001-002

{zy1}零售企业

A distinguished retail company   

愿景

致力于成为改善大众生活品质的{zy1}零售企业

Vision

Committed to becoming a distinguished retail corporation improving people’s life quality  

战略

全国发展、区域{lx1}、多业态协同

Strategy

Develop nationwide, keep ahead in the area and expand in many types of operations

产品

华润万家、苏果、欢乐颂、Vango、OLe'、华润堂、

中艺、LEONARDO、blt、Voi_ la!、CRV More

Products

CRVanguard, Suguo, Song of Joy, Vango, OLe', CRCare

China crafts, LEONARDO、blt、Voi_ la!、CRV More

文化/组织/能力

简单、阳光、坦诚、

忠诚、执着、好学

Culture/Organization/Ability

Simple, Sunny, Honest

Loyal, Insistent, Studious

003-004

点点滴滴，用爱筑造幸福万家

003-004

Bit by bit, we build thousands of happy families with love.  

每一个家庭，都是用爱去筑造。幸福一词对家来说有了新的意义，华润万家以心和爱，伴随每一个家庭成长，共同建设每个幸福家庭的欢乐与笑脸。来到华润万家就是回到了家，每个华润万家人都将从时尚、品质、贴心、新鲜、低价、便利等多个方面{zd0}限度的满足每位家人的需求，让每个顾客在华润万家就像在家一样安心、放心、开心。

Every family needs to be built with love. The word happiness has a new meaning to family. Accompanying the growth of every family, CRVanguard will build joy and smile of each happy family with heart and love. To come to CRVanguard is to return home.

005-006

华润万家

CRVanguard

华润集团旗下优秀的零售连锁企业品牌

An excellent retail chain brand of China Resources

华润万家是中央直属的国有控股企业集团——华润（集团）有限公司旗下优秀的零售连锁企业品牌，同时也是中国{zj1}规模的零售连锁企业集团之一，旗下拥有华润万家、苏果、Ole’、Vango、、blt、Voi_la!、中艺、华润堂、LEONARDO等多个xx商号，其中超市业务已连续多年位居中国连锁超市{dy}位。

As an outstanding retail chain brand of China Resources, a state-controlled enterprise directly under the central government, CRVanguard is one of greatest retail chain groups in China. It has many famous trade names such as CRVanguard, Suguo, Ole’, Vango, Song of Joy, blt, Voi_la!, China crafts, CRCare, LEONARDO and so on. Its supermarket business has established itself as No.1 of chain supermarkets in China for many years.

华润万家秉承“全国发展、区域{lx1}、多业态协同”的发展战略，以持续改善大众生活品质为己任，xx现代、健康的生活方式。以大卖场为主的多种业态优势互补，以满足客户需求为导向，为消费者提供高品质的商品与服务。经过二十多年的发展，华润万家已经进入中国的绝大部分地区，在华南、华东、华北、西北等市场处于{lx1}地位。

Adhering to the development strategy of “Develop nationwide, keep ahead in the area and expand in many types of operations”, CRVanguard regards consistent improvement of people’s life quality as its own responsibility and leads modern and healthy life style. With hypermarkets as its core, many types of operations complementing each other, CRVanguard takes the needs of customers as its orientation and provides customers with high-quality goods and services. After 20 years’ development, CRVaugard has entered most areas of China and took the lead in the markets of South China, East China, North China, Northwest China and so on.

华润万家努力成为优秀的企业公民，长期坚持并积极参与品质改善、环保节能等对社会及生态环境有利的事业，努力成为友善、亲和的社区一员，建立共赢的战略合作伙伴关系，坚持实现员工价值{zd0}化和股东价值合理化。

CRVauguard strives to become one member of excellent corporations, persists in taking part in businesses beneficial to society and ecological environment such as quality improvement, environmental protection, energy conservation and so on, tries to become a friendly and amiable member of the community, builds win-win strategic partnership, sticks to realizing maximization of staff value and rationalization of shareholder value.

