诺基亚BL - 5C手机电池大规模召回，以及手机的反复轰炸，使小细胞从幕后到幕后手机电池的舞台，成为公众关注的热点。为什么手机电池的质量问题经常发生，手机电池产业将何去何从？

500000000000大市场

不久前，一个朋友的贸易做了一个新的N95，这是目前市场上{zg}端的诺基亚手机，在手机上，以便提供足够的支持收购能源，以满足其持续因特网，摄影，相机，手机，视频，电子小说，语音通话等解除了他们的三个手机电池配置他的需求。

其实这不是个人的“疯狂”的一个特例。目前，移动电话的功能越来越丰富的照片，视频，移动视频，电子小说，如移动电话，已成为基本配置，并要求只对1500元的价格。即使是地下工厂生产的黑手机，而且还具有相同的功能都是现成的，便宜的五六百元。从商业类，白领阶层，学生上了电话功能的中产阶级和农民兄弟，他们的手也逐渐缩小了差距。

功能丰富的移动电话将不可避免地会增加电池消耗，手机配置两个电池是一种普遍现象。因此，在手机电池市场形成巨大的产业。

信息产业部的{zx1}统计显示，中国移动电话用户已超过五亿到每个手机电池的平均分配，以平衡两者之后，市场需要至少10亿电池，这将是一个五百亿人民币市场。此外，一旦3G的推出，为手机电池的消费量的需求将达到较大规模。

“能源箱成对市场的信心危机”

，但对质量问题的高发病率的快速发展过程中，手机电池制作成空前的信任危机。甘肃手机

轰炸，虽然后来被确定为意外事故，但行业仍然普遍认为，非原装电池是罪魁祸首。有一次，非原来的移动电话电池面临着前所未有的信任危机，许多手机制造商和媒体都表示，有必要使用原装电池，以便{zd0}限度的安全。最近几天，但

诺基亚电池召回事件，使公众产生了混乱和恐慌一线希望，原来的电池不一定是安全的地方能够“包票。”它实际上是没有电池的{jd1}安全？为什么一个不起眼的电池使常见的问题，什么样的手机电池可以保证安全？

虽然原来的xx手机电池并非xx，即使存在质量问题，也有严重的后果。在这方面，业内人士认为，{zd0}的安全威胁，移动电话或移动电话电池大量。由于原装电池成本高，假冒的电池巨大的市场空间。假冒电池的生产与标准规定不这样做，也没有质量控制的安全措施，很容易出现安全问题，常见问题容易充电时过热现象，从而导致自燃，甚至爆炸。

作为一个信心危机的影响和推动了移动电话电池公众意识崛起的品牌意识，将是中国国产手机电池是{zh0}的机会，打破了品牌。

原装电池的价格几百动辄美元，许多手机用户只能摇头价格难以负担，而在电池的价格与原来的国内品牌电池和假冒电池。同时，质量可以更好地保证。因此，可以预见，在用户的不断上升的趋势，安全意识，国内品牌电池将会受到市场的青睐。

和国内电池利用这个机会，所有的{dy}件事就是整顿市场，这些市场淘汰劣质电池。

以整顿市场，首先要建立自己的品牌。毕竟，手机电池是亿万公众的零售，而在同一时间只有一个移动电话子公司配件。目前，已经有较强的手机电池制造商数量，但它们在公众的品牌意识是不够的人。

此外，在电池的市场环境下的洪流，如何为消费者创造更好的渠道购买正版效力，这将是关键，开创新局面。品牌在公众意识提高的趋势，如果国内品牌手机电池可存储无处不在，那么假电池将逐渐失去生存空间。

50000000000 phone battery market of happiness and worry

Nokia BL-5C mobile phone batteries massive recall, as well as the repeated bombings of the phone, so that small cell phone battery from behind the scenes to the stage to become hot spots of public concern. Why mobile phone batteries quality problems happen frequently, mobile phone battery industry will go from here?

500 billion big market

not long ago, a friend of the trade to do the acquisition of a new N95, which is currently available in the market the most high-end Nokia phones, to mobile phones in order to provide sufficient Supporting the energy to meet its continuous Internet, photography, camera, cell phone video, e-novels, the demand for voice calls, etc., relieved him of their three cell phone battery configuration.

actually this is not an individual are “crazy” a special case. At present, the functions of mobile phones has become increasingly rich in photographs, video, mobile video, e-novels, such as mobile phones have become the basic configuration, and require only about the price of 1,500 yuan. Even the underground factories producing black cell phone, but also the same features are readily available, cheaper to五六百million. From the business class, white-collar class, the students down to the middle class and migrant brothers, their hands on the phone functions have gradually narrowed the gap.

feature rich mobile phones will inevitably will increase battery consumption, a cell phone to configure the two batteries is a universal phenomenon. Therefore, a huge industry in the formation of cell phone battery market.

Ministry of Information Industry, the latest figures show that China’s mobile phone users has more than 500 million to the average allocation of each mobile phone battery to balance the two, the market requires at least one billion batteries, it will be a 50 billion yuan market. In addition, once the 3G launch, the demand for the number of mobile phone battery consumption will reach a larger scale.

“energy box” into a crisis of confidence in the market

but the process of rapid development of the high incidence of quality problems, mobile phone batteries made into an unprecedented crisis of confidence. Gansu phone

bombing, although the later was identified as an accident, but the industry is still generally agreed that non-original battery is the culprit. One time, non-original mobile phone batteries face an unprecedented crisis of confidence, many cell phone manufacturers and the media have expressed, it is necessary to use the original battery in order to maximize safety. In recent days, however

Nokia battery recall incident so that the public have had a glimmer of confusion and panic, original battery that is not necessarily safe place to be able to “package ticket.” It actually has no absolute safety of the battery? Why an inconspicuous battery so frequent problem, what kind of mobile phone batteries can be guaranteed safe?

Although, the famous brand original mobile phone battery is not perfect, even in the presence of quality problems, nor to have serious consequences. In this regard, the industry believes that the biggest security threats, mobile phone or a large number of mobile phone batteries. Due to the high cost of original equipment batteries, counterfeit batteries for a huge market space. Counterfeit batteries manufactured in accordance with the standard do not, and there is no quality control security measures, it is prone to security issues, frequently asked questions are prone to overheating when charging phenomena, which lead to spontaneous combustion, and even bombings.

as a result of a crisis of confidence and promote public awareness of mobile phone batteries rise of brand consciousness, will be China-made mobile phone batteries are the best opportunity to break out the brand.

original battery price several hundred dollars at every turn, many mobile phone users can only heave a price they can not afford, while the price of domestic brands battery between original and counterfeit battery between the battery. At the same time, the quality can be better guaranteed. Therefore, it is foreseeable that in user security awareness of the ever-rising trend, the domestic brand batteries will be favored by the market.

and domestic battery to take advantage of this opportunity, first of all to do is straighten out the market, those inferior battery out of the market.

to restructure the market, we must first establish their own brands. After all, hundreds of millions of mobile phone batteries are for the retail public, while at the same time is only a mobile phone subsidiary accessories. At present, already have a number of stronger cell phone battery manufacturers, but they are in the public’s brand awareness is not enough people.

In addition, in the current flood of inferior battery market environment, how to create better channels for consumers to purchase genuine authentic, it will be the key to open up a new situation. Brand awareness in the public increasing trend, if the domestic brand mobile phone battery can store everywhere in the country, then the fake batteries will gradually lose their living space. (07-11-13)