“世界上第二个”要来河东专卖店

迪卡侬集团获悉，法国要来厦门{zd0}的体育用品商店开设

日报听证会是一种巧合的法国新总统萨科齐访问中国， ，大力推进两国经贸中国和法国，世界500强的体育产品的零售行业欧洲排名{dy}的合作背景的母公司，全球数字在法国迪卡侬集团二，最近宣布其在中国扩张来增加新闻，厦门也是对连锁店的名单新一轮扩张。今年刚刚升格为迪卡侬厦门采购分公司总经理刘志欣在接受记者专访昨日明确表示：迪卡侬将很快在厦门，一个有着几千年的专业体育用品商店平方米开幕。厦门

店已在选址规划

“迪卡侬在中国，法国企业是中国发展的缩影，我们非常快，中国的发展。”刘志欣告诉记者，法国和法国政府公司重视发展同中国，法国新总统萨科齐访问中国的贸易往来就职后不久岐岗，更重视这表现了法国重视中国的重要程度。

迪卡侬，法国和中国，也是全球业务增长最快的市场。随着生活质量的提高，以及弘扬奥林匹克精神，体育和体育用品商店的品牌商场发展成为厦门数字，刘志欣说：“厦门市体育提供了一种巨大的潜在市场，厦门迪卡侬商店进入规划选址阶段。“

记者了解到，业界曾传出厦门”十项全能目前正在厦门，一大型商业地产项目洽谈合作，建设“的消息，这一次，这并非空穴来风。据介绍刘志欣迪卡侬目前在中国，上海，深圳等城市开设了14家连锁店的体育品牌，经营品牌的9大运动系列自己的商店外，还有50％的阿迪达斯，耐克和其他体育品牌。

采购分公司设在厦门

刘志欣还告诉记者，其实在厦门迪卡侬体育用品商店前的规划后，迪卡侬集团成立于2003年已在厦门办公室“采购”，在采购专业福建迪卡侬体育用品进入全球零售销售系统。目前，福建省有18个太阳镜，网球用品，自行车轮胎，如企业，成为供应商迪卡侬运动服饰项目。据称

福建省省迪卡侬采购业务每年以百分之50的高速增长，今年预计将超过3000万欧元，平均每一个供应商，拥有采购2000.00万元。由于业务增长迅速，目前，该办公室已正式升格为长期供应体育法“（深圳）有限公司厦门分公司。”

体育用品商店，预计厦门{zd0}

记者了解到，目前主要在厦门运动用品“商店”的形式存在，例如，中山路，乔丹，李宁和其他商店，销售运动服装，鞋帽，运动球类及其他有关的用品，但规模都不大。可被视为“体育用品商场”，只有会议地点，设立了“体育100”地下，并布莱尔百货公司，百货公司在“体育用品区”等几点，而这些点只经营运动类服装。

并引进刘志欣迪卡侬在中国体育的连锁店供应，规模通常为2000-12000平方米，相当于一个中等是型“信托”超级市场。喜欢体育用品经营超市经营者的十项全能，所有产品都按照其功能用途细分，如“运动鞋，都是一样的，但我们{jd1}不会登山鞋，篮球鞋一并出售。”因此，业界预计将于迪卡侬厦门{zd0}的体育用品商店，它必然将成为厦门整个体育用品市场，一个巨大的冲击。

France Decathlon sporting goods store about to open in Xiamen

“The world’s second” want to come to Ha Dong exclusive shop

Decathlon Group was informed that France wanted to come to Xiamen’s largest sporting goods store opened

Daily hearing may be a coincidence, on the France’s new president Nicolas Sarkozy’s visit to China, vigorously promote economic and trade cooperation between China and France, the parent company of the world’s top 500 has a background of sports products retail industry ranked first in Europe, the global number two in France Decathlon Group, recently announced its expansion in China to increase the news, Xiamen is also a new round of expansion of the list of chain stores. This year has just been upgraded to Decathlon procurement branch general manager of Xiamen刘志欣yesterday in an exclusive interview with the reporter made it clear that: Decathlon will soon be opened in Xiamen, an area of several thousand square meters of professional sports supplies store. Xiamen

stores have been in the planning of the site

“Decathlon in China, enterprises in France are a microcosm of China’s development, we are very fast development in China.”刘志欣told reporters, the Government of France and French companies attached more importance to economic and trade exchanges with China, France’s new president Nicolas Sarkozy’s visit to China soon after assuming office Qigang, this performance of France the degree of importance attached to China.

Decathlon France and China is also the fastest growing global business market. With the upgrading of the quality of life, as well as promoting the Olympic spirit, a growing number of sports and sporting goods store brand shopping malls into Xiamen,刘志欣said: “Xiamen sports supplies a huge potential market, Xiamen Decathlon store has entered the planning and site selection stage. “

reporter has learned that the industry had previously rumored Xiamen” Decathlon is currently under construction in Xiamen, a large-scale commercial real estate projects to discuss cooperation, “the news, this time, this is not a groundless rumor. According to introduction刘志欣Decathlon is currently in China, Shanghai, Shenzhen and other cities, has opened 14 chain stores sports brand, apart from operating its own stores in 9 series of big sports brand, there are 50% Adidas, Nike and other sports brands.

procurement branch located in Xiamen

刘志欣also told reporters that in fact in the planning of Xiamen Decathlon sporting goods store before the Decathlon Group after already in 2003 set up in Xiamen the “procurement of office”, specializing in procurement Fujian Decathlon sporting goods to enter the system of global retail sales. At present, Fujian has 18 sunglasses, tennis supplies, bicycle tires, sports apparel items, such as enterprises, become suppliers Decathlon.

allegedly Decathlon in Fujian Province of procurement operations to 50 percent per year rate of rapid growth, this year is expected to exceed 30 million euros, on average each supplier has a 20 million yuan of purchases. Due to rapid business growth, at present, the office has been officially upgraded to a “law of long sports supplies (Shenzhen) Co., Ltd. Xiamen Branch.”

sporting goods store is expected to Xiamen’s largest

reporters learn that at present mainly in Xiamen sports supplies “store” existed in the form of, for example, Zhongshan Road, Jordan, Li Ning and other stores, and sell sports clothing, shoes and hats, sports balls and other related supplies, but it’s not big. Can be regarded as “sporting goods shopping malls”, and only the ground floor of the Meeting Place, a “Sports 100″, and to Blair as department stores, department stores in the “sporting goods area” and so few points, and these points are only to operate sports-oriented apparel.

and introduce刘志欣Decathlon sports supplies in China’s chain stores, the scale will normally be between 2000-12000 m2, which is equivalent to a medium-sized “Trust” supermarkets. Decathlon like operating supermarket operators as sports supplies, all products are in accordance with its functional use segments, such as “sports shoes are the same, but we will definitely not hiking shoes and basketball shoes sold together.” Therefore the industry is expected to open Decathlon Xiamen’s largest sporting goods store, it is bound to Xiamen will be the entire sporting goods market, a tremendous impact. (07-11-29)