编者按：在开始关注农村市场，小型和中小型冰箱制造商，{zh1}两年的增长率是惊人的，仅在宁波已经有百余家像慈溪市发生的许多能力已超过500万台，其农村市场的发展，作为以爆炸式增长的机会。主流品牌的判断今年的农村市场增长速度是城市市场，增长2倍或3倍双方首次在国内总销量的市场份额。但市场几乎xx占领了小型和中型制造商，主流品牌没有抓住机会。目前，虽然小型和中型的制造商过于分散的结果，而不是在冰箱市场的影响总体格局，但由于农村市场的主流品牌，成为专门的农村市场更大的努力，很大的变化将不可避免地发生，并在主流品牌和主流品牌，主流品牌开始与小型和中型的“街头制造商战”，冰箱市场将可能受到此更改的影响。这下农村冰箱市场的总结是：“过去，现在和未来。”

过去：为数众多的中小型制造商和占领市场
在谷歌或百度键入“冰箱强大的利益”，你不会有任何你想要的查询结果一
，这是一个功能强大的忽略，而Internet区域。而在这个时候，该地区位于浙江宁波，浙江实业有限公司一强正在加倍努力，创造一个贴有“益强”牌冰箱。陈国坤

是公司的{zd0}股东之一，他开始在今年5月开始该项目的冰箱。他拥有一家公司后，磁性材料，但是这一次他又是做磁性材料的业务，但他说：“冰箱是否会轻松地参加大生意。”陈国坤是非常乐观的态度中国的冰箱市场，即使在宁波小冰箱制造商有多达100个保持不变后，他认为，今年初，3000万到固定设备采购，冰箱的生产，他的首批产品将在年底推出，他的计划是在2008年没有这样做的损失，开始于2009年获得的利润，2008年，年产量160000套年产30万在2009年到台湾。

在宁波，陈国坤作为冰箱市场这一世界各地人民的热情，从数十万年产量超过10万台的单位和单位，甚至数千，数千名小作坊式的冰箱厂，几百亿崩溃了100多个，这还不包括那些谁不登记的小工厂，陈国坤这只是一个“追随者”。冰箱在2001年时遇到的“寒流”，宁波地区的企业已开始“买”到冰箱行业，如富士达，并在其后的高潮在2005年成立，冰箱，如在宁波地区的小工厂如雨后春笋般开始。

其中大部分来自几乎无关的其他行业，如磁性材料，自动车床，仪表，打火机等等，一点点什么，冰箱的过渡，更没有什么比洗衣机，饮水机等，他们一致的方法是：从一些老冰箱厂，在那里高薪聘请冰箱技术工程师，而他们大多是鲜为人知的，甚至是古怪的名字，如所有事物的头发，格力四季，美国雨水等。一切

实业有限公司先前从事打火机行业在2005年10月，开始兴建冰箱工厂，目前有两个自有品牌和一切华宝头发，今年，宁波已成为xx自有品牌销售冰箱制造商。为它璞一负责人介绍说：“我们应该继续这样做长期的，但它更大的有今年2条生产线。明年，生产能力达到100万台。”他补充说：“在这个赛季的时候，经销商来偷东西。”他笑在他的面前，似乎是{wy}的出路。陈国坤

也说：“只有当全体人民富裕，我们就会消失。”无一例外，宁波地区的小冰箱制造商的目标是把整个农村市场，并达成将赢得市场的法宝是“价格”。璞说：“我们也有双色银冰箱，我们也有镜面冰箱，我们的226升冰箱门3镜子超过一七○○元只，比我们至少便宜1000元大品牌。”陈国坤说：“中国的收入是不平等的，却只有1000元一个月，他们要使用冰箱，谁做的移民工人收入？”

他们坚定地认为，建立一个新的农村政策，农村市场潜力无限的，与市场价格非常适合他们的产品。这是小型和中小型冰箱制造商出现了频繁的真正原因。据不xx统计，仅慈溪地区冰箱今年的产量为500万台，而在2006年全国销售总额的冰箱体积只有约3000万台（赛诺数据）。

