多年来，莒南县，山东省坚持以花生产业作为主导产业富民县的任务是促进花生产业，成为花生生产，加工基地和分销中心的重要素质。君安的石油生产已经进入了全国100个县，全国食品工业县行列，成为全国重要的花生主产区，国家高产优质花生及花生标准化示范区的出口基地县，由中国组委会作为中国花生之乡“的命名特产之乡。”

二零零六年，莒南县花生产量三一三千克，总容量13万吨，收购加工花生35万吨，实现销售1.86亿元，自营出口八千一百〇五点〇 〇万美元，花生总产量723.0音量收入山东省{dy}，创纪录的收益的处理能力，三个全国{dy}出口。

-准确把握市场为导向，以销售定产到销售和推广的道路中间
目前
，在主要农产品已成为买方市场条件下，花生产业越来越受到市场需求限制。花生生产，农民可以增加关键看市场需求。如果市场饱和，产品不能销售，生产制造，而不是更大的收入多，但损失更大。莒南县组织与市场需求，生产的规定，允许农民出售定产销售促生产，从而减少生产的盲目性。同时，市场的注意力做好预测分析，做好引导生产按市场需求。

他们立足县花生在汀水更集中的形式，洪泛区斜坡如乡镇，处理流程，建立一个功能齐全批发。同时，积极引导国内许多主要城市的企业和国外设立窗口和办事处，形成客户，大力发展国内和国际市场。在北京，上海，广州等大中城市设立办事处，以{zd0}限度地占领国内市场，同时考虑靠近青岛，日照，出口促进临港优势，莒南县积极探索充分利用俄罗斯，中东，欧盟和其他市场。

莒南县充分发挥辐射和带动作用的xxxx。 77县花生加工企业施加的进口和出口权的优势，在花生出口和从事代理业务，产品远销欧美，东南亚，中东，日本，40多个国家和地区，从单纯的出口花生出口发展到乳花生仁，花生果，花生酱，花生和其他花生制品罐头材料。今年1-7月，全县花生，实现自我的制成品出口的出口六千二百点○○万美元，为全县自我核算的外汇总额的一半通过出口赚来的。

xxxx和个体经营公司的车主，以开拓市场，使购买和花生莒南县县的迅速提升，销售能力已出现了购买和花生加工企业和一批出售大量的个体工商户的大型表演供销，粮食，石油和外贸部门，以及自雇人士参加各种课题，形势的共同发展。目前，该县购买和出售36万吨的生产能力，市场扩大到购买和鲁南，河南，河北，安徽，苏北，东北，福建，广东，四川等地销售，形成了“买跨越时间，出售给中国4名外国“的经营模式。

为方便企业市场的了解，建立了花生君安网站，积极组织花生加工企业建立了网站，制作网页，产品的国内外市场。同时，传统的交易方式改革，大力开展电子商务，在线交易和该省的其他现代贸易推出了{sg}电子市场花生-山东沂蒙山花生电子交易市场。目前，市场正积极吸纳全国花生企业加入年内可实现正式运行。

此外，对接市场，君安协会还注意充分发挥作用。莒南县花生协会自2001年成立以来，县做买卖花生市场自我管理，自我服务，自我约束，自我监管工作，积极向会员提供产业政策，市场信息和业务战略服务，引导会员适应形势发展的市场变化，以确定营销策略和目标，扩大国内外市场。花生协会已帮助12个花生加工企业将可进入欧盟出口注册，扩大外汇收入的队伍通过出口，一个在欧盟市场份额君安花生增加。

-高效率的生产基地的建设以外区域化布局，大规模的道路规模化生产

促进花生区域化布局，生产适度规模的发展，这将有助于吸引工业管理花生加工企业，带动加工，储存，运输，营销等相关产业的发展，提高农产品质量和市场竞争力的特点。

目前，莒南县花生筛选，烘烤脱皮及深600多名加工企业雇用10万人，其中超过37个的规模，各省，市企业17个，达到了自我-有权进出口业务77。花生当地区域，生态类型众多，根据实际情况的区域分布差异很大，经过充分调查和专家，君安三个主要规划重点领域：

