国家鼓励“家电下乡”政策，并在{zh1}终于有效实施。

显然，在出口，投资和内需面临三大经济“发动机”，我国政府是前两个引擎“刹车”，减速而有力地耕者有其田“国内需求的一步”发动机油门。

作为“世界制造中心”之一的世界提供廉价商品大量中国，但遇到反倾销和其他壁垒，“中国威胁论”，“中国产品安全”等，并且还关注对，这其实与中国贸易顺差过大所带来的国际摩擦。

方面的问题是在国际市场上荆棘，在对方处女地还有待开拓。为什么不是一个未来的开放，足以成为世界上{zd0}的国内市场如何呢？这样，国内生产能力过剩可以找到制造产品出口国，和中国数以百万计的农民可以提高生活水平，两者都做，为什么？

商务部部长助理黄害国今年4月在“2007年美国国家与全球家电论坛”上指出，家电，通信和汽车，住房是刺激内需的重点产品，与消费结构的升级也将大大促进中国的消费电子行业。目前，大多数消费者，房子，汽车都必须努力实现的目标。和家用电器等消费类产品，增长潜力仍然非常大，比汽车和住宅的需求较大。因此，商务部继续支持和鼓励企业扩大，特别是在农村市场的家电和消费电子产品，扩大销售。黄

话，其中许多可作为今年年底，以鼓励该国的“家电下乡”政策，一个脚注。

事实上，农村市场一直存在，为什么现在才猛踩“下乡”的油门呢？因为时机已经成熟。

国家豁免，如小学义务教育政策和农产品价格的执行情况在农村地区农业税，是真正的农民收入增加。另一方面，全国农村电网改造，同网同价等措施也将允许在环境已大大改善，农村用电量。

一切都是金钱。在当前“家电下乡”之前也有两个问题：{dy}，产品和第二渠道。

主要的家电制造商，{zh1}一个主要城市市场和国际市场和设计，这使得农村市场，“杂草” -非xx家电移动无处不在。据了解，江苏，浙江地区的小冰箱厂生产的无品牌，无售后服务的冰箱，冰箱厂和国内主流产品相比，每单位为300?400高昂的代价。

如何解决供求错吗？国家财政部和商务部部最近联手推进“家电下乡”在山东，河南，四川等省的试点工作在冰箱（电冰箱），彩电，手机，{dy}个试点3种产品以及在实用可靠的原则，可以从消费，价格，质量，售后服务等，以“农村”投标设备。经过试点买家电到农民的直接补贴，中央和地方预算。据了解，资助金额可能高达13％，如农民，2000元买了冰箱，你可以得到260元的补贴。

一个冰箱厂的负责人推测，经过投标，价格可下降10％，而政府补贴彼此，也下降了10％，这将极大地刺激了真正的家庭潜在需求的农村地区用具。
为农村市场
有一个好的产品，如何做农民手中？可怜的进出道路，过去一直是困扰农村家电市场发展的一个挑战。例如，在山东省就有1000个以上的城镇，工厂将成为家庭的代理网络购物的主流100个县以上是好的，如何重新渗透下来？因此，“家庭村办店”，已成为农村电器零售的主要终端形式。

过去，他们是巨大的，以使在出售非货币xx家电，现在是一切突然的变化呢？因此，财政部会同商务部的“家电下乡”试点工作，是在投标后，制造商的理解，但在通道也进行招标，这是一个信号，国家希望现代流通方式的商业发展的农村地区。

事实上，政府推动只有在一个握手，更关键是市场的无形之手。事实上，在农村市场将很快开始大规模，各企业有自己的行动，同时发动了农村“通道”活动。例如，海尔的手“的长期发展，在山东联合电器”，“天天顺电器连锁”，长虹也是西南，一些小型和中型城市的北部，西部大开发“的音乐家易”链，等等。国美，苏宁基本上市场经过23年的布局12个已完成将继续市场渗透。

撰文说，“夫妻店”，信息缺乏沟通，现代化的管理手段，和国美，苏宁在相对人口稀少的农村地区的大店模式将难以支持，除非它是“变形”;发展商代理商店，不一定每个产品，每个品牌合适。因此，谁可以找到不仅适合农村市场牟利，现代流通方式，谁赢得农村市场的未来，同时让“家电下乡”真正的成果。

Observation: From the “home appliances to the countryside” to “channel the countryside”

Country to encourage “home appliances to the countryside” policy, and finally in the end come out effectively.

obviously, in the face of exports, investment and domestic demand three economic “engine”, the Chinese government is on the first two engine “brake”, deceleration, while forcefully step on the tiller “domestic demand” engine throttle.

