又一年即将过去了，作为一个营销教练，我能想到的很多很多… …，在零售市场太多的感情目前眼镜的脸，因为我的工作，我接触到的店铺大多是企业和城市的{dy}行级商户（非连锁） ，在听到最多的话是“现在不做生意，赚钱已经淡化，这真的不想打开”一些负面语言的眼镜店。

眼镜零售企业在终端市场是什么？这项业务真的做不下去吗？这种责任是在市场或在我们的经营者。这两种，市场是活的和不断变化的，而我们的运营商，您还需要改变情况的变化，因此将顺了市场的波动行动。如何更改？答案是大脑“。”对于专业的人做专业的事聘请管理咨询为你未来的专业意见，并指出江山。

管理咨询，进入中国30余年的历史，中国的许多行业受益于她，所以，工业界可能会增加，而管理咨询的眼镜零售商店有什么影响？她可以帮助做眼镜零售商店，眼镜零售商店的经营带来的好处，是很难改变以及现状比前利润？

管理咨询工作，是一个明智的人，他是依靠管理，通过系统的理论研究咨询公司的多年实践经验，有能力找出问题，并根据实际问题的企业解决方案的规定，而以及实施这一计划，从而改变了咨询活动的主要地位。

眼镜零售（非连锁）状态：

{dy}，销售额损失：

从南到北，从东到西，许多眼镜零售商店

第二，利用投入和利润小，产品出售单位的价格并没有上涨：

现在想开一家眼镜店，在不低于70.00万（租金，装修，设备，工资，水电费，）杂项开支{zd1}的投资，“暴利”，造成的损失消费者在零售光学产品的信心出售单位的价格并没有上涨。

3，折扣猖獗

过去两年来，由于市场之外Lcoxottica集团（意大利眼镜巨头）大兵的一面镜子，内部压力链，风暴全面开花，从而导致非越来越大的压力下，连锁眼镜店求生存，以每天面对的市场变化，非连锁眼镜店的产品折扣，对当天的行动方式，在价格线的出现造成。

四，重服务，轻技术：

存储图像，以实现升级，许多商家的店面装修，从来也没有吝啬，以及相关的技术人员，以提高业务能力的投入是非常少为消费者，商店的装修富丽点更好的购物环境，他们的选择会选择发挥的动力，但是否匹配的美丽，漂亮的一对，舒适的眼镜是最重要的，穿着舒适，这是很重要的，这是验光，该集会技术水平的体现。例如，非城市国家球面镜片多年的销售，但是，非球面镜片装配装配仍然采取了同样的方式非球面镜片，在一些客户造成的，必须佩戴不适合，和在一些相关的知识信息，早期描述。

5，互动式的信息平台，缺乏：

眼镜中国国内在浙江零售市场占国民对许多人来说并非是同胞，朋友或亲戚，这样的良好平台，但没有一个互动的信息共欣赏习惯，也许只适用于俗话说“同行是敌人”，总结了目前的局势。

6，单一的营销活动：

后，跌宕起伏，一个主要的眼镜零售商店有相当一部分也承认，推广活动，推广，销售的重要性，这么多年，但是，一个无味的营销活动，随着时间的推移使消费者失去了活动的积极性，反之亦然副会影响未来的动力商人从事的活动，这点是我们的非连锁眼镜零售店通常有一个问题，业主作出很多的焦虑，不眠之夜，这么长时间，长长的头发，即使有些人对消极心态，更赢得关闭。事实上，尽快如果我们能够引进“管理咨询”，情况就不会像今天这样表现，这些问题我们应该如何解决？

管理咨询解决程序的问题之一：

社会发展到今天，人们的需求和发展也不尽相同，仍然使用以前的工资不一样的需求改变了，当然面对现代对联不适合的人从科学的“管理”的角度来看，企业是一个表面的现象，一个人才大量流失，我们应该分析从表面任务根深蒂固的性质。随着市场经济的进一步发展，因为大学毕业生人数越来越多，何时才能就业人数，毕业生总数的70％?80％，但仍有许多人不知道谁可以在一些就业机会。根据实际情况，可以对一些人的工作是一个很好的状态，为什么“的体积损失将会是巨大的，”呢？

我们现在的零售商店很多不注重征聘前培训，招聘不注重职业生涯规划指导，不重视招聘工作人员要满足需求，这些问题可以有专业在“管理咨询”的人的经验，设计，运作，实施职前培训，职业规划和指导的需要满足，新兵的彻底“革命”是，使用培训，认识，了解我们的行业，它的使用职业生涯规划指导明确，明确，具体的在这个行业知道谁将不得不使用满足需求，以便在事实上，心，真诚地，真诚地为企业发展贡献自己的全部能力。

