大通作为在中国的外国跨国公司有结果鹿酒市场，在竞争十分激烈的市场，变得更加动荡不安，军阀霸权，难以预测。国内葡萄酒业务只使用自己的资源，产品管理等优势，建立一些特点，产品差异化，形象差异或不同的市场战略的实施，使目标消费需求，才能有效，可扩展市场份额，以实现利润{zd0}化。

不同品牌就是市场，以价值及过程和结果的竞争优势的独特卖点消费者提供。区分是基于对消费市场的品牌战略的基础上。酒不是武力品牌差异浓香型白酒，工艺，口味，包装的差异，但在搜索的品牌价值差异，在市场营销中得到反映。白酒品牌价值的差异也可以通过不同的营销策略的表现。

产品差异

消费者对产品的满意，公司正在争取工具市场。产品差异是指企业设计和出色的（如产品，一致性，风格和设计等特色）产品差异化系列，以区分竞争对手产品营销。它需要在满足消费者对产品开发的基本需要的独特卖点的企业远见。这些景点，必须符合三个与产品特点的原则：可引起协会，在与消费者的需求，客户也更容易接纳，在与发展趋势，紧跟潮流。

的经销商，有自己的具体情况和具体问题，不能一概而论。当然，我们可以从对业务分析情况，应采取具体措施，通过这些具体措施，使原有企业的基础上，以减少风险，增加利润。

发现有1-2段的特点（即好上加好区别对待），在通道或用自己的主要产品的价格之间没有为企业的补充产品的产品发生冲突。在这个不改变产品组合方式，内在的利润产品销毁;二可以学习更先进的管理理念;三年可，使产品结构代理商更加全面和平衡。

应当指出，由于差异化的追求不去选择那些特立独行的企业实力以及产品的短缺，会很容易失败。二是，如果自己的资源不足以支持新的产品，不要强迫它。{zh1}，建议新的产品不是为主要产品，因为它必将对企业资源中心，新产品的失败，对企业的损失转移将很难弥补。

为交易商，应认真了解新的和旧的运动增加了产品的动力，其广告，促销，分销，配送，展示和其他倡议进行认真分析，以及相应的方法进行比较xx的力量，以确定其各自的长处和弱点，研究本身可以改善的地方。

产品必须是有价值的，这是经济规律。在营销游戏，消费的影响取决于两个因素，即市场机会和消费的原因。在相同条件下的市场机会，如何向消费者提供消费的一个原因似乎是同样重要的。虽然从酒我们深知，一个高度酒，是不是像传说的人专业的角度说，火灾普遍强劲，即高品质的高度集中，没有强大的酒，但现代市场竞争的发展必须让更多的酒增加了“大陆架的程度”，在低度酒和其他酒的市场竞争，以满足非需要酒酒框架是相同的品牌延伸价值。

的中xx酒而言，在保证质量的基础上，更应在品牌的性能需求的增加深表精，品牌的内涵是最顶端，一项决定存在所谓的意识，对人的影响不同版本是不同的。因为，无论从角度还是从感情角度的商业问题是，消费者希望消费产品，是有价值的产品，品牌已不再出售酒精饮料，但目前的精神需要。

总之，酒是如何融入现代生活，有必要保持在酒的特征性的基础上，质量，形象传播，渠道和终端的性能，以满足消费群体的目标，以及身体精神需要，抓住现代生活的机会，循环经济的酒，继续发展优质品牌的忠诚度的基于身份，为了不让中国漫长的酒链的文化内涵和新的一代，从现代生活的出现。

形象分化分化

形象，通常提到的品牌战略和CI战略的执行情况（指企业形象识别系统）的差额引起的。通过强有力的企业品牌意识的的CI战略，通过媒体宣传的成功，使企业在消费者心目中树立了杰出的图像，从而对企业的优惠产品，将毫不犹豫地选择企业的产品。如果说企业的产品比在客户的服务，那么企业战略是图像质量不区分自己的外在形象取悦消费者，其自己的特殊特征的形成。

在图像的执行方面的差别，企业必须是对竞争对手的战略形象，以及消费者的头脑，并采取不同的策略。目前，各种品牌的酒蓬勃发展，为图像的实施xx，中档，低年级的一系列丰富多彩的，只有巧妙地差异化战略将得到意外的结果。事实上，在潜意识中的品牌形象被认为与消费者协会。在品尝消费者，首先想到的是，葡萄酒的形象，产品是由葡萄酒的形象，了解在不同情绪的差异所带来的心灵。

