近年来，该国的新的农村发展取得了丰硕成果。其中，农村电网和电力价格高，综合治理，“村村通”网络设置卫星讯号，提供农民的家电购买硬件环境，直接刺激了农民的购买意欲，家电，使人口数量超过8.0亿的农村市场已逐渐成为中国家电消费的“大”。

政策支持家电下乡

共产党第十七次中国全国人大，新的农村发展，进一步加快步伐。日前，财政部负责经济发展，联合秘书，商务部综合司司长公布了“家电冰箱产品农村试点项目招标文件”，这是一个信号-在道路农村家用电器的成就是没有不再遥远。与“农村从冰箱的功耗，质量，价格”的国家，服务进行了一些限制，使其在农村市场的需求更趋一致。价格合理，以使农民家用电器，买家也可以得到补贴。财政部在招标文件商务部的试点项目，对农民购买家用电器，以及中央财政补贴试点地区将获得补贴的资金一定比例，此举有效地xx了农民的购买力加快农村消费升级，起到扩大农村消费的作用。

农村

几年前相比有了很大的潜在市场根据国家统计处公布的数据，除了电视拥有率中国农村地区，达到了95.2％的平均（包括黑色和黑白电视机和彩色电视机）事物，平均洗衣机是36％，13.5播放器，电话的24％％的电量，冰箱为17.9％，与已经非常饱和的城市相比，家电市场的2.38亿在农村家庭的存在，市场广阔的消费市场。据专家估计，任何此类住户作为由提高一个百分点，将增加至少238.0万台（件的市场需求）的渗透率长期农村电器。

农民，由于对不同收入水平相对较低的消费习惯造成的城镇居民的实际和廉价的家电产品在农村市场的产品的决定仍然发挥主导作用。调查表明，未来五年，中国农村的消费者倾向于购买大彩电，洗衣机，DVD播放机，电风扇，电话，冰箱等6大类，如家电，一些经济比较富裕的农村地区的冰箱，空调，家庭影院（组合音响），微波炉，热水器，以及经济，实用的小家电也开始表现出强烈的购买欲望。目前在1000-1500元，价格，规格在21英寸-25英寸的彩电农村地区{zd0}的需求。一些享受型家电虽然有市场，但在这个阶段是不是农民消费的重点。

Policy support the achievement of household appliances in rural areas of the road not far away

In recent years, the country’s new rural development has been made fruitful achievements. Among them, the rural power grids and the comprehensive management of high electricity prices, “Every Village” network set up satellite signals, are provided a peasant household appliance purchase hardware environment, and directly stimulate the peasant’s desire to purchase home appliances, so that the size of the population over 800 million rural market has gradually become China’s household electrical appliance consumption “major.”

policy support appliances to the countryside

Seventeenth Communist Party of China National People’s Congress, the new rural development to further accelerate the pace. A few days ago, Treasury Secretary for economic development, Joint Secretary, Ministry of Commerce announced a comprehensive “home appliances refrigerators Products countryside pilot project tender documents”, it is a signal - the achievement of household appliances in rural areas of the road is no longer distant. And the country of “countryside” of the refrigerator from the power consumption, quality, price, service conducted a number of restrictions to make it more in line with the needs of the rural market. Affordable in order to enable the peasant household appliances, buyers can also get subsidies. Ministry of Finance, the Ministry of Commerce in the tender document that the pilot project for farmers buy household electrical appliances, and pilot areas of the central financial subsidies will be granted a certain proportion of capital subsidies, the move effectively activated the purchasing power of farmers to accelerate rural consumption upgrade, play the role of expanding the rural consumption.

rural

vast potential market for a few years ago under the National Statistics Department released data, China’s rural areas, in addition to TV ownership rate reached an average of 95.2% (including the black-and-white TV and color TV) things, the average washing machine has a capacity of 36%, 13.5% for the player, telephone for 24%, refrigerators was 17.9%, with the already very saturated compared to urban household appliance market, with 238 million families in the existence of rural markets broader consumer market. Experts estimate that any kind of household electrical appliances in rural areas as long as the penetration rate increased by one percentage point will increase at least 2,380,000 Desk (cases) of market demand.

farmers and urban residents as a result of the spending habits of different income levels relatively low, the decision of a practical and inexpensive home appliances products in the rural market still play a leading role. Survey indicates that the next five years, China’s rural consumers tend to buy the major color TV, washing machines, DVD players, electric fans, telephones and refrigerators six categories such as home appliances, some economy is relatively well-off rural areas of refrigerator, air conditioning, family theater (music centers), microwave ovens, water heaters, as well as economical and practical small home appliances have also begun to show a strong desire to buy. At present, prices in the 1000-1500 yuan, specifications in the 21 inches -25 inch color TV in the rural areas the largest demand. Some enjoy the type appliance although there is a market, but at this stage is not the focus of peasant consumption. (07-11-30)