中国儿童化妆品市场是巨大的，一方面，年轻的父母将更加重视儿童的保健，并愿意投资，另一方面，我们面临着国内的婴儿潮，基地庞大的儿童群体，也使得这一市场自然非常大，但市场的回报，而不是“高”，即不存在高价位的品牌，没有xx品牌，请参阅下面的品牌，目前的儿童每天供应的非美霸权莫约翰逊强生公司是，在开发的产品线涵盖了几乎所有的婴儿化妆品，从几美元，单个商品的价格20美元，几乎没有超过30元。国内品牌的上海家化六神，天津俞枚网，福建双飞的青蛙王子，广州大方永嘉眼睛，漳州蔡煌芯片等，其单，商品零售价格是30元，比一般化妆品牌每对100元，甚至千元之交的妇女，这确实是一个低，这么多年已久高。

儿童化妆品的市场很大，但长不高。

儿童化妆品品牌为什么长不高？不能长高？我们要分析，不难得出了这个结论。事实上，儿童

化妆品化妆品和妇女在近代的发展是在同一时期应该从{dy}次甘油抗冻开裂，从简单的经验，在相对复杂的过程，不同的是，随着近年来多年来，人民生活水平的提高，对时尚和美丽越来越多的成年人攀登从几美分的所有女性的消费购买每千国际品牌坐视雪花膏消费者，化妆品的消费意识的追求增加几乎是100万倍，如果我们看儿童化妆品的市场价格问题已大大改善，但远不如成人消费者必须保持逐年增加的速度与同期其他食品和儿童和成人服装消费，虽然有明显的差距，但不一样化妆品消费的差异是如此之大。这是为什么？作者分析，原因有两个。

1，儿童自身的特点。儿童的皮肤一般是{zh0}的，这是一个天赐，成年妇女人数花费了无数金钱，冒着生命危险做美的追求更严重的是这样一个微妙的婴儿皮肤。每个人都与儿童的皮肤熟悉不是油而不腻，不要急躁，没有粉刺，没有污点，没有皱纹，他们只是中性的皮肤，没有特别的照顾一直非常好，这是他们自己的生理特点，用于制造化妆品对他们似乎变得有些多余，因为儿童，而不是对化妆品的迫切需要，自然的要求和期望，将化妆品较低，但这些功能也意味着儿童的需求，化妆品容易，但仍然是一般的清洁，抗龟裂，湿度，但仍然可以只为特殊目的，痱子，蚊虫叮咬等。易需求和产品价格不自然。

二，没有得到重视。成人化妆品，美容，不过是想成为最年轻的赢得了善意和对他人和社会利益，或个人的自我关注，自信和其他心理满意，并作为其原因，自己的年龄而儿童本身，而且要不是有意识地选择化妆品，护肤品去，自己的环境现实，也不允许购买化妆品，会得到父母的认识，帮助他们选择护肤产品，问题的症结在这里，消费者儿童，选择权在家长，家长对儿童的生理特点，但也不会在化妆品中是特别注意，考虑到儿童发展的精神和健康是最重要的，化妆品，尽管卫生保健的成效一般xx于外表，因此，父母将孩子的智力发育和营养和保健的投资不足，也不会去的xx品牌和xx化妆品刻意追求占更大的份额，使儿童不会产生xx化妆品市场的品牌。

以上两点，我认为化妆品市场决定长不高的儿童，而不是在一个很长的时间高总裁。儿童化妆品市场

运作。

如何做好儿童，但很多化妆品市场长不高？我认为，儿童应与市场的特点，按照这样做。

儿童品牌的xx化妆品不存在，这意味着它只是赚钱肯定不能比较女性成人化妆品高，决定其销售渠道同样的商品，也从不同的成人化妆品。除了做了很久以前，现在已发展成如强生公司，对儿童的民族品牌一个巨大的外商独资企业增长相对薄弱，对儿童的品牌，这些国内的渠道有两个特点：

Children’s cosmetics market:长不高but can be bigger (1)