对结果的控制是惊人的，小型和中小型生产商是控制农村市场。更令人惊讶的是，这并不减少速度的意思。陈国坤不明，如“追随者”无处不在，因为陈铺这种“扩张”，是无处不在，到2003年冰箱市场，慈溪市三酉实业有限公司正加紧建设新冰箱厂，预计将在明年三月展开，冰箱的生产能力达到70万台。除了生产机器外的冰箱，压缩机的上游项目也已开始安装，陈坤说，到目前为止，已在宁波设立了四个压缩机厂。这将使宁波的冰箱的生产，以进一步改善支撑环境，然后再在冰箱的生产成本有所下降，这将最终吸引更多人加入冰箱生产营地。

编者注：宁波地区的“冰箱现象”只是冰山一角，在几乎全国所有地区，可以看到与9月份20亿冰箱在杭州的生产基地，总投资一个类似的场景，建筑，经营者只在2006年10月成立杭州金松电器有限公司优诺。目前，这些大多是小型和中型只为农村市场生产商，尽管他们还没有在谷歌或百度的高知名度，是无法查找有关资料，但快速增长的冰箱市场的兴奋之情活到现在，和农村市场的控制。

现在：大品牌意识到了自己的错误，对于充分环绕

小型和中小型冰箱制造商和生活有滋有味激增，中国的主流品牌是一项集体转向xx的海尔，美国岭，新飞，容声冰箱品牌，如例如，首先大力宣传保护冰箱，然后打开在高战场，最终如海尔的法国，对开门冰箱的美国冰箱，美菱的“雅典娜的新飞机“和四，如果冰箱门和其它热点新闻的声音。西门子，LG，三星等国外品牌显示“绝不染指低端的姿态”。在过去的两年中，整个冰箱行业的人认为“高调”，至少在表面上如此。

，但是，{jd1}没有料到的主流品牌，是中国冰箱市场是农村市场作为“军事先锋”快速增长，远高于城市市场增长率较高，前者是后者的约2倍或3倍的增长速度。新飞冰箱市场上，部长卢书林说：“在2007年冰箱市场的整体，县与市场竞争对手的地级市以下市场。”

他说，没有感情，但很明显，这个遗憾，因为在这个新飞农村市场“的爆发，”没有好处。他承认，过去两年来新飞冰箱的能力不仅是有限的，产品战略是主要的城市，在xx主推，低端产品，以减少，农村市场，从而减少进攻性的。这是由于它的市场份额下降。

和卢书林有他一人以上同样的感受？这些主流的小型和中小型冰箱制造商品牌的冰箱未知的整体。在采访中，用于增加小型和中小型冰箱制造商的主流品牌都表示“惊讶”，人们已经破坏了农村市场是如此鲜明。海信冰箱以前负责市场营销，目前负责后勤郜米嗯说：“今年夏天，我们的营销队伍回来经常反映，我们只是一小冰箱制造商已经达到终点，它们的价格太低。他们压缩机用雪，黔江，就本次便宜的价格超过100元的条件。“

事实上，小冰箱远远超过廉价的压缩机制造商，”他们中有些人甚至对外国进口的废铁钢，其设施不足，加上我们的设备是500.00万元，他们只有二三十万元，他们的设备折旧基本上是微不足道的。他们的管理成本也低，大多数人不维修网点。所以这些加在一起，然后反映在市场价格，即万美元之间的差距。“郜蘼嗯作为冰箱等主流厂商的情感”的突然启动农村市场，主流品牌冰箱，没有人能掌握住。“

在记者的观察，其中包括海尔冰箱和所有在这两年的主流品牌没有具体说明农村市场的策略。幸运的是，由于小型和中型制造商过于分散，所以他们占领了农村市场并不目前的冰箱市场格局的影响。不过，我恐怕这将是即将举行的情况作为农村市场的结果和变化的斗争。

是显而易见的是，在今年夏天，海尔已经开始调整农村市场的策略，其他品牌的同一个节目的“放下你的身体飞机”，并痛下决心，抓住农村市场。郜靡嗯说：“明年，海信将采取毛利农村市场的方式牺牲。目前，已确定的程序是玩服务牌，小冰箱制造商没有任何服务。”

