中国每年的白酒产量达到500.0万吨，是很重要的酒类产品。因此，印刷及包装过程中，酒，包装是一个重要类别。从目前来看国内葡萄酒的包装，主要有以下五个问题：一是

约300克的灰底纸，白板安装，然后进行全铁{zd0}，因为灰底白板纸的价格{zpy}，一些地区的小造纸厂灰底白皮书的只有2500元的价格制作/吨虽然包装公司，推出了磨砂/皱纹纸，铝箔纸，镭射纸，合成纸等新材料，但其所占比例很小。

第二，在使用语调大部分葡萄酒的基本固定在红，黄，所有这些颜色。这是因为中国的消费习惯，有几个考虑，一个好运的象征，色彩丰富。事实上，这些类型的色彩过于单调，使酒的包装是非常类似的发现所有物种没有个性。

第三，目前的葡萄酒市场，主要是在设计上缺乏创新，主要是翻盖，太空帽，多功能框中，键入该图书箱的数量有限，一些新的作品。主要的原因是从事箱式上比较精通平面设计专业机构的设计，均与盒的设计，包装设计型人才少熟悉。平面设计是一种更好，但框不理想，或箱式设计，虽然不错，但印刷过程中，如大批量生产，不应造成其他问题，使两者不能xx的结合。此外，有两个因素：{dy}，猖獗的盗版行为，是非法的地下印刷工厂，市场专门设计一些较为成功的酒包装盒看，打开他们能够按照生产，设计师付出的努力容易剽窃，使许多设计师的损失进行高度的创造热情。二，客户提出严格的成本控制设计，被迫参加，让设计人员可以施展才华，为了赢得业务订单，客户屈从于设计单位绝大多数，故不理想的作品。

第四，有些公司不近年来的安全意识强，中国葡萄酒行业继续加强自我安全系统保护，并逐步提高酒包装设计的缺陷，着重反防伪标签贴在瓶，但有些企业没有强烈的自我保护意识，防伪标签尚未确定。

第五，行业的坏帐帐户存在帐户中的阻力问题。一些小酒厂实力微薄，面临着许多风险和不确定性，一旦失败，往往无力支付欠款或印刷和包装的费用。因此，印刷小酒厂也不愿承担该产品的包装印刷。

以上，国内葡萄酒市场的包装整体设计水平，有利于市场营销的考虑较少。随着科学技术的迅猛发展，人们的消费需求和生活方式正在发生变化，因此，葡萄酒包装必须跟上时代的步伐，研究消费者的心理，以满足消费习惯，引导消费主张，不断采用新的材料和设计，获得柜台销售的品牌属性和酒精的作用提高企业经济效益的酒类包装企业，是新的要求。

Anti-counterfeit packaging boxes of liquor

China’s annual output reached 5,000,000 Baijiu t, it is important to wine products. Therefore, the wine of the printing and packaging, of course, is an important category of packaging. Domestic wine packaging from the current point of view, mainly the following five issues:

First, with about 300g of灰底paper mounted whiteboard and then proceed to iron the whole the most, because the price of paper灰底whiteboard most cheap, small paper mills in some areas灰底white paper produced by the price of only 2,500 yuan / t. Although the packaging company, introduced a matte / crepe paper, foil paper, laser paper, synthetic paper and other new material, but a very small share.

Second, the majority of wine in the tone of the use of the basic fixed in red, yellow, all these colors. This is because China’s consumption habits are several consider that a symbol of good luck, rich color. In fact, these types of color is too monotonous, so that wine packaging is very similar in all species showed no personality.

Thirdly, the current wine market, mostly the lack of innovation in the design, mainly on the clamshell, space cap, multi-function box, type the book a limited number of boxes, few new works. The main reason is to engage in box-type design of the professional bodies less proficient in graphic design are familiar with the design of box-type packaging design talent few. Graphic design is often better but the box is unsatisfactory, or box-type design, though good, but the printing process, such as mass production should not cause other issues so that the two can not be a perfect combination. In addition, there are two factors: First, rampant piracy, a number of illegal underground printing plant specialized in the market are designed to be more successful looking for wine packaging boxes, opened them and be able to follow production, designers pay efforts easily be plagiarism, so that the loss of many designers to carry out highly creative enthusiasm. Second, customers are designers proposed strict cost control and forced to participate so that designers can display their talents, in order to win business orders, customers succumb to the overwhelming majority of the design unit, it is therefore not ideal works.

Fourth, some companies do not have a strong sense of security, in recent years, China’s wine industry continued to strengthen the security system of self-protection, and gradually improve the liquor packaging design defects, focusing on anti-counterfeit labels affixed in the bottle, However, some enterprises do not have a strong sense of self-protection, anti-counterfeit labels have not yet been identified.

Fifth, the industry exists in the account of bad debts account the issue of drag. Some small wineries modest strength, facing many risks and uncertainties, once failed, often unable to pay the arrears or the costs of printing and packaging. Therefore a lot of printing small wineries do not want to undertake the printing of the product packaging.

above, the domestic wine market overall design of the packaging level is conducive to marketing considerations less. With the rapid development of science and technology, people’s consumption needs and lifestyle is changing, so wine packaging must keep pace with the times, study consumer psychology, to meet the spending habits, and guide the consumer advocate, constantly using new materials and design, to obtain counter sales of the brand attributes and the effect of alcohol enhance the economic efficiency of enterprises, on alcohol packaging enterprises are the new requirements. (07-11-12)