绉戝鍗氬鍦堝湪鍗辨満浼犳挱涓殑淇℃伅浼犳挱鐗硅壊鍒嗘瀽

—浠?ldquo;鐢插瀷H1N1娴佹劅”浜嬩欢涓轰緥

娌堢帀鍗?span lang="EN-US">

锛堟箹鍗楀ぇ瀛︾鎶€鏂伴椈涓庝紶鎾爺绌舵墍,婀栧崡鐪侀暱娌欏競, 410082锛?o:p>

鎽樿锛?/span>杩戝勾鏉ワ紝浠ョ瀛︾綉鍗氬鍦堜负浠ｈ〃鐨勭瀛﹀崥瀹㈠湪绉戝浼犳挱涓彂鎸ョ殑浣滅敤瓒婃潵瓒婂ぇ銆備綔涓?span lang="EN-US">web2.0鐨勪骇鐗╋紝绉戝鍗氬鍦堝湪“鐢插瀷H1N1娴佹劅”鍗敓瀹夊叏浜嬩欢涓厖鍒嗗彂鎸ュ嚭“绗洓濯掍綋”鏁堝簲銆傛湰鏂囨鎷簡鍗辨満浼犳挱鐨勭壒鐐癸紝骞舵彁鍑轰簡绉戝鍗氬鍦堢殑姒傚康鍙婄瀛﹀崥瀹㈠湀鐨勫嵄鏈轰紶鎾ā寮忋€備互绉戝缃戝崥瀹㈠湀涓轰緥锛屾€荤粨绉戝鍗氬鍦ㄥ嵄鏈轰簨浠朵腑鐨勪俊鎭紶鎾壒鑹诧紝浠庣瀛﹀崥瀹㈠湀鐨勪紶鎾€呫€佷紶鎾笭閬撱€佷紶鎾唴瀹广€佺鐞嗘柟寮忕瓑鏂归潰鎻ず鍑虹瀛﹀崥瀹㈠湀鍦ㄥ嵄鏈轰簨浠朵腑灞曠幇鍑烘潵鐨勪笉鍚屽叾浠栦紶鎾舰寮忕殑鐗硅壊銆?/span>

鍏抽敭璇嶏細绉戞妧浼犳挱锛涚敳鍨?span lang="EN-US">H1N1娴佹劅锛涚瀛﹀崥瀹㈠湀锛涗俊鎭紶鎾?

Analysis on the Characters of Information Communication on

Crisis Communication --Take Type A H1N1 Influenza for Example

SHEN Yuhua

(Institute of Sci-tech Journalism and Communication, Hunan University, Changsha, Hunan 410082)

Abstract: In recent years, the science blog represented by blog circle of Science web plays a more and more important role in science communication. As a product of web2.0, science blog circle has fully played the role of “the fourth medium” in the Health and safety incidents of "Type A H1N1 influenza”. This article summarizes the characteristics of the crisis communication, put forward the concept of scientific blog circle and the crisis communication model of science blog circle .Taking blog circle of Science web as an example, the characteristics of information communication in crisis have been analyzed锛?/span>the different trait to other forms of communication in the crisis from the communicators, communication channels, the dissemination contents, management and other aspects of science blog circle are also discussed in this article.

Keywords: scientific communication; type A H1N1 influenza; science blog circle, information communication

杩戝勾鏉ワ紝闅忕潃绉戝缃戝崥瀹㈠湀銆佺瀛︽澗榧犱細銆佸悇闂ㄦ埛缃戠珯鍗氬鍦堢殑“寮傚啗绐佽捣”锛屽崥瀹㈠湪鍏叡绀句細棰嗗煙鐨?ldquo;绗洓濯掍綋”鏁堝簲宸茬粡“鍒濅箥鍏夎姃”銆備綔涓?span lang="EN-US">web2.0鏃朵唬鐨勪骇鐗╋紝鍗氬鍦ㄥ嵄鏈轰簨浠堕鍩熺殑锛屽嚟鐫€鍗虫椂鎬с€佽秴閾炬帴鎬с€佺綉缁滆绋嬭嚜涓诲寲銆佷俊鎭弬涓庡叕浼楀寲锛屽湪鍏紬绀句細璧峰埌浜嗘瀬涓洪噸瑕佷俊鎭矡閫氱殑浣滅敤锛屽睍鐜板嚭浜嗗嚑涔庝笉閫婅壊浜庝换浣曠幇浠ｄ紶鎾墜娈电殑閫熷害鍜屾按骞炽€傚挨鍏舵槸绉戝鍗氬锛屽湪鎴戝浗鍏皯绉戝绱犲吇鍋忎綆锛岀瀛︿俊鎭弗閲嶄笉瓒崇殑璇涓嬶紝鍙戞尌鐫€閲嶈鐨勭瀛︽櫘鍙娿€佸紩瀵艰垎璁恒€佸畨瀹氱ぞ浼氱殑閲嶈浣滅敤锛岄€氳繃璁剧疆绉戝璁▼锛屼互鏈熷噺灏戝叕浼楀湪鍗辨満浜嬩欢闈㈠墠鐢变簬绉戝淇℃伅缂哄け鎵€甯︽潵鐨勪笉瀹夈€?o:p>

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[2] 寮犳柊瀹?銆婁簰鑱旂綉涓婄殑渚垫潈闂鐮旂┒銆媅M].鍖椾含:涓浗浜烘皯澶у鍑虹増绀撅紝2003骞寸増

[3] 鐢板ぇ瀹?銆婄綉缁滄祦瑷€涓庡嵄鏈轰紶鎾帶鍒舵ā寮忋€媅J].銆婂浗闄呮柊闂荤晫銆?007锛?8锛?o:p>

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[5] 闄堝姏涓?銆婃倍宸濆湴闇囨姤閬撶殑瀹炶返甯︾粰鎴戜滑鐨勬柊鎬濈淮銆嬶紝2008骞?7鏈?4鏃?o:p>

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[6] 璧佃帀.銆婂崥瀹笘鐣?濡備綍鑷緥銆媅J].銆婇潚骞磋鑰呫€嬶紝2006锛孭16

[7] 鍚存檽鏄庛€傘€奧eb2锛?鏃朵唬鍗氬鏂伴椈鐨勪紶鎾舰鎬併€媅J].銆婂緪宸炲笀鑼冨ぇ瀛﹀鎶?鍝插绀句細绉戝鐗堛€嬶紝绗?2鍗风3鏈燂紝2006骞?鏈?o:p>