骞垮憡绛栧垝鐨勫惈涔?/p>
骞垮憡绛栧垝锛屾槸鎸囧箍鍛婁汉閫氳繃鍛ㄥ瘑鐨勫競鍦鸿皟鏌ュ拰绯荤粺鐨勫垎鏋愶紝鍒╃敤宸茬粡鎺屾彙鐨勭煡璇嗐€佹儏鎶ュ拰鎵嬫锛屽悎鐞嗚€屾湁鏁?/p>
鍦板睍寮€骞垮憡娲诲姩鐨勮繘绋嬨€傚箍鍛婄瓥鍒掓槸瀵瑰箍鍛婃椿鍔ㄦ墍杩涜鐨勪簨鍓嶆€у拰鍏ㄥ眬鎬х殑绛瑰垝涓庢墦绠椼€?/p>
骞垮憡绛栧垝鐨勫叧閿瘝:
鏈嶄粠鎬?br
/> 浜嬪墠琛屼负
鍏ㄥ眬鎬?br
/> 棰嗗鍦颁綅
澶氬绉戞笚閫忎氦鍙?br
/> 鐭ヨ瘑鎴愭灉
闆嗕綋鏅烘収
涓撲笟鍏徃琛屼负
閫忚繃骞垮憡浣滃搧鎻ｆ祴骞垮憡绛栫暐:
鑺濆崕澹惀閿€绛栫暐杈惧埌浜嗕粈涔堟晥鏋滐紵
鑺濆崕澹浠ユ瘡骞?0涓囩鐨勯攢閲忓崰鎹腑鍥藉競鍦哄湪瑗垮寳銆佽タ鍗楁鍙戣揪鍦板尯锛岃姖鍗庡＋骞撮攢閲忓湪150涓囩摱宸﹀彸锛岄浂鍞
鏈?涓浜裤€?005骞达紝鏉窞涓€涓鎬讳細鐨勮姖鍗庡＋鏈堥攢閲忓埛鏂板崟搴楅攢鍞褰曪紝鍐插埌浜?000澶氱摱銆?/p>
鍠濇磱閰掞紝瀵瑰勾杞讳汉鏉ヨ锛屾槸涓€绉嶆椂灏氱殑杩芥眰锛涘鎴愬姛浜哄＋鏉ヨ锛屾槸涓€绉嶈韩浠界殑璞″緛銆傝繖绉嶈鍚屾劅鏃╄鍏朵粬鍝?/p>
鐗屽煿鍏诲嚭鏉ヤ簡銆傝姖鍗庡＋瑕佸己鍖栬繖涓富棰樸€佹洿瑕佸垱閫犳柊姒傚康鈥斺€斺€滆姖鍗庡＋浜虹敓鈥濓紝浣撻獙鈥滃ア渚堚€濅汉鐢?/p>
杩欐槸鍐板ぉ闆湴鐨勯樋鎷夋柉鍔?br
/> 杩欐槸鎴戜滑鐨勪紮浼?br
/> 杩欐槸娌℃湁杈撹耽鐨勪箰鍦?br
/> 杩欐槸鎴戣鐨勭敓娲?br
/> 杩欐槸鑺濆崕澹汉鐢?br
/> 鎴戜滑鐩歌仛鍦ㄤ竴璧仿犅犅犅犅犅?We could be together
澶╁ぉ鍦ㄤ竴璧仿犅犅犅犅犅犅犅犅犅?Every day together
闈欒哀鐨勬湀鍏夋磼钀芥捣闈⒙犅?the moon has fully risen and shines above the sea
褰撲綘娑堝け鍦ㄦ垜鐨勮绾夸腑 As you glide in my vision
鏃堕棿宸茬劧鍑濆浐聽聽聽聽聽聽聽聽 the time is standing still
鑺濆崕澹垚鍔熺殑绉樿瘈锛嶅箍鍛婄瓥鐣?/p>
杩欓鍚嶄负銆妛hen you know銆嬬殑骞垮憡姝屾洸鏇剧粡闈炲父鍙楁杩庯紝涓嶄粎鎴愪负鐐瑰嚮鐜囨渶楂樼殑鐑棬骞垮憡閲戞洸锛岃繕鎴愪负鏈€鍙?/p>
娆㈣繋鐨勬墜鏈洪搩澹颁箣涓€銆?br
/> 褰撳箍鍛婇噷鎮犳壃鐨勯煶涔愬搷璧凤紝鍏ㄧ悆绗簩銆佷腑鍥藉唴鍦扮涓€澶ф磱閰掑晢淇濅箰鍔涘姞闆嗗洟鏃椾笅鐨勬牳蹇冨搧鐗岃姖鍗庡＋
