills;
5) to promote the franchise’s performance, professional planning assistance to franchisees to open marketing, operational later promotions;
6) professional team before the opening of franchise stores in counseling, from time to time, or should the league needs owners to help solve the latter part of the management so as to enable entrepreneurs to join in the relaxed as well as worry-free;
7) to provide franchisee Franchise Management Manual, including: Tiffany’s operating manuals, product manuals of standards for a meal, financial manuals, equipment manuals, raw materials and manuals;
8) Provision of “Tiffany’s” franchise authority certificate (3 copies).
3, job descriptions
1. Franchise a manager responsible for day to day shop management and its liaison with the project.
2. Management of four, is responsible for day to day shop management.
3. Staff 15: Responsible for day to day shop operations.
4, the investment budget analysis
1. Estimated amount of investment (Table 1):
project
basic fee
to 200M2-based
note
franchise fee
20 Wanyuan
Tiffany Tiffany’s franchise will be granted to franchisees and license franchisees to use its trademarks and business technology assets, one-time payment from the franchisees as to obtain the franchise and the trademark right to operate the right to use the cost of technology assets. 3-year term of the contract
performance bond
5 Wan Yuan
to ensure that franchisees and their franchisees franchise contract to fulfill the obligation to deliver to the cost of Tiffany’s. Not to renew after the expiration of the contract and no breach of contract, no arrears, security deposit will be refunded without interest
loan guarantee
5 Wan Yuan
as a guarantee of timely payment of the purchase price, such as the contract expires, no outstanding purchase price, can be refunded without interest
planning and design costs
1 Wanyuan
franchise decor design drawings
training costs
1 Wan Yuan
to provide 10 to 30 days of education and training
royalty
6000 yuan per month to join
royalties shall be paid to the sustainable use of Tiffany’s, as the cost of
works decorating costs
10 million (estimated)
reimbursed based on actual costs incurred
advertising and decoration costs
5 million (estimated)
with acrylic light box, Yonghe dolls, price lists, signs, posters, decorative painting, interior photo, etc.
equipment costs
20 million (estimated)
including kitchen equipment, air conditioning, tables and chairs , cash registers, employee clothing, cups, chopsticks, food raw materials and other supplies
start-up costs
2 million (estimated)
business licenses, fire permits, health permits and other licenses
Total
696,000 million (estimated)
NOTE: The above information is for reference only, the cost to the actual subject.
5, risks and constraints analysis
1. Market risk: the market price of similar products in competition (cut-throat competition), brand competition, and so factors that influence and restrict the franchise of the expected business objectives. Entrepreneurs to continuously enhance publicity and customer communication, improve product awareness and sustained competitiveness. Establishment of a stable customer resources.
2. manage risk: a franchise quality control, quality of management, service attitude, mode of operation is a major risk factor. To continuously strengthen learning, enhance the survival of their own management capacity.
3. Environmental Risk: franchise in which the traffic, consumer habits, consumer demand, technology and technological development variables such as changes in the surrounding environment is also a franchise business constraints.
6, the experts Comments
into the Chinese market from a seller’s buyer’s market, although in recent years, the traditional food and beverage industry has reached an unprecedented prosperity and saturation, but the prosperity and saturation is still hidden behind a number of business opportunities, Tiffany’s advocate “healthy fast food” Chinese-style fast food is one bright spot; With China’s economic development, people’s material living standards, the Chinese food and clothing is no longer just satisfied with the living environment, but increasingly pay attention to life quality, such as: eating when dining-oriented environment, the importance of food nutrition mix, focusing on food health and hygiene conditions, while high-end large-scale restaurants to meet this demand, but with the pace of life speeds up, time has become an important and valuable resources; a brand-effective food chain Chinese fast food is still embryonic and the preliminary stage in the bud, if there is behind the big opportunity, so “Tiffany’s” Chinese fast food based on its unique advantage of becoming a great potential for an excellent brand, its market potential is evident.
present, China’s catering enterprises, the average life cycle of 2.5 ~ 3 years, investment recovery period is 8 to 18 months, the growth period of 18 to 28 months, while the franchise chain system needs to establish and perfect the period of 24 months. Obviously, choose a long history of franchise restaurant chain operators can rest assured that a lot of people. At the same time, we have to examine its already running direct sales stores, franchise stores is the normal operation of a full understanding of their business situation is good, with or without a stable operating profit, whether the prospects for follow-up and so on. Restaurant chain franchise to see if they have the best organizational structure of enterprise management system, should have a reasonable organization, functions clear, scientific and efficient management of the organization so that all stores be able to operate efficiently joined.
mature joining system, available from the following specific evaluation: 1. whether there is a sound financial management system; 2. whether there is a sound human resources management system; 3. whether the new product R & D and innovation; 4. whether there is a sound logistics and distribution system; 5. whether there is an overall operational management and supervision system; 5. whether there is an advanced, scientific, standardized and reproducible production management support system and so on.