管理咨询程序来解决问题二：

投入成本是实际问题，也是改善进入门槛，问题的根源不在于有大量的投入和产品的单位价格不高盈利下降。从“管理实现”的观点，但问题是消费者信心指数，以及我们是否可以做的业务，以满足需求，根据客户需要，设计了一个或多个集合为客户提供一套选择购买该产品计划是一面镜子，在质量，品牌，时尚比对发现客户需求，这导致了更多客户的爆发方向方面的需要。当客户需求发生了，客户可以提高进入消费水平，从而改变了单位价格的地位不高，当产品的单位价格，等级，数量可能会增加，而且在零售利润的下降，以改变它。这种能力需要领导正确的引导，要求零售商必须有一个强大的业务能力，综合性和强大的，“经理”和“管理咨询”的人去担任这个角色也不错，有人说他可能不会有不可告人的目的，和“教会徒弟饿死主人;第二，不涉及人情世故。

管理咨询，解决问题的三个程序：

随着经济的发展，增加发展的产品，更多的信息类型和更多的选择将会越来越多，这个时代是“消费时代”，投资的压力，导致主要“消费者”面临着许多零售商店只能在最初的“优惠使用”方法以吸引顾客，但是，人们的思想的价格，总，钱要出售至少{zh0}的东西，这是人类的本性，那么如何避免“从经济的”管理“的角度来看，客户折扣”呢？考虑到产品的采购，价格是一个考虑因素，它主要是对产品不明白购买的价值和产品价值的价格是隐含的体重，如何让产品的价值的价值载体从隐藏变得直观？这就要求我们的销售人员，以提高业务能力，以及作为其业务的特点。而这，正是“管理咨询”人的能力在于，有一些提供服务的性质，特点的产品，在文化特色，就必须做好的特点，它必须在市场细分，不同年龄，职业，地区，收入水平，工作，例如在搜索结果的差异好会影响购买。为了达到消费者的经营特色，行为分析是非常重要的，一旦你了解它，知道你已经掌握的消费群体消费行为的经营领域，并提供良好的服务他们，即使价格稍高，对方找到物有所值的，因为他明白钱支付，他收到什么价值，其需求得到满足，以达到这一结果，“打折”的运作模式，而是说再见。

管理咨询，解决四个问题程序：

眼镜是一种特殊产品的合格眼镜，要经过许多程序，验光镜片大选的框架调整的审查过程，每个人的眼睛的健康情况都不尽相同。外国验光，加工需要收取费用，这反映了专业和技术，但国内局势，相反，从专业的“管理”的观点。，工作人员的验光，装配人员经常需要学习，通过学习专业知识的值更改和升级，因为他们的工作的技术能力，验光人员，大会成员的研究是不可能的，和“管理咨询”，但可以做到的，他可以将作为一个“U”盘，将吸取的经验教训通过培训，现场演示方法教给他们的技术技能，以改善这种情况。

管理咨询，解决方案的五个问题：

市场，需要团体的共同努力。产业的发展应该是合作，互惠双赢和互利，市场细分，特种作战，战略思维，在“敌指导可以使”亲属“的完成，资源共享，共创辉煌，用{zd1}的成本{zd0}的信息给任何有益的信息，例如平均成本会下降。 “管理咨询的职业经理人”，他们是信息的收集，分享有一个非常复杂的行动方式。因此，通过互动的信息，共同推动市场的发展，使消费者不信任的行业较少，多一点信心，不如做小生意。

管理咨询的程序来解决问题6：

各界现在将营销活动，有些活动，但结果普遍昂贵，有些活动花费小而有效的。为什么会有这么它们之间大的差距？这是在“计划”做的好。首先，要经过市场调查，以了解市场的实际情况，其次，通过专业规划的思想，{zh1}的分析，由专业的活动计划。而这些都需要一个强大的专业经验。 “管理咨询”作为专家的作法，他将利用他的专业活动，以{zd0}限度地提高效率，并根据不同的营销目的，有效的多套设计方案，如此令人兴奋和有趣的营销活动，刺激顾客的热情，我记得一时间当小有一首歌“我是一个伟大的理想，我的愿望是，在成长过程中很多，但慢慢地失去了方向。”这首歌，或许是我们的许多非眼镜连锁零售商店的老板心态，如何寻找失去了方向？利用“管理咨询，充分利用”这个武器，就不会迷失方向。