浠€涔堟牱鐨勪汉鐢熸槸鑺濆崕澹汉鐢燂紵
鑺濆崕澹箍鍛婁唬鐞嗗晢鏉庡脖鑹句笂娴风殑StaceyWang濡傛槸璇?/p>
涓や釜鍏抽敭璇?鍒嗕韩(sharing)鍜屼綋楠?experience)
鍒伴樋鎷夋柉鍔犲幓閽撻奔銆佸埌鐏閲庨銆佸湪涓浗浣撻獙鍏ㄧ悆椤跺皷闊充箰鐨勭幇鍦鸿〃婕斺€︹€﹁繖浜涘嚭涔庢剰鏂欑殑浣撻獙瀵规垜浠秷璐?/p>
鑰呰€岃█灏辨槸鈥樺ア渚堚€欍€?/p>
鈥滀笉璁鸿繖浜涗綋楠屾槸鍚﹀彲鑳藉湪鐜板疄涓垚琛岋紝鎴戜滑閮藉笇鏈涗紶杈捐繖鏍风殑鐢熸椿鎬佸害鈥斺€斿拰鏈嬪弸涓€璧风粡鍘嗕笉鍚屽甯哥殑浼?/p>
闂叉椂鍏夈€傗€?br /> 骞垮憡绛栧垝瑕佷緷鎹惀閿€绛栫暐
涓浗鏀归潻寮€鏀句箣鍚庯紝缁忔祹鏉′欢鐨勬敼鍠勶紝浣垮鍦虹殑娑堣垂鍔涜秺鏉ヨ秺寮恒€傛湁浜嗕竴浜涢挶鐨勪汉浠張鏄渶鍠滄璧舵椂楂︾殑锛?/p>
娲嬮厭杩涘叆澶滃満鍚庯紝濞佸＋蹇屼笌闊充箰鐨勭粨鍚堝凡缁忕揣绱ф姄浣忎簡娑堣垂鑰呯殑蹇冿紝鍏朵粬閰掔被鍙兘鏈涙磱鍏村徆浜嗐€?br /> 鍏跺悗锛屽崰鎹厭妤肩殑楂樻。娑堝満
鑺濆崕澹互鍏堕珮绔殑瀹氫綅锛岃繘琛屾湁鏁堢殑瀹ｄ紶鍜屼績閿€锛屼笌鍥戒骇楂樼鐧介厭鑼呭彴銆佷簲绮恫绛夊垎搴姉绀硷紝鎶㈠嚭涓€甯箣鍦?/p>
銆?br /> 鍙﹀ 锛屽湪缁堢淇冮攢褰㈠紡銆佷績閿€鎵嬫鐨勭爺绌舵柟闈紝鑺濆崕澹竴鐩村浜庨鍏堝湴浣嶃€?br /> 鑺濆崕澹殑甯傝皟浜哄憳棣栧厛鍦ㄥ箍宸炵湅鍒版湁浜哄線閰掍腑鍏戠豢鑼躲€侀洩纰с€佸彲涔愭潵鍠濓紝浜庢槸浠栦滑鍙戞槑浜嗕竴绉嶁€滀竴鐡惰姖鍗庡＋
鍔犲叚鐡剁豢鑼垛€濈殑鈥滄渶浣斥€濆枬娉曘€?br /> 涔嬪悗锛屽湪鍚勪釜甯傚満缁堢锛屼粬浠湁璁″垝銆佹湁姝ラ銆佹湁澹板娍鍦板€″鎺ㄤ粙锛岃繖鎵嶆垚灏变簡浠婂ぉ鐨勨€滈湼涓烩€濋攢閲忋€?br /> 骞垮憡绛栧垝鐨勪綔鐢?/p>
浣垮箍鍛婃椿鍔ㄧ洰鏍囨槑纭?br
/> 浣垮箍鍛婃椿鍔ㄦ晥鐩婃樉钁?br
/> 浣垮箍鍛婃椿鍔ㄦ洿鍏风珵浜夊姏
鎻愰珮骞垮憡涓氱殑鏈嶅姟姘村钩
绮惧績绛栧垝浣垮箍鍛婅揪鍒帮細鍑嗙‘銆佺嫭鐗广€佸強鏃躲€佹湁鏁堛€佺粡娴庣殑浼犳挱淇℃伅浠ュ埡婵€闇€姹傘€佸紩瀵兼秷璐广€佷績杩涢攢鍞€併€€寮€
鎷撳競鍦?br /> 骞垮憡绛栧垝鐨勫師鍒?/p>
鎸囧鍘熷垯
鏁翠綋鍘熷垯
宸紓鍘熷垯
璋冭瘯鍘熷垯
鏁堢泭鍘熷垯
鍥㈤槦鍘熷垯
骞垮憡绛栫暐鐞嗗康锛氭暣鍚堣惀閿€浼犳挱
瑕佷粩缁嗙爺绌朵骇鍝?br
/> 閿佸畾鐩爣娑堣垂浜虹兢
姣旇緝绔炰簤鍝佺墝
鏍戠珛鑷繁鐨勫搧鐗屼釜鎬?br
/> 鏄庣‘娑堣垂鑰呰喘涔拌鍥?br
