在国内市场日趋饱和，竞争加剧，{dy}川酒的输出效率的同时，正在努力吸引外国投资，同时努力走出去，寻找新的市场，但前往什么地方一直是挥之不去的疑问-

酒吧里震耳欲聋的摇滚乐，年轻人小组提出的眼镜，杯子里洋溢着饮料45度水井坊酒，“干杯！”这一幕可能听起来奇怪，但股份水井坊黄建勇，未来总经理的设想。

关于第二届中国国际葡萄酒博览会，四川11日举行的国际酒类，时装已成为一个热门话题。在同一市场竞争，黄金豪华瓶马鞍形

现实更清楚

产能过剩咋办国内酒类市场
与五粮液，水井坊，泸州和其他
xxxx，尤其是拉眼睛。在1999年的“成吉思汗”酒系列诞生，虽然很“年轻”，奠定了向内蒙古xx的挑战“循环”的愿望。现场销售人员自豪地说：“光’成吉思汗’的话，至少到价值数千万。”
随着2.8万元的价值
之一的水井坊“世纪系列”豪华酒方相比，年轻的内蒙古品牌不是简陋。在国内白酒竞争激烈可见一斑。

博览会“论坛xx的”仅抛出一个相关的主题进行：2006年，四川白酒业的生产效率，但仍保留其作为{dy}个位置，但市场份额则下跌1.8％。 “这是提高国内市场竞争的重要信号。”全国食品工业协会省委副总裁说陈吉福。

安徽，江苏，江西，区域品牌的快速发展，四川葡萄酒市场份额的下降的直接原因。然而，背后的国内酒类市场产能过剩的现实引起葡萄酒的地方更清楚，问题更复杂。

李为民，广电局副局长指出，在2004年全国酒类xxxx，品牌的白酒市场整体复苏已进入新一轮活跃期，随着中国市场开放一起扩大，国内酒类商品的多样化已成为时代的到来。
多年来，除了xx品牌
，“五粮液”，“国窖”，“水井坊”，又有了“葡萄酒谷峰，王”，“蓝色经典”，如挑战者。同时，由于消费习惯的改变，酒酒已经超出了竞争对手的范围，以葡萄酒，啤酒，葡萄酒，果酒和米酒“的斗争。”

陈吉福提出了很有说服力的数字：2006年全国白酒生产增长18.20％，1月至今年8月也增长了22.53％，经过大量的负增长形成对比，连续3年。

“必须指出的是，主力推动税收增长的调整，许可证制度和其他政策性因素而不是市场需求。”他的观点是：全国“有白葡萄酒的生产能力过剩，销售难有大幅增长，中国进入了一个酒的品牌营销是长期的。”

孩子去心里没底道

与外部的合作伙伴，以及如何

对国内市场的日益饱和的表面，“走出国门”，已成为川酒的必然选择。与外国酒类行业的合作开了{dy}家新的葡萄酒酿造水井坊了。黄建勇说：“该公司正在开发一种创新性的产品，与中国的酒，调整的过程和配方，并积极向国际市场靠拢，以消费者的需求。”

2006年底，全兴集团与帝亚吉欧高地控股有限公司的股权转让，意图完成一个重要的合作要发挥在国际市场上水井坊的主流产品。目前，45度大，对东南亚市场的规模上市水井坊。水井坊比2006年净利润增长百分之125在同一时期，今年前三季度，看来这条路的证明离开是肯定的。

副省贸易促进会会长何克王文怡谈到了这从另一个角度看这个问题：在大型葡萄酒巨头面临着“进入中国，我们不能关闭国内市场，对策只能是走门海外竞争。“

这条路线的困难在于，该谷物为基础的固态发酵液西方国家不掌握，对外部合作伙伴的引入可能允许外国投资者进入中国的酒制造技术，形成对酒的影响制造工业。事实上，xx的国酒的限制类外商投资产业。但是，并非与外部合作伙伴，国际化的道路不知道晚上走。