“用尽怀疑死胡同和前景”，让我们互相鼓励，我们将更加美好的明天！

Discussion on management consulting for non-chain stores glasses zero impact

Another year will soon have passed, and as a marketing trainer, I can think of many, many … …, in the face of the present glasses retail market has far too many feelings, because of my work, I come into contact with most of the shop are the first line of business and City-level shop operators (non-chain), the largest number of words heard are “now not to do business, making money has been watered down, which really do not want to open an optical shop in the” some negative language.

glasses now retail market at the end of what? This business really做不下去it? This responsibility is in the market or in our operators. Both, the market is alive and changing, and that our operators, you also need to change as circumstances change, so will shun wave moves up market. How to change? The answer is “by brain.” For professional people to do the professional thing to hire management consulting professional advice for your future, pointing Jiangshan.

management consulting, to enter China more than 30 years of history, China’s large number of industries to benefit from her, so that industry may be raised, which management consulting to the retail stores glasses have what effect? She can help to do what glasses retail stores, retail stores glasses to bring the benefits of doing business is difficult to change as well as the profit than the status quo before it?

management consulting work is a wise man, he is to rely on management has many years of practical experience, through systems theory study of the consulting firm has the ability to identify problems and practical problems in accordance with the provision of enterprise solutions, as well as implementation of this program, thus changing the status of the main consultation activities.

glasses retail (non-chain) status:

First, the loss of sales volume:

from south to north, from east to west, many retail stores glasses< br="">
Second, using inputs, and profits small, Products to sell unit price does not go up:

now want to open an optical shop, the minimum investment of no less than 700,000 (rent, decoration, equipment, wages, utilities, miscellaneous expenses), and “profiteering”, resulting in loss of consumer confidence in the retail optical products to sell unit price does not go up.

three, discounts rife

the past two years due to market turmoil outside Lcoxottica Group (Italian eyewear giant) Dabing pressure of a mirror, inside the chain has the full flowering; thus leading to non-chain glasses shop under increasing pressure to survive, in order to face the changes in the market, non-chain optical shops to product discounts as a day-to-day mode of operation, resulting in the emergence of the price line.

four and weighing services, light technology:

store the image in order to achieve the upgrade, many shopkeepers to store decoration, it has never been stingy, and the relevant technical staff to upgrade the operational capacity of the inputs is very less, for a consumer, the store renovated PhotoREt points better shopping environment, their choices will choose to play a driving force, but whether a pair of matching to the beauty, good-looking, comfortable glasses is the most important, wear comfortable and it is very important, which is optometry, the embodiment of the level of assembly technology. For example, non-spherical lens sales in the State of the city for many years, however, the assembly of aspherical lens assembly is still taken with the aspherical lens in the same manner, resulting in some customers have to wear are not suited, and the related knowledge in some information on early described.

five, the lack of an interactive information platform:

glasses China’s domestic retail market in Zhejiang nationals accounted for many, not the fellow that is, friends or relatives, and such a good platform, but no interaction information a total of to enjoy the habit, perhaps applicable only to the old saying “peer enemy are,” summed up the current situation.

six, a single marketing activities:

after so many years of ups and downs, a considerable portion of the main retail stores glasses also recognize that marketing activities to promote the importance of sales, however, a single tasteless marketing activities, with the passage of time allows consumers to lose enthusiasm for activities and vice versa would affect the activities of merchants engaged in the next driving force, these points are our non-chain retail stores glasses usually have a problem, the owner makes a lot of anxiety, sleepless nights, so long, long of hair, even if some people have a negative mentality, more winner to close down. In fact, as soon as possible if we can introduce a “management consulting”, the situation would not have shown such as today, that these questions how do we solve this?

management consulting to solve the problem one of the program:

social development to this day, people’s demand and the forward are not the same, still use the previous salary is not the way demand has changed the face of modern couplet of course people are not suitable for, from the scientific “management” point of view, business is a superficial phenomenon, the loss of a large quantity of personnel, we should be to analyze the mission from the surface deep-seated nature. With the market economy develops further, because the number of college graduates more and more, when can the number of employment, the total number of graduates from 70% ~ 80%, there are still many people who can not realize the number of jobs. According to the actual situation, can have a job for some people is a very good state, why “the loss of volume will be large,” then?

we are now a lot of retail stores pay no attention to pre-recruitment training, recruitment does not focus on career planning guide, do not pay attention to the recruitment of staff have to meet the demand, and these matters can have the professional experience of the “management consultation “people to design, operation, implementation of pre-service training, career planning and guidance needs met, are on a thorough recruits” revolution “, using the training to recognize, to understand our industry, the use of career planning guidance to clear, clear, specific know in this industry who will have to use to meet the demand so that in fact, heart, sincerely, sincerely for enterprise development to contribute their full capacity.