/> 寮哄寲璇存湇鍔?br
/> 鏃楀笢椴滄槑鐨勫箍鍛婂彛鍙?br
/> 瀵瑰悇绉嶅舰寮忕殑骞垮憡杩涜鏁村悎
鐮旂┒娑堣垂鑰呯殑鎺ヨЕ褰㈠紡纭畾鎶曟斁鏂瑰紡
瀵瑰箍鍛婃晥鏋滆繘琛岃瘎浼?/p>
骞垮憡绛栧垝鎬濈淮鏂瑰紡锛氱郴缁熸€濈淮:
1銆侀潤鎬佷笂鍏呭垎璁よ瘑鍒板箍鍛婄殑鏁翠綋鎬?br
/> 2銆佸姩鎬佷笂鑷璋嬫眰骞垮憡宸ヤ綔鐨勮妯℃晥搴?br
/> 涓婚绐佸嚭锛屽唴瀹逛簰琛ヨ‖鎵橈紝鍒涢€犲唴瀹逛笂鐨勮妯℃晥搴?br
/> 濯掍粙鍗忚皟閰嶅悎锛屽舰鎴愮珛浣撴敾鍔匡紝瀹炵幇鏁村悎浼犳挱鐨勮妯℃晥搴?br
/> 杩芥眰骞垮憡娲诲姩鐨勭郴鍒楁€у拰澶氭牱鎬э紝鍒涢€犳椿鍔ㄤ笂鐨勮妯℃晥搴?br
/> 娉ㄦ剰鍚勪釜骞垮憡浣滃搧鍒婃挱鏃堕棿涓婄殑璁″垝鎬т笌杩炵画鎬э紝鍒涢€犲嚭鏃堕棿涓婄殑瑙勬ā鏁堝簲
绯荤粺鎬濈淮鏀厤涓嬬殑绯诲垪鎬у箍鍛?/p>
骞垮憡绛栧垝鎬濈淮鏂瑰紡锛氬垱閫犳€ф€濈淮
鍒涢€犳€ф€濈淮鍦ㄥ箍鍛婄瓥鍒掍腑鐨勫嚑涓熀鏈姹?br
/> 璋嬬暐锛氣€滄垜浠彧鏄浜屸€?br
/> 鏂伴锛氫竷褰╁皬灞佽偂
瓒呰秺鑷垜銆佽秴瓒婂悓绫汇€佹椂浠ｇ壒鑹?br
/> 濂囩壒锛氱寧鐗╁拰鐚庝汉鍜屽钩鐩稿锛?br
/> 瀚佹帴锛氫汉闇€瑕侀暱涓薄榧伙紵
骞垮憡绛栧垝鎬濈淮鏂瑰紡锛氬紑鏀惧弬涓庢€ф€濈淮
鐜颁唬骞垮憡寮鸿皟娌熼€氾紝鍦ㄤ紶鎾€呬笌鍙椾紶鑰呬簰鍔ㄤ腑澧炲己骞垮憡鐨勫奖鍝嶅姏銆?br
/> 璁剧疆鍏紬鍙備笌鐨勨€滅獥鍙ｂ€濃€斺€旂储灏兼ⅵ涓栫晫
宸у璁剧疆濂栭」锛堟渚婸27锛?br
/> 寮曞鍏紬鍦ㄥ箍鍛婃椿鍔ㄤ骇鐢熶笉鑷鐨勫績鐞嗕綋楠屼笌鍒ゆ柇娲诲姩銆傦紙妗堜緥P27锛?/p>
骞垮憡绛栧垝鎬濈淮鏂瑰紡锛氳壓鏈€ф€濈淮
鎶婂箍鍛婄瓥鍒掕繃绋嬬湅浣滄槸涓€涓湡姝ｇ殑鑹烘湳鍒涗綔鎬濈淮杩囩▼锛岃€屼笉鏄畝鍗曠殑鈥滆鍒掆€?br /> 鍦ㄥ箍鍛婁綔鍝佸垱鎰忚〃鐜颁笂鍔涙眰瀹炵幇鑹烘湳鍖?br /> 浣滃搧绗﹀悎浜轰滑鐨勫缇庢儏瓒?br /> 鍠勪簬杩愮敤姘戞棌鏂囧寲寮哄寲浣滃搧鐨勮壓鏈壊褰?br /> 鍓ф儏鍖栵細鎯呮櫙鍖栦紶鎾瓥鐣?br /> 鎷熶汉鍖栵細鍗￠€氬舰璞′唬瑷€
骞垮憡绛栧垝鐗规畩鐨勬€濈淮鏂瑰紡鍙戞暎寮忔€濈淮
鍙戞暎寮忔€濈淮鍙堢О姹傚紓鎬濈淮,鏄竴绉嶆帹娴嬨€佹兂璞★紝鏈濅笉鍚岀殑鏂瑰悜鎬濊€冮棶棰樼殑鎬濈淮鏂瑰紡銆傚湪鍙戞暎鐨勮繃绋嬩腑鍙互鎶婂緱
鍒扮殑淇℃伅閲嶆柊缁勫悎锛屼骇鐢熸柊鐨勪俊鎭€?/p>
閫嗗悜鎬濈淮鈥斺€旈【瀹拱鐨勬槸20姣背閽诲瓟锛?/p>