吕树林也说：“明年的新领域，新飞新乡将正式投产，年产能增加同时200.0万个单位，将调整营销措施，使农村市场深度渗透的事情。”冰箱，美R＆D部门工作的，而她说：“美国正在开发农村市场的产品冰箱，本书将有很大的价格将很低。例如，对三个冰箱，机械温控方式，但制造市场也有软冷冻区，但只有220 2 000元的价格升多点。“

事实上，这一点可以看出，在产品的差距小冰箱制造商。陈国坤在接受采访时说：也说，他们生产了所有的冰箱都是机械的温度控制，国内销售也直冷式冰箱技术（空气冷却比直接冷却的成本，直接冷却技术将高严重的霜冻冰箱）。他的态度是非常明确和简单：“谁关心，只要他们是冰箱技术，制冷移徙工人，产品质量是没有问题的名单上。”他的话并非没有道理，小冰箱产品的制造商，这对于农村市场合适。然而，随着大品牌已开始认识到这一点，并加大投入，陈坤，谁将不再轻松的心态。

编者按：无论是隐蔽海尔调整，改变营销新飞，海信服务攻击，或者美国和新产品战略，都在说明，主流品牌的冰箱已经开始展开全面的镇压农村市场。主流的品牌，这个选择是{wy}的选择，因为他们在扩大产能需要消化不断，从农村市场目前的市场状况是{zh0}的方式沉重。据有关资料显示，海尔能力750万台，海信能力7,000,000辆，美国产能420万台，生产能力新飞三百五十〇点〇 〇 〇万台湾（国内生产的所有）。这些数字仍在增加。

未来：风云突变会影响整体格局

为农村市场主流品牌冰箱的围困已成定局。保守的电冰箱制造商估计，到2009年底将最终完成小型和中型企业在2008年年底冰箱制造商卡，在冰箱小工匠制造商直接淘汰。而激进的冰箱制造商认为，在2008年完成所有的牌，是由小型和中小型冰箱制造商风云突变有关被占领农村市场。

是小冰箱制造商能够降低价格上千元，但在主流品牌的冰箱有信心的表现，是有国家政策的基础是非常重要的，从目前的1。逯书林说：“这个国家是从事’家电下乡’招标，只要我们中标，购买我们的产品，农民将获得补贴，从而拉低价格的变相主流品牌，加强我们的竞争力。“

吕树林说：“家电下乡”是近期中国电子进出口由财务司，商务部进出口部经济建设公司委托综合司，“家电的农村试点产品（电冰箱）项目“国内公开招标。目前，该项目从12月在山东，河南，四川两省2008年5月开始试点。项目要求：对农民购买冰箱产品的成功，并通过试点地区给予了一定比例的资金补贴，中央财政补贴。对于政策，陈水扁和陈国宝昆都士也表达知识。然而，冰箱品牌的主流，在那里已经构成兴奋，甚至说这是“非xx冰箱清理这一计划的国家解决。”

事实上，除了小型和中型制造商有直接的政策影响，从标准的技术水平，正在挤压小型和中型制造商，最终该行业在推动卡的作用。作为“禁氟”这样的“能源效率标准的升级”等，这将导致其增加的成本，相应的价格，他们将再次优势被削弱。

农村市场，将改变是不可避免的，对小型和中小型生产商失踪的一部分是一个重要特征。但这不是{wy}的特点，与此相关的是：在这场战斗中的农村市场，一些主流品牌也可能被xx出可能出现的情况。因为没有一个明确的庞大的农村市场，制造商们判断，明年农村市场总额将超过城市总市场，以“主流品牌的农村市场，使竞争在农村市场”的态度，将扩大品牌的斗争中巷战，秋季将意味着国内市场的主流地位的丧失。

与此同时，现在是盘踞在农村市场的小型和中小型冰箱制造商，可能在主流品牌的卡片增加。副秘书长的中国家电协会总干事陈轧嗯说：“长江三角洲地区拥有企业的特点，我将它们归结为’渔夫文化’，难以扩展业务。然而，这种文化正在改变温州鞋一样，已成为国际品牌，那么他们的洗礼冰箱市场的企业也必须国际知名“。

