21日，由中国乳制品工业协会中国乳制品工业协会第12届年会在哈萨克斯坦会议开幕。来自全国乳制品行业的企业家，专家和企业代表参加了此次活动，“牛奶竞争”和“和谐发展”已成为{zg}的“的字样，使用情况的年度频率。”业内人士认为，“奶比水便宜”，这一现象在该国流行。继续这种竞争的后果，整个乳品市场，只有输家，没有赢家。

牛奶的价格低于水

数天前，哈市乳制品记者在一家大型超市看到，销售点，品xx四六毫升鲜牛奶“买一给5.9元，相当于一个”价格500毫升只有1.5头，纯牛奶二百四十三毫升鲜奶是每袋仅为0.9元。矿泉水中的柜台上，某品牌400毫升水的价格为2.2元，330的矿泉水与3.45元/瓶满瓶某品牌毫升的活动。

记者随机走访了几位消费者。他们说，在过去几年哈市牛奶饮料品牌确实是越来越多，价格越来越便宜。他们认为这是一件好事，至于质量问题，消费者，张先生说，质量问题不在于他们能够依靠政府加强管理。另一位李说，消费者现在买牛奶只能承认，如蒙牛，伊利和其他主要品牌的产品品牌，比较可信。

“牛奶收集所有投标人”

“不仅使用村民委员会，而且还使用’黑社会’。”牛奶收集有关第二次世界大战时，济南佳宝乳业有限公司李鹏说。据了解，山东省目前乳制品为2,000,000吨，远远低于维持在奶牛发展的步伐更大，年加工能力。每日加工能力4500吨，牛奶收集比实际储备减少了40％。生产能力过大，奶源不能得到保证。一些企业为了确保机器开始运行，不仅在山东省框架，牛奶收集竞争对手，但还要在外面的收获高峰。乳品企业不仅要讨好街头的青睐，“村”，关键时刻，也是社会使用武力。乳品行业的竞争力，是在{zh1}的分析，奶源的竞争力。有关人士认为，“高品质奶源者得天下”，所以奶源大战严重影响了企业的发展。

，按照中国乳制品工业协会会长宋昆冈介绍，近年来，一些地方政府不顾客观条件，不考虑市场小的空间，有乳品大省建设和大中城市，一些公司成为行业的老板，盲项目。一些投资尽管乳品行业的特殊性，长期的乳制品加工项目产品，开发区介绍，有几个乳品厂。重复建设，盲目扩张规模，不仅加工能力过剩，社会资源浪费，而且牛奶收集第二次世界大战后，市场竞争加剧。低效率

文化挫伤积极性

“奶农不应该放弃他们对自己的定价，0.5公斤牛奶仅0.85元的牛奶产品，而牛奶的经济人可以牛奶0.5公斤0.30元。”宁夏乳制品，根据招明，协会秘书长介绍：“在炎热经历牛，奶的争夺，牛奶发烧和高价值后的奶牛，乳品企业的不稳定，奶牛养殖的严重挫伤农民积极性，消费者购买。

赵明奶农落后的耕作方法，改良品种的收益率低的低。目前，宁夏奶牛主要是散养，个别超过200万户养奶牛户，总人口八成以上的面积。由于低水平组织，在饲养管理和集中标准化挤奶难以落实，难以控制牛奶的质量，特别是xx，牛奶和其他问题造成的掺杂使假十分突出。与此同时，液体牛奶加工和工业光牛奶为主，成本高，附加值低，竞争力弱，在规模上。，宁夏乳品加工企业的生产量超过了蒙牛集团二分之一实际产量的总和。

有关人士透露，中国的乳品市场供给和需求的巨大变化已经发生，有大，中城市已开始相对饱和的市场数量。包括北京，包括在一些地方，与第二次世界大战的爆发，业务不时推广。残酷的价格战之后，全行业利润下降。许多公司的利润，低于百分之六。上述原因，肯定会影响奶牛业的积极性。

差异化战略是主要的出口处

中国乳制品工业协会宋昆冈说：产品一同质性程度高，竞争日益激烈的市场是一个主要因素。近年来，各公司产品差异化，做了大量工作，特别是在营养产品功能，包装档次，如产品开发的新领域，取得了一些成果。然而，由于乳制品相对单调的品种，这些差异是不激烈的市场竞争浪潮的影响带来了明显的缓解。

内蒙古蒙牛乳业集团总裁杨文俊认为，如果只是采取按照业务战略，而不是产品包装，营销和其他方面的创新，在战略上的主要分歧，企业多于它是非常困难的对手。

宋昆冈说，在解决企业和分散的问题，政府要发挥作用，首先，我们应集中全力支持大企业和凯撒千万不要胡椒面。其次是乳制品按照市场原则，规范市场秩序，引导企业走联合之路，支持企业提高乳品加工能力。与此同时，启动奶农和加工企业，乳品业风险基金，提供风险资金，以发挥水库的作用。(6月8日-24)
06.8.24

Dairy products such as flour, milk powder market experienced “cheap milk than water”