management consulting program to solve the problem II:

input costs are the actual issue, but also improve access to the threshold, the root of the problem does not lie in a large quantity of inputs, and the Product unit price is not high and reduced profits. From the realization of the “management” point of view, the problem is consumer confidence, as well as whether or not we can do business to meet demand, according to customer needs, design a set of one or more sets available for customers to choose to buy a mirror program, from the Product in terms of quality, brand, fashion more than the direction of customer demand for discovery, which led to the outbreak of the customer needs. When a customer needs broke out, customers will raise the level of access to consumption, thus changing the status of unit price is not high, when the product unit price, grade, quantity may be raised, and that decline in retail profits to change it. This capability required to lead the right guidance, which requires retailers to have a strong operational capacity, integrated and strong, “manager” and “management consulting” people go to act as this role is too good, and one that he will not they may have ulterior motives, and by the “Church of apprentice starved to death master; Second, do not involve人情世故.

management consulting to solve the problem of three programs:

With economic development, increasing development of information types of products, more and more choice will be more and more, this day and age are “consumer” of the era, the pressure to invest, resulting in many retail outlets in the face of the main “consumer” can only make use of the initial “discount” approach to attract customers, however, people’s minds on the price, with a total want of money to sell at least the best things, this is human nature, then how to avoid “discount” it? from the economy ” management “perspective, customers take their purchases of products, price is a relevant factor, it is primarily for the purchase of products that do not understand the value, and product value are implicit prices are the carrier of the value of body mass, how Let the value of a product from the hidden become intuitive? This required our sales staff to enhance operational capabilities, as well as the characteristics of the operation. and this is precisely the number of “management consulting” people’s ability to lie, to provide the characteristics of services, characteristics products, characteristics of the culture, it is necessary to do a good job characteristics, it must do a good job in the work of market segmentation, different age, occupation, region, income level, such as differences in the results will affect the purchase. To achieve the operating characteristics of consumers behavior analysis is very important that once you understand it, understand that you have mastered the operating areas of consumer behavior consumer groups and provide them with good services, even if the price is slightly higher, the other side will find the money value, because he understood the money payment, he received what value, and its needs have been met to achieve this result, “discount” mode of operation, but to say goodbye.

management consulting to solve the problem of four programs:

glasses it is a special product, with a pair of glasses qualified, need to go through numerous procedures, optometry election election lens frame adjustment review process, and everyone’s eyes healthy and not all the same. in foreign optometry, processing required to charge fees, which reflect the value of professional and technical, but the domestic situation of the contrary. from a professional “management” point of view, the optometry staff, assembly personnel are often required to study professional knowledge through the study to change and upgrade their’s technological capabilities, because of work, optometry staff, assembly members study is unlikely, and “management consulting”, but can be done, he can move as a “U” plate, will be lessons learned through training, a live demonstration way to teach them technical skills in order to improve this situation.

management consulting to solve the problem of the five programs:

market, required the joint efforts of groups. industry development should be co-operation, mutual win and mutually beneficial, market segmentation, special operations, strategic thinking, under the guidance of “enemy can make the completion of” relatives “, share resources, create glory, using the minimum cost biggest information to anyone beneficial information such as average cost will drop. “Management consulting” as professional managers, they are information collection, sharing has a very sophisticated way of action. Thus, the adoption of interactive information and jointly promote the development of the market so that consumers do not trust the industry less, a little more confidence, it would be better to do a little business.

management consulting six of the program to solve the problem:

all walks of life now will make the marketing activities and some activities but the results generally costly, and some activities to spend a small but effective. Why is there such a big gap between them? This is before the “planned” to do the good. First of all, to go through market research to understand the actual situation in the market, and secondly, through the analysis of professional planning ideas, finally, by a professional program of activities. And these have required a strong professional experience. “Management Consulting” as the practice of experts, he will use his professional activities to maximize efficiency, and according to different marketing purposes, the design of many sets of effective programs, so exciting and interesting marketing activities to stimulate customer enthusiasm I remember a time when small has a song “I’m a great ideal, I desire a lot of that in the process of growing up, but slowly lost its direction.” This song, perhaps it is many of our non-chain retail stores glasses boss their mentality, how to find lost direction? Make full use of “management consulting” This weapon, you will not lose direction.

“exhausted suspect a blind alley and prospect”, let us encourage each other, we will be more beautiful tomorrow! (07-11-28)