展望未来，华润万家充满了信心，秉承“与您携手 改变生活”的企业理念，通过持续的优化与发展，致力于成为改善大众生活品质的{zy1}零售企业。

Looking forward to the future, CRVauguard is filled with confidences. Adhering to corporate conception of “Change life with you hand in hand”, CRVauguard is committed to becoming a distinguished retail corporation improving people’s life quality through ceaseless improvement and development.

华润万家以持续改善大众生活品质为己任，xx现代、健康的生活方式。

Leading modern and healthy life style, CRVauguard regards the improvement of people’s life quality as its responsibility.

007-010

踏实每一步，成长千万家

Growing into thousands of families step by step

1958年，华润投资中国国货公司，进入零售业。

In 1958, China Resources invested China Merchandise Corp and entered retail trade.

1959年，中艺在香港成立。

In 1959, China Arts was set up in Hongkong.

1964年，大华国货有限公司成立。

In 1964, Da Hua Chinese Products Limited was set up

1983年，华润采购有限公司成立。

In 1983, China Resources Procurement Limited was set up

1984年4月，华润超市香港{dy}家门店告士打道店开业。

In April, 1984, Gloucester Road shop, the first retail shop of China Resources Retail in Hongkong was set up.

1992年，国内{dy}间中外合资连锁超市“华润超市深圳爱华店”开业。

In 1992, Shenzhen Aihua shop of China Resources Retail, first Sino-foreign joint venture chain supermarket in China was set up.

1993年，合并中国国货和大华国货，成立华润百货有限公司。

In 1993, China Resources merged China Merchandise Corp and Da Hua Chinese products Limited into China Resources Merchandise Limited.

1995年，华润超市苏州公司成立，开创华东市场。

In 1995, Suzhou branch of China Resources Retail was set up to open the market of East China.

1997年，华润超市北京公司成立，开辟华北市场，开始了从南到北的连锁网络布局。

In 1997, Beijing branch of China Resources Retail was set up to open the market of North China, chain network layout from south to north was built up.

2001年，华润集团收购万佳百货，与旗下华润超市合并组建华润万佳超级市场有限公司。

In 2001, Wanjia Merchandise purchased by China Resources Co., Ltd and China Resources retail merged into China Resources Wanjia supermarket Co., Ltd.

2003年，公司更名为华润万家有限公司。

In 2003, the name of China Resources Wanjia supermarket Co., Ltd was changed into China Resources Vangaurd Co., Ltd.

2003年12月，“太阳花”新品牌正式启用。

In December, 2003, New brand “Sun flower” was put into use formally.

2004年5月，华润集团并购苏果超市，确立了华润万家在华东市场的{lx1}优势。

In May, 2004, merging Suguo supermarket, China Resources Co., Ltd established the leading advantage of CRVanguard in the market of East China.

2005年12月，华润万家进入宁波市场，进一步扩大华东市场份额。

In December, 2005, entering the market of Ningbo, CRVanguard expanded the market share of East China further.

2007年3月，华润万家首次进入西北、东北及中原市场，进一步加快了全国布局的发展规模与速度。

In March, 2007, first entering the markets of northwest, northeast and central plains, CRVanguard quickened the development scale and rate of national layout further.

2008年6月，华润万家通过收购西安爱家超市，进一步巩固了华润万家在陕西市场的地位。

In June, 2008, CRVanguard consolidated its status in Shannxi market further through purchasing Xian Aijia supermarket.

2009年6月，华润万家进入海南市场。

In June, 2009, CRVanguard entered Hainan market

2009年7月，华润万家全职能总部建立。

In July, 2009, the full function headquarter of CRVanguard was set up.

2009年12月，华润万家进入湖南市场。

In December, 2009, CRVanguard entered Hunan market.

2010年1月，华润万家进入广西市场。

In January, 2010, CRVanguard entered Guangxi market.  

011-012

华润万家是中国{zj1}规模的零售连锁企业品牌之一。

CRVanguard is one of greatest retail chain brands in China.

2009年，新开门店380家，

实现销售680亿元，

In 2009, opening 380 new stores, CRVanguard realized its sales of 68 billion RMB.

全国门店总数近3000家，

员工人数超15万人。

With staffs surpassing 150,000 people, it has nearly 3000 stores in China.

