巴西发展，工业和外贸部宣布，帧自行车曲柄连杆和自行车轮胎和4种产品中，使征收最终反倾销税。行业中国的发展前景如何眼镜？更多的自主品牌，贸易壁垒的影响，国际市场的专家们呼吁。

巨大的市场

案件的技术问题，根据“中国的科学技术杂志眼镜，”估计，中国未来可能眼镜行业市场容量为400亿元。中国已成为世界上{zd0}的生产基地，眼镜，眼镜也是{zd0}的消费市场。
在数天前从工程师杨先生潘家园建筑工作
的眼镜店只是改变了目光短浅的眼镜，“我失去了这是我{dy}次戴眼镜，眼镜和家庭收藏已经足够好几次打开一个博物馆。“先生杨对他的短视说历史，不禁取笑。越来越多的人戴眼镜。据中国眼镜协会统计，中国目前有大约300万人口的戴眼镜。中国已成为世界上{zd0}的生产基地，眼镜，眼镜也是{zd0}的消费市场。据信

银联的分析现状中国光电产业，从整体的快速发展，近年来，在超过10％的年增长率增长，未来几年市场仍有很大发展空间。

在北京的媒体从事工作的曹先生曾经非常心疼，因为眼镜太每个程度高须佩戴眼镜镜片薄，每一个工作人员所选择的时间会强烈建议进口超超薄镜片。 “价格是非常昂贵的，他们说了许多功能，何不中国制造的高品质负担得起的产品还做什么？”

专家解释说，中国眼镜业仍然处于国际产业链的下游，眼镜生产商许多劳动密集型，低附加值产品的生产。 “我国已经成为生产国和消费国，而不是强大的眼镜生产景象，那是因为中国的光学工业技术落后，科技含量低，缺乏设计能力，以及所造成由缺乏品牌建设。目前，制造商几杯独立研发机构，在技术上是可行的，购买设备的相关技术的转让引进。由于没有在生产过程中经常遇到的核心技术技术问题将难以解决。“

思想所带来的反倾销

媒体报道，巴勒斯坦方面，据报刊登公告，今后5年，巴西对中国制造的框架将收取的重量反倾销税，巴西进口商在中国购买10美元不到的眼镜架价格也将受到270.56美元/公斤的附加关税。在巴西，高达百分之八十以上是非常有限的利润空间更与反再加倾销税进口关税的景象，不逊于雪上加霜。

眼镜业仍然是中国在国际产业链的下游，眼镜生产商许多劳动密集型，低附加值产品的生产。在整个行业的发展尚未规范，成熟。目前，中国眼镜60％以上出口，并占领了全球80低端％的市场份额。然而，品牌缺乏使中国眼镜行业只能充当国外品牌打工仔“”，以赚取小额的费用。所带来的高附加值增值品牌是外国公司。这种低成本，生产和经营的低价格的方法，面对越来越多的反倾销调查，情况越来越难以生存。此外，国内市场竞相压价，无序竞争的状况，利用中国的出口获得的利润只有制造商的利润越来越少眼镜，在过去可以有20％左右的利润率，现在只5％-10％。

专家指出，回避的困境，行业以外，企业必须根据品牌的核心竞争力的形成。有“品牌”的企业将有更大的发展空间。真正能完成品牌的属性，利益，价值判断，文化，个性和使用者（身份），如内容，有品牌，有从其他核心竞争力。品牌将带来高增值的企业扩大利润，获取更多的资源。

{dy}品牌观念，增强品牌意识。对品牌建设的重要性的深刻理解，只有成功地实施品牌战略，以便更有效地参与市场竞争，争夺市场份额，获得生存和发展机会。作为眼镜经营者，必须不断学习现代商业知识和国内和国际的商业发展形势的认识，审时度势，及时抓住机遇，落实和推动企业品牌战略。

第二市场的深入研究，确立品牌定位。为了建立品牌的核心价值，它是要准确定位的产品，这是目标市场和目标受众的产品，考虑市场和用户的实际需要。与产品，细分市场的特定价值，以满足用户的特殊需要。

加强对实现技术，管理经验迅速移植的国际合作。专家分析，我国企业普遍缺乏眼镜先进的管理经验，科研人员和财政资源。然而，当地市场上的中国企业有深刻的认识和理解，这是跨国公司缺乏。与跨国公司的核心技术，先进的管理经验和市场运作能力。中国可以利用当地企业和跨国公司利用优势互补，迅速提高整体竞争力。

此外，产业资源的整合，以提高整体竞争力也很重要。中国的眼镜行业具有相当规模，但分散的工业企业，并始终处于产业链的底层徘徊相互竞争。企业的任何时间，资源稀少。目前，中国的眼镜业要做的是如何实现产业升级，提高企业综合竞争力的问题。加快资源的横向和纵向一体化是一个非常有效的方法。

业界指出，“品牌企业”缺乏生存正面临着严重的问题。缺乏品牌企业在底部的生存产业链，只能依靠低成本有限的利润空间。由于人力和物力成本提高，企业利润空间将进一步被挤压。企业为了生存只能通过竞争性价格的方式，其结果将是无序竞争。没有竞争优势的公司自然会被淘汰。

Domestic optical industry technical difficulties with the way

Brazil Development, Industry and Foreign Trade Ministry announced that frames bicycle crank connecting rod and bicycle tires and so on four kinds of Chinese products imposed definitive anti-dumping duty. China’s development prospects of the industry how to glasses? Experts called for more independent brands, the impact of trade barriers to international markets.