企业形象是企业的产品，商标，质量，品牌，服务，营销战略和战术和艺术的综合体现，反映了企业管理水平和整体素质。xx企业家，从事营销活动，为适应宏观调控下的市场经济环境下，企业必须塑造整体形象。因此，这些xx的企业作为企业重要的无形资产的形象已经在企业的营销战略，随着时间的推移，已添加。

的市场形象的核心内容是正确的定位在消费者的企业，企业形象确定图像的特点和优势的形象。酒类企业形象定位是一方面为基础，考虑消费者的需求结构，水平，另一方面，消费者需要考虑酒精是酒精的{zd0}愿望和购买偏好，以及各自的优点和缺点的产品评价标准。例如，消费者最关心的葡萄酒，价格和服务质量，以及味道，口感和营养。企业的产品和服务准确的竞争者，显然已使在此基础上对消费者，潜在的位置，把握好企业形象定位，战略和对策的原则，以建立良好的企业形象。企业形象定位

有三个：基本原则

1。具有鲜明的个性。首先，企业形象应该是{wy}的，{wy}的方法有关于优先心理影响。如果消费者在这个时候作出了贡献“形象=产品”的概念相对应，图像不仅是企业的象征，或成为其产品的代名词。

2。与可持续性。这种是，深厚的文化为内涵的基础训练，提高整体形象，为消费者创造一个持久的印象图像的需求，创造新的市场机会。

3。竞争力。提供有价值的，独特的产品，并确定其酒精效益是企业形象的竞争优势，因而享有更高的知名度和美誉度，占有较高的市场份额。

以确定正确的企业形象定位是企业形象的开始，形象推广，目的是在社会公众认识企业，了解企业，企业有一个良好的印象，逐步赢得了消费者的信任和善意，从而达到预期的营销目的，在很大程度上取决于传播的目标。因此，传播和企业形象宣传形象，营销战略是执行的一个重要环节。

企业形象传播的方法有两种：一种是静态的，即企业的外部视觉识别。它包括公司名称，产品品牌名称，企业标志，企业吉祥物，标准色和标准字企业等横幅和标语。这些系统的视觉形象设计，图案和颜色应充分反映了经营理念和文化内涵，反映企业和风格的独特性质。第二个是动态的，即经营活动的鉴定。商业活动的确定，通过全体员工的共同努力，确保优质的产品和优质的服务企业。 “99加1的百分之宣传的内部努力”，以赢得百分之企业的根本途径的良好形象。当然，为了提高企业形象的传播，也应该有针对性的社会公益活动，宣传活动的各种企业。

现代市场经济高度发达的商品经济，在广泛的国际和国内市场面前，酒类行业结构和竞争力的水平是一个复杂和激烈。同时，随着科技进步，酒类产品的生命周期越来越短，对不同企业的同类产品在性能，理化指标和可靠性类似企业竞争力的生产已不再是孤立的产品之间的竞争，提升整体形象为企业的竞争。

市场区隔

做市场研究的{dy}市场，市场的{dy}件事就是彻底放弃区分背后的全面和开放的市场观念为指导为导向的理念旧传统市场上，科学和实施认真的市场调查，作为出发点的市场需求，为企业的经营发展模式阶段，适应看看。第二，除了要加强与经销商和消费者建立沟通，该公司也想整合现有资源，网络平台，电话销售，社区销售等手段来建立一个数据库管理系统，加强服务链流程，以提供xxx服务的消费者。

显示了酒的电流消耗，使产业更加合理，市场深度，定位显着个性的三个基本特征。

1。消费需求日趋理性。随着对酒精的消费水平逐步形成和消费需求，消费者对酒的需求从过去的“盲目追随潮流”变为“健康饮料”合理消费情感消费，注重质量的提高正气和品尝葡萄酒。有一定的知名度，信誉和产品的国内知名葡萄酒的质量值得信赖，成为消费者的{sx}。

2。市场更加深入。随着市场竞争日趋激烈，渠道和营销重点下沉下来，并成为一个市场大趋势的精神，它需要酒厂和下沉的区域市场，从终端酒店出发，重视市场心理战略分销商赢得了区域市场对消费者的认可。要做到这一点，酒厂和经销商不能分开的精耕细作。因此，未来将更多的酒类市场的深度营销重点。