华润万家目前已进入25个省、自治区、直辖市和特别行政区100多个重点城市。山西、黑龙江、福建、贵州预计1-2年内实现进入。

Presently CRVanguard has entered 25 provinces, autonomous regions, municipalities directly under the Central Government, over 100 key cities. It is predicted that it will enter Shanxi, Heilongjiang, Fujian, Guizhou within one or two years.

华润万家门店分布区域

Distribution area of stores of CRVanguard

013-014

多业态协同战略的优势

The advantage of cooperative strategy of many types of operations

华润万家强化多业态协同战略的发展优势，扩充网点规模，为更多客户提供{zy1}服务。

华润万家利用先进的管理经验及专业的行业知识，带动商圈发展，保证商圈客流及销售额

的持续增长。

Expanding the sizes of branches to provide more customers with distinguished services, CRVanguard strengthens the development advantage of cooperative strategy of many types of operations.

CRVanguard takes advantages of advanced management experience and professional knowledge to prompt the development of trading areas and ensure the continuous increase of passenger flows and sales volumes of trading areas.

华润万家旗下品牌

Brands of CRVanguard

发展战略：

业态战略、品牌战略、 扩张战略、区域战略

区域集中、、全国{lx1}

自我发展与并购结合的扩张方式

品牌伞：大卖场、生鲜超市、便利超市

独立品牌

多业态协同

Development strategy:

Operation strategy, Brand strategy, Expansion strategy, Area strategy

Regional focus, Regional leader, National leader

An expansion mode consisting of self development and merger

Brand umbrella: hypermarket, supermarket of fresh foods, convenient supermarket

Independent brands

Cooperation of many types of operations

015-016

家的温暖来自缤纷体验

The family warmth originates from colorful experience.

华润万家带来购物多样体验的同时，也给您带来家的温暖。

CRVanguard brings you not only colorful shopping experience, but also family warmth.  

家是心灵永远的港湾，有一个温暖的家真的是这世界上{zd0}的满足。华润万家在给您带来购物多样性体验的同时，也给您带来家的温暖。温馨与甜蜜是华润万家的主旋律，除此以外，华润万家还根据每个顾客不同的年龄、背景和喜好为他们量身打造了一系列不同风格的小家，有品质、有鲜活、有便利、有快乐、有品位、有快捷、有舒适，有惬意、有缤纷、有时尚、有健康、有包容还有无限，品类繁多，不一而足。华润万家也由此变的缤纷绚丽。总之，华润万家情系千家万户，每位家人走进华润万家，就能找到属于自己的缤纷之家。

Family is the perpetual harbor of heart. Having a warm family is really a greatest content in this world. CRVanguard brings you not only colorful shopping experience, but also family warmth. Warmth and sweet are main themes of CRVanguard. What’s more, CRVangaurd forges a series of small families with different styles for each customer according to their different ages, backgrounds and interests. With many categories, they are fresh, convenient, happy, swift, comfortable, colorful and healthy. Thus CRVanguard also becomes colorful and beautiful. All in all, CRVanguard cares thousands of families. Entering CRVanguard, every family member can find a colorful family belonging to themselves.

017-018

欢乐颂是华润万家倾力打造的梦想之城

“Song of Joy” is a dream city forged by CRVanguard.

经营面积40000-60000m2，销售高达8万种商品。

With an operation area of 4000-6000 square meters, it sells as much as 80,000 kinds of goods.

“欢乐颂”将以所在的区域家庭消费者为主要服务对象，不仅具备日常购物、休闲、餐饮、文化、金融等服务功能，更是迎合了消费者的“快乐消费”心态，增强了购物中心的游乐场、剧场、影院等各种娱乐功能，为消费者带来“一站式消费”和“快乐消费”的双重体验。

Taking the householder consumers in the area as its main service objects, not only having many service functions such as daily shopping, relaxation, catering, culture, finance and so on, but also catering to customers’ “Happy Consumption” minds, “Song of Joy” strengthens many recreational functions such as playgrounds, theatres, cinemas and so on in the shopping center and brings “One-Stop Consumption” and “Happy Consumption” dual experience to customers. 