Chinese children’s cosmetics market is enormous, on the one hand, young parents will pay more attention to children’s health care, and willing to invest in the other hand, we are facing domestic baby boom, base enormous groups of children, also makes this market naturally very large, but the market return, but not “high”, that is, there is no high-priced brands, there is no high-end brands, see the following brands, the current child day supplies of non-US hegemony Mo Johnson & Johnson is, the development of product line covers almost all infants Toiletries, single goods price from a few dollars to twenty dollars, almost no more than 30 yuan. Domestic six brand Jahwa God, Tianjin Yu Mei net, Fujian Shuangfei the Frog Prince, Canton Dafang YongJia eyes, Zhangzhou Tsai Huang-chip, etc., and its single-goods retail prices are thirty yuan, compared to general make-up brand of women at every turn on the hundred dollars, or even thousand dollars, this is indeed a low, so many years has been long high.

children cosmetics market is very large, but长不高.

children长不高why cosmetics brand? Can not grow taller? Us to be analysis, not hard to come out this conclusion. In fact, children

cosmetics cosmetics and women’s development in modern times are in the same period should start from the first cracking of glycerol antifreeze, the experience from the simple to the relatively sophisticated a process, the difference is that, with the In recent years, the people’s living standards improve, the pursuit of fashion and beauty sense of growing consumption of adult women climbing all the way from a few cents to buy a vanishing cream to the consumer at every turn on the thousand international brands, cosmetics consumption increased by almost the million times, if we look at children’s cosmetics market price alone has been greatly improved, but far from the adult consumer must keep pace with increased year-on-year consumption of other food and clothing for children and adults, although there is a clear gap, but not the same as cosmetics consumption The difference will be so large. Why is this? The author analyzes, for two reasons.

1, children’s own characteristics. Children’s skin are generally the best, this is a gift from heaven, the number of adult women spend countless money, risk their lives to do worse by the pursuit of beauty is like a delicate baby skin. Everyone is familiar with children’s skin is not the oil is not greasy, do not be impatient, there is no acne, no stain, no wrinkles, they are simply neutral skin, no special care has been very good, these are their own physiological characteristics, Cosmetics used to make on them seem to have become somewhat redundant, because for children, rather than the urgent need for cosmetics, so naturally the demands and expectations of cosmetics will be low, but these features also means that the demands of children cosmetics easy, but remain in the general cleaning, anti-chap and moisture, there can still be only for special purposes, prickly heat, insect bites and so on. EASY demands and product prices do not naturally.

II, are not taken seriously. Adults cosmetics, beauty is nothing but want to become the youngest to win the goodwill and concern of others and benefits society, or individual self-confidence and other psychological Satisfied, and children themselves as a result of their own age of reason, but also should not have conscious choice of cosmetics to go skin care, the reality of their own environment is also not allowed to buy cosmetics, will have the awareness of parents to help them to choose skin care products, the crux of the issue here, the consumers are children, the right to choose in the parents, and parents about children’s physiological characteristics, but also not be in cosmetics to give special attention, consider the development of children’s mental and health is the most important, cosmetics, although the effectiveness of health care has generally are limited to appearances, so parents will be their children’s intellectual development and nutrition and health care to invest a larger share of cosmetics accounted for less, nor will it go deliberate pursuit of prestigious brands and high-grade, so that children will not produce high-end cosmetics market brands.

more than two points, I think the decision of the cosmetics market长不高children, not in a very long time president of the high. children’s cosmetics market

operation.

how to do a lot of children but长不高cosmetics market? I think children should be in accordance with the characteristics of the market to do.

children upscale cosmetics brands do not exist, meaning that its profits alone certainly can not compare the same goods in the female adult cosmetics high, which determines its sales channels is also different from the adult cosmetics. Apart from doing a long time ago, and now has grown into a giant foreign-owned companies such as Johnson & Johnson, the national brand of children is relatively weak, these domestic channels of children’s brands have two characteristics: (07-11-28)< br="">