{dy}，高品质的花生出口生产区。主要是在北部乡镇，利用大型砂土地区充分利用，良好，干净，明亮，彩色花生的优势渗透，污染建设免费，绿色食品原料基地。

二是高品质育种的花生良种生产领域。东部和南部的主要乡镇，这些少数花生植株利用乡镇地区，许多夏花生植物，种子繁殖的基础，生产水平高，对高品质的繁殖创造了有利条件适宜花生种子，逐步建立和完善花生种子繁育体系，对促进花生种子质量滋xx展的基础。

有三个特殊的花生生产区。位于平原地区，土壤肥力，对大棚温室边缘或花生垄畦新鲜蔬菜植物育种领域，在大型水果品种，紫，黑花生品种，丘陵配件厂地块和推广，以进一步提高经济效益。近年来，莒南县亩已经开发超过28片花xx展，平均一个4公顷，每年增加的发展，形成了发展的花边布线图，以及花生业的进一步发展。

根据新的市场需求，莒南县还致力培育优质品种，高收益和高支持花生油类型的培育超过55％，含油量，产量提高10％以上种植抗病品种为重点增加的优良品种。在过去的几年里，他们从山东省研究所，山农大，国家工程研究中心花大量花生一号介绍，16日花生花育，不育花19日，22日不育花，丰花在第5高品质的花生等品种。种子繁殖基地，在县城设立了20多个村庄包括2万英亩。

-创新机制，采取政策扶持，利益驱动的路径

在花生产业，加快发展的过程中，莒南声音设立了三个：主要机制

首先，政府促进机制。县发出了县“关于进一步加快花生产业发展的意见”，“关于加快花生生产和花生通知良种推广标准化，”一系列的指导文件。金融，农业，经贸，外贸，工商，质量监督，供销，粮食等部门共同努力，加强生产，加工，流通和各个方面的融合等。县财政需要数十万美元，每年用于购买花生种子xx后的收益按1:1的比例向农民种植，收获，对全县科源花生研究所购买了良种繁育，收获，然后利用休息为绿色基地建设的企业，按照收购的价格保护。该县还协调花生加工企业17个乡镇，村，并花生生产，销售和农民签订技术合同，按合同生产。同时，莒南县牢固树立依靠有效的处理由领导花生加工企业发展加快，作为在工业化进程中的突破，从花生的想法政策，资金，技术，信息等，使重点扶持，努力提高xxxx的规模，档次和自我发展能力。同时，积极实施品牌战略，品牌建设，推广，加快了工业发展的战略主动权花生。

第二投入机制。作为一个优先重点项目的报告，规划和财政资金的项目实施花生产业，世界银行xx，贴息xx。此外，所采取的下原合同费用的前提下花生的土地承包政策和规定的严格执行，以发展电影发展的办法滚动发展，滚动发展。

有三个技术服务机制。县花生生产办公室编发了“优质花生地膜覆盖规范化管理协议”，“花生中的管理技术咨询后半期”等技术资料，乡镇服务站，如科学和技术，通过开办技工学校，培训班，召开了现场，发出文件，了解农民种植的新的教学技术的广泛范围内，推广新品种有15万亩，引导企业建立绿色食品，有机食品生产基地25万英亩。

Shandong Junan three new road peanut industry bigger and stronger

Over the years, Junan, Shandong Province insist on the peanut industry as the leading industries Fumin County task to promote the peanut industry, and become an important quality of peanut production and processing bases and distribution centers. Junan the production of oil has entered the hundred counties nationwide, the National Food Industry County ranks to become the country’s major peanut main producing areas, the state high yield and good quality peanuts and peanut standardization demonstration zone export base counties, by the Chinese Organizing Committee特产之乡named as the “township of Chinese peanuts.”