未来规划

至2012年开发目标：门店数5个，开发面积27万     

至2016年开发目标：门店数15个，开发面积70万

Future layout:

Up to 2012, the object of development is 5 stores and a development area of 270,000 square meters.

Up to 2016, the object of development is 15 stores and a development area of 700,000 square meters.

一个参与、分享和共建的生活平台

一个追求快乐生活方式的倍增器

A life platform you can participate in, enjoy and build together

A multiplier pursuing happy life mode 

特色介绍

Introduction of its features

不应有奢华，而是朴实；不应有距离，而是亲近；

不应是一成不变和枯躁的，而是充满阳光和令人愉悦的；

不应仅仅是一个商品交易的平台，

应该是一个参与、分享和共建的生活平台，

更应该是一个追求快乐生活方式的倍增器。

With no luxury, but plainness, with no distance, but intimity

Not invariable and flat, but sunny and pleasant

Not only a platform dealing goods

But also a life platform you can participate in, enjoy and build together

What’s more, a multiplier pursuing the happy life style  

欢乐颂致力于成为对家庭生活方式具有深刻影响力，充满欢乐故事的区域生活广场。欢乐颂将依托不同的项目，采用不同的经营理念，聚焦目标顾客，在商品、价格营销基础上，更多地采用具有植入性、互动性和参与性的公益、文化、艺术、事件、栏目类营销方式，诸如：寻找欢乐的故事、招募欢乐跳蚤、欢乐调频、茶余饭后、欢乐剧场、欢乐平方等。打造华润万家专有的家庭欢乐型文化商业名片。

“Song of Joy” is committed to becoming a life square of the area with a profound influence and happy stories towards family life style. By means of different projects, employing different management conceptions, focusing on object customers, “Song of Joy” will adopt more marketing modes such as some implantable, interactive public welfares, cultures, arts, events, items and so on, including Seeking happy stories, Employing happy fleas, Happy channel, After tea and meal, Happy theatre, Happy square and so on. “Song of Joy” forges a cultural and commercial calling card of happy family mode which belongs to CRVanguard exclusively.  

加盟品牌

League brands

欢乐颂加盟品牌：百胜餐饮集团、星巴克、大家乐、小马奔腾、韩国衣恋、莱尔斯丹、百丽、梵思诺等等。

League brands of “Song of Joy”: Yum!, Starbucks, Café de Corel, Htvfilm, Eland, Lesaunda, Belle, Versino and so on.  

019-020

Ole' 超市

Ole' 品位的家

经营面积4000-6000m2，经营近2万种商品，进口商品占比超过70％。

通过国际化商品组合，专业化的服务， 华润万家xx超市Ole' 为现代繁忙的都市人群提供了更丰富的购物体验，满足了顾客对时尚不断的追求、带来了与众不同的奢华购物感受。

019-020

Ole’ supermarket

Ole’ High-taste house

With an operation area of 4000-6000 square meters, imported goods surpassing 70% of total goods, Ole’ operates over 20,000 kinds of goods.

Through internationalized product combination and professional service, Ole’, the high-end supermarket of CRVanguard, provides richer shopping experience to busy people living in cities, satisfies customers’ continuous pursuits of vogue, brings you distinctive and luxuriant shopping feelings.

2004年12月，xxOle' 店在深圳华润万象城开业。

In December, 2004, first Ole’ store was opened for business in CRVanguard city in Shenzhen.

2008年 8月，Ole' G2旗舰店在深圳益田假日广场开业。

In August, 2008, Ole’ G2 flagship was opened for business in Yitian holiday square in Shenzhen.

截止2009年，Ole'已有门店10家。

Up to 2009, Ole’ has already had 10 stores.

2010年，Ole'开始快速向全国发展，计划在上海、杭州、宁波、广州、北京等城市新开门店6-8家。

In 2010, planning to open 6-8 stores in cities such as Shanghai, Hangzhou, Ningbo, Guangzhou, Beijing and so on, Ole’ expands quickly in the whole nation.

