随着家电行业微利时代，家电制造商们绞尽脑汁一个更有利的竞争渠道，以寻求在未来的竞争中立于不败之地。在这一点上，互联网的崛起和人民的逐渐改变消费观念，家电制造商已经看到希望，打开了闸门，使互联网成为家电制造商也打仗。在美国，苏宁，永乐和大中，三，五星级家电巨头有一个国家的连锁涌入，这标志着家电制造商购买了网络设备的正式开始的新一轮活动。然而，专家提醒，虽然互联网的迅速和方便的家电制造商带来新的希望，但在家庭领域的家电制造商到网络购买电器，他们看不到在这方面现在是许多面临发展的瓶颈。

小商品显示表面

面临困难的选择消费者

消费者购买产品，首先要比较各种产品，然后才能购买稳固。特别是在家电，服装，书籍，食品和其他商品相比，对产品的性能特点消费者来说，使用方法，了解需求更为迫切。虽然互联网的容量很大，但到了家庭好戏电器，但都比较小。家电产品，通常是通过网络购买的图片和文字的方式描述引进比较僵化，不能满足消费者的需求。而且，作为家电净买入处于起步阶段，网络家电系列产品的结果相比，同一家商店，仍然是相对稀缺。记者调查发现，目前的开放式网络服务的设备购买的各种考虑家庭电器制造商，网络产品主要销往一些限制，这限制了消费者的选择。不仅如此，消费产品，以了解语言，一般参数刚上市的产品不仅是容易的，但消费者很难理解，更不用说一个全面把握产品的性能。

此，专家指出，家电净买入，应充分考虑到消费者的选择需求，采取更加有效的方式，详细介绍产品的消费者，对消费者的知情权的尊重。

记者了解到，现在有网络设备的数量购买企业认识到这个问题，并开始采取对家电的净购买行动来改善显示。作为中国电子视像行业协会等与品牌合作推出的家电视频网指南家庭的净购买到电视上电器并介绍网上看电影的消费者，将能获取和存储同样的产品介绍，使消费者非常直观地获取信息的相关产品。有不少网络

购买家电企业对网络家电的销售产品目录，邮件相结合的方法，而且还让消费者感受到更多的人文关怀，并使网络在家庭销售快速增长业绩电器。记者了解到，海尔的网上购物对邮寄给消费者的方式通过定期目录购物中心，成为自实施以来，其网上商城，销售成倍增长。据专家介绍，与十分结合在国际上流行的邮件目录销售网络。美国{zd0}的箱包销售网站- eBags就是采用这种方式，大约有65万人每人到目录邮寄。产品目录，并没有收到用户接收相比，在其网站上的目录客户的支出超过50％的平均水平。

●物流

质量和效率
决定的信心，本地消费家电商场
不同，许多长途消费类电子产品，这需要物流配送网购作为一种家用电器的净购买的结果，仍然是在初始阶段，目前的净购买大部分家电企业还没有建立全面的物流配送系统，使物流配送网络，以购买家电成为一大瓶颈。
衣服
，书籍相比，更加微妙家用电器，高，稍微不留神就会发生碰撞损坏的后勤需求，导致消费纠纷。中国消费者协会投诉部负责人告诉记者，现在准备购买家电的消费者投诉净增长迅速，其中大部分是由于延迟产品交付，交付产品损害的方式造成的。

记者了解到，虽然目前家电厂商争相购买的网络家电业务开，但由于物流的限制，是企业网络设备采购业务很多xx于一些大型城市和发达地区。业内人士指出，由于大多数家庭电器的体积大，交通不便，以及安装和调试，如分配和必填特色售后服务的专业人士，就必须依靠家电企业的物流和人力资源支持，导致网上销售只在部分地区实现。国家如美国现在在只作为支持39区开设一个网上销售业务，大中型商场规模在北京隆重开幕，秦皇岛，保定，青岛，天津和5个城市，而永乐，网上销售目前只限于上海地区。易趣的TCL品牌旗舰店卡证交付面积在北京，上海，深圳，广州，成都，惠州等地区的6。现行的分配达到181当当城市，也明确，主要家电正在准备出售不了这么大的区域只包括在一些城市，。

物流配送系统故障，制约了网络设备的发展购买。专家指出，家电净购买，真正实现快速发展，首先要解决物流问题，在建立区域物流中心，而且在该地区预计可为所有的个性化的产品，物流和资料在传输速度有一个非常高的要求。

的售后服务

没有保障消费者的利益
缺乏
虽然网上购物可以让消费者负担得起和便利，但在家里，毕竟还处于发展初期，因此仍有不少的问题。互联网发展研究中心，中国社科院的{zx1}市场研究报告显示，产品质量和售后服务是网上交易的软肋，用户投诉达43％。中国消费者协会的统计数据也证实了这一点，中国消费者协会投诉部负责人告诉记者，目前的网络设备采购的消费者投诉呈现主要是因为质量和售后服务无法保证快速上升趋势。售后服务