鍙戞暎鎬濈淮涓殑绗簩绉嶆€濈淮鏂瑰紡
浠庣浉鍙嶇殑鏂瑰悜鏉ヨ€冭檻闂聽
閫嗗悜鎬濈淮鐨勭壒鐐?br
/> 1銆佽浆鎹㈣搴︼細浠庘€滄垜瑕佸仛浠€涔堚€濆彉鎴愨€滃埆浜鸿鎴戝仛浠€涔堚€?br
/> 2銆侀€嗘祦鑰屼笂锛氭爣鏂扮珛寮傦紝浠庡绔嬬殑涓嶅埄鐨勫洜绱犱笂鎵惧埌瑙ｅ喅闂鐨勯€斿緞銆?/p>
閫嗗悜鎬濈淮妗堜緥 ABSOLUT鈥斺€斾紡鐗瑰姞閰?/p>
甯傚満璋冩煡鏄剧ず锛?銆佸懡鍚嶆槸閿欑殑锛屾秷璐硅€呰涓哄康璧锋潵澶嫍鍙ｏ紱2銆佺摱瀛愬舰鐘跺お骞冲焊锛屽緢瀹规槗鍦ㄨ揣鏋朵笂琚拷瑙嗭紝
璁╀汉浠ヤ负鏄嵂鈥︹€?br
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鍙戠幇锛欰BSOLUT涓庡舰瀹硅瘝absolute锛堢粷瀵圭殑銆佸崄瓒崇殑銆佸叏鏂扮殑锛夊悓闊宠€屼笖鎷煎啓闈炲父鎺ヨ繎銆?br
/> 澶氬悜鎬濈淮锛氳祴浜圓BSOLUT浠bsolute鐨勫惈涔夈€備粠姝BSOLUT锛堢浉褰撲簬absolute 鐨勯敊鍒瓧锛夊氨鏈変簡鈥滅粷瀵圭殑銆佸崄
瓒崇殑銆佸叏鏂扮殑鈥濈殑鎰忔€濄€?br /> 缁撴灉锛欰BSOLUT锛嬩竴涓彲浠ヨabsolute淇グ鐨勪换鎰忕殑璇嶏紝鎴愪负骞垮憡鍙ｅ彿锛屽苟涓斿父鎹㈠父鏂帮紝浠庢鈥滅粷瀵逛紡鐗瑰姞鈥?/p>
骞垮憡鍜屼骇鍝侀闈′簡涓栫晫鈥︹€?/p>
骞垮憡绛栧垝涓殑骞夸箟鐏垫劅璁?/p>
骞夸箟鐏垫劅璁虹殑鏂规硶锛氱伒鎰熺殑浜х敓婧愪簬鐭ヨ瘑銆佷俊鎭殑骞夸箟缁勫悎
锛堜竴锛夌伒鎰熺粍鍚堢殑鍑哄彂鐐?br
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浠庣洰鏍囧嚭鍙戔€斺€旂洰鏍囨壂鎻忔硶
浠庢湁浠峰€肩殑淇℃伅鍑哄彂鈥斺€斾俊鎭紑鎺樻硶
鈥滅伒鎰熺粍鍚堢殑鍑哄彂鐐光€濆疄渚嬪垎鏋?澶氫竴浜涙鼎婊?灏戜竴浜涙懇鎿︼紙鏄嗕粦娑︽粦娌癸級鈥?br
/> 灏戜竴浜涙懇鎿︼紝澶氫竴浜涚悊瑙ｃ€佸瀹广€佸拰璋愨€︹€?/p>
浜庢槸锛屾鼎婊戞补鐨勪綔鐢紝澶氫竴浜涙鼎婊戯紝灏戜竴浜涙懇鎿︼紝灏辫浜轰骇鐢熶簡涓板瘜鑱旀兂锛屾垚涓哄叧浜庣ぞ浼氥€佷汉鐢熺殑涓€绉嶄俊鏉?/p>
銆傚箍鍛婅鐨勫寤舵剰涔夊緱鍒版嫇灞曪紝鍐呮兜鐨勬剰涔夊緱鍒版彁鍗囷紝鍊熶骇鍝佺壒鎬х殑琛ㄨ堪锛屼娇浼佷笟褰㈣薄鍏呭垎浼犺揪鍑虹兢灞呯敓娲?/p>
鐨勪汉绫荤殑鏅€傛効鏈涒€斺€斺€滃涓€浜涙鼎婊戯紝灏戜竴浜涙懇鎿︹€濓紝瀹炵幇浜嗗悓娑堣垂鑰呭湪鎯呮劅銆佹枃鍖栧拰蹇冪悊涓婄殑娣卞眰娆＄殑娌?/p>
