家电“包”的传统家电市场的影响

“网络家电，智能家居”如今正成为一个年轻的“结婚”从口入常词汇。据统计，每年大约有1000万新人结婚，婚姻家庭对家庭消费总额16533元，婚礼消费总额的16％以上。

“聪明”的商人，为了及时捕捉例子，海尔的新趋势，他们开发出的U - Home智能家电。

从北京苏宁电器的销售看，已婚家庭和家庭“将家电产品的购买力最强，其中”集合“购买家庭电器占据家电销售额的比率也明显改善。只有海尔电器的”一揽子“海尔的销售占据20％的类别中的所有。“北京苏宁电器有限公司市场部经理徐正飞说：“为了能够满足家电’包’的系统要求，这意味着消费者苏宁特安排”导购员一个特殊的设备“的包。”

然而，在家庭电器业崛起悄然面对新的销售模式，为他们的发展前景，行业给予不同的看法。

装置“包装”与趋势
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“为什么家用电器购买成套的婚礼{dy}次出现在家庭和移动家庭住房，主要的原因在于该设备’包’与更人道的方式，个性特征。“在接受记者采访的中国家用电器协会副会长刘发表了意见。刘

使用的家庭购买成套电器或设备集成，不仅各种家用电器，实现职能的协调，同时也可以家庭装修风格，以选择更适合家庭式的家庭安排电器，使家电的人性化，在概念意义已体现个性化。此外，在短期内接受采访时就“网络家电”能够更好地解释家用电器，手拿遥控器的发展趋势，可以轻松地掌握所有家电的运作，方便，方便用户设备是发展方向。

刘建超说，从角度来看，家电，“包出售”赢得追求时尚，现代的年轻人青睐，因此，这种销售模式的追求也将一定程度的发展。

成“包”为核心的权力

信息家电等设备，现在说“包”会说话的不是单件产品的不同简单的道理，但升级到一个完整的集设计，主，设计理念，以考虑家庭装修风格，生活环境之间的差异，家用电器，创造一个概念反映的和谐统一。其中，信息技术成为家电“套餐”的核心力量。

该工具结合了3C产品，除了环保，节能，全对接，而且普通的家电产品添加网络接口，以及无线连接技术的使用，因此其他方面的职能，实现整个信息家电经营。

标准缺失可能会阻止装置“包装”，为发展
目前
，家电市场，“家电套餐”的方式有两种，一个是根据不同类型的产品群品牌为“包”的形式二是不同品牌之间的组合优化，主要是与商店销售负责。

有关专家说，不管何种形式的安排，因为没有统一的国家标准，这可能阻止家电“套餐”的发展。

的家电同一品牌下的“一揽子”，由于缺乏国家标准，很难衡量自己的标准公平;及家用电器，“包装”不同品牌的产品可能出现的芯片不兼容性等。

此外，该设备“包”的维修服务，而且还对企业提出了更高的要求。它不仅要求企业完善的售后服务体系，而且还要求生产的“生命周期的变化”，只有这样，企业才能在生产和销售环节，甚至在回收等方面，实现系统操作。 06.9.14

Appliance “packages” flow impact of traditional home appliances market

Appliance “packages” for the impact of traditional home appliances market

“network appliances, Intelligent home” nowadays is becoming a young “to be married” From the mouth often vocabulary. According to statistics, every year there are about 10 million pairs of newlyweds married, married family household consumption amounted to 16,533 yuan, accounting for the wedding 16% of total consumption.

“smart” businessmen timely in order to capture this new trend to Haier for example, they developed a u-home smart appliances.

“from Beijing Suning Appliance sales of look, married families and families move home appliances the strongest purchasing power, which” sets “buy home appliances to occupy home appliances sales ratio also improved significantly. only Haier Appliances” package “Haier’s sales to occupy all of the 20% category.” Beijing Suning Appliance Co., Ltd. Marketing Manager徐正飞said, “in order to be able to meet the appliances’ packages’ system requirements, which means consumers苏宁特arranged a special appliance” packages with “导购员.”

However, in the face of the rise of household electrical appliances industry quietly this new sales model, industry prospects for their development but give a different view.

appliance “packages” in line with the trend of

“The reason why household appliances to buy complete sets of wedding first appeared in the family and move the family home, the main reason lies in the fact that appliances’ package ‘with the more humane way, personality characteristics. “deputy chairman of the China Household Electrical Appliances Association Liu in an interview with reporters expressed their views. Liu

that the purchase complete sets of household electrical appliances, or appliances integrated, not only all kinds of home appliances to achieve the coordination of functions, but also can be home decoration styles to choose more suitable for family-style arrangement of a household electrical appliance, so that household appliances humanization, personalization in the sense of concept has been embodied. In addition, just an interview shortly “network appliance” is better able to explain a development trend of home appliances, a remote control in hand, you can easily grasp all the home appliance operation, convenient, user-friendly appliance is the direction of development.

Liu said that from the point of view, home appliance, “packages” for sale to win the pursuit of fashion, the pursuit of modern young people’s favor, therefore, such sales model will also be a certain degree of development.

information appliances into “packages” for the core power

appliances are now talking about “packages” is not the simple sense of the different products with one-piece, but to upgrade to a complete set designed to Lord, design concepts to consider family decoration style, the difference between living environment, and home appliances to create a harmonious unity of a reflection of the concept. Among them, the information technology become a household appliance “packages” core strength.

This appliance combines the 3C products, functions, in addition to environmental protection, energy saving and other aspects of full-docking, but also by ordinary household electrical appliances to add a network interface, and the use of wireless connectivity technologies, and thus realize the whole information appliances operate.

standard missing may block appliance “packages” for the development of

At present, the home appliance market, the “appliance packages” There are two ways, one is a brand under different types of product groups into the “package” form; the other is between different brands portfolio optimization, which is mainly responsible for the stores with sales.

relevant experts said that no matter what form of arrangement, because there is no uniform national standards, which may block appliance “packages” for development.

the same brand of home appliances under the “package”, due to lack of national standards, it is difficult to measure their own standards of fairness; and products by different brands of home appliances, “packages” may arise when chips are not compatibility and so on.

In addition, the appliance “packages” for the repair services, but also the enterprise put forward higher requirements. It not only has required enterprises to improve after-sale service system, but they also require the production to the “life cycle” of change, only in this way can enterprises in the production and sale links, and even after the recovery fields realize systematic operation. (06-9-14)