China as a “World Manufacturing Center” one of the world to provide a large number of inexpensive merchandise, but encountered anti-dumping and other barriers, the “China threat theory”, “Chinese product safety”, etc. and also follows to, which are actually too big trade surplus with China brought about by international friction.

side problems are thorns in the international market, the other side of the virgin land are yet to be pioneering. Why not a good look at the future open up enough to become the world’s biggest domestic market? In this way, excess domestic production capacity can be found manufacturing products exporter, and China hundreds of millions of farmers can improve the standard of living, do both, why?

Assistant Minister of Commerce Huang Hai country in April this year in the “2007 State of the United States and the global home appliances Forum” has pointed out, home appliances, communications and automotive, housing is the focus of stimulating domestic demand products, and upgrading of the consumption structure would also contribute greatly to China’s consumer electronics industries. At present, for most consumers, house, cars were required to work hard to achieve goals. And home appliances, such as consumer products, growth potential is still very large, much larger than the automotive and residential needs. Therefore, the Ministry of Commerce continue to support and encourage enterprises to expand their home appliances and consumer electronics products, especially in the rural markets to expand sales. Yellow

words, many of them can be introduced as the end of this year to encourage the country “home appliances to the countryside” policy, a footnote.

In fact, the rural market has always existed, why only now猛踩”countryside” of the throttle it? Because the time is ripe.

National exempt the agricultural tax in rural areas such as the implementation of compulsory primary education policy and agricultural prices, are really the income of farmers increased. On the other hand, the rural power grids,同网同价and other measures will also allow the use of electricity in rural areas the environment has been greatly improved.

everything is money. Before the current “home appliances to the countryside,” before also are two problems: First, products, and second channels.

major appliance manufacturers, the last major urban markets and the international market and design, which allows the rural market, “weeds” - non-brand-name appliances moving everywhere. It is learned that Jiangsu and Zhejiang area small refrigerator factory produced no brand, no after-sales service of refrigerators, refrigerator factory and domestic mainstream products as compared to the price per unit as high as 300 ~ 400.

how to address the supply and demand fault it? National Ministry of Finance and Ministry of Commerce recently paired up to promote “home appliances to the countryside,” the pilot work in Shandong, Henan and Sichuan provinces, on the refrigerator (refrigerator), color TVs, cell phones first pilot three types of products; and in accordance with practical and reliable principles, from the can consumption, price, quality, after sale, etc., of “the countryside” to tender appliances. After the central and local budgets for the pilot buy appliances direct subsidies to farmers. It is understood that the amount of subsidy could be as high as 13%, such as farmers 2,000 yuan to buy a refrigerator, you can get 260 yuan subsidy.

a person in charge of the refrigerator factory to speculate that after the tender, the price can drop 10%; the Government to subsidize one another, but also down 10%, which will greatly stimulate the rural areas of genuine potential demand for home appliances.

for the rural market has a good product, how to do the hands of peasant? Poor access roads, in the past has been a troubled home appliance market development in rural areas a challenge. For example, in Shandong Province alone there are more than 1000 towns, the plant will be the mainstream of home agent network Shop to above 100 counties have been good, how can re-infiltrate it down? Therefore, the village of “family-run shop” has become the retail electrical appliances in rural areas form the main terminal.

the past, they are substantial in order to make money in the sale of non-brand-name home appliances, now is that all of a sudden change it? Therefore, the Ministry of Finance jointly with the Ministry of Commerce’s “home appliances to the countryside” pilot work, it is understood in the tender after the manufacturers, but also on the channel to carry out the tender, this is a signal, the state hoped that the rural areas of the commercial development of modern circulation mode .

In fact, the Government pushing hands only on the one hand, more critical are the invisible hand of the market. In fact, in the rural market will soon start large-scale, the various businesses have their action together to launch a “channel of the countryside” campaign. For example, Haier hand “long-standing joint-type electrical appliances” in Shandong development “day day Shun electrical chain”, Changhong was also the Southwest, some small and medium-sized cities in the north-west development “musician Easy” chain, and so on. Gome, Suning basically completed in 12 of the layout of the market after 23 will continue to market penetration.

the author asserted that “family-run shop,” the lack of information communication, modern management tools; and Gome, Suning big store model in the relatively sparsely populated rural areas would be difficult to support, unless it is “deformed”; manufacturers agent to develop the store, does not necessarily suitable for every product, every brand. Therefore, who can find not only suitable for the rural market can profit modern circulation mode, who will win the future of the rural market, while allowing “home appliances to the countryside” real fruit. (07-11-30)