中国的汽车生产和产品以及汽车电子产品销售增长占了主导不断提升汽车电子市场的快速发展，汽车的总成本。据赛迪顾问统计，从2001年到2006年，中国汽车电子市场，平均42.6％，2005年的销售额达6243000.00万元的年增长率。 2006年，中国汽车电子市场规模增长了近50％。在中国汽车电子汽车电子产品的市场占有率达到百分之十七点五，汽车电子产品占汽车的成本，占百分之十几年前到现在的40％。快速增长的市场，同时其中，车内娱乐和导航系统成为一个热门市场，包括家电企业，包括许多制造商已涉足这一领域。

汽车电子产品

不断上升，中国的汽车业和汽车市场，汽车电子市场的需求也不断发展。据赛迪顾问统计显示，2006年中国汽车电子市场，汽车音响和视频娱乐产品，超过市场份额的一半，占该停车场的百分之55.9，车载电视的2.2％的市场份额音频市场份额。就汽车产品，车内娱乐系统目前主要是音频和视频系统，包括汽车音响，车载电视，车载DVD等。在国内汽车，汽车音响的普及率已达到100％，而产品升级换代的阶段。 2006年，国内汽车产品，汽车CD显着提高普及率，多碟CD的普及率已显着改善。与此同时，汽车音响本身也在变化，从{dy}卡汽车CD，然后如汽车CD/MP3播放到xx产品。车载MP3是目前家庭娱乐产品的企业对新兴市场的技术成熟，体积小，容量大，但在乐观的汽车数量也增加了MP3播放的汽车成本的影响功能模块。目前，苹果，索尼，以及国内企业如朗科车载MP3已经开始武力的领域，纷纷推出带有MP3功能的车载娱乐产品。华阳集团

有关负责人表示，在未来的汽车娱乐系统，直观的东西应该是这样的家用电子产品的“移动”到车。当然，汽车电子行业的高技术要求的高门槛，除了将来可以考虑的硬件设备（高级音响，DVD，车载娱乐系统多位置液晶显示，导航等），而且还通过与汽车通信系统，控制系统，自动控制和语音诊断，人机对话等功能，通过高速无线网络的消息，各种网络，录像等，如实时的需求。家电企业

市场前景的汽车电子

据了解，国内汽车音响市场已经接近10亿元，未来的汽车音响的市场潜力目前的规模将高达60亿元。除了外国品牌，本地家电企业涌入已开始纷纷进入这一领域。xx的汽车音响，10个企业和8个投资在中国建立工厂，世界汽车音响在中国生产的六成。索尼，健伍和先锋在辽宁设立高山植物在上海，丹东的工厂，西门子在广东成立，JVC公司在惠州设立工厂在广东番禺工厂，松下设立在大连，辽宁省的工厂… …同时，国内家电企业已宣布进入汽车电子产业进入。创维汽车的一次性引进30专用车载DVD / GPS的平衡，包括通用，大众，丰田，福特，日产，标致雪铁龙集团和其他主要的主流车系。功能上，他们确定一个时尚的3D图形操作，触摸屏，手写输入，内置蓝牙以及外接GPS导航，语音导航等功能。长虹集团还宣布，将正式进入汽车电子产业。长春长虹电子科技有限公司总经理罗龙森表示：“我们做汽车电子，xx脱离市场的考虑，该项目具有极大的市场潜力，我们非常关注其未来的发展前景表示乐观。”据报道，长虹位于2008年1月在长春工业园将正式启动汽车电子产品的生产。

的人关注的是，汽车电子产品的消费价格不是很敏感，换句话说，在汽车电子领域，市场还没有xx进入“价格战”时期。由于家庭造成家电企业，如传统色彩的利润一直是主要的业务领域，很难有更大的突破，汽车电子产品不仅可观利润，其主要业务有一定的相关性，因此，一进入汽车电子市场规模已成为家电企业同样的选择。

