在过去的一年，购物商场扩大了家庭用品，家用电器，家具经营面积，一旦百货公司这些“逃兵”正在倒退到大商场。据总经理助理盱逃翠微大厦介绍，翠微年度的经营家电，家具，1700平方米，这是对这类商品中的6个扩展商场首次增加。

成为优质品牌回到主

记者昨日装饰一新的大楼参观了公主坟翠微店，发现，经过夏季的调整，变化可以说是{zd0}的5层高的家位于购物中心区用品。翠微大厦宣传主管韩介绍道，家居用品和新的WMF，拉法格，黛安，引进等十多个品牌，其中大多数是价格较高的xx品牌。与这些xx品牌相匹配的是一间相对独立的品牌展示厅，家庭影院展厅品牌也有一个封闭的礼堂。工作人员说，相对于拥挤热闹的家庭电器店，商场的购物环境，更多的消费者购买家电选择适当的。

价格劣势相比，商店不

有一个舒适的购物环境，这是否意味着价格优势的丧失？许桃给予了否定。他表示，由于家电翠微货物高价出售的商品店的价格战不是主要力量-低价格的商品，所以价格基本可以与超市一样的。正是出于这个原因，商场调整两个星期，家电区xx日销售额超过100亿美元，比前约增长百分之42的转变。

到每户趋势
增容
此外翠微的百盛，崇光百货，当代商场和家庭等家电今年发了大做文章方面。百盛表示，自xx家用产品介绍“德国生活博物馆”，在该地区家电销售开始急剧上升，纷纷其他xx品牌也保持了高效率评价的引进之一;崇光更多在去年的一个家电专业地下一层认为月底，翠微还强烈修订家电领域，使该地区整天购物近1总销售额的五分之一销售中心。商场是负责销售分析经理说，家电经营增容领域已成为百货公司，今年调整的总趋势。 06.9.8

High-end department stores coming back home appliance prices without disadvantage

Over the past year, the shopping malls have expanded the operating area of household goods, household appliances, furniture, once the department stores these “deserters” are moving back to big shopping malls. According to Assistant General Manager Xu Tao Building Cuiwei introduction, Cuiwei year operating home appliances, furniture, an increase of 1700 square meters area, which is the arcade of such commodities for the first time in 6 expansion.

into a premium brand back to the main

decorating one reporter yesterday visited the new building公主坟Cuiwei shop and found that after a summer of adjustment, change will arguably be the biggest five-storey home is located in shopping malls District of supplies. Building Cuiwei publicity director Han introduction Road, household items and the introduction of New WMF, LaForge, Diane, etc. more than ten brands, most of them are higher-priced premium brand. And with these high-end brands that match is a relatively independent of inter-brand showroom, a home theater showroom brand also has a closed auditorium. Staff said that compared to the crowded bustling household electrical appliances store, the mall shopping environment more suitable for consumer selection of home appliances purchase.

price disadvantage compared to stores without

have a comfortable shopping environment, whether that meant the loss of price advantage? Xu Tao has given a negative. He said that as home appliances Cuiwei sold for high prices of goods goods store price war is not the main force - low-priced goods, so the basic price can do the same with the supermarkets. It is for this reason also, shopping malls adjusted two weeks, home appliances District Day weekend sales are up more than 100 million, compared with the transformation of the former increased by about 42 percent.

compatibilizer into the trend of household size

In addition Cuiwei, the Parkson, SOGO, contemporary shopping malls and other home appliances at home this year made a big fuss aspects. Parkson said that since the introduction of high-end home goods “German Living Museum”, home appliance sales in the region began to rise sharply, one after another the introduction of other high-end brands are also maintaining a high efficiency rating; SOGO more are in the end of last year on the think of an underground layer of specialized in home appliances; Cuiwei also strongly modified household appliances areas, making the region the whole day shopping centers sold for nearly one-fifth of total sales. A shopping mall is responsible for sales analysis manager, said home appliance operating Compatibilizer area has become a department store this year, adjust the general trend. (06-9-8)