3。产品定位更是个性。在产品日益同质化的酒今天的胜利更重要的是个性化，没有个性，就没有优势。

近年来，啤酒，葡萄酒的市场份额比去年同期市场对酒的需求增加，发生了巨大变化。除了市场萎缩，酒类消费的季节性表现越来越明显，低端，在城市消费酒类产品的市场份额是逐年下降。在面对市场的变化，却发现酒在市场营销业务问题，以更好地适应这些变化。

整合营销，突出品牌个性

整合营销原则是团结的，能够带来的营销资源和营销优势，密集的效果。目前，一个整合营销的错误认识的流行，整合市场认为是使用一种营销传播工具来代替，而不考虑传播信息和内容与形式的营销活动的连贯性上单一的营销传播工具，在品牌定位等方面的协调。因此，建立一个鲜明的品牌个性，必须保持营销传播各种信息之前和之后的连贯性和一致性。

细分变量，目标群体

目前，许多企业习惯了各种统计指标部分人口，它的市场有很大的“同质性”的原则难于段。从本质上讲，市场是由不同的重点，并最终达到某一细分市场的同质性。从酒的消费趋势分析，消费者将更多的从自己的社会，身份，个性，情绪的角度来选择相应的品牌。消费需求的趋势将导致酒深入的市场细分，产品多样化的趋势更加明显。不同的葡萄酒，口味，工艺，包装，能力，区域酒类产品或品牌能够成为市场的重要作用。最重要的是将提交酒品牌的多样化，对消费者，品牌和市场分割的感情，重点强调沟通和理解。

品牌定位，以确定趋势

酒终端结束，品牌定位密切相关，什么样的地位，决定了什么样的终端。如果品牌定位和终端的性质不协调酒销售终端将成为一句空话。此外，大多数的酒属于终端“趋利，短期型”终端，管理是非常困难的，主要的风险。如何解决最终占有，控制，管理，酒类品牌将是热的下一轮竞争。

区域市场，以及如何突破

白酒区域市场的品牌往往是战斗的焦点，但整体市场的战略是必须有一个品牌，并能取得突破的品牌酒的分水岭。阿酒品牌长期留在许多区域市场，整体市场不能创造竞争优势。和长期的许多xxxx在市场上保持作为一个整体，不能形成在区域市场的突破量。在冲突的根源是，在整体市场和区域市场的矛盾，忽视企业品牌的发展。这种矛盾有时消费习惯，有时味道，有时是酒度和价格。总之，解决矛盾，整体市场和区域市场的酒类营销的重要一步走向成功。

直接分配模式，整合直销和分销渠道

升级的营销模式和酒类公司的动态转型，这个阶段必须xx的问题。直接分配模型“系统为中心，互动渠道，”改为“具有直接”和“分销”相互支持，在同一时间运行多个渠道，以便把重点放在作为突破口年底，快速启动产品支持的形式分配拉力销售渠道。同时，分配渠道量采取基础，显示品牌形象和市场环境下，不同渠道的相互作用形成的。

此外，作为而不是营销产品，利润率价值酒的价格，以及提高企业利润大的价格战的武器是共同的，这导致产品价格混乱，产品生命周期缩短。产品出售的品牌建立了长期的基础上，同时保持长期的利润是合理的出售和稳定体系的关键。传统的营销模式和市场管理办法很难解决混乱的价格体系问题，直接分配模式在通过提供价值各级供应商，增值服务，创造更多的利润，以及完善的市场管理和监控检测系统为确保价格稳定，从而确保企业利润和客户的稳定。

直接分配作为市场的商业模式，而不是因为它涉及许多层次的合作，我们需要投入的业务，其中，作为产品运作，在最初阶段，投入成本略高，但涉及成本高该行动的费用直接分配已被纳入了产品推广的年度预算，因为不需要为促进这项业务的模式，以及预算的投入成本，导致企业出现亏损。相比之下，直接分配模式具有竞争优势，使迅速跨入认为，进入增长阶段，通过迅速提升销售，以及合乎逻辑的延伸产品线，可直接分配朝着更低的费用分摊。

直接分配模型是基于系统理论为基础，以市场为运营模式，不仅包括了“市场”，“深度分销”，“终端管理”是指基本操作，实施更加重视反映浓度资源，目标管理，营销。是“产品和品牌”，“渠道管理”，“营销组织体系”xx一体化经营管理模式。