2006 years, Junan peanut yield 313 kilograms, with a total capacity 130,000 tons, the acquisition of processing 350,000 tons of peanut, realize sales income of 1.86 billion total, self-export volume of 81.05 million U.S. dollars, peanuts total output ranked the first in Shandong province, a record yield, processing capacity, exports of three first in the country.

- accurately grasp the market-oriented in order to sell定产go to sell and promote the middle of the road

At present, in the main agricultural products has become a buyer’s market conditions, the peanut industry is receiving increasing market demand constraints. Peanut production, and farmers can increase the key to watch the market demand. If the market saturated, the product can not sell, producers produce more, rather than the greater earnings, but the greater loss. Junan organizations in accordance with market demand, production, allowing farmers to sell定产to sell and promote production, thereby reducing the production of blindness. At the same time, the attention of the market do a good job of prediction analysis to guide production according to market demand.

their foothold prefecture, peanut processing flow in a more centralized form of Ting water, floodplain slope, such as towns and townships to establish a full range of wholesale functions. At the same time, actively guide enterprises in many major cities at home and abroad set up windows and offices, forming customers, vigorously develop the domestic and international markets. In Beijing, Shanghai, Guangzhou and other large and medium cities to set up offices in order to maximize the occupation of the domestic market, while taking full advantage of Junan near Qingdao, Rizhao, export facilitation Lingang advantages, actively explore Russia, the Middle East, the EU and other markets.

Junan give full play to the leading enterprises of the radiation and leading role. 77 county peanut processing enterprises exert the right to import and export strengths, engage in peanut exports and agency business, products sold to Europe, Southeast Asia, the Middle East, Japan, more than 40 countries and regions, peanut exports from the export of pure materials developed to milky peanut kernels, peanut fruit, peanut butter, peanuts and other peanut products canned. 1-7 months of this year, the county of peanut and realize self-manufactured exports exports 62,000,000 U.S. dollars, accounting for the county self-half of the total foreign exchange earned through exports.

leading enterprises and self-employed co-owners to open up the market, making the purchase and sale of the capacity of peanut Junan the rapid increases in the county have emerged in the purchase and sale of a batch of peanut processing enterprises and a large number of individual businesses big show by the supply and marketing , cereals, oil and foreign trade sectors, as well as self-employed persons to participate in a variety of subjects, the common development of the situation. At present, the county was buying and selling capacity of 360,000 tons, the market extended to the purchase and sale of Lunan, Henan, Hebei, Anhui, northern Jiangsu, the northeast, Fujian, Guangdong, Sichuan and other places, forming a “buy across times, sold to China four foreign “business pattern.

To facilitate understanding of enterprise market, set up a peanut Junan site and actively organize the peanut processing enterprises set up websites, creating homepages, and the products to domestic and foreign markets. At the same time, the reform of the traditional transaction methods, and vigorously carry out e-commerce, online transactions and other modern trading in the province launched the first electronic marketplace peanuts - Shandong Yimeng Mountain peanut electronic trading market. At present, the market is actively absorbed the National Peanut enterprises add during the year may realize the formal run.

In addition, docking market, Junan Association also paid attention to giving full play to the role. Junan Peanut Association since its creation in 2001, the county do a good job of buying and selling peanut market self-management, self-service, self-restraint, self-regulation, and actively provided to Member industrial policies, market information and business strategy services, and guide members adapt to market changes in the development of the situation to determine the marketing strategy and objectives, to expand domestic and foreign markets. Peanut Association has helped 12 peanut processing enterprises will be able to enter the EU export registration, expanding the ranks of the foreign exchange earned through exports, an increase of Junan peanuts in the EU market share.

- the construction of highly efficient production base away regionalization layout, large-scale production of the road

promote regionalization peanut layout, the development of appropriate scale of production, it will help attract peanut processing enterprises in industrial management, driven processing, storage, transportation, marketing, and so the development of related industries to enhance the characteristics of agricultural products quality and market competitiveness.