閫氥€?/p>
浜岋級鐏垫劅缁勫悎鐨勬€濊矾
聽 绫绘瘮缁勫悎锛氱粨鍚堢被姣旂粍鍚堢殑瀹氫箟锛屽仛鎬濈淮璁粌锛氭き鍦嗏€斺€斿濮?br
/> 聽 鐭涚浘缁勫悎锛氱儹鐖辩敓娲宦?鍐烽潤閫夋嫨锛堝ゥ鍏嬫柉绌鸿皟锛?br
/> 鐑拰鍐锋槸涓€瀵圭煕鐩撅紝鐑埍锛嶆劅鎬э紝鍐烽潤锛嶇悊鎬?br
/> 鐑埍锛氭彁鍑轰竴绉嶆纭殑鐢熸椿鎬佸害
鍐烽潤锛氳〃鏄庝紒涓氬娑堣垂鑰呯殑璐熻矗鎬佸害锛屸€滃喎闈欓€夋嫨鈥濓紝灏辨槸鎻愰啋娑堣垂鑰呴潰瀵规垚鐔熺┖璋冨競鍦虹殑婵€鐑堢珵浜夛紝鍦ㄩ€?/p>
鎷╀骇鍝佹椂瑕佷繚鎸佺悊鎬с€?br
/> 浜岋級鐏垫劅缁勫悎鐨勬€濊矾
缁撳悎鐭涚浘缁勫悎鐨勫畾涔夛紝鍋氭€濈淮璁粌锛?br
/> 澶р€斺€斿皬锛屼綘鑳藉湪杩欏鐭涚浘涓垱寤哄悎鐞嗙殑淇℃伅閾撅紝骞舵妸瀹冧滑鑱旂郴璧锋潵锛屼骇鐢熶竴涓柊鐨勪俊鎭悧锛?br
/> 灏忚韩鏉愶紝澶ф櫤鎱э紙鏌怚T浜у搧锛?/p>
浜岋級鐏垫劅缁勫悎鐨勬€濊矾
聽聽 鍥犳灉缁勫悎锛氭牴鎹暀鏉愮浉鍏冲唴瀹圭殑鎻愮ず锛屽仛鈥滅粰鍑哄洜锛屾兂缁撴灉鈥濊缁冿紝杩欎釜鈥滄灉鈥濆繀椤绘槸涓€绉嶄骇鍝侊紝澶氭兂锛?/p>
涓嶇甯傚満涓婃湁娌℃湁杩欑涓滆タ
A 鐫＄湢涓嶅ソ
B 璧板緱鏇村揩
C 涔﹀寘澶噸
D聽 澶ц剳澶疮
锛堜簩锛夌伒鎰熺粍鍚堢殑鎬濊矾
聽聽 瀚佹帴缁勫悎锛氭壘涓ょ鏃犲叧浜嬬墿涓棿鐨勮繛鎺ョ偣銆?br
/> 聽聽 濡傦細浣庡櫔闊虫礂琛ｆ満鈥斺€旀竻娲佸伐榛橀粯鏃犻椈涓よ€呯粨鍚堬紝褰㈡垚娲楄。鏈虹殑骞垮憡娌熼€氭蹇碘€斺€斿箍鍛婁富棰樷€滀负鏃犲０鍠濆僵
锛佲€?br
/> 鍚告瘨鐘?#8212;-濠村効
绱ц韩琛?#8212;鍜栧暋
妯辨—鎴掓寚
閰?#8212;-铚滆渹
锛堜簩锛夌伒鎰熺粍鍚堢殑鎬濊矾
聽聽 褰㈡剰缁勫悎锛氫负鎶借薄鐨勨€滄剰鈥濇壘鍒板舰璞¤〃杈撅紝骞惰兘鎶婂畠鍗栨帀銆?br
/> 聽 姣斿锛氱埍鈥斺€旂孩鑹叉瀛?br
/> 婧濋€氭湁绡€鎷?寤ｅ憡鐓ф渚?/p>
鍌虫挱锛熸簼閫氾紵鍏遍炒锛?br
/> Communication聽 浼犳挱
婧愯嚜鎷変竵鏂嘋ommunicare锛屾剰鎸囥€庝績浣跨浉鍚屻€?communis鈫抰o make common)銆?br
/> 鍥犳锛屽皣銆屽偝鎾€嶈В閲嬬偤銆屾簼閫氥€嶆垨銆屽叡槌淬€嶏紝鍙兘鏇寸偤璨煎垏锛?br
/> 鍥犵偤锛屽偝鎾殑鏈唱灏辨槸瑕佸缓绔嬨€屽叡鍚屾€с€嶈垏銆屼竴鑷存€с€嶃€?/p>
