今年的家电业，在2006年似乎有不少比较合理，当原材料不断涨价的上游，家电制造商的利润不断被挤压，“薄如刀片”，甚至“失去钱是要叫一声“已成为业界的共识，因此，一种恶性的价格战已经开始密切衔接，”低“的市场份额已不再是{wy}的试金石。更多厂商开始注意自己的研发质量和服务能力，提高他们的竞争力。

标准的争端中的品牌

众所周知，标准的缺乏常常导致这种疾病的竞争。回首2007年，在1月正式开始从国家高清晰度数字电视标准的实施，这项规定的，高清晰度平板电视有可能量化的措施，随之而来的推出平板电视售后标准，空调，冰箱能源消耗标准，家电专业店经营制度，规范等一套标准，在不同程度上，从行业竞争的准则，同时使那些杂乱的小企业被淘汰，如空调行业，从最早的400多家企业，现在的市场主流品牌20多个更是一个很好的例证。没有企业的核心竞争力是过时迟早。黑帮用具

扩大两岸

2007年，是中国的首都大年，长虹，海信，海尔，康佳等一xx家电企业，也是资本市场确实是一个演绎，家用电器几乎都进行了很多大佬跨“拓展”，表演了“集体婚外情” -投大量进入房地产和股票市场，虽然“投资”利润率比是“主业”的时间更多，但同时要看到，房地产市场和股市不可能一直保持强劲势头。 “投机”的行为不是一个{yj}的解决办法，返回到主业是根本！

也有另一种“扩张”的类型必须提及，即“家电下乡。”财政部和商务部12月联合发布的“家电下乡”政策，将使消费者受益于广大农村的冰箱，彩电，手机开始审判，“家电下乡“政策不仅受到农民兄弟”感到高兴“设备制造商也表现出极大的热情。中国家用电器协会霍杜芳说，“家电下乡”的家电制造商和渠道商提供了各种新的机会，对整个分销渠道多元化趋势将显示，在家电市场的未来将不会二是家电连锁企业所垄断。

热情参与奥运平台

作为世界的汉城奥运会成就，xx的电子商务如三星，国内家电企业众多，希望通过奥运会这个平台伸展自己的触角，奥运点燃人民也点燃了梦想成为世界家电企业的爱国热情！白电，领导的领导海尔，长虹，华帝，亚洲等，都通过奥运结缘，提升他们的品牌影响力：赞助商，供应商，啦啦队等，中国的家最早的“中国印刷设备制造行业“品牌团队想向世界证明在中国，{yl}的！

经过25多年的发展，中国家电企业一直是一个快速增长阶段全面过渡。加入WTO，对中国家电企业提供一个更广阔的空间全球市场。形成了中国家电企业的强大动力。在内部和外部的双重作用，国内家电企业是“中国制造”慢慢来改写为“创建”。

Rational steady rise in home appliance home appliance protector interbank expand

This year’s home appliance industry and in 2006 it seems that many compared to a rational, when the upper reaches of the constant price hikes of raw materials, the appliance maker profits are constantly being squeezed, “as thin as a blade” and even “lose money to make calls out” has become the industry consensus, so a vicious price war has begun to close convergence, “low” market share is no longer the sole touchstone. More manufacturers began to pay attention to their own R & D capabilities, with quality and service to enhance their competitiveness.

standard-out dispute with the brand

is well known that lack of standards often lead to competition of the disorder. Looking back in 2007, formally started in January from the implementation of the national high-definition digital TV standards, this requirement so that the high-definition flat-panel TVs have the potential to be quantified measure, with the attendant introduction of flat-panel TVs Aftermarket standards, air-conditioning energy consumption standards for refrigerators, household appliances professional shop operator system specification and so on a set of criteria to varying degrees, from the norms of competition in the industry, while making those clutter of small enterprises be eliminated, such as air-conditioning industry, from the earliest more than 400 enterprises to the market now more than 20 mainstream brand is a good illustration. Not the core competitiveness of enterprises is to outdated sooner or later. Gangster appliances

expand cross

2007 is one of China’s capital Danian, Changhong, Hisense, Haier, Konka and other well-known home appliance business is also capital markets is indeed a lot of deductive , household appliances are almost all big brothers conducted a cross “Reach Out”, performed a “collective extra-marital affairs” - voted heavily enter the real estate and the stock market, although the “investment” profit margin is greater than the time being “the main business”, but at the same time To see that the housing market and the stock market could not have been strong. “Speculative” behavior is not a permanent solution, return to the main industry is fundamental!

also have another type of “expansion” must be mentioned, that is, “home appliances to the countryside.” Ministry of Finance and the Ministry of Commerce jointly released in December on “appliances to the countryside” policy will enable consumers to benefit from the vast rural areas, from the refrigerator, color TV, cell phones began the trial, “home appliances to the countryside” policy not only by the peasant brothers “rejoice “appliance manufacturers also showed great enthusiasm. China Household Electrical Appliances Association霍杜Fang said, “home appliances to the countryside” to all kinds of home appliance manufacturers and channel resellers have provided new opportunities, the whole diversity of distribution channels will show trends, the future of home appliance market will not be a two home appliance chain enterprises monopoly.

passion to take the Olympic platform

achievements of the Seoul Olympics as a world-renowned e-commerce, like Samsung, a large number of domestic household electrical appliance enterprises hope that through the Olympic Games this platform stretching their tentacles, the Olympic ignited the patriotic enthusiasm of the people also ignited a household electrical appliance enterprises into the world of dreams! White electric, led by the leader Haier, Changhong, Vantage, Asia and so on all through the Olympics结缘to upgrade their brand influence: sponsors, suppliers, cheerleader and so on, China’s home appliance industry of the earliest printed on “China to create “brand team wanted to prove to the world, in China, first-class!

after 25 years of development, Chinese household electrical appliance enterprises has been the overall transition to a rapid growth stage. Join the WTO, the global market for Chinese household electrical appliance enterprises to provide a broader space. Formed a Chinese household electrical appliance enterprises for powerful driving force. In the internal and external dual role, the domestic household electrical appliance enterprises are the “Made in China” slowly rewritten as “create.” (07-12-17)