索尼和三星致力于有机LED（OLED）显示器业务，投入更多的消费应用。索尼公司瞄准电视，以及三星电子在便携式设备锁定。

在12月索尼在日本国内率先推出的11英寸超薄平板电视，该产品声称是{dy}个电视采用了OLED技术的OLED面板使用铅今年。在目前的液晶和等离子从八百二十零点零亿美元领导市场，将努力的OLED地方。

与此同时，三星SDI，并宣布前几天，该公司将利用Clairvoyante公司的PenTile子像素（像素）成像技术，计划建立世界上{dy}个3英寸的WVGA（480 × 800）有源矩阵（上午）OLED面板。

索尼的OLED电视将成为商业化产品是一个重大突破。 OLED技术具有节能，超薄，重量轻的特点，并提供一个清晰的屏幕，索尼表示，目前这项技术非常适用于转播体育比赛和电影，如快速移动的动作电影画面。

“我希望这个世界上{dy}台OLED电视，索尼象征着优秀的技术能力的恢复;并希望它是由索尼主导的转变旗帜。”索尼总裁中钵良治（中钵良治）在东京总部举行的记者会上与期望。

然而，OLED技术的规模仍然是一个限制。

“它看起来更像一个技术{ldz}，而不是电视市场带来的实际影响，”市场研究公司iSuppli的显示技术，Paul Semenza表示，副总裁。西门扎说，当在今年的国际消费电子展（CES）上展示的原型开始索尼的OLED显示屏，一度引起轰动，“这实在令人震惊！然而，在2007年，11英寸，而不应被视为电视，这是增加设备，如行动。“

索尼是目前仅次于三星电子是全球第二大液晶电视制造商，该公司预计11英寸OLED电视这个价格约1700美元，而索尼自己的一些40英寸液晶电视的零售价格相同。

在极其困难的制造大型OLED面板，从而限制了OLED显示屏，成为全球电视前景的下一代。目前液晶面板为主，液晶和等离子显示器原型电视制造商OLED面板比目前可以达到更加大小。液晶电视制造商占了自上次市场的主流30英寸电视，以提高引进40英寸的电视产品，而松下公司（松下），甚至可以提供103英寸等离子电视。

“我不认为OLED电视一旦取代液晶电视。但我的确认为这是一种很有前途的技术，将后续的液晶电视，成为主角，”索尼公司执行副总裁井原胜美（Katsumi Ihara在）在东京会议上对记者说。

井原说，索尼在1700年成立的美元价位不是很多并没有考虑利润，这可能意味着，索尼愿意承担由电视所造成的损失每年至少在销售的一种开始，是。该电视台将于12月1日在日本上市。

The impact of commercialization of OLED into the field of consumer electronics

Sony and Samsung are committed to organic LED (OLED) display business to devote more of consumer applications. Sony Corporation aimed at the television; and Samsung are locked in a portable device.

Sony in December of this year when introduced in Japan take the lead in the use of OLED panels 11 inches ultra-thin flat-screen TVs; the products which claim to be the first TV using OLED technology. In the current LCD and plasma from the 82 billion U.S. dollars-led market, OLED will strive to place.

At the same time, Samsung SDI and announced a few days ago, the company will use Clairvoyante’s PenTile sub-pixel (subpixel) imaging technology, plans to create the world’s first 3-inch WVGA (480 x 800) active matrix (AM) OLED panels.

Sony’s OLED TV will be commercialized products are a major breakthrough. OLED technology has the energy-efficient, ultra-thin size and light weight characteristics, and provide a clear screen, Sony said that at present the technology is quite applicable to broadcast sports events and movies, such as fast-moving action movie images.

“I hope that this world’s first OLED TV The Sony symbolizes the recovery of outstanding technical capabilities; and want it to be led by Sony turnaround banner.” Sony President Ryoji Chubachi (Ryoji Chubachi) in Tokyo Headquarters press conference this expectation with.

However, the size of OLED technology is still a restriction.

“it looks more like a technical leader, rather than the television market and bring real impact,” market research firm iSuppli display technology, said Paul Semenza, vice president. Semenza said that when Sony in the beginning of this year’s International Consumer Electronics Show (CES) on display OLED prototype display, the once caused a sensation, “It is really shocking! However, in 2007, 11 inches and should not be regarded as television, it is more equipment such as an action. “

Sony is now second only to Samsung Electronics are the world’s second-largest LCD TV manufacturers, the company forecast 11-inch OLED TV this price is about 1700 U.S. dollars, which Sony own the equivalent of some 40-inch LCD TV retail prices.

large OLED panels in the manufacture of the extremely difficult, and thus restricting the OLED display to become the next generation of TV GM prospects. LCD panel is currently dominant, television manufacturers of LCD and plasma display prototype OLED panel size than the size of the current can reach much more. LCD TV manufacturers are accounted for since the previous market mainstream 30-inch television to enhance the introduction of 40-inch television products, while Panasonic (Matsushita) and even can provide the 103 inches plasma TV.

“I do not think OLED TV As soon replace the LCD TV. but I do think this is a promising technology, it will follow-up in the LCD TV to become the protagonist,” Sony Executive Vice President Katsumi Ihara (Katsumi Ihara) conference in Tokyo, told reporters.

Ihara said, Sony set the price in 1700 U.S. dollars are not many did not consider a profit, which may mean that Sony is willing to undertake the sale of each loss caused by television, at least in the beginning of one kind of are. The television will be December 1 sale in Japan. (07-11-30)