尽管2006年原材料价格上涨，国外贸易摩擦增加和人民币升值等不利因素，在今年10月，广东仍是强劲增长，出口空气调节，并呈现出量价齐升的情况。

据广州海关统计，今年10月，广东出口空调空调2100万套，价值三十四万五千点〇万美元，去年同期2个百分点，分别增长四成三，出口价格比去年同期增长了12％。

库存广东出口空调的情况，专家认为，空调国际市场在广东和显示，包括广东，格力空调的消费者量齐升的价格形势喜人，到美国，由于品牌不断引进新的生产技术，设计标准，质量，不断改进营销策略。

广东空调，但同时出口发展相关因素的制约，应引起关注。

首先，主要原料价格上游继续上升，成本压力继续加大。空气作为铜和钢材的主要原料空调部件，自2006年以来，它的价格已经从今年的每吨55000元开始增加至76,000元，{zg}每吨，主要是前国家在螺旋，铜工厂每钢厂的钢材每吨的价格提出了200-300元，铝，塑料，气体动力学，如原料生产，也增加了原材料价格上涨，刺激，压缩机，新冷媒，阀门产品，如可用的资源上游也提高价格，从而为机械厂的经营成本带来了更大的压力。

和空气作为许多品牌，终端竞争激烈导致空调销售，价格下降，并不只会上升，在广东空调面对原材料涨价的压力，只有通过及时调整营销策略，控制生产成本，为进一步扩大出口。

其次，许多技术壁垒，环保和专利问题限制的新障碍空调出口空调。欧盟WEEE指令和ROHS指令绿色“双指令的执行”，大大提高中国的空调在进入欧洲市场的门槛;中旬和2007年8月生效的废物家用电器和电子产品，“耗能产品指令“，首次提出了产品设计周期方面的概念，从设计，制造，使用，与各方面的能源后期耗能产品交易，使保护环境的要求，这将进一步改善空气进入欧盟市场的门槛。数据显示，10月份，广东对欧盟出口开始显示出5月从每月75.6万观众在10月的月度{zg}点显着萎缩的空气调节系统，出口量下降到了84,000台的{zd1}点。

上述负面因素，建议空调在广东空调出口企业简单地改变目前的“价格水平的质量”的理念，继续加大研发努力，进一步加强品牌意识，调整产品结构，竞争战略，发展变化xx产品市场。同时，逐步建立和完善自己的全球销售网络，更是国际市场的运作规则，全面的了解，向国际市场出口，以规避政治，反倾销和其他潜在的风险，真正实现中国的空气空调企业在国际市场地位的实力。

Air conditioning export growth in Guangdong gratifying constraints can not be ignored

Despite the price hikes of raw materials in 2006, foreign trade frictions increase the appreciation of the renminbi and other adverse factors, in October this year, Guangdong is still strong growth in exports of air-conditioning, and showing a volume price齐升situation.

According to Guangzhou Customs statistics, in October this year, Guangdong exported air-conditioning air-conditioning 21 million units, worth 3.45 billion U.S. dollars, year-on-year growth of 2 percent, respectively, and four into three, the export price than the same period last year increased 12%.

inventory Guangdong exports air-conditioning situation, the experts believe that air conditioners in Guangdong by the international market and to show the volume of consumers齐升price gratifying situation, thanks to the United States, such as Guangdong, Gree air-conditioning brand continues to introduce new production technology, design standards, quality and continuously improve marketing strategy.

Guangdong air-conditioning but at the same time export development constraints related factors should be cause for concern.

First, the upper reaches of the main raw material prices continued to rise, cost pressures continue to intensify. Air-conditioning components as the main raw materials for copper and steel, since 2006, its price has been in a spiral of state, copper from the beginning of this year’s 55,000 yuan per ton increased to a maximum of 76,000 yuan per tonnes, mainly ex-factory price per tonne of steel steel mills have raised 200-300 yuan, aluminum, plastics, gas dynamics, such as the production of raw materials have also risen, by the rising prices of raw materials to stimulate, the compressor, the new refrigerant, Valves Products such as the upper reaches of the availability of resources also increase prices, thereby to machine plant operating costs has brought greater pressure.

and air-conditioning sales as a result of the many brands, terminal fiercely competitive, the price drop does not only rise, air conditioners in Guangdong face the pressure of price hikes of raw materials, only through the timely adjustment of marketing strategy, control production costs, in order to further expand exports .

Second, many technical barriers, environmental protection and patent issues restricting the export of a new obstacle to air-conditioning. EU WEEE Directive and the ROHS Directive green “double command” of the implementation, greatly improve China’s air-conditioning the threshold of entering the European market; and in mid-August 2007 which came into force on the waste home appliances and electronic products, “energy-consuming products directive” the first time introduced the concept of life cycle aspects of product design, from the design, manufacture, use, deal with various aspects of the latter part of the energy-consuming products that made environmental protection requirements, which will further improve air access to the EU market threshold. Data show that in October, Guangdong exports to the EU beginning to show a significant shrinkage of air-conditioning, export volume in May from the highest point of the monthly 756,000 monthly audience in October fell to the lowest point of 84,000 Taiwan.

the above negative factors, the proposed air-conditioning export enterprises in Guangdong simply change the current “price level quality” concept, continue to intensify R & D efforts to further strengthen brand awareness, adjust product mix, changes in competitive strategy, develop high-end product market. At the same time, gradually establish and perfect its own global sales network and more comprehensive understanding of the operational rules of the international market, exports to international markets to circumvent the political, anti-dumping and other potential risks, and truly realize China’s air-conditioning business in the international market position of strength. (07-11-29)