事实上，相比同一家商店购买家用电器，网络设备，以购买更多的要求。消费者在商场购买产品，他们可以看到实物产品，从外观的实际性能，质量检查等。不过，网上销售的产品，往往只是一些照片和一些说明文字，如何没有尽头的实际消费者。网上销售的商人谁不买本地，相当一部分或没有注册的公司，但通常的订单后，通过门收到上门的物流，消费者往往只有卖方的联络电话号码手中，返回一个很麻烦很难保护自己的权利和利益，因为许多消费者望而却步的网上购物。

缺乏信贷问题揭示

有关法律，法规需要健全

由于有效监督，网络陷阱缺乏云自争端的频率。从中国消费者协会记者获悉，2006年该协会接到有关网上购物达7271，其中包括涉嫌欺诈，{zd0}的网上购物的投诉。中国消费者协会

法律顾问律师邱宝昌告诉记者：“由于网络交易的一个远程的特点，处理投诉的绝大多数，加上在线商店并非在商界登记，许多人还持有受骗者的’确定不幸的心态或投诉不能提供贸易伙伴的基本条件，导致难以解决这些争端。“

邱宝昌认为，目前中国的网上商店，没有规定的审查备案制度，所以联机操作非常难以管理。例如，运营商对是否保护的商品的质量？货物来源合法的吗？由于网络是虚拟的，一旦在网络交易发生纠纷，消费者的权益很难得到保障。

网上购物通过立法规范，事实上，很多用户的心。因为对于他们来说，网上交易的安全已成为当务之急，如果网络服务供应商有法定资格，他们的网上购物将更加放心。

此外，由于资金支付的安全和包括购买家电，包括迫切需要解决网络问题的净销售额的其他问题。尽管净购买

设备现在还面临着许多瓶颈问题，但作为一个新兴的消费模式，家电净买入具有巨大的市场潜力，我相信，打破瓶颈，前景必将拥有一个光明的未来。

Purchase of a lack of after-sales service network bottleneck of the development of home appliances to be cracked

With the appliance industry profit era, household appliances manufacturers have racked their brains looking for a more favorable competitive channels in order to compete in the next invincible. At this point, the rise of the Internet and people’s consumption concept of gradual change that appliance manufacturers have seen hope and open the floodgates, making the Internet become a household electrical appliance manufacturers are also fighting a battle. The State of the United States, Suning, Yongle and Dazhong, triple, five-star home appliance giants have an influx of chain, it marked the appliance manufacturer to purchase a new round of network appliances formal campaign began. However, experts advise that although the Internet fast and convenient home appliance manufacturers to bring new hopes, but home appliance manufacturers in the field of household electrical appliances into the network to buy, they can not see now in this field are faced with many development bottlenecks.

small merchandise display surface

difficult choices facing consumers

consumers to buy products, the first thing to do compared to a variety of products before they are able to buy solid. Especially in home appliances, with clothing, books, food and other merchandise as compared to consumers of product performance characteristics, the use of methods to understand the needs more pressing. Although the capacity of the Internet great, but really into the show on household electrical appliances, they are relatively small. Net purchase of home appliances products, usually through the pictures and text description of the way of introduction is relatively rigid and can not meet the requirements of consumers. But also as a result of net purchase of home appliances in its infancy, online home appliance product range compared to the same store, is still relatively scarce. Journalist survey found that the current open network services appliances to buy household electrical appliances manufacturers, for a variety of considerations, network products are sold to certain restrictions, which limits consumer choice. Not only that, the consumer products in order to understand language, the general parameters just listed products is not only easy, but consumers are difficult to understand, let alone the product of a comprehensive grasp of the performance.

this, the experts pointed out, the net purchase of home appliances should be fully taken into account the demand for consumer choice, and take a more effective way to introduce products to consumers in detail, respect for the consumer’s right to know.

This reporter has learned, and now has a number of network appliances to buy companies recognize this problem and started to take action on the net purchase of home appliances to improve the display. Such as China Video Industry Association in cooperation with the brand launched grid home appliance video guide to net purchases of household electrical appliances made into a TV and introduce consumers online by watching films, will be able to access and store the same product introduction, so that consumers are very intuitive access to information-related products. There are many network

purchase household electrical appliance enterprises to network home appliances sales catalog with the mailing ways of combining, but also allow consumers to feel more human care, and makes network performance of the rapid growth in the sale of household electrical appliances. This reporter has learned that Haier’s Online Shopping Mall on the adoption of a regular catalog mailed to consumers the way, making its online mall since inception, sales have doubled and redoubled. According to experts, network with the mail catalog sales by combining very popular in the international arena. The largest American luggage sales websites - eBags is used in this way, each of about 650,000 people to the catalog mailing. Product catalog and did not receive the user compared to Receive its catalog customers on its Web site spending an average of more than 50%.

