海南亚洲太平洋酿酒有限公司连载13_刘胡兵_新浪博客

翻译人:宋学姣

2. Position Objective岗位宗旨

 

Briefly describe (in one or two sentences) the overall purpose of your position.  Try to answer the question “Why does this position exist?”

用1、2句话简单描述您岗位的总体目标。试图回答这样一个问题“为什么需要这个岗位的存在”?

To finish the sales volume task and prospect new clients constantly  according to the company’ s sales strategies.

           完成销量任务,按照公司销售策略不断开发新客户,提高市场占有率和覆盖率。

 

 

3. Key Result Areas (KRAs)主要考核指标

 

All jobs are accountable for producing a range of output or end results (usually between 5-6 end results).  The KRA statement can be divided into 3 parts; Expected End Results, Activities & Tasks (What you have to do) and Performance Criteria (How you can tell you have done it).  List your KRAs by filling in the appropriate column below.  In the left column, rank the KRAs from most to least importance (1 being the most important and so on)所有工作都会产生一定的成果或最终结果(通常有5-6个)。该主要考核指标可被分成三个部分:期望的最终结果,行动及任务(既为得到结果应该做些什么)和业绩表现评估标准(即您根据什么衡量您已达到要求)。请在以下栏目中填入您的主要考核指标。在最左边的一栏,将您期望的最终结果按其最重要性依次填写(等级1是最重要的,依次类推)。

 

Rank

  等级

Expected End Result

期望的最终结果

Activities & Tasks行动及任务

(What you have to do)

(为得到结果您应做的工作)

Performance Criteria

业绩表现评估标准

First-class

1.

To raise the sales volume and the market share rate of the assigned regions.

·        提高分管区域的销量和市场占有率

To execute regularly the plan of visiting distributors and net  points,and make them sell our products more effectively.  

·        定期执行拜访经销商及网点的计划,让他们更好的销售我们的产品

To learn about the situation of our opponents and give the feedback to the regional sales manager.

·        了解竞争对手情况并反馈给地区销售经理

To establish good relationships with  distributors and net points.

·        与经销商及网点建立良好的关系

 

The sales volume should meet the requirements of the task.

·        销量达到任务要求

The market share rate should meet the requirements of the task.

·        市场占有率达到任务要求

Second-class

2.

 

To prospect new clients and help to get back the due proceeds

·        开发新客户及协助收回到期货款

To execute the plan of prospecting and explore new sales net points.

·        执行客户开发计划,发掘新的销售网点

To learn about regularly the situation of recovered proceeds of the govened distributors and urge them to pay in due time .

·        定期了解所管辖经销商货款回收情况,督促他们按期付款

To report timely and help to deal with it when distributors don’t pay on purpose .

·        经销商出现恶意拖欠情况时,及时报告并协助处理

The new sales nets should meet the requirements of the plan in quantity.

·        新增销售网在数量达到计划要求

The coverage of the market should meet the requirements of the plan.

·        市场覆盖率达到计划要求

The proceeds should be got back in due time.

·        货款按期回收

Third-class

3.

 

 

To make sure the coverage of the market meet the requirements of the plan.

·        确保市场覆盖率达到计划要求

To visit the distributors and the net points regularly and provide good service to them.

·        定期拜访经销商及网点,并为其提供良好服务

 

The coverage of the market should meet the requirements of the plan.

·        市场覆盖率达到计划要求

 

Four-class

  4.

 

To develop the competition with the brand of competitors in promotion .

·        与竞争者品牌开展促销竞争

To discuss the chance of promotion with the supervisor.

·        与主管共同研究促销机会

To check and guarantee the promotional activities to carry on successfully in the governed regions .

·        检查和保证促销活动在所管理的区域顺利进行

To learn about timely the promotional trend of competitors and report it to the supervisor.

·        及时了解竞争者的促销动态并报告主管

It should improve the sales volume of the products.

·        提高产品的销售额。

It should extend  the market share rate .

·        扩大市场占有率

Five-class

 5.

To conduct propaganda of the brand and show of the products.

·        进行品牌宣传及产品展示

To transfer the information of the brand to clients by putting up posters and distributing propaganda sheets etc.

·        通过张贴海报、传单等方式将品牌信息传递给顾客

To conduct show of the products according to the company’s rules.

·        按公司规定进行产品展示

 

Customers can get the information of brands timely and effectively.

