“我是苏格兰人，对酒有特殊的感情，现在我已开始四川和成都是我的第二故乡！”昨天，世界{zd0}的酒业集团“xxx” -帝亚吉欧公司董事长詹姆斯布莱斯出现在成都，以帝力亚欧吉全兴集团与深化的合作后，“总督阵列”，也意味着双方的这么多注意产业的合作正在进入“蜜月期”。种种迹象表明，发展适合中国的高瓶装白酒终端消费者可能会携手合作，帝亚吉欧是全兴“捕获”国内市场“杀手”。

意义

共同努力，使中国白酒的真正国际化

“全兴集团和合作，我们正在进入中国的酒类市场，一个很好的开始，目前的合作进展顺利！”谈到最初的股份全兴集团的想法，布莱斯说，企业在中国的发展，帝亚吉欧认识到在国内市场酒有举足轻重的地位，“我们必须成为市场的一部分，它已与全兴的合资企业！”

“如何xx的本地品牌成为世界品牌在这方面，我们有丰富的经验！“布莱斯说，从帝亚吉欧的发展无论是在爱尔兰，加拿大或墨西哥，我们有当地xx的酒类品牌成为全球品牌，在与全兴合作“，我们将坚持这一概念！”同时强调，布莱斯啤酒不仅是一种技术，它是艺术和文化，如何保存酒水井坊独特的文化，以建立一个全球品牌的过程中尤为重要。

据了解，全兴集团与帝亚吉欧的协议，并按照全兴集团可以利用帝亚吉欧的国际平台和国际营销网络的使用，水井坊进入国际主流渠道以及主流消费群体，是中国白酒真正的国际化;此外，帝亚吉欧也将逐步在成都全兴集团进行本地酒包装和促销品的采购业务。目前，帝亚吉欧，通过网络平台，却在东南亚水井坊产品市场进行了一次大规模的通讯组列表，并根据欧洲，美国和其他市场的实际情况，加快分布范围。

计划一并

使用瓶装葡萄酒

抓住xx市场，尽管在全球酒类市场的{ldz}，而是作为进入时差的关系，在中国的市场份额亚吉欧的结果，比业主马爹利，芝华士较低，皇家礼炮旧如法国保乐力加集团，帝亚吉欧与全兴合资品牌的竞争对手在中国市场也是一个重要的机会迎头赶上。在这方面，布莱斯已经拥有自己的战略，“xx的xx市场领域，将是我们今后的合作和全兴发展的机会所在！”

布莱斯透露，目前水井坊与帝亚吉欧开发新产品，将继续在该公司的xx市场路线，主要是国际市场和国内夜间酒吧，从而刺激了新瓶装酒的消费习惯和文化，排挤葡萄酒的夜市消费的市场份额。同时，按照计划，这种新产品推出的基础上，帝亚吉欧的合资企业将计划设立在成都生产帝亚吉欧非原产地的国际品牌酒精饮料罐装厂，以满足需求为基础的帝亚吉欧在中国市场和亚太市场，扩大其业务需求。据报道，在成都进一步的讨论提供非本地产品原产地的罐头厂的可行性荣布莱斯访美的重要目标。

据记者了解，从22日抵达成都，直到在24日从成都到英国，短途旅游，到成都时，布莱斯除四川省成都市领导，在昨天下午也专程前往会晤酒厂和水井坊公司土桥水井坊遗址，他有几个百年老窖网站表示有兴趣。随后，布莱斯全兴集团并会见了中外水井坊的管理团队主要成员公司。

Dili亚欧吉: use bottled wine to seize the high-end market

“I was a Scot, for wine has a special feeling, and now I have started to Sichuan and Chengdu, as are my second home!” Yesterday, the world’s largest spirits group “Master” - Diageo chairman James Blaise appeared in Chengdu, in order to Dili亚欧吉Quanxing Group together with the deepening of cooperation after the “Governor Array”, also means that the two sides of this much attention to the cooperation of the industry is entering a “honeymoon period.” All the signs indicate that the development suited to China’s high-end consumers of bottled white wine might work together to Diageo are Quanxing “capture” the domestic market “killer.”

significance

work together to make a real internationalization of Chinese Liquor

“Quanxing Group and co-operation we are entering China’s liquor market, a very good start, the current cooperation is progressing smoothly! “Turning to the initial stake in Quanxing Group ideas, Blaise said, with business development in China, Diageo recognizes the liquor in the domestic market has a pivotal position,” we must become the part of the market, it has a joint venture with Quanxing! “

” how to the local well-known brands into a worldwide brand, in this regard, we have a wealth of experience! “Blaise said, from Diageo’s development, whether in Ireland, Canada or Mexico, we have local well-known brands of liquor into a global brand, “in cooperation with Quanxing, we will adhere to this concept! “Blaise at the same time stressed that the brewery is not just a technology, it is an art and culture, how to preserve wine水井坊unique culture to create a global brand of the process is particularly important.

It is understood that in accordance with Quanxing Group and Diageo agreement Quanxing Group can make use of Diageo’s international platform and international marketing networks,水井坊into the mainstream of the international channels as well as mainstream consumer groups, the Chinese Liquor truly international; In addition, Diageo will also gradually in Chengdu Quanxing Group to carry out the local liquor packaging and promotional items of procurement operations. At present, Diageo, through network platform, has水井坊Products Market in Southeast Asia conducted a large-scale distribution list, and according to the actual situation in Europe, America and other markets to accelerate the distribution range.

plan together

use bottled wine

seize the high-end market despite the global spirits market leader, but as a result of entering the time difference, Diageo in China market share, much lower than the owner Martell, Chivas Regal, Royal Salute old rival brands such as France, Pernod Ricard Group, the joint venture with Quanxing Diageo is also in the Chinese market as an important opportunity to catch up. In this regard, Blaise already have their own strategy, “concern the field of high-end market, will be our future cooperation and Quanxing development opportunities lie!”

Blaise revealed that at present are水井坊with Diageo to develop a new product, and will remain the company’s high-end market route, mainly for the international market and domestic night bars, thereby stimulating a new bottled liquor consumption habits and cultures, crowding out the consumption of wine the night market market share. At the same time, in accordance with the plan, in this new product launch, based on the Diageo joint venture will be based on plans to set up production in Chengdu Diageo non-origin international brand alcoholic beverages canned factory to meet the needs of Diageo in the Chinese market and Asia-Pacific market to expand their business needs. It is reported that further discussions in Chengdu offering non-local origin of products are canned factory feasibility Rong Blaise’s visit to the important objective.

reporter has learned that arrived in Chengdu from 22 until noon on the 24th from Chengdu to the United Kingdom, the short trip to Chengdu, Blaise met except Sichuan Province, Chengdu City Leaders, at yesterday afternoon also made a special trip to visit the winery and水井坊company Dobashi水井坊sites, he has several hundred-year-old cellar sites expressed interest. Subsequently, Blaise Quanxing Group and also met with Chinese and foreign companies水井坊key members of management team. (07-11-27)