For wooden doors, in the future market competition, brand power will become the main driving force of product sales, brand construction is imperative, but now is a good time for brand building. The reason is that the current consumer demand for wood doors continue to be strong, but consumers are still a lack of knowledge of many wooden doors, it is a good opportunity for wooden doors for consumer guidance and brand nurturing. In addition, changes in the market speed and consumption     trends are very fast pace of change, consumer behavior by the impact of factors such as price is still obvious, and poor loyalty to the wooden door brand.          

    Although the doors of the brand building materials development is imperative, but not blindly, to see the current economic situation, and draw some useful experience related products in the brand construction, to avoid the misunderstanding of brand building.          

    Domestic demand to reduce the arrival of weak wooden doors          

    As prices continued to rise with the national market regulation policies, the domestic economy has entered a period of adjustment, the domestic demand will be greatly reduced; over the years of rapid growth in house prices, a lot of overdraft demand, the current national and local have strengthened the regulation of the property market, the extension of the demand to a certain extent. And the pace of international economic recovery is slow, the demand for exports fell sharply, export-oriented enterprises will be more and more attention to domestic demand; for these reasons, the wood industry, should be most concerned about is the real estate market trends and consumer trends. Basic can be expected, the next 2-3 years, the wooden door market will enter a relatively tired period.          

    Avoid misunderstanding in brand building          

    The characteristic of product of building materials industry decides that brand construction is different from brand building mode and marketing mode of fast moving consumer goods. As the doors of enterprises should fully understand the particularity of the doors of the brand construction in the process of brand building, brand concept introduction for many years, can be said as long as doing business are more or less have brand awareness and action, the doors of businesses is no exception, in recent years wood industry brand construction has made great development. But there are a lot of enterprises are ignored, product characteristics and operation mode that is widely spread in society or consulting institutions vigorously promote brand building industry and has a big difference, if do not pay attention, will step into the misunderstanding of brand building. Then, from the relevant building materials products have been through the brand road to draw useful experience, avoid unnecessary mistakes.