huge market

case of technical problems, according to “China’s science and technology magazine glasses,” estimated that China’s future could glasses industry market capacity to 400 billion yuan. China has already become the world’s largest production base glasses, the glasses is also the largest consumer market.

in the architectural work of a few days ago from Engineer Mr. Yang Panjiayuan an optical shop just changed a pair of short-sighted glasses, “I have lost several times this is my first with glasses, and home collections glasses have been enough to open a museum. “Mr. Yang about his short-sightedness says history can not help but tease. More and more people wear glasses. According to China Association of glasses to statistics, China currently has around 300 million population wear glasses. China has become the world’s largest production base glasses, the glasses is also the largest consumer market. According to the letter

UnionPay analysis of the status quo of China’s optical industry, from the overall fast development in recent years, the annual increase of more than 10%, and the next few years the market is still large room for development.

media in Beijing to engage in the work of Mr. Cao once very distressed, as the glasses are too high for each degree are required to wear glasses with thin lenses, and each time in the selection of staff would strongly recommend the import ultra-thin lenses. “Price is very expensive, they said a lot of features, why not China-made high-quality affordable products also do?”

Expert explained that the Chinese optical industry is still in the lower reaches of the international industrial chain, glasses manufacturers to many labor-intensive, low value-added products production. “Our country has become a spectacle of the producing countries and consuming nations, rather than the production of powerful glasses, that is because of China’s optical industry backward technology, science and technology content is low, the lack of design capability, as well as caused by a lack of brand building. At present, few glasses manufacturers independent R & D institutions, it is technically feasible to buy equipment are the introduction of the associated transfer of technology. Since the do not have core technology in the production process often encountered technical problems would be difficult to resolve. “

thinking brought about by the anti-dumping< br="">
media reports, the Palestinian side, according to published notice that the next 5 years, Brazil on Chinese-made frames will be charged by weight of anti-dumping duty, the Brazilian importer in China buy 10 U.S. dollars less than the unit price of the glasses frame will be subject to 270.56 U.S. dollars / kg of additional tariffs. In Brazil, the spectacle of import tariffs as high as 80 percent more than a very limited profit margins, coupled with the anti-dumping duties, are no less than one disaster after another.

glasses Chinese industry is still in the lower reaches of the international industrial chain, glasses manufacturers to many labor-intensive, low value-added products production. The development of the whole industry has not yet been standardized, sophisticated. At present, China glasses more than 60% exports, and occupied 80% of the world’s low-end market share. However, lack of brand glasses make Chinese industry can only serve as a foreign brand “working class”, to earn small fees. Brought about by the high value-added brands were foreign companies. This low-cost, low price of production and operation methods to face more and more anti-dumping investigations, the situation increasingly difficult to survive. In addition, competing for the domestic market to keep the prices down, the situation of disorderly competition, making the exports of China only to obtain profit the manufacturer’s profit glasses less and less, in the past can have profit margins around 20%, now only 5% -10%.

experts pointed out, turning away from the predicament the industry, enterprises must be based on the formation of the core competitiveness of the brand. Have a “brand” of the enterprise will have more room for development. Truly be able to complete the expression of the brand attributes, benefits, values, culture, personality and users (identity), such as content, have a brand to have from other core competitiveness. Brand will bring high value-added enterprises expand their profit margins, access to more resources.

first brand concepts, strengthen brand awareness. Profound understanding of the importance of brand building, only the successful implementation of brand strategy in order to more effectively participate in market competition, competition for market share, access to the survival and development opportunities. As a business operator of glasses, it is necessary to continually study modern business knowledge and understanding of domestic and international commercial development of the situation, assess the situation and promptly seize the opportunity to implement and promote corporate brand strategy.

Second-depth study of the market, establish brand positioning. To establish the brand’s core values, it is necessary to accurately positioning the product, which is the product of the target market and target audience, consider the market and the real needs of users. Which market segments with product-specific value to meet the users specific needs.

to strengthen international cooperation for the realization of technology, management experience rapid grafting. Expert analysis, Chinese enterprises generally lack glasses advanced management experience, scientific research personnel and financial resources. However, Chinese enterprises on the local market have a profound awareness and understanding, this is the lack of transnational corporations. And multinational companies with core technology, sophisticated management experience and ability to market operation. China can make use of local enterprises and multinational companies complement each other, rapidly enhance their overall competitiveness.

In addition, the integration of industry resources to enhance the overall competitiveness is also important. China’s glasses industry has considerable scale, but the industry enterprise fragmentation, and always hovering at the bottom of the industry chain compete with each other. Any time for enterprises, resources are scarce. At present, China’s optical industry to do is how to achieve industrial upgrading, and improve the comprehensive competitiveness of enterprises issue. Speed up the horizontal and vertical integration of resources is a very effective way.

industry point out that the lack of “brand” of the enterprises are facing severe problems of survival. Lack of brand enterprises in the industrial chain of survival at the bottom, can only rely on low cost for the limited profit margins. With the manpower and material costs to upgrade, enterprise profit margins will be squeezed further. Enterprises in order to survive only by way of competitive prices, the result will be a disorderly competition. Do not have a competitive advantage companies will certainly be eliminated. (07-11-21)