3，要求该小组以外的地方建设等大型勘探队开展业务的机构。

4，网上购物，电视购物，直销飞机，直销人员和其他形式的无店铺销售。
与牙膏市场
，促进分配的深度的不断深入，新的分销渠道将不断涌现。

三，在重塑价值

赢得所有技术水平的竞争品牌，说到底，品牌实力的较量。为什么国外品牌刚进入20世纪90年代中国，也就不足为奇了市场。进入二十一世纪，似乎都在瞬间被侵吞比六成它更多的市场份额？这一步一步国外巨头，厚积薄发的品牌发展战略是分不开的。

国内品牌与国外品牌，产品质量，技术水平，硬件等的影响，几乎没有本质上的区别使用。可以说，本地企业和外资企业之间的差距为核心的品牌企业。国内品牌的价值也是一个关于品牌重塑重构的决定性因素。

1，明确品牌定位，并建立自己独特的品牌形象。

高露洁“专业，敬业，专业”的对人的形象的xx。当地牙膏品牌形象是已明确表示，极少数人。模糊当地牙膏品牌定位，品牌个性是一个缺乏基本的奖励。和许多当地企业在政策的朝令夕改品牌定位，而且也导致消费者品牌意识的缺乏症。

，那么，如何必要的本地品牌的品牌定位呢？如何建立自己的个性化品牌形象？

首先，品牌定位应该是企业文化和产品的特点，适应。第二，品牌定位应该是独特的，差异化，从其他品牌，能够体现品牌的个性特征。{zh1}，品牌定位应该是前瞻性的对内可以凝聚核心品牌理念，自由地向外伸展，控制全局。天琪，如“中医的精髓，中国田七”，在这三个要素优点于一身的品牌定位。

2，增加品牌传播的努力，在一个良性循环形成的品牌建设和销售的增长。

具有强大的传播强势品牌往往相辅相成。国外巨头在中国的每对数十亿的广告费用每年蔓延又是保持了基本物质的国外品牌的良好形象。强度当地品牌企业，以保持品牌传播同样强度几乎是不可能的。即使是最能干的商业广告，该广告不和高露洁的一半。

国内品牌的实际需要，有必要增加品牌传播的力量，而且要花费在最需要他们的钱。品牌建设不仅需要媒体的广告公开传播，但也需要一个公共关系活动，宣传促销，文字的各种口传播等。在成本有限的情况下，本地企业应注重品牌传播的效力，而且充分发挥了聚集效应的各种形式的传播。

与此同时，本地企业必须认识到：品牌建设是一项长期，系统的程序，并不容易。品牌建设应根据我们的能力，而不仅仅是品牌传播，而忽略市场的其他因素。天已经发生了太多的盲目追求品牌的原因很多，而忽视了企业的力量训练，在营销资金链断裂造成的悲剧。

品牌营销服务，为品牌卖点。只有品牌建设和销售实现了增长的良性循环，企业品牌，是活跃在水中，品牌建设，以成为企业发展的强大动力。

3，制定长期的品牌发展战略，为企业的可持续发展护航。

“更进一步，并期待着”和“多走一步，看三步”的区别性质，是否不打算走，而采取的{dy}步，而且已为第二步计划，第三步怎么了，而通过{dy}步前，不知道为什么走这一步，下一步的打算。结果只能是计划目标实现后，后者已经失去了方向，永远落后。

国外巨头在中国十余年的道路，即成功的发展计划。{dy}步，在xx市场的垄断;第二步，进入低端市场，第三步，在牙膏市场占有率。{dy}步，取得了国外巨头几乎;第二步，国外巨头正在积极实施;第三步，任何国内品牌不希望看到它发生。

的国外巨头的成功经验，对当地企业，品牌发展战略至关重要。当地的企业不仅要临时追求成功，而且追求长期，可持续发展。根据市场需求，竞争，企业发展和外部因素，如实际，当地企业，通过发展长期，务实的品牌发展战略，并实施有效的发展将成为更广泛。风云

许多市场的变化，卷土重来不明。进攻国外巨头们也没有减少，本地品牌的牙膏，不会轻易退却。比赛是{zh0}的老师，在中外资牙膏品牌价值的10年，逐渐成熟了的本地品牌的泥潭，并探索发展道路适合自己。

本地公司正在使用中在中国市场攻城略地式的营销。或许，在不久的将来，在牙膏市场的{dy}阵营，国内品牌将数字悄然出现。

Crest VS Colgate: warlords battle leading toothpaste (f)

3, required the construction of places outside the team, and other large exploration teams operating agencies.

