“室内空气太干燥，孩子们提出的意见，他说，数名学生已经买了家用空气加湿器，具有良好的空气，良好的学习环境，以便更好地满足高考明年。”是购买了“中国产经新闻空气加湿陈，”对记者说。据“中国产经新闻”记者了解到，随着人民生活水平的提高，消费观念也在发生变化，时尚，由小家电，小家电市场潜力吸引了许多国内和国际家庭喜欢个性的人家电企业纷至沓来，一时间，小家电市场的竞争。

研究机构，根据赛迪顾问设备数据显示，2006年中国的小家电市场整体达到853.1亿元，比增长14.1％。而未来5年保持百分之八左右的增长速度从2007年到2011年，整体市场规模将超过500亿元。目前，对大多数小家电普及率电器有一个很基本在10％左右，有的甚至更低，显示潜在的市场需求仍然很大，随着人们生活水平的不断提高，变化消费观念，对空间的需求可能都集中在过去两年释放。农村居民收入水平，特别是迅速提高，许多农村家庭收入已达到普及家庭收入水平要求，也提供了一些小家电的销xx间进一步扩大电器。

和电器在接受媒体采访时，对美国悠古群总经理也使一组数据：发达国家生活达到200多类电器类，家庭拥有30-40，而在中国每一个拥有不到10户。顾群说，中国小家电行业未来5年总的市场容量，预计到8000亿元。这种面对巨大的市场份额，拥有xx的家电小家电要进入这一领域的国内品牌，要赢得他们的份额。

据“中国产经新闻”记者了解，小家电生命周期短，市场相对较低的小型家用电器市场渗透品种惊人的市场潜力，已成为家电市场，一个新的增长点利润。鉴于小家电家电企业的国内生产主要集中在广东，江苏和浙江地区，尤其集中在广东，当地政府政策的支持，地理位置优越，配件等工厂聚集的有利条件，63.4百分之国家小家家电制造企业在广东扎根，此外，在江苏，浙江，福建的小家电制造企业解决了该行业人数的6.6％，14.1％和8.4％，占总规模。近年来，与美国，海尔，科龙，是一项重大的家电企业进入小家电市场，家电，原来小家电对行业结构，小家电行业将产生更大的影响被整合，通过市场重新定位，为减少经营管理模式，创新和竞争力较弱的部分企业将被淘汰。在清教徒业内专家表示，中国的小家电企业都面临着如何做品牌问题的问题。在清教徒这似乎是一个吉列的商业帝国，但几乎每个人都认为这是一个在世界{dy}的剃须刀，为什么？是因为品牌。目前，小家电企业确有“货品”，千年来具有广泛影响力和吸引力或少数人“的行业品牌”，许多主要家电企业到加工依赖别人，小家电的企业家电企业，大型的OEM和工资。赛迪顾问

数据显示，自2002年以来，中国的小家电电器制造业产值一直保持着10％的增长率。 2006年，其生产达到12亿台74970000，完成出口90000.0万2511.0万台。因此可以看到在海外市场已成为中国的小家电市场的主人。

和本地小家用电器市场，欧洲的巨大市场潜力和美国，韩国，日本进入小家电制造商家电设厂，并增加了小家电在中国市场发展电器努力。这不仅丰富了中国的小家电产品市场，而且也加剧了中国的小家电市场的竞争。同时，外资品牌已开始从xx市场到低端市场渗透，最终将一对小家电形成强烈冲击电器。

有关专家说，中国的小家电生产企业应加强对小家电市场的渗透，以扩大和加强自己的品牌，而同时出口增加国内小家电市场的扩大，确保电器。

China’s small household electrical appliances need to accelerate the local brand “expansion”