another, restaurant chain franchise operators should provide full support for opening, its good support should be: regional market shopping district selection, including the provision of assistance to the location of the business district to join on completion of the investigation provided to the franchisees of the business district the appropriate segment protection, reserved for the franchisees to compete with the industry appears to protect competition in space. Restaurant chain franchise operators to join us, there should be a reasonable contract and joined the full manual, and to assist franchisees to staffing and recruitment; regional market product positioning and regional product development; industry, pre-service training; opening preparations.
by analysis, “Tiffany’s” brand projects in practice by the market operation, already have mature management team and joined the system. Joined the project, for the franchisor, the investment entrepreneurs and trust “Tiffany’s” brand, consumers should have access to “win” market effect.
the above assessment is to assess the staff based on objective, true, accurate and effective assessment of the conclusions drawn from the work aims to evaluate the premise of the project to provide units for the assumption of the license, conditions and all the data in all the settings correct.
Chinese:加盟丰元永和豆腐坊的条件
类别: 餐饮食品
问题:
加盟丰元永和豆腐坊的条件
回答:
一、项目概况
自1985年永和豆浆注册商标以来，就一直秉承：“以顾客满意为中心”的经营服务理念，提出经营健康速食新风味的产品决策，将“永远的朋友、和乐的家庭”作为公司的服务宗旨。凭借精良的技术及对健康品质的坚持，迅速使永和豆浆餐饮连锁店成为两岸三地中式早餐及中式快餐连锁的{dy}品牌。
近年来永和豆浆积极拓展国际市场，参与到国际竞争的舞台上，使它的网络覆盖到了全世界，其商品及连锁店行销到亚洲（台、港、新、马、菲等）、北美洲、南美洲等20余国，力求让全世界有华人的地方都能喝到永和豆浆。
中国是一个极具潜力的消费市场，永和豆浆在拓展国际市场的同时，也意识到了中国市场发展的潜力，故特于2000年在上海设立了永和豆浆加盟总部及直营店，确立以中国大陆为战略中心的地位，为永和豆浆连锁店拓展全球网络奠定了更坚实基础。21世纪的永和豆浆将深入世界各地，在中国将采用特许加盟为主的战略方式，提供每位连锁加盟主强势的品牌识别、成功的经营战略、实战经验丰富的经营辅导团队，让每位加入永和豆浆体系的加盟者都不只是停留在片刻的热血沸腾上，而是真正的帮助其获得创业的成功，登上事业的颠峰。
本项目假设首批在全市发展20家加盟商，每个加盟商预计解决就业人员20人左右，预计解决就业岗位400人左右。
本项目加盟条件：
1．自愿加盟永和豆浆连锁体系，承认并遵守永和豆浆集团章程和特许加盟经营理念。
2．自备营业场所，商业面积约100-300平方米；非自有店面之加盟主，承租期限至少五年；
3．具备法人资格，具有一定的经济实力，信誉良好，资信可靠，具备一定的管理经验和较高的整体素质。
4．所在地理位置应具备一定的消费规模和水平，经营场所须在较繁华的市区街道，交通便利，具有一定的客流量或潜在消费对象。
5．愿主动配合及参与总公司各项培训及促销活动。
6．为确保特许经营体系的同一性产品，服务质量的一致性，特许人有权对被特许人的经营活动进行监督，有权要求被特人使用标准的POS系统，并允许特许人在任何时候查阅评估会计记录。
二、项目概述
1．项目单位：上海弘奇食品有限公司
2．项目评估单位：上海欧浩企业管理咨询有限公司
