世界卫生组织宣布，在2005年“xx健康问题”的调查报告，这已成为一种长期威胁人类健康，最重要的问题之一。沉重的工作压力，饮食和生活方式的改变是一个重要因素，慢性疾病，人类健康的紧迫感。如何才能健康？除了经常运动，心理平衡，合理的饮食是关键，而健康饮食在全球饮料市场的概念已被充分反映

与饮品和饮料产品特色的发展当前的全球趋势，可以按照分为四类：“好玩”，“xx”，“方便”和“健康”，和每个人都可以成为一个特色的产品细分为若干特点。根据美国和SIG，文化和2005年显示出全球性的新产品，保健品已成为一个全球饮料行业的主要趋势，收集反映了全球饮料对健康和消费者的需求衔接的概念市场共识运动包健康吃。

其中健康中国饮料市场的认识，近年来的融合也得到了充分证实。这些年来在中国饮料市场的发展，产品从传统的单一水果碳酸饮料可乐饮料的开发，以及后来的果汁饮料，水，茶饮料等，近年来，中国的饮料市场繁荣兴旺的新二叠纪时，与消费者健康意识，提高产品的认识，以加强消费者不仅满足了解渴的饮料产品的功能和口味的变化，而饮料产品，保健和营养功能提出了新的要求：在不同的口味和重点果汁产品新产品概念也已经开始将重点放在果汁含量在不同水果的营养汁的混合物，对人体有益的纸浆纤维，或者向果囊的提高，健康的水果和蔬菜的概念正越来越多的市场接受程度;红茶茶叶和绿色茶口味已经发展到功能与不同的口味，添加剂和糖的茶饮料新类型的内容健康，传统中药茶，花卉更受欢迎，在大江南北过夜，以消费者喜欢;健康的绿色绿茶提取物被添加到不同类型的饮料，并宣传，以补充各种体液的水平衡是由运动饮料的特点，也广受消费者的青睐，并且有一些特殊的功能，提高身体的表达功能也是饮料对中国的饮料市场的快速发展层出不穷，注入了新的活力。
在为功能饮料产品，哪些产品是真正代表未来发展趋势健康饮品观，切实满足消费者的功能和情感方面的需要，这些健康数千
？根据美国和SIG，文化和体育包收集的数据表明，2005年全球新产品与功能饮料产品方面占据多数，这是强调预防疾病和身体健康和功能性饮料产品是目前全球市场热饮。

根据研究结果，2005年美国和SIG，文化和运动套装，是在泰国的CombiLab联合研发中心设在亚洲在全球饮料行业{lx1}的香味，添加剂和配料公司芬美意，Fortitech，巴斯夫已共同开发的保健预防功能的新型饮料。

SIG的康美包是一家专业从事以提供纸包装无菌灌装设备及包装材料的跨国公司，其无菌纸在全球领域的液态食品包装技术已被广泛使用，但也有国内奶制品果汁业的无菌纸包装的主要供应商。合作伙伴芬美意，Fortitech，巴斯夫公司是在其各自的国际跨国公司行业的{ldz}，可以说是强强联手。这一伙伴关系的目的是在其{zxj}的技术和专门知识的研究和开发职能的预防性健康概念的使用为基础的饮料，该产品不仅需要符合全球健康饮食的趋势，但也有一一定的市场可能是前瞻性的，实际生产。因此，SIG和文化在泰国美研发亚洲CombiLab包中心被选定为新的研发实验室，研发需要提供产品测试和生产测试。 SIG康美包作为亚洲一揽子综合试验基地CombiLab，不仅可以提供从产品概念，配方原料到成品的研究和测试各种，他们还提供了一个小规模的成品油数量的测试，以确保新产品，从基本概念>确定公式>最终顺利完成，客户提供完善的配套服务。

的合作R＆D的概念的产品主要包括三大主题：健康，xxxxx，心脏健康：

1。健康饮料概念(低含量果汁)：健康是一个综合概念，包括身体，心理和精神健康，身体健康是最根本，最重要的方面。健康的生活方式，合理饮食和运动，以保持身体健康的主要手段是在同一时间，合适的时间增加身体的维生素和微量元素还要求，以确保身体健康的关键。食品技术，食品安全，食品的质量体系，添加剂，食品营养

的产品含有同时6％苹果汁西柚和石榴口味饮料，添加了抗氧化剂番茄红素和β萝卜素保健功能，以及综合营养预混料。产品定位在补充水体在光，清新健康饮料，是对18-45年健康的主要关注，老年消费者的同时给人体提供必要的维生素和微量元素。