2011年，计划进入沈阳、济南、重庆等城市。

Ole’ plans to enter Shenyang, Jinan, Chongqing and other cities in 2011.

Ole'的特色

{dj0}酒窖：珍藏法国五大酒庄{dj0}产品，汇集世界各国400多种优质葡萄酒。

The features of Ole’

Top-grade cellar: collects top-grade products of five French chateaus and gathers over 400 kinds of high-quality wine from the world.

有机食品中心：源源不断提供新鲜、有机的生鲜商品。

Organic food center: provides fresh and organic products continuously.

有机xx护理中心：产品来源于原始生长或有机耕种的植物，不添加任何人工成分。

Organic and natural care center: Without any artificial ingredients, products originate from primitive or organically farmed plants.

概念厨房：每周的烹饪课堂由特级厨师现场演绎，体验式分享，感受全新小资生活情节。

Conception kitchen: Each week cooking classes are performed by superfine chefs. You can experience and enjoy them, feeling the brand-new life of petty bourgeoisie.

欧式面包坊：纯进口原料，{dj2}食谱，精心烘焙。

进口食品：香醇的巧克力、美味诱惑的饼干及糖果小吃，各国丰富多样的调味料、酱料、进口冷冻食品，并精心打造专业的café 、私家小厨等特色专柜。

European style bakery: purely imported materials, exclusive recipes, elaborate baking

Imported foods: fragrant chocolate, savory biscuits, candies and refreshments, various seasoners from different countries, imported frozen foods, café professionally and meticulously made, private kitchens and some characteristic shoppes.  

blt

blt超市

blt超市 舒适的家 

2009年，在细分顾客的基础上，满足时尚白领的blt在香港诞生。绿色、简约的设计，充满活力的体验，更加便利的商品，为顾客带来了清新与雅致。

经营面积500-1000m2，经营近1万种商品。作为Ole’副牌的xx超市，在为顾客提供优质商品的同时，更强调“以客为心”的服务态度，打造亲和、开心的购物环境，让顾客充分享受与众不同的购物新体验。

blt

blt supermarket

blt supermarket  Comfortable house

In 2009, based on subdivisions of customers, blt was born in Hongkong to satisfy the needs of fashionable white collars. Green and simple design, active experience and convenient goods bring customers fresh feelings and elegance.

With an area of 500-1000 square meters, it operates nearly 10,000 kinds of goods. As a high-end supermarket and subsidiary brand of Ole’, it not only provides customers with high-quality products, but also pays attention to the service attitude of “take customers as center”, forges amiable and happy shopping environment, let customers enjoy distinctive new shopping experience.  

021-022

大卖场

Hypermarket

大卖场  品质的家

Hypermarket   High-quality house

经营面积8000-15000m2，经营2-3万种商品，超大的面积与齐全的商品xx满足了消费者“一站式”的购物休闲需求，向大众传递着“时尚、品质、贴心、新鲜、低价、便利”的经营理念。

With an area of 8000-15000 square meters, it operates 20,000-30,000 kinds of goods. With a super area and complete goods, delivering to people the management conception of “Being fashionable, considerate, fresh, convenient with high quality and low price”, it satisfies “One-stop” recreational shopping requirements of customers.

截止2009年，华润万家286家大卖场已进入全国100多个主要城市。

Up to 2009, 286 hypermarkets of CRVanguard have entered over 100 main cities in China.

苏果

苏果  缤纷的家

苏果在华东市场拥有购物广场、社区店、平价店、标超和便利店等多种业态。

Suguo

Suguo Colorful house  

Suguo has many types of operations such as shopping squares, community shops, cheap shops, standard supermarkets, convenience stores and so on in the market of East China.

023-024

便利超市

便利超市 便利的家 

便利超市以社区居民为依托，以满足顾客便利性需求为目的，突出了便利优势。商品主要以食品、日常消费品为主。

便利超市经营面积500—800M2,销售近5000种商品。提供免费送货、电话购物、便民伞、便民车、礼品包装、应急药箱、微波加热、代订蛋糕等服务内容。

截止2009年，便利超市门店数量已达2572家。

Convenient supermarket

Convenient supermarket   Convenient house

With foods and daily consumption goods as the main goods, taking the residents of community as the basis, taking satisfying the convenient needs of customers as the main object, convenient supermarket highlights the advantage of convenience.

