设计将成为中外品牌的竞争可能会在新年春节季节，市场的焦点热点。来自广州国美电器昨日记者获悉，今后一年的筹备，年底的销售高峰，外资洋品牌集体令人眼花缭乱的新的艺术家电产品主要集中在传统的白色家电集中，引进包括空调，冰箱，洗衣机市场，这个新的消费变化可能会出现局部重新投入的情况准备的品牌。

从广州国美的统计数据表明，外国白电品牌大多是家电{dy}个到达的艺术市场。发起人是：LG电子，它在今年年初回去，走在冰洗导致白电空调增加新的全面的“唐纹”的概念，三星{zz1}系列冰箱后添加安德烈金图案，画出与此同时，博世西门子冰洗新介绍，伊莱克斯“缤Girl享”系列，松下公司还成功地实现了一个美丽的外观，冰箱面。

比国内品牌，从美国，海尔，志除了高在空调领域的空调，分别两个新的应用有一个流行的艺术市场，在冰箱中的大多数其他的新产品并未改变颜色。 “总体来说，国内品牌处于弱势地位是{jd1}的。在艺术家电市场份额”国美电器广冰洗板，营销总监告诉记者。国美电器广

的销售数据显示，上述艺术冰箱价格普遍高于普通家用电器上，您相同类型的10％-20％，但今年比去年同期仍比增长了1.2倍。

原因，博世西门子，通用南中国经理告诉记者，党云杰分析，提高消费水平是近年来，薪酬与整个家居环境的协调，重视设备，正在成为消费者购买的原则，艺术设备是满足这一心理xx消费者的一部分。
国务院发展研究中心市场经济研究所家电从2006年到全国15个城市6000样本消费者的冰箱2007年的调查小组
也表明，在外观上式时装，保存型，环保节能消费需求的排名，外观的优势在首轮购买的49.2百分之率的差异。

LG电子South中国刘永军，是一个预测，不断上升的奥运年，明年的消费能力总经理接受记者采访时，中国市场需求的xx设备将在持续提升，以纪念记录个人品味独特设计的艺术家电的销售将成为品牌的实力对应的焦点。 “即使在外地是xx消费者，只是将前面的产品不仅表现出较强的购买力。”

家庭权力主编栗桃网编辑表示关注记者，在利润较高的客户的家电艺术领域的追求，国产品牌已全面落后。

Unprepared domestic brands fall art appliances

Designs will be the Chinese and foreign brands may compete for the New Year Spring Festival season, the focus of the market hot. Journalist from Canton Gome stores yesterday was informed that preparations for the upcoming year-end sales peak, the introduction of foreign capital with foreign brands collectively dazzling new art home appliances, mainly concentrated in the traditional white appliances include air conditioners, refrigerators, washing machines market, and this new consumer changes may lead to local re-brand into the situation unprepared.

GOME from Canton statistical data indicate that the majority of foreign white electric brands are household electrical appliances the first to reach the art market. Initiator are LG Electronics, its back in the beginning of this year will take the lead in the ice to wash white electric air-conditioning add new comprehensive “Tang stria” concept, followed by Samsung Extreme Series refrigerator add the Andre Kim patterns, painted at the same time the introduction of Bosch Siemens ice New washing, Electrolux “Beinggirl entitlements” series, Panasonic has also successfully achieved the refrigerator face, into a beautiful appearance.

compared to domestic brands, apart from the United States, Haier, Zhi-Gao in the field of air-conditioning, respectively, two new applications have one popular art market, other new products at the most in the refrigerator has not been changed color. “Overall, domestic brands in the art home appliance market share in a weak position absolute.” GOME Canton ice wash plates, director of marketing, told reporters. GOME Canton

sales data show that the above-mentioned arts refrigerator prices generally higher than the same type of common household appliances on You 10% -20%, but this year the same period last year still made more than 120 percent growth.

reason, Bosch Siemens, General Manager of South China, told reporters the party云杰analysis, improve the level of consumption in recent years with, pay attention to appliances with the coordination of the whole home environment is becoming the principle of consumer purchasing, the arts appliances are to meet this part of the psychological high-end consumers.

from the State Council Development Research Center of Market Economy Institute of appliance group from 2006 to 2007 of 15 cities nationwide sample of 6000 consumers Fridge The survey also indicates that, in appearance-type fashion, preservation type, environmental protection energy-saving consumer demand of the rankings, the appearance of superiority to the differences in the rate of 49.2 percent in the first purchase.

LG Electronics South China Liu Yong-Jun, general manager of an interview with reporters predicted that rising spending power in the Olympic year next year, China’s market demand for high-end appliances will be recorded in a sustained lift to mark the personal taste and unique design of the Art appliance sales will become the focus of brand strength counterparts. “Even if the field are high-end consumers, and only move their products in front of only showed strong purchasing power.”

Home power grid editor-in-chief Li Tao expressed concern to the press, in pursuit of higher client profit arts field of home appliances, domestic brands have been fully behind. (07-11-28)