做一个好工作，在汽车电子产品是不容易的

汽车电子产品，家电企业进入市场的需求，似乎是一片繁荣景象，但是这条道路并不像看起来持平。

汽车多年从事电子业用“痛苦”来形容公司合作的汽车。据介绍，汽车企业对质量要求十分严格，汽车电子产品生产企业的要求电子产品必须执行的赔偿，仅今年1质量体系，使一些企业已经感受到了压力。此外，汽车零部件供应商往往需要支持他们的匹配元件的研发模式，对不同型号的新车同一系列，配件遵循不同。这在一般从企业的汽车设计理念的进程已经开始大规模生产，直到不断需要调整，修改，可能需要几年的时间跨度。新车上市后，根据市场表现各种型号，汽车企业调整生产计划，因此需求高一些地方，一些小零件需求，甚至不被考虑。而在整个，这些汽车电子产品生产企业自己的风险。 “因此，我们是很被动。”消息人士说：虽然有较大幅度的商品，但仍有企业“陷入经营困境，几百万元的亏损并不奇怪。”

汽车的采购国内汽车视频音响系统的负责人告诉记者，他们的家电企业生产的汽车电子产品不采取积极的态度。他说，作为优质车辆，汽车零部件的事情，对于任何辅助制造商的选择，要经过严格的和复杂的过滤器系列的企业。家用电器对很多项目的汽车电子企业准备在不久的2023年开始实施，为汽车行业还缺乏成熟充分的理解，往往很容易不够集中，并与比其他同类型产品的产品缺乏特色，由于时间的结果对市场有限，市场还没有经过广泛的测试和批准持久。和汽车零部件企业通常有一个固定的23家供应商，连同汽车业多年的锻炼成长和成熟的市场表现，稳定，有一辆汽车，让用户满意的反馈。因此，产品质量，功能大致相同的情况下，“我们不会冒险，不会轻易选择一种新的零部件供应商。”该人说：“等着看它。”罗龙森说：“在新的领域面临的压力真的。今天的汽车电子市场是一个开放的市场，我们为它的发展前景看，只是想做。“

毫无疑问，车载娱乐系统是一个发展迅速的行业，但它是赢得这一市场份额，而且要求产品具有优良的品质，不断提高科技含量，而不是一时冲动。

Appliance into the field of automotive electronics demand escalating

China’s automobile production and sales growth as well as automotive electronics products accounted for the total cost of car driven continuously upgrade the automotive electronics market’s rapid development. According to CCID statistics, from 2001 to 2006, China’s automotive electronics market, the average annual growth rate of 42.6%, 2005 sales reached 62.43 billion yuan. In 2006, China’s automotive electronics market size grew at the rate of near 50%. Automotive electronics in China’s automotive electronics market share reached 17.5 percent, and automotive electronics products accounted for the cost per vehicle by 10 percent a few years ago to the current 40%. Rapid growth in the market at the same time the total, in-car entertainment and navigation systems become a hot market, including household electrical appliance enterprises, including many manufacturers have set foot in this field.

Automotive Electronics Products

escalating demand as China’s automobile industry and car market, automotive electronics market has also developed continuously. According to CCID Consulting’s statistics show that in 2006 China’s automotive electronics market, car audio and video entertainment products accounted for more than half of market share, which the car audio market share of 55.9 percent, car TV market share of 2.2% . For automotive products, the current inside the car entertainment system is mainly audio and video systems, including car audio, Car TV, Car DVD and so on. In domestic vehicles, car audio penetration has reached {bfb}, and the stage of product upgrades. In 2006, domestic car products, car CD significantly improve the penetration rate, multi-disc CD penetration rate has also improved significantly. At the same time, car audio itself is also changing, from the first card to the car CD, and then to high-end products such as Car CD/MP3. Car MP3 is currently the number of home entertainment products enterprises optimistic about emerging markets, which technology is mature, small size, large capacity, but also in the car MP3 additional functional modules of the cost impact of motor vehicles. At present, Apple, Sony, as well as domestic enterprises such as Netac Car MP3 has already begun in the field of force, have been offering functionality with MP3-car entertainment products. Huayang Group

relevant responsible person said that the future of automotive entertainment systems, intuitive something that should be the home electronic products are “moving” to the car. Of course, the automotive electronics industry a high threshold for the requirements of high technology, automotive entertainment systems apart from the future we can think of hardware devices (Advanced Audio, DVD, multi-position LCD, navigation, etc.), but also through a variety of network with the vehicle communication systems, control systems, automatic control and diagnosis of voice, man-machine dialogue and other functions, through high-speed wireless network news, videos, etc., such as real-time demand. household electrical appliance enterprises

