一个行业或一个成熟的表现有很多，品牌集中度是最关键的。有关专家指出，一个成熟的行业或产业，主流一般不超过10个品牌。电器等，电脑，方便面，奶制品等行业也将这样做。种种迹象表明，经过多年的发展，校正和升级后，2007年，中国的保健酒品牌也日益突出集中度，对我们的健康迹象保健酒进入了一个新的发展阶段。

销售进入发展的快车道

2007年，中国的葡萄酒行业蓬勃发展的健康保健酒继续保持强劲的增长速度，热情的投资品种。{dy}大，如在全国{zd0}的小酒生产基地-金三原酒牌公司在湖北大冶正式落成的生产基础，标志着大规模的葡萄酒其保健作为越来越快，操作。同时，椰岛鹿龟酒也大量增加股票，筹集建设“保健酒在不同地方的科技发展项目”投资基金;白酒巨头五粮液也取得了保健酒的市场力量… …

和部门相应的医疗投资热点仍在流行的葡萄酒市场。 2007年，金在台湾市场许可，定制产品的首批进入“再酒，”通过正式的书面测试状态进入台湾市场，核泄漏的第二个内地酒精。中国标志着保健酒发展的一个新的突破。在此之前，为强势品牌生产的“中国强劲的酒”秘书已经进入了马来西亚，新加坡和香港市场。

资料显示，在2001年，中国的保健酒的市场，只有80亿美元的总销售额，现在整个产业已经超过了500.000亿元，为30高速，平均每年递增％。随着国家推出相关的政策，保健酒有一个合法的地位，以及逐步提高人民的生活质量，消费者态度和健康，因此，保健酒行业是一个发展的快车道提高认识。有关专家指出，在2007年，整个保健酒行业市场的增长，不低于30％。保健酒将成为以下酒，葡萄酒和啤酒，葡萄酒业的第四大市场的力量。

“一超多强”品牌产业
虽然最初的高增长模式是一样的，但在2007年中国医疗市场，葡萄酒行业特点，市场结构，品牌分布的增长是不同的，变化很大
。进入壁垒低，没有长期战略，没有足够的研发能力，不重视品牌建设，一旦被中国的卫生保健是伴随着高增长的葡萄酒行业的一些问题。然而，在2007年，具有强大的授权公司，由保健酒生产商为代表的努力，大大提高了行业的实际门槛可以看到，一些两个或三个出品牌越来越多的人们的视野，保健酒行演示程度对越来越多的品牌集中。

2007年9月，总局在中国质量监督“中国xx”产品的选择，中国保健酒行业位居{dy}次选择。中国强劲的酒，椰岛鹿龟，宁夏红，和其他几个xx酒类品牌成功的卫生奖项的中国xx产品称号。这显然是一个里程碑式的事件，中国的保健酒品牌正在进入一个新的发展阶段。当然，这也是保健酒品牌的发展权力下放一个开始的迹象。

目前，中国的保健酒品牌，基本形成一超多强的品牌格局，初步营地行业{ldz}。所谓超1，也就是指劲牌公司。品牌产品是由我做的部分企业，技术，管理，渠道，规模，团队经验等的总和，并在这些领域的许可努力成为行业的{ldz}。在销售，在2006年，保健酒牌的强劲销售突破120.0亿元，占整个保健酒行业总销售额的四分之一，2007年，良好的发展势头强劲许可继续保持{lx1}，没有悬念，在规模关于成立于1953年，金申领许可证的三零零英亩工业园区金三发牌及葡萄酒生产基地，12个原料的保健酒的综合能力的生产基地直接供应5万吨，面积，仅次于在业界xxxx，在技术上，作为中药发起的葡萄酒企业的应用健康生产的现代化，强力牌技术研发中药超临界萃取，超声提取，热回流提取技术中心，超细粉体技术，萃取和分离的现代医学技术以及中药指纹图谱分析系统的技术研究模式，以及葡萄酒生产在卫生保健应用实践，在同行业的前列;以及全面和先进的技术分析实验室和先进的设备，雄厚的技术研发队伍，在管理，强大的品牌坚持“按做药的标准，保健酒生产GAP的规范，严格执法的指导下，”原料基地的实时采收与运输的药品原料，保健酒，在国际食品安全HACCP体系认证的硬件要求，生产基地，对GMP的执行情况进行全面规范管理，产品实现自动化无菌灌装。建立一套原料，酒，技术，生产和五个标准，严格执行质量和保健酒的生产。从通过到成品的严格控制，以确保每一个生产源，强专业质量的品牌产品。综合各种因素，强烈的酒牌，作为我们的医疗保健行业的超级品牌地位的基本确立。

Booming production and sales of liquor into the development of fast-track health care