2。xxxxx饮料(水果中果汁含量)：免疫系统是人体的{dy}道防线，身体上的反应是复杂的系统，包括皮肤，胃肠道，鼻腔粘膜，血液，淋巴结和其他器官和组织。免疫系统是人体的有害物质，并侵入的自然保育措施，以打击入侵等对人体的xx，病毒，寄生虫和肿瘤细胞的有害物质。维生素和矿物质可以改善人体的免疫系统，良好的免疫系统健康的保护。

含有25％的苹果汁的西番莲口味饮料，丰富的维生素C系列产品，并帮助清理垃圾的芦荟颗粒身体的同时提高免疫功能，添加了合成营养预混料。产品定位在主要的营养饮料与健康意识的人，提供身体所需的维生素和矿物质，起到提高人体xxx的功能。

3。心脏保健饮料(高含量果汁)：根据全球疾病和影响人类健康的问题，统计分析，心脏病是人类健康的第二大癌症杀手。冠心病是主要的心血管疾病，这是由于在动脉壁脂肪堆积一，阻碍体内的运输氧气和营养，当血管被阻塞血液，血液不应该流向大脑和导致心脏病和中风。要求对人体的维生素，矿物质和微量元素，及时补充发挥作用的心脏健康的元素。

该系列产品是100％xx果汁，含有胶囊，丰富的维生素C，增加心理健康，综合营养预混料。产品定位在{ctr}果肉果汁产品，主要在一些成年人为对象的健康意识，提供必要的心理健康，维生素，矿物质和微量元素。
的产品有三大系列
果汁型饮料产品通过公式，要增加与合成营养素，维生素，矿物质和微量元素的各种健康功能，已达到预防疾病，身体健康，提高效用身体机能与健康饮食的全球消费趋势xx符合，而美国和SIG及无菌纸包文化为过硬的产品质量先进的封装技术，提供了可靠的保障。

中国饮料市场每年以双位数的发展速度持续增长，同时也变得越来越激烈的市场竞争。销售继续保持市场份额的同步增长，积极扩大和饮料制造商需要把重点放在除了品牌建设和产品设计，而非公司化差异加强，把握市场脉搏，抓住市场机遇，发展以满足对新产品的消费者真正需要的，变化是尤为关键。健康是永恒的主题，健康饮料的概念也将永远热饮料市场。 06.9.7

Healthy juice drinks packaging

World Health Organization announced the “top ten health problems in 2005,” the investigation report, which has become a chronic threat to human health, one of the most important issue. Heavy work pressure, diet and lifestyle changes are an important factor leading to chronic diseases, human health a sense of urgency. How can health? In addition to regular exercise and psychological balance, a reasonable diet is the key, which the concept of healthy eating in the global drinks market has been fully reflected

in accordance with current global trends in the development of beverages and beverage products characteristics can be classified as four categories: “fun”, “healing”, “convenient” and “health”, and the characteristics of each can be subdivided into a number of product characteristics. According to the United States and SIG, Culture and Sport packages collected in 2005 show a global new products, health products has become a global beverage industry’s major trends, reflecting the global beverage market consensus on the concept of convergence of health and consumer demand for healthy eating.

which the convergence of health awareness in China’s beverage market in recent years also have been fully confirmed. Throughout the years the Chinese beverage market development, product from the traditional single fruity carbonated cola soft drink developed to beverages, and later the juice drinks, water and tea drinks, etc. In recent years, China’s beverage market is flourishing New Permian out, with the consumer health awareness and improve product awareness to strengthen the consumer has not only satisfied the thirst-quenching beverage products function and changes in tastes, while beverage products, health and nutrition features put new demands: juice products in the emphasis on differences of tastes and new product concept has also begun to focus on the improvement of fruit juice content in different fruit juice mixture of nutrients, beneficial to human pulp fiber or add Utricle; the concept of healthy fruits and vegetables are increasingly market acceptance; tea from black tea and green tea tastes have developed to function with the health of the different taste, additives and sugar content of the new type of tea beverages; traditional Chinese herbal tea and flowers are more popular in river north and south overnight, in order to consumers love; healthy green tea extract is added to the different types of drinks and was publicity; to supplement the water balance of various body fluids is characterized by the sports drinks are also widely favored by consumers; and has some special features and improve the function of the body expression is also an endless stream of drinks for the rapid development of China’s beverage market, has injected new vitality.

in these thousands of health for the demands of the functional beverage products, which products are truly representative of the concept of healthy beverages future development trends and effectively meet the consumer’s functional and emotional needs? According to the United States and SIG, Culture and Sport packages collected data indicate that the global new products in 2005 with the prevention of functional beverage products occupy the majority, that is to emphasize disease prevention and physical health and functional beverage products are the current global hot drinks market.