但是，国际合作已成为四川酒的趋势之一。继全兴与帝亚吉欧，轩尼诗和文君酒合资合作，公平来到与瑞典葡萄酒剑南春@县五巨头建立合资公司销售公司的消息。业内人士透露，五粮液，郎酒，泸州与外资进行了积极接触。

理由只有一条理由

谁确保中国将成为世界上{zh0}的白葡萄酒的饮用酒

与国际市场不同口味四川是一个不争的事实。 “走出去”是必然意味着放弃传统？

川酒陈吉福指出，目前在外面的情况：俄罗斯主要是低档白酒喝，四川葡萄酒出口到俄罗斯的约38度，通常，欧洲超级市场有一个在中国酒少量，大部分饮用五粮液是海外华人。

川酒公司在自我发展的专业，调整—打入国际市场，39度和58度的酒。虽然主要的消费群体，也是海外华人，但真正的目的是允许外国人在中国饮料酒“。”

还有一个更吸引人的可能性。 “今天，四川浓香型在国内处于{lx1}地位酒，是在上个世纪八十年代传去的人在世界规定。”陈吉福说。的含义，在中国购买洛杉矶高房价的今天，谁又能保证，中国白酒将不会转移与中国成为世界的饮酒习惯？黄建勇

提到的现象，加强了这种可能性：在欧洲，青少年是“旧酒”黑啤目前已成功普及。 “人们不喝酒无法改变的习惯。”

为了实现这个遥远的目标，四川酒是打“历史牌”，同时，进一步发挥“文化”牌，“现代”的传统酒牌到时代气息。白酒企业对全省确定的目标：进入国内市场，夜市，与它的相互补充的国际航线时装品牌。

随着中国日益扩大的国际影响力的中华文化在全球的水平“，加快国际市场前景的传播，川酒广阔。”陈吉福认为：“我们希望借此进入中国葡萄酒的势头，走出去。”

Sichuan liquor “blue ocean” market where

In the domestic market increasingly saturated, competition has intensified, the output efficiency of the first Sichuan liquor while making an effort to attract foreign investment, while efforts to go out to seek new markets, but has always been lingering doubts about where to go -

Bar Lane deafening rock and roll, a group of young people raised glasses, the cup was filled with a beverage 45 degrees水井坊liquor, “Cheers!” This scene may sound odd, but the shares are水井坊Jianyong Huang, general manager of the future envisaged.

held on the 11th in the Second China International Wine Expo, Sichuan liquor international, fashion has become a hot topic.

a reality more clearly

domestic liquor market of excess production capacity咋办

with Wuliangye,水井坊, Luzhou and other well-known brands in the same market competition, saddle shape of a gold luxurious bottle especially pulling eye. Was born in 1999’s “Genghis Khan” series of wine, although very “young”, has laid down a challenge to the Inner Mongolia famous “Loop” aspirations. Field sales staff proud to say: “Light ‘Genghis Khan’ words, at least as many tens of millions of value.”

With the value of 28,000 yuan to one side of the水井坊”Century Collection” luxury liquor compared to young Inner Mongolia brand is not shabby. Fierce competition in the domestic liquor can be seen.

Exposition “forum famous” dished out by just a related topic: In 2006, Sichuan liquor industry output efficiency although still retaining its position as the first, but market share fell by 1.8%. “This is increasing competition in the domestic market a significant signal.” Provincial vice president of the National Food Industry Association said陈吉福.

Anhui, Jiangsu, Jiangxi Province, the rapid development of regional brands, the market share of wine in Sichuan are the direct cause of decline. However, in place of wine behind the rise of the domestic liquor market overcapacity reality more clear, the causes are more complex.

LI Wei-min, deputy director of the bureau pointed out that national liquor in 2004 the overall recovery of well-known enterprises, the brand of liquor market has entered a new round of active phase, together with the openness of the Chinese market to expand, the domestic liquor merchandise diversification has been the advent of the era.