“Indoor air so dry, the children put forward their views, and said that several students had been bought a home air humidifier, has a good air, good learning environment, in order to better meet the university entrance examination next year.” Is to buy air humidifier Chan of the “China’s Sankei Shimbun,” told reporters. According to “China’s Sankei Shimbun” reporter learned that, as the people’s living standards improve, consumer attitudes are also changing, fashion, individuality of the people favored by the small household electrical appliances, small household appliances market potential is attracting many domestic and international household electrical appliance enterprises to pour , one time, small household electrical appliances market competition.

research institutions, according to CCID appliances data show that in 2006 the whole of China’s small household appliance market reached 85.31 billion yuan, an increase of 14.1%. And the next 5 years to maintain around 8 percent growth rate from 2007 to 2011 the overall market size will exceed 500 billion yuan. At present, the majority of the penetration of small household electrical appliances have a very basic at around 10%, and some are even lower, indicating the potential market demand is still very great, and as people’s living standards continue to improve, the changes in consumption concept, demand for space may have been concentrated in the last two years to release. Particular level of income of rural residents are quickly improve, many rural household income has reached the popularity of household income level required, which also provided a number of small household electrical appliances on the further expansion of sales space.

and electrical appliances, general manager of the United States Guangyou ancient Liqun in an interview with the media also give a set of data: Living the developed countries to reach more than 200 kinds of electrical appliances category, household possession of 30-40, while in China every households owned less than 10. Liqun Gu said that China small household appliance industry’s future 5-year overall market capacity is expected to 8,000 billion yuan. The face of such enormous market share, has well-known domestic brands of home appliances small home appliances have to enter the field, wants to win a share of.

According to “China’s Sankei Shimbun” reporter has learned that the life cycle of small household electrical appliances short, relatively low market penetration of small household electrical appliances market breeds staggering market potential, has become a household electrical appliance market, a new growth point of profit. Whereas the domestic production of small household electrical appliances enterprises are mainly concentrated in Guangdong, Jiangsu and Zhejiang area, especially in Guangdong, the local government policy support, strategic location, accessories, etc. Factory gathered favorable conditions, 63.4 percent of the national small home appliances manufacturing enterprises in Guangdong rooted, in addition, settled in Jiangsu, Zhejiang, Fujian’s small home appliances manufacturing enterprises accounted for the number of the industry to the total size of 6.6%, 14.1% and 8.4%. In recent years, with the United States, Haier, Kelon, represented a major household electrical appliance enterprises have to enter the small household electrical appliances market, the original small household electrical appliances have a greater impact on the industry structure, small home appliances industries will be integrated; through the market re-positioning, as part of less operation and management model, innovation and less competitive enterprises will be eliminated. Industry experts in the Puritan, said China’s small household electrical appliance enterprises are facing the problem of how to do branding problem. In Puritanism that seems to be a Gillette commercial empire, but almost everyone think it’s a razor in the world’s No.1, and why? Yes because the brand. At present, thousands of small household electrical appliance enterprises truly have “goods” has “brand” in the industry with wide influence and appeal or a minority, many major household electrical appliance enterprises rely on others to processing, small household electrical appliance enterprises in the household electrical appliance enterprises to large OEM and the wage. CCID Consulting

data show that since 2002, China’s output of small household electrical appliances industry has maintained a 10% growth rate. In 2006, its production reached 1.2 billion Taiwan 74,970,000 to complete the export 900,000,000 25,110,000 Taiwan. It can thus be seen in overseas markets has become a master of China’s small household appliance market.

and our local small household electrical appliances market, the enormous market potential in Europe and the United States, South Korea, Japan to enter the small household electrical appliances manufacturers have set up factories, and increased the small household electrical appliances of China’s market development efforts. This would not only enrich the market of China’s small household appliance products, but also exacerbate China’s small household electrical appliances market competition. At the same time, foreign brands have started from the high-end market to the market penetration of low-end will be made a strong impact on the formation of small household electrical appliances.

relevant experts said that China’s small household appliance production enterprises should be strengthened for small household electrical appliances market penetration, to enlarge and strengthen their own brands, while ensuring at the same time exports to increase domestic market expansion of small household electrical appliances. (07-11-26)