瑕佽ō娉曡畵鍌虫挱鑰呰垏鍙楁挱鑰呴枔鐨勯椿婧濇姎骞炽€佹笭閬撴殺閫氾紝閫茶€屽湪瑾嶇煡銆佹厠搴︺€佽垏琛岀偤涓婂缓绔嬭獚鍚岃垏鍏辫瓨銆?br /> 寰炲偝鎾殑瑙掑害鐪嬩締锛屻€屽唬鍛婂偝鎾€嶅彲浠ヨВ閲嬬偤锛氱敓鐢㈣€呰垏娑堣不鑰呬箣闁擄紝鐐轰簡閬旀垚琛岄姺鐨勭洰鐨勶紝缍撶敱寤ｅ憡瑷婃伅
鐨勪氦鎻涳紝閬旀垚瑾嶇煡銆佹儏鎰熴€佽垏琛岀偤涓夊€嬮殠娈电殑浠诲嫏锛屾渶缁堜績鎴愭€佸害涓婄殑鍏辫瘑銆?br
/> WHO聽 says聽聽聽聽聽聽聽聽聽 (瑾?聽 (寤ｅ憡浠ｈ█浜?
WHAT聽 in聽聽聽聽聽聽聽聽聽聽 (瑾暐) (寤ｅ憡姒傚康)
WHICH Channel聽 to聽 (缍撲綍铏? (濯掗珨浼佸妰)
WHOM聽 with聽聽聽聽聽聽聽聽 (鍛婁綍浜? (灏嶈薄鎿畾)
WHAT聽 effect ?聽聽聽聽 (閬斾綍鏁?(鏁堟灉娓畾)
聽
骞垮憡璇夋眰锛氬箍鍛婁富棰樸€佸箍鍛婂垱鎰忔蹇点€佺嫭鐗圭殑閿€鍞富寮?br
/> 鐞嗘€ц瘔姹?br
/> 鎰熸€ц瘔姹?/p>
WHOM聽 with聽聽聽聽聽聽 瀵硅薄鎷熷畾
鍙椾紬锛氬喅瀹氫俊鎭紶鎾兘鍚︽垚鍔?br
/> 鍙椾紬鐨勮瘧鐮侊細鍙湁褰撳彈浼楀皢淇℃伅缈昏瘧鎴愬鑷繁鏈夋剰涔夌殑鍐呭鍜屽舰寮忔椂锛屼氦娴佹墠绠楀畬鎴愩€?br
/> 褰卞搷鍙椾紬璇戠爜鐨勫洜绱?br
/> 4Ps
(J.McCarthy)
(1964)
浜у搧Product
浠锋牸Price
浜у湴Place
淇冮攢Promotion
4Cs
(B.Lauterbourn)
(1991)
椤惧鐨勯渶姹傚拰娆叉湜Consumers’ needs聽 & wants
椤惧鐨勮垂鐢ㄥ拰鎴愭湰Cost &Value to聽 satisfy consumers
聽聽聽 needs & wants
椤惧璐拱鐨勬柟渚挎€onvenience
椤惧涓庝紒涓氱殑娌熼€欳ommunication
4Vs
聽(W.K.Lo)
(1994)
鍔熻兘鍖朧ersatility
闄勫姞浠峰€糣alue
宸紓鍖朧ariation
鍏遍福Vibration
骞垮憡绛栧垝涓庡競鍦鸿惀閿€
骞垮憡绛栧垝涓庝骇鍝佺敓鍛藉懆鏈?br /> 骞垮憡绛栧垝涓庡箍鍛婁富鐨勫競鍦鸿惀閿€绛栫暐
骞垮憡绛栧垝娑堣垂鑰呰涓?闇€姹?Need)鈫掓兂瑕?Wants)
We are hungry, so we need foods.
want noodle, you want hamburger, and she wants fried chicken.
