07年11月21日，商务部商务部部和汇集，包括有关部门的领导在北京，资生堂，隆力奇企业代表等，以及一些化妆品经销商和供应商，企业代表，在收购大宝的案件举行了听证会会议的{dy}次，美国强生公司正式确认了收购方。

但在参加会议的企业代表讨论的具体细节说，与会者签署了一项保密协议，这是为了满足倍表示，他没有透露具体内容。据报道，在商务部没有作出任何声明，而强生公司公关部经理颜先生仍一如既往地说：“没有就此事发表评论。”大宝化妆品有限公司，部门经理接受我们的记者采访时说：“我很抱歉，强生公司，我们公司的收购活动。企业不想说什么，说我们当然有市民说：“。

然而，会议的召开，而且还标志着人数从去年8月至今，非常硬“，实行”一年多的强生公司，终于取得重大进展，大宝美国。

“大宝可以看到？”

“的皮肤，迟早大宝”，已与广告词在耳边萦绕超过十年熟悉。 “大宝天天见”跨语言的电视广告更肯定的。

为“他们的金额足够便宜”的袭击，大宝的形象，从1997年开始，连续8年获得皮肤护理产品的销售{gj}。 2003年中国{zj1}竞争力品牌调查显示，2003年，在润肤品行业，大宝的市场份额为百分之17.79，远高于其他竞争对手更高。作为一个民族品牌大宝一次{yt}的时间在国内市场已去的风景，甚至宝洁，欧莱雅等国际巨头不敢掉以轻心。

时间的推移。 2005年，“大宝”销售额为78亿，在皮肤护理产品的国内品牌，{dy}册。然而，相对于中国化妆品市场销售总额700.0亿元，“大宝”，但只有1中的市场份额下降了百分之桶。

二千○七年3 26，在北京大宝产权交易所上市出售。

大宝为什么要上市

北京大宝化妆品有限公司，公司成立于1999年，有3位是北京路厂（国家二级）的股份制改造的结果。 “大宝”化妆品系列诞生于1985年一直是护肤品，洗发，美容修饰，香水，特殊的100多名五大类品种，目的为8年的全国销售总额连续形成{dy}护肤品市场。

{yt}，中国和日益激烈的市场斗争的今天，大宝正经历一个发展的瓶颈。他说：“近年来，大宝的发展遇到的问题，无论是研究和开发，或推广新产品。”化妆品一市场分析师表示，虽然大宝的SOD蜜有很高的知名度，但该系列已超过10年上市，之后没有任何值得一提的新介绍。目前的情况，尽管大宝护肤品，特别是超氧化物歧化酶在中国的销售蜂蜜，没有人可以，但总是在800万人民币的销售数据与市场徘徊化妆品中，超过20％的年增长速度是非常不符合。

父母对

爱，然后想购买的竞争，然后到听证会上，强生公司走这条路可以说是万把反对吃苦。但作为世界上大型，多元化的保健品保健产品和消费保健品公司在中国的婴儿护理产品，化妆品和其他各地的业务在57个国家和地区的公司，强生公司，为何不像世界大赛其他中外婚姻可以是理所当然的吗？

其实不难发现，如小护士，大宝是一个不同的国有企业，审批程序较为复杂和严格的，婚姻和其他中外民营企业。可是当他们没有正式宣布，前者，但也不能排除发生新的变化。

Johnson & Johnson strong Dabao eat: a joint venture or merger (1)

November 21, 2007, Ministry of Commerce Ministry of Commerce and brought together, including the leadership of relevant departments in Beijing, Shiseido, Lung nilfisk business representatives, etc., as well as some cosmetics distributors and suppliers, representatives of businesses, the acquisition of cases Dabao held a hearing meetings, the United States Johnson & Johnson for the first time officially confirmed the acquisition side.

but specific details on the meeting to participate in the discussion of the business representatives said that the participants have signed a confidentiality agreement, it is aimed at meeting times indicated that he did not disclose the contents. It is reported that at the Ministry of Commerce did not make any statement, while Johnson & Johnson Public Relations Manager Mr Yan is still, as always, that “did not comment on the matter.” Dabao Cosmetics Co., Ltd., a department manager to accept our interview with reporters, said: “I am sorry, for Johnson & Johnson acquisition of our company events. Companies do not want to say anything, to say when we will naturally have the public has said” .

Nevertheless, the convening of the meeting, but also the number of marks in August from last year till now, very hard “to seek” Dabao the United States for more than a year Johnson & Johnson, has finally made substantial progress.

“Dabao can see?”

“to the skin, and sooner or later the large treasure”, which has been familiar with the word advertisement linger in our ears for more than ten years. “Dabao see every day” language television ads across more resounding yes.

to “the amount they are cheap enough” to attack the image of the Great Treasure, starting in 1997, 8 consecutive years winning skin care product sales champion. China in 2003 the most competitive brand survey, 2003, in the emollient goods industries, Dabao’s market share is 17.79 percent, much higher than the other competitors. As a national brand Dabao had at one time of day in the domestic market goes for the scenery, and even Procter & Gamble, L’Oreal and other international giants dare not take lightly.

passage of time. In 2005, the “great treasure” sales of 7.8 billion, in domestic brands of skin care products in the first volume. However, vis-à-vis China’s cosmetics market, total sales of 70 billion yuan, the “great treasure” but has only 1 percent drop in the bucket of the market share.

2007 years 3 26, Tai Po in Beijing Equity Exchange to sell listing.

Dabao Why should listing

Beijing Dabao Cosmetics Co., Ltd. Founded in 1999, three are Beijing Lu Factory (National Level II) to the results of joint-stock transformation. “Great Treasure” series of cosmetics was born in 1985 has been the formation of skin care, shampoo, beauty grooming, perfume, special-purpose total of more than 100 varieties of top-five for a continuous period of 8 years the national sales of the first skin-care products market.

day in China and the increasingly fierce struggle for markets today, Dabao is experiencing a development bottleneck. “In recent years the development of Dabao encountered problems, whether it is research and development, or marketing new products.” Cosmetic one market analyst said that although the SOD Dabao Honey has a high visibility, but the series has been listed for more than a decade, and after the introduction of nothing worth mentioning in the New. The present situation, although Dabao skincare, especially SOD honey sales in China and no one can, but always hovering on the sales of 800 million yuan for the data, with the Chinese cosmetics market by more than 20% per year the growth rate is very incompatible with the.

parents have objections about

love and then wish to buy from the competition and then to the hearing, Johnson & Johnson walked this road can be regarded as a million suffer hardships. But as the world’s large-scale, diversified health care products health care products and consumer care products companies in China has a series of baby care products, cosmetics and other business operations around the world in 57 countries and regions, Johnson & Johnson, why Unlike other Chinese and foreign marriage can be a matter of course it?

in fact not difficult to find a marriage and other Chinese and foreign private enterprises such as small nurses different Dabao is a state-owned enterprises, the approval process relatively more complex and stringent. And when they are not officially announced that the former, but also can not rule out the new changes happen. (07-11-30)