联系地址：上海普陀区兰溪路10弄3号2107室
联系电话： 51036263 52664249
联系人： 颜小姐
☆☆☆投资者和企业的沟通，从欧浩企业开始☆☆☆
1．项目技术支持：
1）高知名度国际性品牌形象及受法律保护的注册商标使用权；全套CIS品牌形象识别系统（含：标准商标标识，店面内部装潢设计及硬体设备规划、店面招牌设计、制服设计等）；
2）协助加盟者对所寻店铺进行实地考察，对店铺提出详细的评估分析报告，供加盟者参考；
3）提供有偿的总体设计和明快而高标准的装修，以确保加盟店迅速拓展业务；
4）良好的培训场所、完整的理论课程、正规的实战操作流程、严格的考核制度，以确保加盟店的员工学习到高品质和专业的技术；
5）为促进加盟店的业绩，专业企划协助加盟者进行开业推广、营运后期的促销活动；
6）专业团队在加盟店开幕前驻店辅导，不定期或应各加盟业主的需求协助解决后期经营管理的问题，让加盟者在轻松创业的同时也无后顾之忧；
7）提供加盟商特许经营管理手册，包括：永和豆浆营运手册、产品出餐标准手册、财务手册、设备手册、原物料手册；
8）提供“永和豆浆”特许经营授权证书（3份）。
三、岗位描述
1．加盟店店长1名，负责日常店务处理及与项目提供单位的联系。
2．管理人员4名，负责日常店务管理。
3．店员15名：负责日常店务运作。
四、投资预算分析
1．投资金额预估(表1)：
项 目
基本费
以200M2为基准
说 明
加盟金
20万元
永和豆浆将永和豆浆特许经营权授予加盟者并许可加盟者使用其商标标识及经营技术资产，由加盟者一次性支付，作为取得该特许经营权及商标使用权、经营技术资产使用权的费用。合同期限3年
履约保证金
5万元
为确保加盟者及其加盟店履行特许经营合同约定的义务向永和豆浆交付的费用。合同期满后不续约且无违约、无欠款，保证金将无息退还
货款保证金
5万元
作为按时支付货款的保证，如在合同到期时，无拖欠货款，可无息退还
规划设计费
1万元
加盟店的装潢设计图纸
培训费
1万元
提供10名30天的教育培训
权利金
6000元
加盟者每月须将权利金支付给永和豆浆作为持续使用的费用
工程装潢费
10万元(估)
依实际发生费用实报实销
文宣装饰费
5万元(估)
含亚克力灯箱、永和娃娃、价目表、标牌、海报、装饰画、室内写真等
设备费用
20万元(估)
含厨房设备、空调、桌椅、收银机、员工服装、杯、碗筷、食品原物料等用品
开办费用
2万元(估)
工商执照、消防许可证、卫生许可证等证照
共计
696,000元(预估)
备注：以上数据仅供参考，费用以实际为准。
五、风险及制约因素分析
1.市场风险：同类产品的市场价格竞争(恶性竞争)、品牌竞争等等因素会影响和制约加盟店的预期经营目标。创业者要不断加强宣传和客户沟通，提高产品知名度和持续竞争力。建立稳定的客户资源优势。
2.管理风险：加盟店的品质控制、管理质量、服务态度、经营方式是主要风险因素。要不断加强学习，提升自身的生存管理能力。
3.环境风险：加盟店所处的客流量，消费习惯、消费需求、工艺及技术发展的变数等周围环境的变化也是加盟店经营的制约因素。
六、专家点评
中国市场已从卖方市场转变成为买方市场，虽然近年来传统的餐饮行业已达到了空前的繁荣与饱和，但在繁荣与饱和的背后仍然暗藏着若干的商机，永和豆浆提倡的“健康速食”的中式快餐就是其中一个亮点；随着中国经济的发展，人民物质生活水平的提高，中国人不再只是满足于温饱的生活环境，而是越来越讲究生活的质量，如：用餐时注重用餐的环境、注重食物营养的搭配、注重饮食的健康卫生状况，xx大型的酒楼虽然满足了这一需求，但随着生活节奏的加快，时间也成为重要而宝贵的资源；具品牌效益的中式快餐美食连锁尚在萌芽及起步阶段，在萌芽的背后存在着若大的机遇，所以“永和豆浆”中式快餐本着它特有的优势成为了具有巨大的潜力的优秀品牌，其市场发展潜力可见一斑。
目前我国餐饮企业的平均生命周期为2.5~3年，其中投资回收期为8~18个月，成长期为18~28个月，而连锁加盟体系建立和完善期需要24个月。显而易见，选择较长历史的餐饮连锁特许商，能让人放心不少。同时，亦要考察其已运行的直营店、加盟店是否正常运转，充分了解其经营状况是否良好，有无稳定营业利润，利润前景是否具有后续性等。餐饮连锁特许商是否具备完善的企业经营管理组织结构体系，应具有组织合理、职能清晰、科学高效的经营管理组织，使各加盟连锁店能高效运转。
成熟的加盟体系具体可从以下方面评价：1.是否有健全的财务管理系统；2.是否有完善的人力资源管理体系；3.是否具有新产品研发与创新能力；4.是否有完善的物流配送系统；5.是否具备整体营运管理与督导体系；5.是否有先进、科学、标准化且可复制的产品生产管理支持体系等等。
另，餐饮连锁特许商应提供开业全面支持，其良好的支持应有：地区市场商圈选择，包括提供协助加盟者完成所在地的商圈调查、提供给加盟者适当的商圈区隔保障、为加盟者预留同行业竞争出现时的竞争保障空间等。餐饮连锁特许商还应有合理完整的加盟契约和加盟手册，并辅助加盟店进行人员配备与招募；地区市场产品定位与地域性产品开发；业前培训；开业准备等。
经分析，“永和豆浆”品牌项目经市场实践运作，已具备成熟的管理队伍以及加盟体系。加盟该项目，对于加盟总部、投资创业者及信赖“永和豆浆”品牌的消费者而言，应能获得“多赢”的市场效应。
以上评估意见是评估人员本着客观、真实、准确、有效的工作宗旨得出的评估结论，评估的前提为假设项目提供单位提供的证照、所有设置条件和数据全部正确。