Over the years, apart from high-end brands, “Wuliangye”, “National Pits”, “水井坊” plus a “wine-feng Gu, Wang”, “blue classic” such as the Challenger. At the same time, because of changes in consumption habits, Liquor Liquor is beyond the scope of competitors, with wine, beer, wine, fruit wine and rice wine “fight.”

陈吉福put the number of very convincing: the national liquor production in 2006 grew 18.20%, January to August this year also grew 22.53%, and after 3 consecutive years of negative growth in the formation of huge contrasts.

“It must be noted that the main force to promote the growth of tax revenue are adjusted, the permit system and other policy factors, rather than market demand.” His view is: “across the country has a surplus of white wine production, sales difficult have substantial growth, China has entered a liquor brand marketing long-term. “

a child go心里没底Road

with outside partners and how

surface on the domestic market increasingly saturated, “go out of the country” has become the inevitable choice of Sichuan liquor. In cooperation with foreign liquor industry opened the first new wine brewing水井坊again. Huang Jian-yong said: “the company is developing an innovative product, with China-based liquor, adjusting the processes and formulations, and actively to the international market to move closer to consumer demand.”

2006 end of the year, Quanxing Group and Diageo Highlands Holdings Limited cooperation in the completion of share transfer, an important intention is to play水井坊mainstream products in the international market. At present, the 45-degree水井坊in large-scale listing of the Southeast Asian market.水井坊the first three quarters of this year than in 2006 net profit growth of 125 percent over the same period, it seems proof of this Article Road away yes.

vice president of the provincial Trade Promotion HE Ke Wang talked about this issue from another perspective: “In the face of large-scale wine giants to enter China, we can not be closed to the domestic market, countermeasures can only be a walk Door competition abroad. “

the difficulties of this route lies in the fact that cereal-based solid-state fermentation liquor Western country not to master, the introduction of outside partners may allow foreign investors access to China’s liquor manufacturing technology, the formation of the impact of liquor-making industry. In fact, the famous country liquor are restricted foreign investment industries. But not with outside partners, the internationalization of the road do not know walk night.

Nevertheless, international cooperation has become one of Sichuan Liquor trend. Following Quanxing cooperation with Diageo, Hennessy and Wenjun Liquor joint venture, the Fair came with the Swedish Wine Jiannanchun giant V @ S to establish a joint venture sales company news. Industry sources, Wuliangye,郎酒, Luzhou have active contacts with foreign capital.

one reason only reasoning

who ensure that China will become the world’s best white wine drinking liquor

Sichuan different tastes with the international market is an indisputable fact. “Go Abroad” is necessarily meant the abandonment of tradition?

Sichuan liquor陈吉福out at the moment the situation in the outside: Russia mainly low-grade liquor to drink, Sichuan wine exports to Russia are usually around 38 degrees; European supermarkets have a small amount of liquor in China, the majority of drinking Wuliangye are overseas Chinese.

Sichuan liquor companies have specialized in the development of self-adjust — 39 degrees and 58 degrees of the liquor into the international market. “Although the major consumer group is also the overseas Chinese, but the real goal is to allow foreigners to drink liquor in China.”

There is a more attractive possibility. “Today Sichuan Luzhou-flavor liquor in the domestic leading position, are in the eighties of the last century Chuan people go when the world is laid down.”陈吉福said. The implication, in the Chinese to buy high housing prices in Los Angeles today, who can guarantee that Chinese Liquor will not transfer with the Chinese become the world’s drinking habits? Huang Jianyong

a phenomenon referred to strengthen such a possibility: in Europe, was “old wine”黑啤now among young people has been successfully universal. “People are not drinking habits can not be changed.”

To achieve this distant goal, Sichuan liquor to be playing the “history card” at the same time, more play “culture” card, “modern” licensing of traditional liquor into the flavor of the times. Liquor companies have on the province to identify the target: to enter the domestic market, night market, the fashion line with its international route of complement each other.

“With China’s growing international influence of Chinese culture at the global level to accelerate the dissemination, Sichuan liquor in the international market prospects are broad.”陈吉福think: “We want to show the momentum of wine into China going out. “(07-11-21)