鎴戞兂瑕佹柟渚块潰銆?br
/> 鏂逛究闈㈢墝瀛愬お澶氫簡浣犳兂瑕侀偅绉嶏紵
闇€姹?Need)鈫掑嫊姗?Motives)
闇€姹傝垏鍕曟鏄竴楂旂殑鍏╅潰銆?br
/> 鍕曟鏄寚椹呯瓥鍊嬮珨閬旀垚婊胯冻闇€姹備箣鐩鐨勫収鍦ㄦ儏澧冦€?br
/> 鍏у湪鎯呭鈥斺€斿悇绉嶅悇鏍风殑蹇冪悊娲诲姩锛氫範鎯€佹复鏈涖€佽櫄鑽ｃ€侀獎鍌层€佽嚜鍗戙€佷粠浼楃瓑
鎴戞兂瑕佹柟渚块潰銆傛柟渚块潰绉嶇被鍜岀墝瀛愬お澶氫簡,鎴戜細琚粈涔堚€滃唴鍦ㄦ儏澧冣€濋┍浣夸綔鍑洪€夋嫨杩涜€屾弧瓒抽渶姹傚憿锛?br
/> 鏂逛究闈㈠凡缁忔垚涓烘櫘閫氱櫨濮撶敓娲荤殑涓€绉嶅熀鏈渶姹?br
/> 鎴戜滑琚澶氱殑鏂逛究闈㈠搧绉嶅拰鍝佺墝鍖呭洿,鏈夊緢澶氱殑閫夋嫨锛屽凡鐒剁溂鑺辩辑涔?br
/> 鏂颁骇鍝佸浣曚簤澶虹溂鐞冿紝鏇村惛寮曟秷璐硅€?
鎵撶牬浼犵粺鐨勮瘔姹傛柟寮?鍙ｆ劅銆佽惀鍏汇€佸伐鑹虹瓑),鐩存帴鍒烘縺娆叉湜!
鈥滄垜鍠滄锛屽吇鐪硷紒涔颁笉涔板緱璧蜂笉閲嶈銆傗€?br
/> 鏈夊姩鏈哄埌褰㈡垚椹卞姩鍔涢渶瑕佷竴涓唴蹇冩椿鍔ㄦ寔缁Н钃勭殑杩囩▼銆?br
/> 寰堝骞垮憡绛栧垝鐨勭洰鐨勫氨鏄埡婵€娼滃湪娑堣垂鑰呬笉鏂Н钃勬秷璐圭殑椹卞姩鍔?br
/> 闇€姹?Need)鍕曟(Motives)椹呭嫊 (move)琛屽姩
闇€姹傚繀闋堝畬鍏ㄨ婵€璧蜂箣寰岋紝鎵嶅彲 鑳藉舰鎴愬嫊姗熴€?br
/> 鏈変簡鍕曟锛屽€嬮珨鏈冭椹呭嫊 (move) 鍘绘帯鍙栧繀瑕佽鍕曪紝浠ユ秷闄ゅ洜闇€姹傝€岄€犳垚鐨勭穵寮垫儏澧冿紝涓︽仮寰╁€嬮珨涔嬪収鍦ㄧ殑
鍧囪 鐙€鎱嬨€?br
/> 鎷夸粈涔堥┍鍔ㄤ綘锛屾垜鐨勯【瀹紵
閽堝鐩爣娑堣垂浜虹兢锛?br
/> 瑙嗚鍜屾枃瀛楃鍙锋瀯鎴愰┍鍔ㄥ姏浜嗗悧锛?/p>
璩煎緦琛岀偤 (鍚庤喘涔拌涓?
婊胯冻鈫掑彛鍌筹紝鎺ㄨ枽锛屾摯鏁?br
/> 聽 鈫掔簩璩硷紝澧炶臣
聽 鈫掑搧鐗屽繝瑾犲害 ( 鍟嗘爣蹇犺瘹搴?
涓嶆豢瓒斥啋鎷掔禃锛屽仠鐢紝鍋滆臣
聽 鈫掕獚鐭ュけ瑾?( 璁ょ煡鐨勪笉鍜岃皭闊?
聽 鈫掑搧鐗岃綁绉?( 鍟嗘爣寮€鍏?