在采访中，记者也感到迫切需要扩大自己的感情，作为陈国坤说：“磁性材料稳定做生意，但生意可以使一个大冰箱。”他们得到了一笔钱，正在投资的冰箱的生产，资金是不是他们的问题，特别是在慈溪市已基本完成了原始积累，资本大量盈余的企业正在寻找出路。

编者按：在主流品牌可能已经下降，小型和中型制造商可能下，在中国冰箱市场的前提下增加已成为不可避免的变化。在与制造商根据确定时期的最早的变化是下一个。那些谁完成xx偏安冰箱制造商确实需要注意，那些声称谁“改组农村，”主流品牌要警惕，不要被洗掉反。当然，最有可能的，那些目前在中小型积极中小型冰箱制造商，成为主流品牌进入农村市场，“谁铺平了道路。”

机会，不要进入陷阱

在小型和中型制造商和采访的主流品牌，我发现了一个很有趣的现象：过去两年，整个冰箱市场，打破了我们两个“机会”正在讨论的农村市场，毫无疑问，这是一个爆炸式增长的市场，这并没有抓住机会，主流品牌，抓住它是小型和中型制造商，甚至一些工厂的小作坊;一是所有人都可以看到xx市场，因为xx市场可能会非常接近的原因，主流品牌的紧密捕捉机会。更有趣的是成为自己的“陷阱的机会。”

很容易理解的是，主流品牌集中于xx市场，失去了对农村市场的调控，从目前，在主流品牌的爆炸性增长，农村市场扩大其市场份额非常有利，特别是在贯彻落实各项冰箱品牌竞争时的能力。在这个意义上说，xx是一个“陷阱”。

但是，主流品牌已认识到问题的严重性，并开始在农村地区发动进攻。有一个冰箱制造商负责人与我的分析：“在’家电从事农村’，政府很可能来自于海尔的影响，从这些地方试点还可以看到，山东，四川基地是海尔可以在这两个地方海尔拥有{jd1}权力。’老板’发起，农村市场似乎很快就能恢复。“我不知道这种分析是正确的，但有一点可以肯定的是，主流品牌，这是要跳楼走出“陷阱”，它们是xx市场和农村市场，要在他手上的注意。

是很难理解，抓住农村市场，以及如何小型和中小型生产商签订的“陷阱跳”？在短期内，小型和中小型生产商降低了成本，而这种手段来赚钱，这是一个“黄金白领”，但长远来看，他们的生活环境会越来越坏，首先从大的品牌影响力， ，以及它们之间的其他更具竞争力。一个OEM做小规模的工厂告诉我：“现在租赁一个品牌的价格也开始同步上升，百点零零零万元去年，只要使用费，今年已上升到150亿美元。”租赁使用的品牌是这些小厂伎俩，如小鸭原来的品牌洗衣机品牌，但由于其较高的品牌意识，因此他们使用的冰箱的小工厂使用。

小厂之间的竞争也体现在他们的电冰箱价格已经很低的价格挤压后，其结果可想而知。随着越来越多的小厂，这样的价格将会大幅增加强度。浙江，一个名为“黄金海岸”的小冰箱厂家负责在接受采访时俞国锋抑郁坏现在要做。

他们面前只有两种选择：要么扩大，或消失。谁不希望消失。更大，这意味着“滚雪球”，需要不断投入。不管多么小的中小型制造商的道路是不是更好的日子，从这个意义上说，冰箱业，难道不是一个“陷阱”呢？陈国

璞鲲，选择了规模和实力，在他们眼中，冰箱业仍充满机遇。但是，我们也可以看到，他们保留了各自原来的“地盘”，陈坤也使磁业务，陈堡也更轻做生意。也许这是当他们知道了，他跳下“陷阱在另一条出路时间”，现在有很多是小型和中型制造商走自己的道路。而那些谁没有出路的这个小厂只能选择有自己的“陷阱”的“消失”。

