Recently, the intermediary company’s front-line staff generally felt that a shortage of houses. An intermediary in a large company for 3 years, brokers told reporters: “In the past, most of my working time is spent with customer看盘on, and now more time is spent to persuade owners to put disk. “” Listing bear “phenomenon in the city major, medium and small intermediary companies prevalent.

intermediaries also unprecedented shortage. Recently, the market intermediaries headhunt very powerful, a lot of people beating a lot of companies, some salesman only do three or four months on the jump to another company to do managers, individual companies can not keep on reserve personnel indiscriminately.

However, the intermediary company does not slow down the pace of expansion. The industry believes that expanding the Shanghai second-hand housing market is in Shanghai to expand the basis of some intermediary.

the status quo: the expansion of aggravated stores

more than half the time, many companies in this year’s expansion plan has been completed two-thirds. So far, Shanghai Zhongyuan 146, increasing 28; Yi-chen letter home to the third quarter reached more than 80, the end of the year is expected to reach about 120; Midland beginning of the year 28, the current has increased to 48, the end of the year is expected to reach 70; Han Yu estate early 48, and now stands at 78, the end of the year will break 100; I love my family also has to house 20 more than doubled to 40.

Shanghai一手房development and sales gradually saturated, more and more people looking at a second-hand housing market. Three-tier market will soon become the leading property market. I love my home in east China Chief Operating Officer, Shanghai general manager of MA Qin-fen that, due to further improve the access threshold, and prior to spring up all over the different size of intermediary companies, at present, is mainly to accelerate the expansion of major intermediary.

with the previous one after another shop different stores this round of expansion, without exception, are a certain size. MA Qin-fen that really大鱼吃小鱼era has arrived. If we do not seize the market as soon as possible, some small companies may be the annexation of large companies, or the volume of business is limited.

reasons: the pursuit of economies of scale

whether the Shanghai market can accommodate the number of intermediary companies? Shanghai Zhongyuan hundred Tan believes that no one can answer a precise figure. However, some 100 stores the company’s first goal. MA Qin-fen were of the view that the sale and leasing of real estate have a strong regional, intermediary stores open only to a certain number before they can generate economies of scale to ensure the success rate of transactions.

tight in the immediate availability of the state, the intermediary enterprises can maintain profitability, to a large extent depend on the enterprises owned houses and the number of outlets. After expansion, the intermediary company can provide customers with cost-effective services, enhance their own competitiveness. Therefore, this year, I love my family’s focus is planning to do a good job points, optimize the layout of the existing network, at the same time seize the good shops. Because a strong period of trading in the market, whether it is the location of the best stores or outstanding sales performance are Wanjin hard to come by. The current market is still in the adjustment period is a big brand “bargain hunting” an excellent opportunity.

cloth point: Considering the operating costs

Today, an intermediary stores plus rent and staff salaries and other costs, operating costs least 100,000 yuan . If we can not guarantee profitability, blind cloth point expansion will increase the business operating costs. Midland Realty冯泓Rui, general manager of Shanghai said that the enterprises are not fully representative of the size of their market share, operating the key to quality is still operating.

in need of special concern is the infiltration of foreign capital to the intermediary sector is also to further accelerate the pace. Shanghai last year, many intermediaries, active or passive, to attract foreign investment. Real Estate Agents in the survival of the fittest, re-shuffle of a crucial period, foreign investors showed interest in only three reasons: First, a worldwide surplus of capital flows, foreign investors optimistic about Shanghai’s economic development; second is optimistic about Shanghai’s huge foreign domestic consumption markets, especially to see the second-hand housing transactions account the proportion of the total domestic turnover is increasing; Third, the rapid expansion of foreign investment through mergers and acquisitions, or sold after the reorganization of the packaging to obtain returns.

中介扩张“加速度”房屋依靠说服业主出售房屋的紧张

最近，中介公司的一线工作人员普遍认为，房屋短缺的问题。中介在一家大公司为3年，经纪人对记者说： “在过去，我的大部分工作时间都花在与客户看盘上，现在有更多的时间花在说服业主将磁盘” 。 “上市熊”这种现象主要在城市，中，小中介公司普遍。

中介机构也前所未有的短缺。最近，市场中介headhunt非常强大，很多人打了很多公司，一些推销员只能做3至4个月的跳转到另一家公司做管理人员，个别公司不能继续不分青红皂白地对后备人员。

然而，中介公司没有放慢扩张步伐。业内人士认为，扩大上海二手房市场是扩大在上海的基础上一些中介机构。

现状：扩大加剧商店

一半以上的时间，许多公司在今年的扩张计划已完成三分之二。到目前为止，上海中远146个，增加28 ;易辰信主页第三季度达到80多个，今年年底预计将达到约120 ;米德兰今年年初28日，目前已增加到48个，今年年底预计将达到70个;韩余地产48月初，目前达到78个，今年年底将突破100 ;我爱我的家庭也有20家增加了一倍以上，以40 。

上海一手房开发和销售逐渐饱和，越来越多的人希望在二手房市场。三级市场将很快成为{lx1}的物业市场。我爱我的家在东中国首席运营官，上海总经理马勤芬说，由于进一步提高准入门槛，并事先向遍地开花不同规模的中介公司，目前主要是加快扩大主要的中介机构。

与前一个又一个不同的商店购物这一轮扩张，无例外，都具备一定规模。马勤芬，真正大鱼吃小鱼的时代已经到来。如果我们不抓住这个市场，尽快一些小企业可能会兼并大公司，或业务量是有限的。

原因：追求规模经济

是否上海市场可容纳的人数中介公司？上海中远百潭认为，没有人能回答一个确切的数字。然而，一些100家公司的{dy}个进球。马勤芬则认为，出售和租赁的房地产有强大的区域，中介店只有一定数量，才可以产生规模经济，以确保成功率的交易。

紧张，即将推出的国家，中介企业能够保持盈利能力，在很大程度上取决于企业拥有的房屋和店铺数目。扩建后，中介公司可以为客户提供具有成本效益的服务，提高自身竞争力。因此，今年，我爱我的家庭的重点是规划搞好点，优化布局，现有的网络，同时抓住这个良好的商店。期间，因为一个强大的交易市场，无论是位置{zh0}的商店或杰出的销售业绩是万金来之不易。目前市场仍处于调整期是一大品牌“逢低吸纳”一个极好的机会。

布点：考虑到经营成本

今天，中介商店加上租金和工作人员的工资和其他成本，经营成本至少10万元。如果我们不能保证盈利，盲目布点扩大将增加经营成本。美联物业冯泓睿的总经理说，上海的企业没有得到充分代表的规模的市场份额，经营质量的关键仍然是操作系统。

需要特别令人关切的是外国资本渗透的中介部门也进一步加快。上海去年，许多中介机构，主动或被动，以吸引外国投资。房地产中介优胜劣汰，重新洗牌的关键时期，外国投资者有兴趣只有三个原因：首先，全球过剩的资本流动，外国投资者看好上海的经济发展;二是乐观上海的巨大外国的国内消费市场，尤其是看到二手房交易占总额中所占的比例越来越多的国内营业额;第三，迅速扩大外国投资通过兼并和收购，或出售后的重组包装获得的回报。