为了减轻压力的

股票季节营销成为救命稻草

作为中国的家电市场，加快发展步伐，主要的家电厂商在产能，空调，冰箱，洗衣机等生产每年有较大升幅的产品，虽然市场也增加销售额，但家电制造商都无法回避的现实是：提高产品的库存，增加企业的压力。如何才能有效地扩大销售，降低库存，设备制造商，成为必须面对的主要任务。
空气为例空调
，虽然今年空调的平均单价15％，单位1000元的价格上涨基本消失后，空调行业的生活条件作为一个整体显着提高。然而，1月以来至今年5月，营销是真正的制造商有足够的马力提高产量，可惜大多数国家是6,7,8三月却遭遇传统雨季天，空调市场流行的打击，使今年的空调行业库存急剧上升。据了解，此次空调行业的库存将达到1000万台至1200万台，比去年增加的库存水平较完整的15-20％为高。

如此巨大的库存压力，与市场结合漫长淡季，让设备制造商无法忍受。在这个时刻，反季营销，做旺淡季的市场，自然成为制造商的{dy}选择。

买方卖方双方都有好处

双方更应注意规避风险

设备制造商推出的营销赛季二次大战后，虽然有其自身的需要，但是，带季销售大幅调低价格消费者的确带来了巨大好处。不过，专家建议家庭准备购买的消费者反季节：由于反自己的家电和消费使用的特点季度电器都是{dywe}的，在购买时不仅要便宜，而且更加谨慎，许多想几个问题。首先，我们必须明白，这不是过时的产品，二是要看到它的预期价值。作为一般商品的季节使用每隔一年，其中有两个风险，{dy}，风险值，另一个是修复的危险。

可以买到的{zh0}的一个赛季现场测试机家电，因为购买者必须面对的修复风险，如果现在购买风扇，是有用的明年夏天，当发现有问题，产品返回的看法通过。同时消费者应要求购买和支付，如是否符合家庭，不要贪图便宜的诱惑，注意产品规格尺寸和住房面积，室内结构，消费需求，而且造成大量闲置浪费。此外，旧的宣传产品，我们必须知道它是否已经过时了，如果他们已经过时或停止生产的产品，{zh0}不要买，因为部件和组件的损害时日后使用，维修会很麻烦。

面对反季节销售的家电产品，消费者不仅要提高警觉，注意规避风险，作为反季节-家电制造商营销的发起人也应注意规避风险。中国消费者协会副秘书长高武韩秘书长在接受记者采访时指出，家电制造商的信任风险的风险。为自己的利益，一些企业的，使用质量较差的产品市场销售旺季，在售后服务上的骑师服务和欺骗消费者，损害消费者的利益，这些企业可以直接获得一些好处，但消费者最终会失去信任，破坏将是他们未来的生存和发展。

Consumer electronics market-of-season marketing: benefits and risks with

To alleviate the pressure

Stock-of-season marketing to become life-saving straw

as China’s home appliance market to accelerate the pace of development, major appliance manufacturers have in production capacity, air-conditioning, refrigerators, washing machines and other products of the production Every year, a larger rise, although the market is also increasing sales, but home appliance makers can not avoid the realities are: increasing product inventory, increasing pressure on enterprises. How can we effectively expand sales and reduce inventory, appliance manufacturers must face to become the primary mission.

with air conditioning as an example, although the air conditioning this year, the average unit price increased by 15%, unit price of 1,000 yuan basically disappeared following the air-conditioning, the living conditions of the industry as a whole improved significantly. However, since January to May this year, marketing is true that manufacturers have enough horsepower increase production, Unfortunately most of the country are 6,7,8 in March but had to suffer the traditional rainy season days, air-conditioning market popular combat, making this year air-conditioning industry stocks rising sharply. It is understood that this air-conditioning industry inventory will be up to 1,000 million units to 12 million units, more than last year’s inventory levels higher than a full 15-20%.

so enormous inventory pressures, coupled with the market long off-season, so that appliance manufacturers can not stand. At this juncture, the anti-quarter marketing, to do high and low seasons and the market, naturally become the first choice for manufacturers.

buyer seller both benefit

both sides should pay even more attention to avoid risks

appliance manufacturers launched marketing-of-season World War, though have their own needs, but the band-of-season marketing to substantially lower prices to consumers is indeed brought great benefits. However, experts advise purchase ready consumers of household electrical appliances-of-season: As the anti-quarter of the characteristics of their own household appliances and consumer use are unique, at the time of purchase should not only cheaper, but more cautious, many think a few questions. First, we must understand it is not outdated products; Second, it is necessary to see its expected value. As the season of general merchandise to be used every other year, which there are two risks, First, the value of risk, and the other is the risk of repair.

be able to buy the best season home appliances on the spot test machine, because buyers have to face the risk of repair, if the purchase is now a fan, to be useful next summer, and when problems are detected, Product returned view passed. Also consumers should be required to purchase and pay attention to size and product specifications housing area, chamber structure, consumer demand, such as whether the family in line, do not yield to the temptation of cheap, but caused lots of idle and wasted. In addition, old promotional products, we must know whether it is obsolete, if they are outdated or out of production products, is best not to buy, because the future use of parts and components in the event of damage, repair will be very troublesome.

face-of-season marketing of home appliances, consumers should not only alert, pay attention to avoid risks, as the initiators of the marketing-of-season - home appliance makers also should pay attention to risk-averse. China Consumer Association Deputy Secretary-General of the high-wu Han in an interview with reporters, pointed out that the risk of appliance manufacturers trust is risk. Some enterprises for their own interests, the use of poor quality-of-season sales of Product Marketing, in the after-sales service on the jockey and deceive consumers, harm the interests of consumers, such enterprises can get a little immediate benefit, but consumers will eventually lose trust, damaged will be their future survival and development. (07-11-20)