Currently, Junan peanut screening, baking and deep Dehulling has reached more than 600 processing enterprises, employing 10 million people, of whom more than 37 scale, provincial and municipal enterprises 17, has self - right to import and export business 77. Peanut plant for the local area, ecological type of many, large differences in regional distribution of the actual situation, after full investigation and experts, Junan three main planning focus areas:

First, high-quality peanut export production District. Mainly in the northern part of the township, take full advantage of the region of large sand soil, the permeability of good, clean, brightly-colored peanut plant advantages, the construction of pollution-free, green food base of raw materials.

II are high-quality breeding improved varieties of peanut production areas. To the east and south of the main township, the use of these few peanut plant the township area, many summer peanut plant, foundation seed multiplication, and production levels high, suitable for high-quality peanut seed of favorable conditions for breeding, and gradually establish and improve the peanut seed breeding system, the promotion of quality of peanut seed breeding base for development.

are three special peanut production areas. Plain is located in the region, soil fertility, greenhouse vegetable area in the canopy edge or ridge Xiaqi fresh peanut plant breeding, plant plots in hilly parts of large fruit varieties and purple, black peanut varieties, and promoted to further enhance economic efficiency . In recent years, Junan acres have developed more than 28 films peanut development, with an average annual increase of the development of an area of 4 hectares, forming a wiring pattern of the development of lace, and further growth of the peanut industry.

according to new market demand, Junan also dedicated to nurturing high-quality varieties, focusing on high-yield and high Supported peanut oil type varieties cultivated by nurturing oil content of more than 55%, yield increased by 10% or more disease resistance of the fine varieties. Over the past few years, they have peanut from Shandong Province Institute, Mountain Nongda, National Engineering Research Center peanut introduction of flower abundance on the 1st, on the 16th flower sterility, sterile flower on the 19th, on the 22nd sterile flower, flower abundance on the 5th high-quality peanuts, etc. varieties. Seed-breeding base in the county set up the village of more than 20, including 2 million acres.

- innovation mechanism taking policy support, benefits-driven path

in the peanut industry to speed up the process of development, Junan sound set up three main mechanisms:

First, the Government to promote mechanisms. The county issued a “further speed up the county about the development of peanut industry advice” “about to speed up the standardization of peanut production and popularization of improved varieties of peanut notice,” a series of guidance documents. Finance, agriculture, economy and trade, foreign trade, industry and commerce, quality supervision, supply and marketing, food and other departments make joint efforts to strengthen the production, processing, circulation and so on all aspects of convergence. County finances take a few hundred thousand dollars annually for the purchase of peanut seed credit to farmers plant, harvest after the 1:1 ratio of return, the rest of the county Bureau source Peanut Institute bought by breeding improved varieties, harvest and then used by the enterprises for green base building, according to the protection of the acquisition price. The county has also coordinated 17 peanut processing enterprises and township and village and farmers entered into peanut production and marketing and technology contracts, according to contract production. At the same time, Junan firmly establish effective to rely on processing by the idea of leading the development of peanut processing enterprises to speed up the peanut as a breakthrough in the industrialization process, from policy, capital, technology, information, etc. to give major support to efforts to improve the lead enterprise size, grades and self-development capacity. At the same time, actively implement the brand strategy, brand building to promote peanuts as to speed up the industrial development of a strategic initiative.

second input mechanism. The peanut industry as a key project priorities reporting, planning and implementation for the project for financial funds, the World Bank loans and discount loans. In addition, the rolling development of the approach taken in the strict implementation of land contract policies and regulations under the premise of the original peanut fee contract to develop films in development, and rolling development.

are three mechanisms for technology services. County Office of peanut production has edited and distributed the “high-quality peanut mulching standardized management protocols,” “peanuts in the latter half of the management of technical advice” and other technical information, and township service stations, such as science and technology through the start-up technical schools, training courses, held a spot, issued paper to understand farmers plant a wide range of new teaching technologies, the promotion of new varieties has 15 million mu, guiding enterprises to establish a green food, organic food production base of 25 million acres. (07-11-29)