市场布局，“巧妙运用营销地图”

酒的销售，不管小品牌，老品牌新的品牌的主要品牌，无论是基本资源，是好是坏的人数，无论是利用概念苗族的，或关键事件大规模轰炸，必须作为一个地区性市场平台。酒区域销售，不仅对建立良好的市场选择，而且目标准确有效地打击和区域市场，在产品推广，销售终端，人员的晋升，品牌的罚款，准，狠，快速推广，多轮驱动。

为目前市场上任何一个葡萄酒有相应的战略市场，品牌营销和游击市场，企业需要有自己的特色，根据确定的目标市场范围的产品，区域布局的过程，需要考虑在营销和“营销地图”，是“农村包围城市”战略和“城市辐射农村”战略，先看看第二个是到“营销地图”合理的“设置”科学利用，“跨越“，”预定的脸。“

酒进入市场，以确定{dy}点，其他点的{zh0}的{dy}点连接属性的三角形状，一个封闭的平面图形组成，对目标使用占领稳定三角市场有稳定作用。在跨越的过程中，尽可能采取一个等边三角形或等腰三角形，使目标市场，有利于和谐发展和资源的优化配置。表面设置占据核心客户和地区市场，即大客户的图形市区。通过科学合理的布局，确定目标市场后，对目标市场和销售半径不同类型进行针对性的营销活动。

服务

差异化的产品和服务总是手，因为服务已成为一种补充的产品，并已到位的产品，还有服务。现在，产品价格和技术差异逐渐缩小，在酒类产品日趋同质，更有竞争力的情况下，影响消费者的因素，除了产品质量和企业形象的竞争，收购成功的关键往往取决于数量和质量服务。
在当今酒类产品日益同质化
，虽然制造商已实施各种倡议的服务，但市场的认可程度是两个不同的世界，许多葡萄酒服务越来越多的机械化，简单化。服务差异化除了可见的购买愿望和需求，如计分制，会员卡，优惠，折扣，送货上门，回等，而且还以服务为导向模式的感情，人类的过程。如果如忠诚于企业的互动形式，通过公众活动，奖品获奖征文-，选择的客户，品种既拉近消费者和提升品牌和公共福利的声誉距离。满足消费者的

理性的本质是满足消费者的价值观，也就是消费下如何创建相同的满足甚至超过消费者的价值取向，同样水平的前提。随着中国经济的不断发展，不断提高消费水平，消费能力和品牌意识不断提高，少喝酒，喝好酒，已成为现代消费主流的白葡萄酒类。在这种情况下，企业必须充电的品牌，以实现货币的实际价值。

在中国企业是非常良好的价格策略，因为如果高油价是一种高价值的体现，但实际上却是难以实现较高的品牌，高形象，高产品和高价格的有效和统一，更不要说在渠道推广和终端什么更大的作为答：有价格是一对价值的方式反映和体现价值的方式，不仅仅是价格。价值是一个抽象的概念，一个品牌的价值也是一个广泛有效整合。并能结合起来，品牌价值的现代生活，更包括品牌名称，品牌色彩，包装，形象，声誉，品牌声誉，品牌内涵丛要能力，产品质量竞争，价格竞争力，渠道竞争力的优势企业形象和其他因素。现代生活是为了满足消费环境，消费者个性化，美学，质量，成本效益，以及许多其他方面的需要。

现在，无论是综合实力最强的xxxx，或者只是在在竞争过程中参与的单方面优势的小型和中型的葡萄酒公司，有必要根据其市场对产品和产品的接受程度结合自身特点和市场的地位，选择采取不同的营销差异化的手段占领消费者的头脑，使竞争战略的各类企业可以实施有效地实现竞争战略，优化效果的{zd0}化。

Differences: the liquor industry a new bright spot

Chase the deer as a result of foreign multinational companies in China have liquor market, making competition was very fierce market, become more turbulent, warlords hegemony, unpredictable. The domestic wine business only use their own resources, product management, etc. to establish some characteristics of advantages, the implementation of product differentiation, image differences or differences in market strategy, so that the target consumer demand can be effectively met, can be expanded market share in order to achieve profit maximization.