4, online shopping, television shopping, plane in direct marketing, direct sales personnel and other forms of non-store sales.

with the toothpaste market to promote the deepening of the depth of distribution, new distribution channels will continue to emerge.

three, the value of remodeling

winning brand of all the technical level of competition, the final analysis, brand strength contest. Why are foreign brands to enter China in just the 1990s, has not surprising the market. Into the 21st century seems to be in an instant to snatch up a market share of more than六成it? This step-by-step foreign giants,厚积薄发inseparable from the brand development strategy.

domestic brands and foreign brands, product quality, technical level, the use of hardware such as the effect and almost no difference in essence. It can be said that the local enterprises and foreign-funded enterprises in the gap between the core brand. The value of domestic brands is also a decisive factor in remodeling of the remodeling on the brand.

1, a clear brand positioning, and establish their own distinctive brand image.

Colgate “professional, dedicated, expert,” the authority of the image of the people. Local toothpaste brand image is what has made it clear that very few people. Fuzzy local toothpaste brand positioning, brand personality is a fundamental lack of incentives. And many local businesses brand positioning of the unpredictable changes in policy, but also lead to lack of consumer brand awareness with the disorder.

, then, how necessary the local brand brand position itself? How to establish their own personalized brand image?

First of all, the brand positioning should be the characteristics of corporate culture and products to adapt. Secondly, the brand positioning should be unique, differentiated, from other brands, be able to embody the brand personality characteristics. Finally, the brand positioning should be forward-looking inward can be condensed core brand idea, free to extend outward, to control the overall situation. Tianqi such as “quintessence of traditional Chinese medicine, China Tianqi” brand positioning on a good blend of these three elements.

2, increase the brand communication efforts, the formation of brand building and sales growth in a virtuous circle.

strong brands with a strong dissemination are often complementary. Foreign giants in China every year at every turn on the spread of the cost of billions of ads is to maintain a good image of foreign brands of basic substances. Strength of local brands by enterprises, in order to maintain the same intensity of brand communication is almost impossible. Even the most able business ads, the ads do not and half of Colgate.

the practical requirements of domestic brands, it is necessary to increase the strength of brand communication, but also do spend money where they are needed most. Brand building is not only required the public dissemination of media ads, but also required a variety of public relations activities, campaign promotions, word-of-mouth dissemination and so on. In the cost of limited circumstances, local enterprises should pay attention to brand communication effectiveness, but also to give full play to the dissemination of a variety of forms of aggregation effects.

At the same time, local enterprises have to realize that: brand building is a long-term, systematic process, not easy. Brand building should be according to our capability, and not just to brand communication, while ignoring the other elements of marketing. Day has already happened too many of the causes of blind pursuit of brands, while ignoring corporate strength training, resulting in strand breaks marketing funds tragedy.

brand marketing services, selling points for the brand. Only brand building and sales to achieve a virtuous circle of growth, corporate brand is active on the water, brand building in order to become a strong driving force for the development of enterprises.

3, formulate a long-term brand development strategies, sustainable development for the enterprise escort.

“go one step further and look forward” and “go one step further and watch the three-step” nature of the distinction is whether or not planning to walk, which take the first step, it is already planned for the second step, third step how gone; while the former through a first step, do not know why this step to go, the next step in the going. The results can only be scheduled towards the latter goal, the former has lost direction, Forever left behind.

foreign giants in China more than ten years the road, that is, a successful development plan. A first step, the monopoly of high-end market; the second step, to enter in the low-end market; the third step, the occupation of the toothpaste market. The first step, foreign giants have achieved almost; the second step, foreign giants are actively implemented; the third step, any domestic brands do not wish to see it happen.

the successful experience of foreign giants told local enterprises, brand development strategy of the utmost importance. Local businesses not only to the pursuit of temporary success, but also to pursue long-term, sustainable development. Based on market demand, competition, enterprise development and external factors, such as practical, local enterprises through the development of long-term, practical brand development strategies, and effective implementation of development will become broader. Fengyun

many market changes, make a comeback unknown. Offensive foreign giants are not reduced, the local brand of toothpaste will not easily retreat. Competition is the best teacher, in the ten years between Chinese and foreign toothpaste brand value, the ripe up gradually out of the mire of local brands, and explore a development path suited to its own.

local companies are using Chinese-style marketing攻城略地in the Chinese market. Perhaps, in the near future, the first camp in the toothpaste market, the domestic brands will figure emerged quietly. (07-12-3)