An industry or a sign of maturity has a lot of, and brand concentration is the most critical. Relevant experts pointed out that a mature industry or industries, the mainstream is generally not more than 10 brands. Appliances such, PC, instant noodles, dairy and other industries will also do so. There is every indication that, after years of development, correction and after the upgrade, in 2007, China’s health wine brands are also increasingly highlight the degree of concentration, signs of our health-care wine entered a new stage of development.

sales booming health wine into the development fast track

2007, China’s health wine industry continue to maintain strong growth rates, a variety of investment enthusiasm. The first large, as among the nation’s largest production base of small Liquor - King 3 the original liquor licensing company based in Hubei Daye formal completion of production, marking its healthcare operations in large-scale wine operation as getting faster and faster. At the same time, Coconut Island deer liquor turtles are also substantial additional shares, to raise funds for investment in building the “health liquor technological expansion projects in different places”; Liquor giant Wuliangye also made wine in the market power of health … …

and sectors corresponding to the hot investment in health care are continuing popular wine market. In 2007, Jin license for the Taiwan market, the first batch of customized products, into a “re-liquor” status through official written test to enter the Taiwan market nuclear release the second mainland alcohol. China marks a new breakthrough in the development of health wine. Prior to this, the Secretary for the production of strong brand “China’s strong liquor” has entered the Malaysia, Singapore and Hong Kong markets.

information shows that in 2001, China’s health wine market, only 8 billion in total sales, and now the whole industry has exceeded fifty billion yuan, with an annual average of 30% of high-speed increments. With the introduction of country-related policies, health wine has a legitimate status; and people gradually improve the quality of life, consumer attitudes and the increasing awareness of health, so health wine industry is to a fast track of development. Relevant experts pointed out that in 2007, the entire health wine industry market growth, not less than 30%. Health wine will become the following liquor, wine and beer, the wine industry’s fourth largest market forces.

“one super many strong” brand industry

Although the pattern of initial high growth are the same, but in 2007 China’s health care market, the growth of wine industry characteristics, market structure and brand distribution is different , changed dramatically. Low barriers to entry, there is no long-term strategy, not enough R & D capacity, did not pay attention to brand building, once accompanied by China’s health care are high-growth wine industry some problems. However, in 2007, with a strong licensing company, represented by the efforts of health wine makers, the industry greatly enhance the actual threshold can be seen that some two or three lines out the brand more and more people’s vision, health wine demonstrate the degree of concentration of the growing brand.

2007年9月, General Administration of Quality Supervision in China “Chinese famous brand” product selection, the Chinese health wine industry ranks the first time to the selection. China’s strong wine, Coconut Island deer turtles, Ningxia Red, and several other well-known liquor brands successful health award the title of China Famous Brand. This is obviously a landmark event, China’s health liquor brand is entering a new stage of development. Of course, this is also the decentralization of health liquor brand development a sign of the beginning.

At present, China’s health liquor brand is basically formed one super many strong brand pattern, initial camp industry leaders. The so-called super-1, that is,指劲unlicensed companies. Brand Products are enterprises, technology, management, channels, size, team experience, etc. The sum of, and licensing efforts in these areas by doing my part to become an industry leader. In sales, in 2006, strong sales of liquor licensing health broke through 12 billion yuan, occupying the entire health wine industry a quarter of total sales; in 2007, the development of good strong licensing momentum continues to lead there is no suspense; in size on, was founded in 1953, Jin licensing, with an area of 300 acre Industrial Park Jin licensing and three wine production base, 12 direct supply of raw materials base for the production of health care in the comprehensive capacity of wine 50,000 tons, second to none in the industry; in Technically, as the Modernization of Traditional Chinese Medicine for initiating the production of wine in the health of the enterprise applications, strong licensing technology R & D Center of Traditional Chinese Medicine supercritical extraction, ultrasonic extraction, heat reflux extraction technology, ultra-fine powder technology, extraction and isolation technology of modern medicine as well as Chinese medicine fingerprint systematic analysis of patterns of technology research, as well as wine production in the practice of health care applications, at the forefront of the industry; and a comprehensive and advanced technical analysis laboratories and advanced equipment, powerful technical research and development team; in management, strong brand adhere to the ” to do medicine in accordance with standard health wine production, “raw materials base for the guidance of GAP norms, strict enforcement of medicinal raw materials of the real-time harvesting and transport; health wine production base in accordance with international food safety HACCP certified hardware requirements, comprehensive management of the implementation of GMP norms, Product realize automated aseptic filling. Set up a health wine production of raw materials, wine, technology, production and quality of the five standards and strictly enforced. From the source through to finished production of each of the strict controls to ensure that the strong professional-quality brand products. Integrated a variety of factors, strong liquor license as part of our health care industry super brand status basically established. (07-12-12)