近年来，商店，灯具店，物流中心和照明商店不断上升，销售渠道变得更加多样，越来越多的企业开始注重终端网络建设，过去的单纯转让仓储式的经营模式已经面临着对市场的影响。

作为全国前十位的临沂批发灯具城世界市场的灯，已经减少了近30％的分销商，围绕作为专业批发商上升，导致市场成都九眼桥灯具批发市场也低于30％;江苏省常州市，周灯批发业务越来越多的新老企业灯具城已超过700户，但批发客户不增反减，在广州，75％的灯具从古代镇工厂的股票，许多企业还直接从厂家拿货。从批发商处拿货谁大多是灯光和五金商店出售或分销商的临时紧急短缺。

面的变化和市场的发展趋势，批发商首要的是提供优质的产品和服务，进一步加强网络建设，提高知名度和美誉度，带动销售增长。此外，您可以设置其他的运作模式脚。去年，关于沉泰照明灯具市场开辟了新的一半面积数百平方米的零售贸易米，主要分布在高调水晶吊灯和其他灯以及家庭从事各种照明，销售业绩也很令人印象深刻。通过上述两个访问，我们不难看到，在当前形势下，像以前的批发，但对图像建立自己的努力争取在薄利的发展，以质量，服务企业获得更多的认可。

照明行业，面对日益激烈的竞争，作为传统的批发商，临沂灯具城的客户流失，山东临沂批发商也承受巨大的压力的一部分。目前，临沂批发部采购商近百分之三十下降，一些大的分销商，因为它们在不同地区销售他们的产品可以相互结合，以便其他的“链”的形式向采购商，批发商和形成的临沂竞争，但也是在临沂批发价格很大的反响。临沂批发商主要从事家用照明，工业照明灯等各种装饰工程，经营完整的产品系列。

由于制造商的存储支持，良好的售后服务和产品，加上品牌优势明显，所以在竞争中处于不利地位批发商。福建：福州，只有一个灯批发市场是目前{wy}南福州灯市，专业照明批发市场，这是西部地区和福建福州的辐射，闽北地区。该市场目前有超过10个专业的批发商，一代有三个圈，克里美国，东南，雷士，世代等xxxx。目前，批发商批发产品主要非主流产品，如支架，灯用镇流器，变压器，主要是工厂店的形式灯饰配件，价格低于平均商人，有些甚至比制造业古镇到较低的价格，这是对一级交易商的利益而采取的措施保护工厂。他们对批发商店，超市和商店在该地区的主要目标没有地区或超市。经销商购买镇，成元宵，吸顶灯为主的非品牌名称等，这些非xx厂家没有设立区域保护措施，或不能在市场化和批发商店专业系列。

Overview of the National Lighting Market survey

In recent years, the store, lamp store, logistics centers and lighting stores constantly rise, sales channels become more diverse, more and more companies started to pay more attention terminal network construction, the past simple transfer warehouse-style business model has been faced with the market impact.

lamps as the country’s top ten markets in the world of Linyi Wholesale Lamps City, has been reduced by nearly 30% of the distributors; Chengdu九眼桥lamp wholesale markets around the market as a result of the rise of professional wholesalers are also less than 30 %; Jiangsu Changzhou City, Chow lamps wholesale business growing number of old and new businesses Lamps City has reached more than 700 households, but the wholesale customers have decreased rather than increased; in Guangzhou, 75% of the lamps from the ancient town of the factory stock, and many businesses also works directly from the manufacturers拿货. Department拿货from wholesalers who are mostly lighting and sell the hardware store or temporary emergency shortage of distributors.

face changes and trends in the development of the market, wholesalers foremost is to provide good products and services to further strengthen the network construction, improve visibility and reputation, driving sales growth. In addition, you can set foot in the other mode of operation. Last year, the Thai lighting lamps on the market in Shen halfway opened a new area a few hundred square meters of retail trading, mainly engaged in high profile crystal chandeliers and other lights as well as all kinds of home lighting, sales performance is also very impressive. Through the above-mentioned two of the visits, is not difficult to see that while the current situation in the wholesale as before, but for the image to build up their own efforts to seek development in the small profit margins, with quality, service businesses to get more recognition.

Lighting industry faced with increasingly intense competition, as the traditional wholesalers, Linyi Lamps City part of the loss of customers, Shandong Linyi wholesalers also under enormous pressure. At present, the Department purchases Linyi wholesalers distributors drop of nearly 30 percent, and some large distributors, because they sell their products in different regions can be combined each other in order to “chain” form to purchases manufacturers, wholesalers and the formation of Linyi competition, but also in the price of Linyi wholesalers great repercussions. Linyi wholesalers mainly engaged in all sorts of household lighting, industrial lighting and other decorating projects lamps, operating a full product range.

due to manufacturer support for the store, and good after-sales service and products, together with the brands have obvious advantages, so wholesalers in the competition at a disadvantage. Fujian: Fuzhou, only one lamp wholesale market is currently the only South Fuzhou Lamps City, a professional lighting wholesale markets, it is regional and western Fujian Fuzhou radiation, Minbei region. The market now has more than 10 professional wholesaler, which has three-lap, Kerry United States, South East,雷士, from generation to generation, such as well-known brands. At present, the wholesalers and wholesale products are mostly non-mainstream products, such as stents, light ballasts, transformers, lighting accessories mainly in the form of factory outlets, the price is lower than the average number of businessmen, some even more than in the ancient town of manufacturers into the lower prices, which are factories for the protection of the interests of the dealer level the measures taken. Their main target for their wholesale stores, supermarkets and stores in the region does not have districts or supermarket. Dealers to purchase town, mainly non-brand-name into a number of lanterns, ceiling lamps and so on, these non-brand-name manufacturers do not set up regional protection measures, or can not afford in the market-based wholesale stores and professional series. (07-12-3)