总经理助理蔡押嗯全兴520斜坡，重要的是，以建立一个专业的婚庆葡萄酒品牌精神！

双春年，金猪，今年的奥运会和即将到来的继承，使得中国的婚纱产业的发展进入了一个快速增长期，从而带动酒类，包括婚礼和其他结婚相关的产品创新和增长。酒类制造商，商人谁有脑子，想方设法促进生产婚礼，婚礼一时间，市场显示出诸侯混战的局面。但它并没有在该国的葡萄酒市场上占主导地位，xx可以占领的婚礼。这是什么原因导致这一现象？最近在婚礼的业务方面采访了520总经理助理蔡押嗯斜坡博学全兴记者。蔡总

认为，巨大的市场容量是引发婚礼婚礼市场品牌混战的直接原因，但不是专一的产品定位，促进非专业的，而不是品牌的丰富内涵是一个品牌，成为{lx1}的品牌可以不是根本原因。目前市场上每个酒压价，成本销售的现象，考虑总彩，婚礼是消费品的一种特殊产品，是消费者的精神需要。一方面消费者选择的产品有档次，有面对另一方面，需要气氛，能够融入婚礼，甚至渲染婚礼的气氛更加强烈。与目前市场上这样的极端缺乏品牌，所以全兴由专业化水平决定，并建立旧xx的专业婚庆酒品牌的实力。总

才还表示，酒类制造商和分销商不担心，因为专业的定位产品，降低市场份额。从表面上看，在婚礼葡萄酒产品定位，似乎是市场面临的限制，限制消费，但只要一分析，你会发现在这个市场不仅狭窄，但足以危言耸听。只有在上海为例，大，中型酒店，在明年10月结婚，现在客满明年的夫妇，有20万之多，可那些想到对谁。

由于市场已经存在，关键是看什么样的产品，消费者可以移动实物，以及婚礼当然，这种特殊的场合，需要个性化，专业化的产品添加到乐趣。全兴520就是从这方面考虑。产品名称从产品包装到产品内容，全兴520公开所有专业的气氛。传统与时尚的xx结合，与非复制性。 “全兴”作为旧中国xx的葡萄酒，而“520”作为网络语言最能满足了时尚消费者，两者的xx结合，追求个性的新一代。包装打破传统，创新和高度个性化。心脏中的一个象征婚姻和爱情为核心内容一致，“爱，心见证”的涵义形瓶。全兴520谐音“全心全意的爱。”产品贴近爱婚礼文化主题和丰富的双重意义：“全兴”表达了对未来新生活，家庭，更好的全面繁荣，并期望良好的祝愿;全兴520见证的爱，对未来新生活将成为彼此相爱，白头偕老。全兴520下，消费者对葡萄酒选择的影响婚礼从开始知道如何处理的具体方向，是他们需要更好的理解。婚礼的许多市场正处于一个消费习惯的改变，以根据当地餐馆提供，包括正常情况下的婚礼云南市场，一直是一瓶白酒，消费者不应该选择的品牌。在消费者不介意，因为从来没有一个专业的婚庆品牌，但现在情况已经改变，越来越多的消费者在餐馆出售的白葡萄酒数量，选择作为他们的婚礼全兴酒520。

经销商，酿酒厂和悬殊的实力收购是不言自明，制造商在选择葡萄酒即时的专业婚纱品牌将更加安全。全兴是对全兴520产品的重点建立在市场上的产品，迅速崛起，成为{sx}的婚礼葡萄酒品牌提供了强有力的支持。产品专业化的营销专业需要做回声。全兴520婚宴酒的婚纱影楼，婚庆酒店等合作方式，采取头部开始，使520人的婚礼葡萄酒品牌迅速。全兴的观点不同的市场点520的产品是不一样的，例如在北方市场的消费水平较低，全兴520主要以较低的价格，以促进产品，酒类消费量小，消费级高，在上海市场，全兴520还推出了售价较高半斤装的两瓶包装设计的新产品。全兴队目前在甘肃，河南，云南，河北，山东，西北市场的520，取得了可观的销售业绩，在湖南，福建，广东，黑龙江等市场的新起点，也蓬勃发展。蔡总透露，2008年，将是着陆520全兴中央电视台和其他媒体的强烈空气，区域加强宣传活动，以进一步提升品牌价值，将推动全国消费者全兴520。

Founder of the change in professional wedding wine market

Assistant General Manager Cai Yang Quanxing 520 slope that it was important to build the spirit of a professional wedding wine brands!