promising automotive electronics market

It is understood that the current size of the domestic car audio market has been close to 10 billion yuan, the future of car audio market potential will be as high as 60 billion yuan. Apart from the influx of foreign brands, a number of local household electrical appliance enterprises have begun to enter this area in droves. Famous car audio, eight out of ten enterprises to invest and build factories in China, the world of car audio六成produced in China. Sony, Kenwood and Pioneer set up factories in Shanghai, Dandong in Liaoning Alpine plant, Siemens set up factories in Huizhou in Guangdong, JVC to set up factories in Guangdong Panyu, Matsushita set up a factory in Dalian, Liaoning … … At the same time, domestic appliances enterprises have announced its entry into the automotive electronics industry. Skyworth Automobile balance of one-time introduction of a dedicated 30-car DVD / GPS, covers GM, Volkswagen, Toyota, Ford, Nissan, PSA Peugeot Citroen and other major mainstream car line. Functionally, they set 3D graphics operation, touch screen, handwriting input, built-in Bluetooth, as well as external GPS navigation, voice navigation and other functions in a fashion. Changhong Group also announced that it will officially enter the automotive electronics industry. Changchun Changhong Electronics Technology Co., Ltd. General Manager罗龙Sen said: “We do automotive electronics, completely out of market considerations, the project has great market potential, we are very optimistic about the prospects for its future development.” It is reported that Changhong is located in Changchun Industrial Park in January 2008 will be officially launched production of automotive electronic products.

the persons concerned that the consumer prices of automobile electronic products is not very sensitive, in other words, in the field of automotive electronics, the market has not fully entered the “price war” period. As a result of household electrical appliance enterprises such as the traditional color of profits has been the main business area it is very difficult to have a larger breakthrough, and automotive electronic products is not only handsome profit, and its main business has a certain relevance, therefore, a large scale into the automotive electronics market has become household electrical appliance enterprises the same choice.

do a good job in auto electronic products is not easy

car market demand for electronic products, household electrical appliance enterprises have entered, it seemed were flourishing, but this road is not like the looks as flat.

a motor vehicle engaged in the electronics industry for many years to use “pain” to describe companies to co-operate with the vehicle. According to introduction, automotive business-to-electronic products with stringent quality requirements, requirements of automotive electronic product manufacturing enterprises need to implement the quality system of compensation alone this one, so that some enterprises have been feeling the pressure. In addition, the car parts suppliers often require supporting R & D models with their matching components, the same series of different models of new cars, accessories followed different. This process in general from the vehicle design concept of the enterprises had begun until mass production has been constantly required to adjust, modify, may take up to a few years time span. New car after the listing, according to various models of market performance, automotive enterprises adjust production plans, so some parts of high demand, some demand for small parts do not even be considered. And throughout, these risks to the automotive electronic product manufacturing enterprises themselves. “So we are very passive.” The source said: “While a large margin goods, but there are still enterprises find themselves in financial difficulties, loss of a few hundred million is not strange.”

Domestic car video of a car Procurement is responsible for the sound system people told reporters that their household electrical appliance enterprises produced automobile electronic products does not take a positive attitude. He said that as matter of quality vehicles, automotive parts and components for any enterprise supporting the choice of manufacturers to go through a series of strict and complex filter. Household electrical appliance enterprises for many automotive electronics project began in 2023 near ready for implementation, for the automotive industry still lack a full understanding of sophisticated, thinking often too easy to focus enough, and its products with other products of the same type compared to the lack of features, as a result of time-to-market limited, the market has not been extensively tested and approved long-lasting. And auto parts enterprises usually have a fixed 23 suppliers, which together with the auto industry for many years to grow and tempering sophisticated market performance, stable, and have a car so that the user satisfaction feedback. Therefore, product quality, functionality or less the same circumstances, “We will not take the risk, not likely to easily choose a new supplier of parts and components.” The person said, “just wait and see it.”罗龙Sen said: “In the face of a new areas, the pressure really has. Today’s automotive electronics market is an open market, we look for its development prospects, only trying to do. “

There is no doubt, in-car entertainment system is a rapidly growing industry, but it is to win a share of this market, but also required products have excellent quality and continuously improve the scientific and technological content, rather than on impulse. (07-11-27)