● logistics

quality and efficiency of decision confidence

with local consumer appliance stores are different, the net purchase of many long-distance consumer appliances, which require logistics distribution, as a result of net purchase of household appliances is still in its initial stage, the current net purchase most household electrical appliance enterprises have not yet set up a comprehensive logistics and distribution system, making logistics and distribution networks to purchase home appliances become a major bottleneck.

with clothes, books compared to the more delicate household electrical appliances, the logistics requirements of high, slightly inattentive collision damage can occur, causing consumer disputes. China Consumer Association Complaints Department head, told reporters, and now about to buy home appliances net growth of consumer complaints quickly, much of it is due to delayed product delivery, delivery Product damage caused by the way.

This reporter has learned that while the current network of household appliance manufacturers competing to buy home appliances business opened, but due to logistics constraints, a lot of enterprise network appliance business purchases limited to some large cities and developed regions. Industry pointed out that since the majority of household electrical appliances with bulky, inconvenient transportation, as well as installation and debugging required characteristics such as required for distribution and after-sales service professionals, it is necessary to rely on household electrical appliance enterprises logistics and human resources support, which led to online sales only realize in some areas. States such as the United States now has stores in only as a support area 39 to open an online sales business, large and medium-sized is opened in Beijing, Qinhuangdao, Baoding, Qingdao, Tianjin and five cities, and the Wing-lok, online sales are currently only limited to the Shanghai area. eBay eBay’s TCL brand flagship store card delivery area is in Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu and Huizhou region 6. Existing distribution reach 181 cities in the Dangdang, also made it clear that the major home appliances are being prepared for sale can not be covered by such a large region, only in some cities.

logistics distribution system fault, constraining the development of network appliances to buy. Experts pointed out that the net purchase of home appliances in order to truly rapid development, we must first solve the logistics problems, the establishment of regional logistics center, but also to anticipate in the region may be required for all personalized products, logistics and information on the transmission speed has a very high requirements.

lack of after-sales service

not protect the interests of consumers

although online shopping can give consumers affordable and convenient, but it at home, after all, is still in its early stage of development, so there are still many problems. Internet Development Research Center of Chinese Academy of Social Sciences the latest market research report shows that product quality and after-sales service is the Achilles heel of online transactions, user complaints amounted to 43%. China Consumer Association of the statistical data also confirmed this point, China Consumer Association Complaints Department head told reporters that the present network appliance purchase consumer complaints is showing rapid upward trend, mainly because of the quality and after-sales service is not guaranteed.

In fact, compared to the same store to buy home appliances, network appliances to buy more after-sales service required. Consumers buy products in shopping malls, they can see the product in kind, and from the appearance of the actual performance, quality inspection, etc.. However, online sales of products are often only a few photos and some descriptive text, the actual consumers how to no end. Online sales of a significant portion of merchants who do not buy locally, or is not registered companies, but usually after orders are received through the door-to-door logistics, consumers often have only the hands of the seller’s contact telephone number, returns a very troublesome difficult to protect their own rights and interests, which many consumers hold back on-line shopping.

lack of credit problems to reveal

relevant laws and regulations need to sound

due to the lack of effective supervision, network to trap clouds, since the frequency of disputes. Journalist from the China Consumer Association was informed that in 2006 the Association received complaints about online shopping up to 7271, including suspected fraud, the largest online shopping. China Consumer Association

Legal Counsel lawyers邱宝昌told reporters: “As the network has a long-range characteristics of the transaction, coupled with the vast majority of complaints online store is not registered in the business sector, and many also hold受骗者to ‘identify unlucky’ mentality or a complaint can not provide the basic conditions of trading partners, leading to difficult to resolve such disputes. “

邱宝昌think, at present China’s online shop does not provide for review of a filing system, so online operation very difficult to manage. For example, operators have the quality of the goods whether or not protected? The sources of cargo legal? As the network is virtual, once the transactions in the network there is a dispute, the interests of consumers difficult to be guaranteed.

shop online through the legislative norms, in fact, many users of mind. Because for them, the security of online transactions has become a top priority, if the network provider has the legal qualifications, their online shopping would be more at ease.

In addition, as funds to cover security and other issues including the purchase of home appliances, including net sales of the urgent need to solve network problems. Although the net purchase

appliances now also faced with many bottleneck problems, but as an emerging consumption patterns, the net purchase of home appliances has enormous market potential, I believe that to break the bottleneck, the prospects are bound to have a bright future. (07-11-27)