的冰箱产业的快速发展已成为一个充满机会的地方，如“陷阱在这个”陷阱“，”在那里，在任何时候，他跳下机会找到，但是有来自秋天也是可能的。

-相关链接

小型和中型制造商开发的政策和标准
影响
“下乡”家电

财政部，商务部决定于2007年12月至2008年5月，在山东，河南和四川两省开展试点工作，农村家用电器。其主要内容是根据农民的工业和商业联合组织，开发，生产，消费升级的新趋势：对农村消费的特点，适宜，性能可靠，质量保证，物美价廉家用电器，并提供满足农民需要的流通和售后服务。首先选择一台彩电，（包括冷冻冰箱等），以及3个移动电话产品主要类型的试点。农民购买试点家电产品，并通过试点地区给予了一定比例的资金补贴，中央财政补贴，以xx农民购买力，加快农村消费升级，扩大农村消费，国内需求和外部需求促进协调发展。

注意，因为这项政策：将直接减少了主流品牌的价格，使小型和中型制造商是最直接的影响，但并不意味着飞行员许多小型和中型制造商也有足够的时间调整。

“禁氟令”

国家发展和改革委员会发布了以氯氟烃（CFC）物质为制冷剂，发泡剂的家电产品，生产，销售，进口和出口管理的通知代理人。公告与直接有关的内容，冰箱产品有如下：一，自2007年7月1日起，任何企业不得生产氯氟烃（CFC）作为制冷剂，发泡剂的家用电器产品，家庭用品，不得剂的使用在作为清洁剂生产过程中的氟氯化碳;第二，自2007年9月1日起，任何企业（包括企业的生产，以及分销商和零售商的所有流通企业）不得销售以氯氟烃制冷剂，吹家电产品的代理。

Refrigerator market in rural areas “In the past, present and future”

Editor’s note: The concern began in the rural market, small and medium-sized refrigerator manufacturers, the last two years of their growth rate is amazing, only in Ningbo has been百余家have as many as a place of Cixi capacity has been exceeded five million units, and their the development of the rural market is the explosive growth as an opportunity to the. Mainstream brands have judged this year’s growth rate of the rural market is the urban market, growth of 2 times or 3 times, both for the first time the domestic market share of the total sales volume. But the market was almost completely occupied by small and medium-sized manufacturers, mainstream brands do not seize the opportunity. At present, although small and medium-sized manufacturers as a result of too scattered, not on the overall pattern of the refrigerator market impact, but as the mainstream brand of rural market into greater efforts devoted to the rural market, great changes will inevitably happen, and in the mainstream brand and the mainstream brands, mainstream brands start with the small and medium-sized manufacturers of “street fighting”, the refrigerator market will have likely affected by this change. These sum up down the refrigerator market in rural areas is the “past, present and future.”

past: numerous small and medium-sized manufacturers and occupied the market

in google or baidu Type “strong benefits refrigerator”, you will not be any one of the query results you want, this is a powerful neglected by the Internet zone. And at this moment, the region is located in Ningbo, Zhejiang, Zhejiang Industrial Co., Ltd. 1-keung is redoubling its efforts to create a paste has “beneficially strong” brand refrigerator. Chan Kwok Kun

is one of the company’s largest shareholder, he started in May this year the project started refrigerator. He owns a magnetic material after the company, although this time he is still doing the business of magnetic materials, but he said: “Does the refrigerator will easily engage in big business.” Chan Kwok-kun is very optimistic about China’s refrigerator market, even when a small refrigerator in Ningbo manufacturers have as many as 100 remains the same after him think, and early this year, 3,000 million into the purchase of fixed equipment, refrigerator production, his first batch of products will be out at the end, his plan is not done in 2008 losses, started to gain profits in 2009; 2008, the annual output 160,000 sets annual production of 300,000 to Taiwan in 2009.