With an area of 500-800 square meters, selling nearly 5000 kinds of goods, the convenient supermarket provides services such as free delivery, phone shopping, convenient umbrella, convenient car, gift packaging, emergent medicine-chest, microwave heating, booking cake and so on.

Up to 2009, the amount of convenient supermarkets has reached 2572 stores.

生鲜超市

Supermarket of fresh foods

生鲜超市 鲜活的家

Supermarket of fresh foods    Fresh house   

生鲜超市经营面积800—1500M2，经营约8000种商品，主营生鲜商品。以“新鲜、低价、便利”的经营理念、整洁宽敞的购物环境以及电话订货等特色服务成功开辟出社区便利超市领域的领“鲜”之路，成为顾客生鲜食品一站式购物的{sx}。

截止2009年，生鲜超市已在深圳成功开业6家门店。

With an area of 800-1500 square meters, the supermarket of fresh foods operates nearly 8000 kinds of goods, mainly fresh goods. With “Fresh and convenient with low price” as operation conception, by means of clean and broad shopping environment and many featured services such as phone booking and so on, the supermarket of fresh foods creates a fresh road in the area of convenient supermarkets for the community and becomes the first choice of one-stop shopping of customers’ fresh foods.

Up to 2009, the amount of supermarkets of fresh foods has reached 6 stores successfully.  

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Vango 便利店

Vango 快捷的家

Vango24小时便利店   风格简洁、时尚，24小时服务，为追求时尚、品质、快捷、方便及舒适生活的消费者带来更自然、休闲的购物享受。

经营面积30-120M2，经营近3000种商品，以即时消费、小容量、应急性为主，同时为顾客提供多层次的服务。Vangoxx摆脱了人们对原有便利店的印象，从环境到商品、服务，都给消费者带来全新的体验。

截止2009年，Vango在深圳、香港已有门店50家，并将以每年上百家的速度递增。

Vango convenient store 

Vango Swift house

With simple and fashionable style, Vango 24-hour convenient store provides 24-hour service for you, bringing customers who pursue vogue, high-quality, convenience and comfort natural and recreational shopping enjoyment.

With an area of 30-120 square meters, the Vango 24-hour convenient store operates nearly 3000 kinds of goods. With immediate consumption, small amount consumption and emergent consumption as main businesses, it provides customers with multi-layer services. Bringing customers brand-new experience from environment to goods and services, it gets rid of traditional impression of convenient store completely.  

Voi_la! 酒庄  

Voi_la! Winery

Voi_la! 红酒之家

Voi_la! Wine House

搜罗来自世界不同国家及地区的红酒，从日常餐酒到陈年佳酿，当中更包括{dj2}供应的红酒品类，务求满足不同顾客对酒类产品的高品质要求。

2010年2月，首间Voi-la！在香港开业。

Collecting wine from different countries and areas, from daily dinner wine to vintage wine, including exclusively supplied wines, Voi_la! satisfies high-quality requirements of different customers towards wines.

In Feb 2010, the first Voi-la！was opened for business in Hongkong.

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中艺

中艺  时尚的家

中艺于1959年在香港创立，是以经营翡翠、珠宝首饰、中国工艺礼品和中xx华服为主的xxxx店。中艺以华夏文化、生活时尚、诚信关爱、服务创新、品质保证为品牌经营理念，致力于成为中国传统文化与时尚工艺融合的、品质保证与服务创新{lx1}的、具影响力和渲染力的世界xxxx。

截止2009年，中艺在香港和深圳共有5家门店。

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China Arts

China Arts  Vogue house

Founded in 1959 in Hongkong, China Arts is a famous brand store mainly operating emeralds, jewelries, China art gifts, high-grade Chinese clothes. With “Chinese culture, fashionable life, honesty and care, service and innovation, quality assurance” as its brand operation conception, China Arts is committed to becoming a world famous brand with influence melting Chinese traditional culture and fashionable arts and gathering leading quality assurance and service innovation.

