2007年初，Telstra推出了面向FOXTEL频道的移动电视服务Mobile FOXTEL。该服务现在已覆盖31个频道，同时又推出了点播服务BigPond TV。在内容分类和价格结构方面，Mobile FOXTEL与收费电视相结合。主要有5个类型的节目内容，其中娱乐和儿童节目是{zshy}。BigPond TV的节目内容来自Telstra的商业合作伙伴，如MTV、美国广播公司、索尼影视国际电视、澳大利亚体育和新闻渠道。有70多套电视节目供用户选择。内容收费标准是：每个剪辑0.50美元，每集电视剧1.95美元。Telstra的Next G™客户也可以包月购买BigPond TV娱乐影片，价格为5.95美元至19.95美。Telstra还提供额外的成人内容，每个剪辑售价0.50美元，每集3.95美元，或包含在包月资费中。对于所有Telstra的BigPond移动电视服务，客户接收时无需再额外支付连接费用。2009年，Telstra表示其每月的移动电视用户数量达到40万。Telstra的移动电视产品的核心优势之一是：Next G™网络。客户可以随时随地顺利地享受到这些服务。850兆赫频率确保了穿过楼宇和公共交通工具的高渗透。Telstra的BigPond 移动电视服务在国际上广受好评，两次入选GSMA全球大奖。2010年，Telstra与FOXTEL合作，通过Next G™网络在{zd0}范围内直播冬奥会。 

Featuring: Telstra’s BigPond mobile TV

Telstra launched its mobile TV service in early 2007 with Mobile FOXTEL which originally featured several FOXTEL channels. Since the launch the offering has been expanded to include 31 live and looped channels in Telstra Mobile FOXTEL and the introduction of an On Demand service, BigPond TV.

Mobile FOXTEL aligns closely with its Pay TV sibling in terms of content categorisation and pricing structure.  There are 5 main content genres, with Entertainment and Kids being the most popular.  Pricing starts from $4 for a 24-hour Day Pass, through to 2-genre bundles at $12 per month and the Ultimate Combo at $18 per month.  All the main FOXTEL channels are represented with FOX8, Comedy, Nickelodeon and Channel [V] the crowd favourites.

BigPond TV includes content from Telstra’s commercial partners, including MTV, ABC and Sony Pictures Television International and a variety of Australian sports and news channels. Subscribers can choose from a range of more than 70 television programs

The on-demand channel features programs from Australia and abroad, including South Park and Summer Heights High.

The content is charged at $0.50 per clip or $1.95 for a full length episode of a series. Telstra Next G™ customers can also purchase monthly subscriptions to entertainment videos in BigPond TV with prices ranging from $5.95 to $19.95.  Telstra also offers premium adult content at $0.50 per clip, $3.95 per episode or as part of a Premium monthly subscription.

For all Telstra BigPond Mobile TV services, customers enjoy access with no additional carriage charges (eg. unmetered).

In 2009 Telstra BigPond extended the availability of their Mobile TV services to include Apple’s iPhone. At launch Telstra Mobile FOXTEL’s channels could be streamed over Telstra Next G™ network at the best quality available in Australia.

Usage statistics are seldom provided to the public but Telstra has indicated that in 2009 the company had in excess of 400k visitors to its mobile TV products every month.

Although the common assumption is that mobile TV subscribers were predominantly young and male and that they are snacking on content throughout the day, Telstra’s experience suggests that while this section of the market is strong, its customers come from a range of demographics who regularly access the service at all times of the day and night with peak time being late evening.

One of the core strengths of Mobile TV offerings within Telstra is the utilisation of the Next G™ network.  Customers can enjoy these services virtually anywhere there is reasonable coverage with low occurrences of viewing interruption from rebuffering.  The 850 MHz frequency also ensures higher penetration through buildings and on public transport.

Telstra BigPond Mobile TV services are well regarded internationally, having being shortlisted twice for the GSMA Global Awards twice in recent times.

In 2008 Telstra BigPond launched an online and mobile 24-hour news channel called BigPond Live TV News. The new channel is a live video stream of news, politics, finance, sport and weather, available at BigPond’s online portal or on compatible Telstra Next G mobiles. Telstra says that the channel is continually updated with video bulletins and also offers live coverage of breaking news.

Also in 2008 Telstra took up exclusive rights to live horse racing coverage in conjunction with ThoroughVision (TVN).

In 2009 Telstra’s Mobile TV service included all episodes and highlights from Australia’s Next Top Model and the grand finale streamed live exclusively on mobile to BigPond TV customers.

In 2010 Telstra have partnered with FOXTEL in an Australian first which will see the most comprehensive Australian mobile coverage of any Olympic Winter Games delivered via the Telstra Next G™ network.

更多研究报告：

全球移动电视预测报告——Global Mobile TV Forecast to 2013

移动电视市场分析・预测报告——Mobile TV: Analysis & Forecasts (Second Edition)

Mobile Market Monitor: TV H2 2008——2008年下半年移动电视市场监测研究报告