in Ningbo, as Chan Kwok Kun refrigerator market this passionate people everywhere, from an annual output of hundreds of thousands to more than ten million units of Taiwan and even tens of thousands of units, several thousand small workshop-style Refrigerator Factory, a breakdown down more than 100, not including those who do not register small factories, and Chan Kwok-kun it was just a “follower.” Fridge encountered in 2001 when the “cold wave”, the Ningbo area businesses have already begun to “buy” into the refrigerator industry, such as Fujitec and thereafter to the formation of a climax in 2005, refrigerators such as small factories in the Ningbo region mushroomed initiation.

most of them are from almost nothing to do with the refrigerator of the transition from other industries, such as magnetic materials, automatic lathes, instruments, lighters and so on, a little nothing of it is nothing more than washing machines, drinking fountains, etc., they consistent ways are: from some old refrigerator factory, where high-paying technical engineer hired refrigerator, while most of them have a little known and even bizarre names, such as all things hair, Geli Four Seasons, the United States of stormwater and so on. Everything

Industrial Limited lighters previously engaged in industry, in October 2005 began to build refrigerator factory, currently has two own-brand and everything Warburg hair, this year, Ningbo has become the first own-brand sales refrigerator manufacturers. Responsible for one of its Pu Chen said: “We should continue to do long-term, but to have it bigger. This year on two production lines next year, production capacity reached 100 million units.” He added: “In the season when , dealers have come steal goods. “He laughed, in front of him seems to be the only way. Chan Kwok Kun

also said: “Only when all the Chinese people to become rich, we will disappear.” without exception, the Ningbo area small refrigerator manufacturers are targeting the entire rural markets, and they reached the market will wins a magic weapon is the “price.” Pu Chen said: “We also have two-tone silver refrigerator, we also have mirror refrigerator, and our 226 liters refrigerator door 3 mirror more than 1700 yuan only, compared with the big brands we have at least 1,000 yuan cheaper.” Chan Kwok-kun said: “China’s Income are unequal, the income of migrant workers only 1,000 yuan a month, they want to use the refrigerator, Who made them? “

They firmly believe that building a new rural policy, rural market potential unlimited, and they products with the market price is very fit. This is the small and medium-sized refrigerator manufacturers emerged the real reason for the frequent. According to incomplete statistics, only Cixi region refrigerator production this year will be 500 million units, while the country in 2006 the total sales volume of the refrigerator is only about 30 million Taiwan (zaino data).

control over the results are amazing, small and medium-sized manufacturers is to control the rural market. More surprising is that this does not cut down the speed of mean. Chan Kwok Kun unknown such as the “followers” everywhere, as Chen Pu such “expansion” in it is everywhere, into the refrigerator market in 2003, Cixi City, the three Unitary Industrial Co., Ltd. are stepping up efforts to building a new refrigerator factory is expected to start in March next year, the refrigerator production capacity reaching 70 million units. Apart from the production machine outside the refrigerator, the compressor upstream projects have also started to mount, Chen Kun said that so far have been established in Ningbo four compressor plant. This will make Ningbo’s refrigerator production to further improve the supporting environment, refrigerators then again the cost of production has been reduced, which will ultimately attract more people to join the refrigerator production camp.

Editor’s Note: Ningbo region “Fridge Phenomenon” is only the tip of the iceberg, in almost all parts of the country can see a similar scene in September with a total investment of 2 billion refrigerator production base in Hangzhou, the construction of , the operators are only in October 2006 to set up Hangzhou Jinsong Electrical Appliance Co., Ltd.优诺. At present these are mostly small and medium-sized manufacturers only for the rural market, although they have not a high visibility, even in google or baidu are not be able to search to the relevant information, but rapid growth in the refrigerator market their excitement to survive to the present, and control of rural market.

now: big brand waking up to their errors For full surround

in small and medium-sized refrigerator manufacturers and live有滋有味surging, the Chinese mainstream brand is a collective shift to high-end to Haier, the United States Ling, Xinfei, Rongsheng refrigerator brands, such as for example, first vigorously publicize preservation refrigerator, and then opened the refrigerator in the high-end of the field of battle, such as Haier’s French, American on the open-door refrigerator, Meiling’s “Athena” and four from the new flight, if the sound of the refrigerator door and other hot news. Siemens, LG, Samsung and other foreign brands are shown “in no way encroach on the low-end” of the posture. Over the past two years, the entire refrigerator industry people feel that “high profile”, at least superficially so.