21, by the China Dairy Industry Association of China Dairy Industry Association 12th Annual Meeting of the opening in Kazakhstan. From the National Dairy industry entrepreneurs, experts and business representatives attended the event, “Dairy competition” and “harmonious development” has become the highest annual frequency of use of “words.” People in the industry think, “cheap milk than water,” the prevalence of this phenomenon in the country. Go on the consequences of such competition, the entire dairy market, only losers, no winners.

milk price is lower than the water

a few days ago, journalists in哈市dairy products at a large supermarket to see the point of sale, a brand 946ml fresh milk “buy one give one” price for 5.9 yuan , equivalent to 500ml fresh milk for only 1.5 per head, 243ml of pure milk is only 0.9 yuan per bag. Counters in the mineral water on the activity of a certain brand 400ml water price is 2.2 yuan, 330 milliliters of a certain brand of mineral water bottle filled with 3.45 yuan / bottle.

reporters interviewed several consumers randomly. They said that over the past few years哈市milk drinks brand is indeed more and more, the price has become increasingly cheap. They think this is a good thing, As for quality issues, the consumer, Mr. Zhang said that the quality issue is not about that they can rely on the Government to strengthen management. Another Lee said consumers now buy milk only recognized brands, such as Mengniu, Yili and other major branded products are relatively trustworthy.

“a milk collection all bidders”

“not only the use of the village committee, but also the use of ‘triads’.” milk collection talking about World War II, Jinan JIABAO Dairy Co., Ltd. Li said. It is understood that the present dairy products in Shandong Province for the annual processing capacity of 2,000,000 tons, which is far greater than keeping the pace of development in dairy cows. Daily processing capacity of 4500 tons, and milk collection less than the actual reserves by 40%. Production capacity is too large, milk collection can not be assured. Some enterprises in order to ensure that the machine starts running, not only in the framework of Shandong Province, competing for milk collection, but also go out outside rush in the harvest. Dairy enterprises not only to curry favor with the street level, “village”, a crucial moment but also the use of social force. Dairy industry’s competitiveness, in the final analysis are the competitiveness of milk collection. Think the people concerned, “a high-quality milk collection bidder world”, so milk collection World War seriously affected the development of enterprises.

, according to chairman of the China Dairy Industry Association Song昆冈Introduction In recent years, some local governments regardless of objective conditions, do not consider the market has little space, have the construction of dairy a big province, large city, some companies become industry boss, blind item. Some are for investment, despite the specificity of dairy industry, long the introduction of dairy products processing projects, a development zone have a few dairy products factory. Redundant construction, processing of blind expansion of the scale, not only excess capacity, social resources are wasted, but also milk collection World War II, intensified market competition. low efficiency

culture contusion enthusiasm

“dairy farmers should not give their own milk products on its own pricing, 0.5 kg of milk for only 0.85 yuan, while the milk economic man can make 0.5 kilograms of milk to 0.30 yuan. “Ningxia dairy products, according to Zhao-ming, secretary general of the Association Introduction:” In hot experienced cattle, dairy scramble, milk fever and high-value consumer purchase after the cows, dairy enterprises instability, severe contusion of the dairy farmers farming enthusiasm.

Zhao Ming, the dairy farmers backward farming methods, improved varieties yield less low. At present, Ningxia Dairy mainly to free-range, individual养奶牛households more than 2 million households, total population area above八成. due to the low level of organization, resulting in the standardization of feeding and management and centralized milking it difficult to implement, difficult to control the quality of milk, especially bacteria, milk and other issues掺杂使假very conspicuous. At the same time, liquid milk processing and industrial light milk-based, high cost and low added value, weak competitiveness. in terms of scale, Ningxia dairy processing enterprises in production capacity less than the sum of the actual yield of Mengniu Group 1 / 2.

relevant sources, China’s dairy market supply and demand great changes have taken place, a number of large, medium cities have begun relatively saturated market. including Beijing, including in some places, business promotion between the outbreak of World War II from time to time. brutal price war, after the whole decline in industry profits. many companies profit margins, less than 6 percent. these reasons will certainly affect the dairy farming enthusiasm.

differentiation strategy is the main exit of

Chinese dairy products Song昆冈Industry Association, said: Products of a high degree of homogeneity, an increasingly competitive market are a major factor. In recent years, various companies differentiate their products and done a lot of work, especially in the nutritional product features, packaging grades, the new areas such as product development has yielded some results. However, due to varieties of dairy products relatively monotonous of these differences is not to intense market competition brought about by the effect of apparent ease.

Inner Mongolia Mengniu Dairy Group President Wen-Jun Yang think, if only to take to follow the business strategy, rather than for product packaging, marketing and other aspects of innovation, the main differences in strategy, enterprise more than it will be very difficult opponents.

Song昆冈said that to solve the enterprises and the scattered the problem, the Government has to play a role, first, we should focus on all-out effort to support large enterprises and tens of millions of Caesar should not胡椒面. followed by dairy products according to market principles, standardizing market order, and guide enterprises to take the United Way and support the enterprises to improve processing of dairy products capacity. At the same time, start the dairy industry risk fund for dairy farmers and processing enterprises to provide risk financing, to play the role of reservoir. (06-8-24)