娑堣不鑰呮敞鎰忓唬鍛婁綔鍝佺殑鍕曟
鏈夊埄鎬р攢杩芥眰鏈夌泭鐨勬儏鍫便€?br /> 濞涙▊鎬р攢杩芥眰鎰夋倕蹇劅鐨勪簨鐗┿€?br /> 鏀寔鎬р攢杩芥眰鏀寔鏈汉鎰忚鐨勬儏鍫便€?br /> 鍒烘縺鎬р攢鍑轰箮濂藉蹇冿紝鍠氳捣娼涘湪闇€姹?/p>
骞垮憡绛栧垝涓庢枃鍖栬蹇?绉€鍑虹閲団啋鍒涢€犳枃鍖栨柊鏅
骞垮憡鈥斺€旂ぞ浼氭枃鍖栫殑浜х墿
骞垮憡鐨勬湰璐ㄦ槸鎺ㄩ攢锛屽叾鐩殑鏄晢涓氭€х殑锛屼絾骞垮憡鐨勮〃鐜拌薄褰㈠紡鍏锋湁鏂囧寲鎬?br
/> 骞垮憡鐨勫唴娑典綋鐜颁簡骞垮憡涓诲強骞垮憡鍒涗綔鑰呭鐢熸椿鐨勭悊瑙ｅ強鍏朵环鍊艰蹇?br
/> 闅忓晢鍝佷俊鎭竴鍚岃緭鍑虹殑鏂囧寲鎰忚瘑鏀瑰彉鐫€浜轰滑鐨勬€濇兂鍜屼环鍊艰锛屽紩瀵肩潃浜轰滑鐨勮涓哄拰鐢熸椿鏂瑰紡
骞垮憡鍦ㄥ埡婵€鐗╄川闇€姹傜殑鍚屾椂涔熷湪鍒烘縺浜轰滑鐨勭簿绁為渶姹?br
/> 鍏锋湁鐜颁唬姘旀伅鐨勫箍鍛婃垨澶氭垨灏戝湴鏀瑰彉鐫€浼犵粺鏂囧寲锛屾帹鍔ㄧ潃鏂囧寲鐨勫彂灞?br
/> 骞垮憡鈥斺€旂ぞ浼氭枃鍖栫殑浜х墿
鏍规嵁涓婅堪妗堜緥锛屾垜浠彲浠ュ緱鍑轰竴涓粨璁猴紝骞垮憡鏂囧寲鎬х殑浣撶幇锛屽湪琛ㄧ幇褰㈠紡涓婂憟鐜板嚭涓庢枃瀛︺€佽壓鏈洿绱у瘑缁撳悎
鐨勮秼鍔?br /> 閽堝娑堣垂鑰呯殑鏂囧寲闇€姹傦紝鎺ㄩ攢瑙傚康锛屼績鎴愬晢鍝侀檮鍔犱环鍊兼秷璐光€斺€旀枃鍖栨秷璐?br /> 寮€鏀剧殑浼犳挱缃戠粶淇冧娇灏侀棴鐨勮嚜鐒舵枃鍖栬В浣擄紝浠庤€岄吙鎴愭枃鍖栨皯涓绘剰璇?br /> 瀵瑰箍鍛婁腑鐢熸椿鏂瑰紡鐨勬ā浠匡紝宸茬粡褰㈡垚浜轰滑蹇冪悊銆佹枃鍖栧彉杩佺殑鍔ㄥ姏
鍟嗕笟绻佽崳鍜屾枃鍖栦紶鎾殑浜掑姩
1銆佸箍鍛婄瓥鍒掍腑鐨勬枃鍖栦紶鎾瓥鐣?br
/> 鍊熺敤涓鏂囧寲鐨勪紶鎾紝瀵逛汉浠柦鍔犳煇涓€鏂归潰鐨勬枃鍖栧奖鍝嶏紝婵€璧蜂汉浠殑璐拱娆诧紝涔熷氨甯︽潵浜嗙粡娴庝笌鍟嗕笟鐨勬洿鍔?/p>
绻佽崳銆?br /> 2銆佹枃鍖栦紶鎾叿鏈変袱鏂归潰鐨勫埗绾︿綔鐢?br /> 鏂囧寲鍒剁害鐫€骞垮憡鐨勮瘔姹傚拰琛ㄧ幇绛栫暐锛屼篃鍒剁害鐫€鍙椾紬瀵瑰箍鍛婁俊鎭殑鎺ユ敹鍜岀悊瑙?br /> 鏂囧寲鐨勫叡閫氫笌宸紓鍐冲畾骞垮憡绛栫暐鍦ㄤ笉鍚屾枃鍖栬儗鏅腑鐨勫彉鍖?/p>
骞垮憡绛栧垝涓庢枃鍖栬蹇?br
/> 浜屻€佸箍鍛婃枃鍖栫殑鍩烘湰鍔熻兘
婊¤冻闇€姹?br
/> 瑙傚康杞寲
浠峰€煎鍊?br
/> 鏁村悎銆佽瘑鍒€侀攢鍞瓑
涓夈€佸箍鍛婄瓥鍒掔殑鏂囧寲鐜
鏂囧寲灞傛锛?br
/> 绀句細澶ф枃鍖?br
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