differentiated brand that is, to the market, providing consumers with a unique selling point of the value and competitive advantage of the process and results. Differentiation is based on the consumer market based on brand strategy. Liquor brand differentiation rather than force-flavor Liquor, crafts, taste, packaging differences, but differences in the search for brand value and reflected in the marketing. Liquor brand value differences can also be through different marketing strategy to performance.

product differentiation

consumer satisfaction of the products, companies are fighting tool market. Product differentiation refers to a series of corporate design and outstanding product differentiation (such as characteristics of the product, consistency, style and design, etc.), to distinguish rival product marketing. It requires corporate foresight in meeting the basic needs of consumers, the development of products unique selling points. These attractions must meet three principles: in line with the product characteristics, can cause association; in line with consumer demand, customers find it easier to accept; in line with the trend of development, closely follow the trend.

for dealers, the have their own specific situation and specific problems, can not be generalized. Of course, we can from the situation on the analysis of business should take concrete measures, through which the adoption of specific measures to enable enterprises in the original basis to reduce risk and increase profits.

find 1-2 paragraph has characteristics (that is better than well differentiated), in the channels or the price with their own main product there is no conflict between the products as the enterprise’s supplementary products. In this way without changing the product mix, the destruction of the profits inherent Products; II to be able to study more advanced management concept; three years can make, so that agents of product structure more comprehensive and balanced.

It should be noted that because the pursuit of differentiation do not go to select those maverick enterprise strength and also the shortage of products, will be very easy to defeat. Second is that if their own resources are insufficient to support new products, do not force it. Finally, it is suggested that the new product is not as a main product, because it is bound to the transfer of the Enterprise Resource Center, new product failure, the loss to the enterprise will be very difficult to make up for.

as a dealer, should be seriously concerned about the strength of new and old movements larger product dynamics, a careful analysis of its advertising, promotion, distribution, distribution, display and other initiatives, and their corresponding methods make comparison, to identify their respective strengths and weaknesses, research itself can improve the place.

Product must be valuable, it is economic law. In the marketing game, the impact of consumption depends on two factors, namely, market opportunities and consumer reasons. Market opportunities in the same conditions, how to give consumers a reason why consumption appears to be equally important. Although the professional perspective from the liquor We are keenly aware that a high degree of liquor is not people like the legend said the fire generally strong, that is, high-quality highly concentrated liquor without strong, but the development of modern market competition have to let the increasing more liquor down “the degree of the shelf” and in the framework of low-grade wine and other wine competition for the market, to meet the needs of non-liquor liquor are the same the value of brand extension.

for middle and high-end liquor is concerned, in ensuring the basis of quality, more should be in brand performance demands increase deep refined, the connotation of the brand to be top, the so-called awareness of the existence of a decision, different versions of human impact are different. Because, whether they are from the business point of view or from the perspective of affection, consumers want to consume products that are valuable products, the brand is no longer sold alcoholic beverages, but the spirit of the moment required.

To sum up, Liquor how integration of modern life, it is necessary to maintain the liquor in the nature of characteristics, based on the quality, image spread, channel and terminal performance to meet the goal of consumer groups, as well as physical spiritual needs, seize liquor in the modern economy living circle of opportunity, continue to develop a quality brand loyalty based on identity, in order to not let the Chinese cultural essence of a long liquor chain and the emergence of new generation from the modern Living.

image differentiation differentiation

image that is typically referred to the implementation of brand strategies and CI strategy (referring to corporate image recognition system) arising from the difference. Enterprise through a strong brand awareness, the success of CI strategies, publicity through the media to enable enterprises to establish in the minds of consumers with outstanding image, and thus products of the enterprises preferences, and will not hesitate to choose the products of the enterprise . If we say that the enterprise products are less than in the quality of the service of customers, then the image of corporate strategy is to differentiate the external image of their own to please consumers, the formation of extraordinary characteristics of its own.

differences in the implementation of the image, the enterprise must be the image of the strategy against competitors, as well as the mind of consumers and to adopt a different strategy. At present, a variety of liquor brands flourish, high-grade, mid-range, low-grade series of colorful, only subtly differentiated strategy for the implementation of the image will receive unexpected results. In fact, consumers in the subconscious of the brand image is perceived with the association. Consumers in the tasting, the first thought is that the wine’s image, products are out by the wine’s image brought about by differences in the hearts of different feelings.