Shuangchun years, the Golden Pig, the Olympic year and the approaching advent of the succession, making the development of China’s wedding industry entered a period of rapid growth, thereby stimulating liquor, including wedding and other wedding-related product innovation and growth . Liquor manufacturers, merchants who have brains, and trying every means to promote wedding products, wedding one time the market showed feudatory scrimmage situation. But it has not been a wedding where wine market in the country can absolutely dominated occupation. It is what causes this phenomenon? This reporter recently interviewed in the operational aspects of wedding erudite Quanxing of 520 Assistant General Manager Cai Yang slope. Cai total

think, enormous market capacity are triggered wedding wedding market brands direct cause of scrimmage, but not single-minded product positioning, promotion of non-professional, not the rich connotation of the brand is a brand to become the leading brand can not be the fundamental reasons. Currently on the market for each wine to keep the prices down, cost marketing phenomenon, consider the total Cai, wedding is a special kind of consumer goods products, are the spiritual needs of consumers. On the one hand consumers to choose products that have the grades, has face, on the other hand, require an atmosphere which can integrate into the wedding, and even play up the atmosphere of the wedding even more strong. And currently on the market this brand of extreme lack of, so Quanxing determined by the level of specialization and to build the strength of the old famous Chinese professional wedding wine brand. Total

Cai also said that liquor manufacturers and distributors do not worry because the professional positioning products and reduce the market share. The surface, the product positioning in the wedding wine, seems to limit the market face, limit a consumer, but as long as one analysis, you will find in this market not only narrow, but large enough to scare people. Only in Shanghai as an example, the large and medium-sized hotel to the wedding in October of next year are now fully booked next year married couple will have 200,000 pairs of as many as can be imagined by those who have.

since the market is there, the key is to see what kind of products consumers can move, and the wedding such a special occasion of course, require personalized, specialized products to add to the fun. Quanxing 520 is from this aspect to consider. Product name from the product packaging to product content, Quanxing 520 disclose all the professional atmosphere. Tradition and the perfect combination of fashion, with non-replicability. “Quanxing” as the old Chinese well-known wines, and “520″ as the network language most able to meet the pursuit of a new generation of fashion and personality of consumers, a perfect combination of the two. Packing break with tradition, innovation and highly personalized. A symbol of marriage and love in the heart-shaped bottle as the core elements coincide, “love, heart to witness” the meaning. Quanxing 520 homophonic “whole-hearted love.” Product close-love themes and wedding culture-rich double meaning: “Quanxing” expressed a new life in the future, the family, the better all-round prosperity and good wishes to aspire to; Quanxing 520 witness love, expressed in the future new Living will serve mutual love, bald偕老. Quanxing 520 in under the influence of consumers in the selection of wedding wine from beginning to know what to do with the specific direction, a better understanding of what their needs are. Many of the wedding market is undergoing a change in consumption habits, Take Yunnan market, under normal circumstances the provision of local restaurants, including the wedding have been a bottle of liquor, consumers should not choose the brand. Before consumers do not mind, because have never had a professional wedding brand, but now the situation has changed, a growing number of consumers with the white wine sold in restaurants, choose Quanxing 520 as their wedding wine.

for dealers, the winery and the buyout of the strength of disparity are self-evident, select wines manufacturers immediate professional wedding brands will be more secure. Quanxing of Quanxing is the focus of 520 Products to build, for the products in the market has risen rapidly, to become the preferred wedding wine brands provided a strong support. Products specialized marketing professional has to do echo. Quanxing 520 wedding alcohol taken with the wedding photo studio, wedding hotel, such as cooperation, the head start, so that 520 wedding wine brand people quickly. Quanxing 520 products for different market point of view is not the same, such as a lower consumption level in the northern market, Quanxing 520 Main relatively low prices to promote products, liquor consumption in small, consumer-grade high in Shanghai market, Quanxing 520 also introduced the two bottles of higher priced half a catty loaded the new packaging design products. Quanxing currently 520 in Gansu, Henan, Yunnan, Hebei, Shandong, the Northwest market, have achieved impressive sales performance, the new start of Hunan, Fujian, Guangdong, Heilongjiang and other markets are also burgeoning. Cai total disclosed that in 2008, will be landing 520 Quanxing CCTV and other strong air media, the strengthening of regional promotional activities to further enhance the brand value, will push the National Consumers Quanxing 520. (07-11-21)