According to the research findings, in 2005 the United States and SIG, Culture and Sport package is located in Thailand’s CombiLab joint R & D center in Asia in the global beverage industry’s leading fragrance, additives and ingredients company Firmenich, Fortitech, BASF have jointly developed health prevention function a new type of beverage. Kangmei

SIG Pack is a professional in order to provide the paper packaging aseptic filling equipment and packaging materials-based multinational companies, and its aseptic paper packaging technology in the global field of liquid foods has been widely used, but also domestic dairy products and fruit juice industry primarily sterile paper packaging suppliers. The partners Firmenich, Fortitech, BASF Corporation is the industry leader in their respective international multinational corporations, can be described as strong combination. The partnership is aimed at the use of their leading-edge technology and expertise to research and development functions with the concept of preventive health-based beverages, the product not only requires a healthy diet in line with the global general trend, but also have a certain market may be forward-looking and actual production of . Therefore SIG and Culture in Thailand-US R & D center in Asia CombiLab package was selected as the new R & D laboratories, R & D required to provide product testing and production test. SIG Combibloc CombiLab as a package in Asia a comprehensive test base, not only can provide from the product concept, formulation ingredients to finished product all kinds of research and testing, they also offer a small-scale quantities of finished filling tests to ensure that the new products from basic concept -> determine the formula -> eventually finished smoothly, providing customers with perfect supporting services.

the concept of cooperative R & D products mainly include three major topics: health, enhance immunity, heart health:

1. the concept of health drinks (low content of fruit juice): Health is a comprehensive concept of , including physical, psychological and mental health, and physical health are the most fundamental and important aspect. Of a healthy lifestyle, reasonable diet and exercise to maintain good physical health are the principal means, at the same time the right time to add the body of vitamins and trace elements are also required to ensure that the key to good health. Food technology, food safety, food quality system, additives, food nutrition

the products containing 6% apple juice grapefruit and pomegranate flavor drinks, at the same time has added antioxidant lycopene and Beta Carrot Su-health functions, as well as synthetic nutrient premix. Product positioning in the light, refreshing health drinks, the main concern for the health of 18-45 year-old consumers, in the supplementary body of water at the same time gave the body to provide the necessary vitamins and microelements.

2. enhance immunity beverage (fruit juice content in the middle): the immune system are the body’s first line of defense, physical reactions are complex systems, including skin, gastrointestinal, nasal mucosa, blood, lymph nodes and other organs and tissues . The immune system is the body of harmful substances, and invasive nature conservation measures to combat bacteria, viruses, parasites and cancer cells harmful substances such as invasive on the body. Vitamins and minerals can improve the body’s immune system, good immune system health are protected.

the series of products containing 25% apple juice passion fruit flavor drinks, rich in vitamin C and help clean the body of the aloe trash particles, at the same time improve immune function added with synthetic nutrient premix . Product positioning in the nutritional beverages, mainly of people with health awareness, providing the body the necessary vitamins and minerals, play enhance human immunity function.

3. heart health drink (high content of fruit juice): According to global disease and affect human health problems, statistical analysis, heart disease is the second largest cancer killer of human health. Coronary heart disease which is one of the major cardiovascular disease, which is due to fat accumulation in the arterial wall, impeding the blood in the body transport oxygen and nutrients, when the blood vessel is blocked, the blood should not flow to the brain and lead to heart disease and stroke. Requirements on the human body vitamins, minerals and trace elements in a timely complement to play a role in heart health.

the series of products is {bfb} natural fruit juice and containing capsule, rich in vitamin C and add mental health, synthetic nutrient premix. Product positioning in the pulp of pure natural fruit juice products, mainly targeted at adults with health awareness, providing needed mental health, vitamins, minerals and trace elements.

of the three series of products are fruit juice-based beverage products, through the formula has to add features with a healthy variety of synthetic nutrients, vitamins, minerals and trace elements, have reached a disease prevention, physical health and enhance the usefulness of body functions in full compliance with the global consumer trend of healthy eating, while the United States and SIG and Culture of the sterile paper packets sophisticated packaging technology for excellent quality of products provides a reliable protection.

China’s beverage market every year to double-digit pace of development continued to grow, while also becoming increasingly fierce market competition. Sales continued to maintain a simultaneous increase in market share and actively expand and beverage manufacturers need to focus on apart from brand building and strengthening of product differentiation than corporatization, and grasp the pulse of the market and to seize the market opportunity to develop to meet the real needs of consumers of new products, change was particularly critical. Health is the eternal topic, and the concept of health drinks will also be Forever hot beverage market. (06-9-7)