, however, absolutely did not expect the mainstream brands is that the Chinese refrigerator market is the rapid growth in the rural market as a “military vanguard”, and far higher than the growth of urban markets, the former is the latter about 2 times or 3 times the growth rate. Xinfei refrigerator market, Minister of Lu Shu-lin said: “In 2007 the overall refrigerator market, county-level cities in the following markets with market rival.”

He say this with no emotion but very obvious regret because Xinfei in this “outbreak of the rural market,” there is no benefit. He acknowledged that the past two years Xinfei capacity refrigerator is not only limited, and product strategy is predominantly urban, the main push in the high-end, low-end products to reduce, so for rural markets less offensive. These are caused by its loss of market share.

and Lu Shu-lin had the same feelings he has more than one person? Those unknown to the mainstream of small and medium-sized refrigerator manufacturers brand refrigerators are holistic. In the interview, the mainstream brand for the rise of small and medium-sized refrigerator manufacturers have expressed “surprise”, they have eroded the rural market is so clear-cut. Hisense Fridge previously responsible for marketing, is currently responsible for logistics Gao Min said: “This summer, our marketing team to come back often to reflect, we are simply a small refrigerator manufacturers have reached the end point, their price is too low. They compressors used snow, Qianjiang, in regard to this on the cheap in terms of cost more than 100 yuan. “

In fact, small refrigerator compressor manufacturers far more than the cheap,” Some of them even to foreign imports The scrap iron and steel, coupled with their inadequate facilities, our equipment is five million yuan, they have only二三十万million, depreciation of their equipment is basically negligible. their management costs are also low, Most did not repair outlets. so these are added together, then reflected in market prices, that is, the gap between the thousand dollars. “Gao Min of emotion as refrigerators other mainstream manufacturers,” the rural market of a sudden start, mainstream brand refrigerator and no one can grasp to live. “

in the reporter’s observation, including Haier refrigerator and all the mainstream brands in these two years are not specific about the rural market strategy. Fortunately, because small and medium-sized manufacturers are too scattered, so they occupied the rural market does not present the pattern of the refrigerator market impact. However, I am afraid that this situation will be forthcoming as a result of the rural market and the battle for change.

be obvious is that after this summer, Haier has already started to adjust the rural market strategy, other brands the same show to “Put down your body aircraft”, and resolutely determined to capture the rural market. Gao Min said: “The next year, Hisense will take the expense of Maori way of the rural market. At present, the identified programs are playing Services licensing, small refrigerator manufacturers are no services.”

Lu Shu-lin also said: ” next year Xinfei xinxiang new areas will be formally put into production, annual产能增加2,000,000 units, at the same time will adjust marketing measures to make deep penetration rural market to do. “refrigerator-US R & D department works while Zhang said:” The United States is developing refrigerator for the rural market products, this volume will have a significant price will be low. For example, the market for manufacture of three refrigerators, mechanical temperature control manner, but also has soft frozen area, but only 220 liters of the price of 2,000 yuan many points. “

In fact, this point can be seen, small refrigerator manufacturers in product gaps. Chan Kwok-kun said in the interview also said that they produce not only all the refrigerators are mechanical temperature control, the domestic sales are also technical refrigerator direct cooling (air-cooled is higher than the cost of direct cooling, direct cooling technology will make a serious frost refrigerator). His attitude is very clear and easy: “migrant workers who care about technology as long as they are refrigerators, to refrigeration, the product quality is no problem, on the list.” His words not unreasonable, small refrigerator manufacturers of products that are suitable for the rural market. However, with the big brands have begun to recognize this and to increase input, Chen Kun, who will no longer easily mentality.

Editor’s Note: whether it is covert Haier adjust, change Xinfei marketing, Hisense service offensive, or the United States and new product strategy, both in the description, mainstream brand refrigerator has started to embark on a comprehensive rural market of suppression. The mainstream brands, this choice is the only choice, because t…