华润堂

华润堂 健康的家 

华润堂的前身为华润百货成药部，1996年以“中国成药专门店”的名字进入香港成药市场，2000年易名为华润堂，为顾客提供燕窝、虫草等参茸补品，健康食品，维他命和矿物质等补充剂，中西成药和个人护理品。

截止2009年，华润堂在香港和内地已拥有46家门店。

CRCare

CRCare healthy house

The predecessor of CRCare is China Resources Medicine Department, in 1996, with its name “Chinese Medicine Special Store”, it entered the medicine market of Hongkong. In 2000, it changed its name into CRCare and provided customers with bird’s nest, worm grass, ginseng and pilose antler medicines, healthy foods, food supplements (such as vitamin, mineral substances and so on), Chinese and western medicines, personal cares and so on.

Up to 2009, the amount of CRCare stores has reached 46 stores in Hongkong and Mainland.

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Leonardo Di Gasun

Leonardo Di Gasun 皮具

Leonardo Di Gasun leather

Leonardo 皮具之家  Leather House

"LEONARDO DI GASUN" 品牌于1902年在意大利创建，主要产品包括皮鞋、服装、皮具等系列。在二十世纪八十年代由华润引进中国市场。

Founded in Italy in 1902, "LEONARDO DI GASUN" Brand mainly operates leather shoes, clothes, leather products and other series. In 1980s, it was introduced into Chinese market by China Resources.

CRV More

无限之家

Limitless House  

一个时尚、生活化的购物网站。

A fashionable, life-style shopping website

突破时空限制，轻触进入无限购物空间，食品、图书、电器及电子产品、健康美容、家居杂货、时装及珠宝衣饰等品类超过2万种，满足独有口味。

CRV MORE为顾客提供多种送货服务，包括邮寄、送货上门、顾客自提等，保证任何时候都能为顾客提供优质服务。

Breaking time and space restrictions, a click will let you enter a limitless shopping space where there are over 20,000 kinds of goods such as foods, books, electrical equipments, electronic products, healthy cosmetics, home furnishings, fashionable dresses, jewelries, clothing and so on, satisfying your exclusive tastes.

Ensuring that customers will be provided with excellent services at any time, CRV MORE provides many delivery services (such as mailing, home delivery service and so on) for customers.     

配送中心

先进的信息系统和物流设备

华润万家目前拥有6家大型配送中心，分布在深圳、香港、苏州、南京、天津和西安6个城市，总面积10余万平方米。 配送中心总投资额近4亿元，配备先进的信息系统和物流设备，支持全国各业态超市的配送业务。

Distribution Center

Advanced information system and logistics equipment

CRVanguard possesses six large-scale Distribution Centers, which are distributed in six cities, including Shenzhen, Hongkong, Suzhou, Nanjing, Tianjin and Xian. With a total area of over 100,000 square meters, the amount of total investment reaching 400 million RMB, Distribution Centers are equipped with advanced information systems and logistics equipments, supporting the distribution businesses of supermarkets of different types in China.

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华润物流

华润物流1948年在香港创立

坚持以仓储加配送业务为主的发展方向，拥有多家具备国际货运一级代理资格和无船承运人资格的全资子公司。

在香港，华润物流管理四座纯干货仓库、两座冷冻仓库、一个多用途码头，以及货柜拖车队和配送车队，提供仓储配送中心管理、供应链管理、货运、货柜中流作业服务；在内地，华润物流主要经营综合物流服务、货仓、货运、快速消费品及工业产品的分销和物流管理服务。

China Resources Logistics

Founded in Hongkong in 1948, China Resources Logistics sticks to the development orientation of taking storage and dispatching as its main businesses and possesses many wholly-owned subsidiaries which have First class agency qualifications of international freight and qualifications of non-vessel operation carrier.

In Hongkong, China Resources Logistics manages four pure dry storages, two refrigeration stores, a multi-role dock, a container trailer team, a delivery motorcade and provides storage distribution center management, supply chain management, freighter and container midstream task services. In mainland China, China Resources Logistics mainly operates complex logistics service, freight house, freight transport, sales and distribution of fast moving consumer goods and industrial products, logistics management service.