·        顾客能及时有效得到品牌信息

The exposure rate of products and the brand credit rating can be raised.

·        产品嚗光率及品牌知名度增加

The sales volume can be improved.

·        销量提高

Six-class

 6.

 To conduct feedback of markets and administration.

·        进行市场反馈和行政管理

 To supervise timely and keep the supervisor informed of the daily  activities of all competitors.

·        及时监督并随时通知主管所有竞争者每日的活动

To report the sales situation of competitors ,promotional activities and the change situation of staff etc.

·        报告竞争者的销售情况、促销活动及员工变动等情况

To fill in the plan form of daily visits as well as other forms and hand in to the supervisor.

·        填写每日拜访计划等表格并上交主管

 Give timely feedback about the relevant market information.

·        相关市场信息及时反馈

All required forms should be detailed and effective .

·        所有要求的表格详尽有效

Inner cooperation should be good and highly effective .

·        内部协作较好,效率高

B.    OTHERS其它

 

·        Your peers (others who report to your boss).您的同僚(其他向您老板汇报的同事)。

·        Your colleagues in other departments/divisions within the company, whose jobs relate to yours, as well as other people outside the company, with whom have business dealings. 您在其它部门的同事及公司外部人员,他们的工作与您的工作相关,您与他们有业务上的合作。

 

 

Title

职位名称

 

Department / Organization

部门

Nature of Interaction

相互影响性质

Accountant

会计

应收主管/应收文员accounts receivable supervisor/secretary

 

Financial Department

财务部

To learn about the situation of distributors’paid proceeds and the control of distributors’ credit.

了解经销商回款情况,经销商信用控制

 

 

 

Brand Manager

品牌经理

Brand Assistant

品牌助理

Business Department

商务部

The conduct of promotional activities.

促销活动的实施

 

储运主管/储运文员

DC supervisor/secretary

Plant

工厂

The delivery of beer and the recycle of plastic revolving boxes.

啤酒发货及塑料周转箱回收

 

销售行政Sales Admin.

Business Department

商务部

啤酒订单填制的处理,破损及过期酒的处理dealwith of the filling of beer order ,breakage and out of date wine.

Promotional Coordinator and Promotional saleswomen

促销协调及促销小姐

 

 

Wholesalers and Net Points

批发商及网点

 

外部external

To execute the stock and the order of  beer , the recovery of proceeds and the promotional plan.

啤酒库存、订购、货款回收情况及促销计划的执行

 

5. Challenges挑战

 

Describe some major challenges encountered on this job and describe how these challenges can be resolved (Complexities on the job that makes you stretch).描述您在工作中遇到的一些主要挑战,及您如何克服这些挑战(工作中{zj1}挑战性的疑难问题)。

Distributors’ requirements are higher and higher,some of the requirements are even  not reasonable .To increase the value for distributors and strengthen the communication by providing better customer service ,to refuse their unreasonable requirements ingeniously.

经销商要求越来越高,有时甚至有不合理的要求。通过更好的客户服务为经销商增加价值并加强沟通,巧妙拒绝其不合理要求。

 

7. Jobholder Requirements岗位要求

State the minimum entry level requirement for this job in term of education qualifications, professional experience and competencies.

列明本职位的在职人员的{zd1}要求,包括受教育程度、工作经验及胜任资格。

 

·        Educational Qualifications受教育程度

What form of academic or professional requirement necessary to do this job?此工作必需的教育程度或专业要求。

Senior middle school中学毕业xx

No English requirement无需英语技能

No computer requirement无需计算机操作技能

 

·        Professional Experience专业工作经验

What is the length and type of work experience necessary to accomplish standard acceptable performance on this job?

如工作表现要达到可接受的标准,需要多长时间及何种类型的工作经验。

毋须工作经验No working experience.

 

·        Competencies (Personal Characteristics)胜任能力(个人性格特征)

What personal characteristics and traits would standard performers on this job be identified with?

如工作表现需达到较高标准,任职人员需具备哪些个人性格及特点?

           良好的人际关系及沟通能力

           Good interpersonal relationships and communication skills.

           较强的客户服务意识

           A strong sense of customer service.

           有热情,工作主动

           Passionate,initiative in work

            能适应夜间工作

            Adaptable to night work.

            能面对压力及接受挑战

            Calm under stress ,dashing

 

 

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