北三环蓟门桥东，国美电器全国的销售{gj}北太平庄店驻扎在这里，与几百米之外，但是，苏宁北京旗舰店启用。向东1公里，国美鹰店和大型，中型根本成为邻居墙分隔马甸店。在北三环马甸不到两公里的沿线地区的太平庄北，已经有4家家电商场。

但近3年的商店的数量“爆炸”同时，像商店北京家电零售销售并不像量迅速增长。家电商店的力量“圈地”也不得不面临“关少许多商店”的现实。

商店最重要的讲话“城”

的手机柜台一楼，站在稀疏几个客户，并从电话外，小家电，数码相机和计算机领域的大片之外，其实没有一个客户。这是10月份在某电器商场看到的场景时23日，安贞在大桥附近的记者。被称为“金土地”这样的底商层，现在3个多从每况愈下的经营状况二楼。在空调和冰箱洗衣机销售区域一个圆圈，问，只发现在消费者的咨询。 “如果不是从事活动的，交通是通常情况下，任何人。”一名工作人员说。

角道，在大，中型电器店，情况更大。电器大，中型3层的彩电销售领域，几乎所有的颜色还没有打开，屏幕黑暗。 “这通常是少数客户，我们推迟了电视，而且还省电点，等到有人买了谁重开。”电视品牌的促销员说。

利润的下降额单店

“我呼吁美国账户余额。3年前，家电店在北京只有50。目前，已经有170多家商店，是数量三年以前，许多次3。与北京的家电市场，年生产能力只增长了20％左右，因此降低单位，单店家电商店销售额的增长，又如何呢？对某些家电产品“，宣布了自己的商店“单-店销售额增长百分之百说，”国美电器总裁陈晓在接受采访时表示，扩大的商店比家庭的增长速度更快的电器市场，是单一的为穷人的主要原因店的效益。
“国美电器销售，而不是提高单店效率从规模扩张更多。”陈水扁说，国美电器今年前三季度85家新店总打开，商店672总数虽然70.46％的销售收入，实现了高增长，但其单店销售额仅增长了0.76％。他说，人们认识到，单店销售额在美国下降今年以来，国家已经关闭26家，并将继续“专注于门店网络的优化。”过度浪费资源专家店“这店是对资源的浪费！”在流行的消费电子产品市场的面貌，国务院发展研究中心市场经济研究所副主任陆刃波认为，家电连锁店在北京有一个量的过剩，继续购物，不应该推动整体需求。换句话说，开设更多的商店，整体市场容量仍是相同的。因此，一个单店盈利下降甚至对正常损失。

一些大型家电制造商的角度来看，也符合这一点。他们说，在北京家中的电器商店的爆炸性增长，并没有给他们更多的销售，但销售成本造成了很大的负担。存储到店费，占地费，促销管理费，周年纪念等，随着越来越多的商店，但销售总额没有增加，这厂是确实是一个“痛苦”的事情。

新店将禁止扎堆
由商务部
发行国内{dy}家家电零售行业标准“专业家电经营规范”12月1日将实施家庭电器店，“扎堆”的行为开放的极限。商务部对于市场体系中负责任的说，新的商店和类似的商店之间的距离在1000米的专业应控制了。

家电商店竞争巨资建立一个“旗舰店”的现象，“规范”的6000以下平方米营业面积的规定，在以下的10000多种经营品种排除在外，不得要求旗舰店。此外，特种设备的宣传，不得降低商品的质量和售后服务不得作为奖品，礼品标准项目的质量水平。

Home appliances retail chain giants staged a “city of”

Sanhuan蓟门桥North East, Gome stores nationwide sales champion North Taipingzhuang shop stationed here; with several hundred meters apart, however, Suning Beijing flagship store just opened. 1 kilometers eastward, Gome Eagle stores and large and medium-sized shops simply have become separated by a wall马甸neighbors. In the North to the North马甸tricyclic Taipingzhuang less than two kilometers along the region, already has four home appliance stores.

but in recent 3 years the number of stores “explosion” at the same time, Beijing retail sales of home appliances like the store was not as rapid growth in quantity. Household electrical appliances store in the force “enclosure” also had to face “many shops off less” reality.

store big speech “city of”

the first floor of the cell phone counter, several customers standing sparse, and apart from the phone outside, large tracts of small household electrical appliances, digital cameras and computer area actually not a single customer. This is the month at 10 o’clock on the 23rd, Ahn Jung-Journalist in the vicinity of the bridge within a certain electrical stores to see the scene. Known as the “golden sites” layer底商like this, the second floor of the operating conditions of three more are going from bad to worse. Journalist in the air-conditioning, washing machines and refrigerators sales region to a circle, is only found in a consumer advisory. “If not to engage in activities, traffic is usually the case, no one.” Said a staff member.

Point Road in the large and medium-sized electrical appliance stores, the situation is greater. Electrical appliances in large and medium-sized 3 layer color TV sales area, almost all the color had not opened, the screen dark. “It’s usually a few customers, we put off the television, but also the provincial electric point, wait until someone who has bought a re-open.”促销员a television brand, said.

single shop in the amount of profit decline

“I call on a U.S. account balance. 3 years ago, household electrical appliances store in Beijing is only 50. At present, already has more than 170 stores, is the quantity 3 years ago, many times 3. and Beijing’s annual capacity of the household appliances market grew by only approximately 20%, so that down flat, single-store appliance store sales growth, how can it be? “for certain household electrical appliances store announced its own” single - store sales rose 100 percent, “said Gome president Chen Xiao said in an interview that, the expansion of stores faster than the growth rate of household electrical appliances market, are single-store effectiveness of the main reasons for the poor.
“Gome sales raise more from the expansion of the scale rather than a single shop efficiency.” Chen said Gome the first three quarters of this year a total of 85 new stores opened, the total number of stores 672 Although the sales revenue of 70.46% achieved a high growth, but its single-store sales grew by only 0.76%. He said that has been recognized that single-store sales decline in the United States this year, the country has already closed 26 stores and will continue to “focus on the store network optimization.” Excessive waste of resources experts shop “This shop is a waste of resources!” In the face of popular consumer electronics market, the State Council Development Research Center of Market Economy Institute deputy director of think陆刃波, home appliance chain stores in Beijing have a surplus of quantity, continue to shop and should not drive the overall demand. In other words, to open more stores, the overall market capacity is still the same. Thus a single shop and reduced profits or even losses on the normal.

some large appliance makers point of view is also consistent with this. They said home appliance store in Beijing’s explosive growth, and did not give them more sales, but in cost of sales has caused a great burden. To store into the shop fees, covering payments, promotions management fees, anniversary, etc., with the number of stores increased, but total sales did not increase, and this factory is really is a “painful “thing.

new stores will be banned扎堆

by the Ministry of Commerce issued the first domestic home appliance retail industry standard “operating norms of specialty home appliances,” December 1 will be implemented, for household electrical appliances store, “扎堆”The act of opening to the limit. Ministry of Commerce is responsible for the market system, said new stores and similar stores the distance between the professional should be controlled in the 1000 meters away.

exclusion for household electrical appliances store competing heavily to build a “flagship store” phenomenon, “normative” provisions of the operating area of 6000 square meters in the following, and the operation of 10,000 kinds of varieties in the following, are not allowed to claim flagship store. In addition, the appliance specialty promotional merchandise shall not reduce the level of quality and after-sales service may not be the quality of standard items as prizes, gifts. (07-11-28)