华创物业2002年在香港创立。

旗下物业包括商铺、工业大厦等，总面积约110万平方尺，{zx1}的市场价值为75亿港币。

其中商铺均位于交通便利、人流集中的地区，包括铜锣湾、尖沙咀、旺角、佐敦及荃湾。

CRE property

CRE property was founded in Hongkong in 2002.

With a total area of 1100,000 square Chi, newest market value of 7.5 billion Hongkong dollar, CRE property has many shops and industrial buildings.

Its shops are situated in the districts with convenient transportation and centralized stream of people, such as Causeway Bay, TST, Mong-kok and so on.  

033-034

家  成就

华润万家所获荣誉

荣誉是每个家庭给予我们{zd0}的信任

033-034

Home success

Honors of CRVanguard

Honor is the greatest trust granted to us by each family

年份  荣誉

Year   Honor

1997 全国诚信单位

2000－2009 中国连锁业百强

2005最能代表25年深圳形象——深圳名片

年度中国企业信息化500强

年度广东优秀连锁经营企业

1997        National Integrity Unit

2000-2009        China top 100 chains

2005 Representing Shenzhen’s Image most within 25 years-Shenzhen calling card

Yearly top 500 informationized corporations

Yearly Guangdong excellent chain corporation   

2006华润万家有限公司携手宝洁支持希望工程被中国青少年发展基金会评为“齐来关爱孩子 快乐从心开始”{zj0}公益合作单位

2006 With P&G, CRVanguard supported the Hope Project, and was appraised as “Let’s care for children, happiness starts from hearts” best commonweal cooperative unit by China Youth Development Foundation

2007广东商业十年杰出连锁超市

    广东省重点培育流通xxxx

    深圳零售十年·xxxx商场

    国家商务部授予华润万家“全国猪肉安全生产与消费行动计划争创企业”

广东省xx顾客信得过的品牌企业

2007 Distinguished chain supermarket of Guangdong Business within 10 years

Key cultivated circulation dragon business in Guangdong

Shenzhen retail within 10 years·10 famous markets

Ministry of commerce awarded the title of “National safe pork production company and striving company of consumption act plan” to CRVanguard.

10 Dependable brand corporations in Guangdong province

2008广东省企业100强

    广东省服务行业100强

    “香港xx”金奖品牌及“信誉企业”品牌大奖

杭州市政府颁发 “微利售肉”活动先进单位称号

2008Guangdong top 100 companies  

Guangdong top 100 companies in service industry

“Hongkong famous brand” gold award, “Creditworthy company” brand prize

Title of “Selling meat with small profits” activity advanced unit awarded by Hangzhou municipal government

2009深圳企业100强

    2009年广东大型企业竞争力50强企业

2009广东省企业100强

2009广东省服务行业100强

香港xx“金奖品牌” 及信誉企业“品牌大奖”

2009Shenzhen top 100 companies

2009Guangzhou large-scale top 50 companies with competitiveness

    2009 top 100 companies in Guangdong

    2009 top 100 companies in service industry in Guangdong

2010新中国60周年—中国商业零售业{zy1}企业

2010 60 anniversary of new China—Chinese distinguished companies in retail industry

领导关怀

华润万家的发展得到了国家各级领导的高度重视

Leaders’ care

The development of CRVanguard received high attention of leaders of different levels in China.

从2005年到2009年，国务院总理温家宝先后四次到华润万家和华润苏果视察工作，肯定华润万家和华润苏果的发展模式，对华润万家寄予厚望。总理说：“华润万家是我们民族自主品牌，希望公司能进一步做大做强，更好的满足百姓生活必需品的供给！”

From 2005 to 2009, Prime minister Wen Jiabao had inspected CRVanguard and China Resources Suguo for four times successively, praising the development mode of CRVanguard and China Resources Suguo and placing deep expectations on CRVanguard. He said that CRVanguard was a national self-owned brand, we expected that the company could become greater and stronger so as to satisfy the needs of people’s daily life.