corporate image is the quality of enterprise products, trademarks, brands, services, marketing strategies and tactics and the art of integrated embodiment reflects the business management level and overall quality. Famous entrepreneurs engaged in marketing activities, to adapt to the market under the macro-economic environment, companies must shape the overall image. Therefore, the image of these famous enterprises as important intangible asset of enterprise has been in corporate marketing strategy, with the passage of time has been added.

the core content of the image of marketing are correctly positioning the image of enterprises, enterprises in the consumer determine the image characteristics and image of superiority. Alcohol corporate image positioning is based on the one hand, to consider the structure of consumer demand, the level of, on the other hand, consumers need to consider alcohol to be the largest purchase of alcohol aspirations and preferences, as well as their advantages and disadvantages of Products evaluation criteria. For example, consumers are most concerned about the quality of wine, price and service, as well as taste, texture and nutrition. Enterprise products and services accurately the location of competitors, which clearly has the potential for consumers, based on this, grasp the principles of good corporate image positioning, strategies and countermeasures, in order to establish a good corporate image. corporate image positioning

has three basic principles:

1. with distinct personality. First of all, corporate image should be unique, the only way to have a psychological effect on the priority. If the consumer contributed to the “image = products” correspond to the concept, then the image at this time not only is a symbol of the enterprise or to become synonymous with their products.

2. with sustainability. That is, profound cultural connotations as the cornerstone of training, to enhance the overall image, creating consumer demand for a lasting impression on the image and create new market opportunities.

3. competitive. Provide valuable, unique products and establish the effectiveness of alcohol are the competitive advantages of corporate image and thus enjoy a higher visibility and reputation, occupy a higher market share.

to determine the correct corporate image positioning is the beginning of corporate image, and image marketing is aimed at public awareness of the community enterprise, understand business, have a good impression of enterprises, and gradually won the trust and goodwill of consumers and thereby achieve the desired marketing purposes, to a large extent depend on the dissemination to achieve. Therefore, the image of the spread and promotion of corporate image marketing strategy are to implement an important link.

dissemination of corporate image has two ways: One is static, that is, the enterprises external visual recognition. It includes business name, product brand name, corporate logo, corporate mascot, the standard color and standard character enterprises and so on banners and slogans. These systems are the visual image design, pattern and color should fully reflect the business philosophy and cultural content, and reflect the unique nature of business and style. The second is dynamic, that is, identification of business activities. Identification of business activities through the enterprise of the joint efforts of all staff to ensure the provision of quality products and quality service. “99 percent plus 1 percent of the internal efforts of propaganda” to win the enterprise are the fundamental way a good image. Of course, in order to enhance the dissemination of corporate image, and enterprises should also have targeted a variety of social welfare activities and promotional campaigns.

a modern market economy are highly developed commodity economy, in the face of broad international and domestic markets, liquor industry structure and competitive level of competition is a complex and intense. At the same time, with the scientific and technological progress, alcoholic product life cycles becoming shorter, the production of different enterprises of similar products in terms of performance, physical and chemical indicators and reliability similar to the competitiveness of enterprises is no longer the isolated product of competition between, and upgrade the overall image for the enterprise competition.

market differentiation

to do market research first to market, implementation of the market the first thing is to differentiate completely abandon the old traditions behind the concept of a comprehensive and open market-oriented philosophy as the guide, on the market scientific and careful market research, market demand as the starting point, look for the stage adaptation of enterprise development mode of operation. Secondly, in addition to stepping up with the dealers and consumers to communicate, the companies would also like to integrate existing resources, the use of network platform, telephone sales, community sales and other means to set up a database management system, strengthen the service chain flow, so as to provide consumers with the most specialized services.

shows the current consumption of liquor-making industry more rational, market depth, positioning significant individuality three basic characteristics.

1. consumer demand increasingly rational. With a healthy atmosphere for the gradual formation of alcohol consumption level and the rise of consumer demand, consumer demand for liquor from the past “blindly follow the trend of” emotional consumption, into a “health drink” rational consumption, and pay attention to quality and taste of wine. Have a certain visibility, reputation and product quality of domestic well-known trustworthy wine, becoming the first choice of consumers.

2. market more depth. With an increasingly competitive market, channels and marketing focus to sink down and become spirits marketing as a major trend, it required brewery and distributor of sinking to a regional market, starting from the terminal hotel, pay attention to market psychological strategies won the regional market of consumer recognition. To achieve this, wineries and distributors can not be separated from the intensive cultivation. Ther…