◆ three major factors that lead to decreased turnover, some intermediaries forced to “out”

City Land Real Estate Board announced yesterday the official website of the Shenzhen real estate transactions The latest data showed that November 11, the city’s new home 64 sets of transactions, average turnover of 11,366 yuan / sq m, on the 12th turnover of 47 sets of new homes, average price of 15,127 yuan / sq m; the November 10 second-hand housing transactions only 2 sets , average price of 12,000 yuan / square meters, 192 sets of transactions on the 12th.

from the downturn that began in September trading volume has significantly dragged down the Shenzhen real estate intermediary industry, ground floor shops to close, the loss of intermediaries, such as street marketing phenomenon seen, real estate intermediary industry “shuffle” has quietly started.

took to the streets to sell “hot hand room”

“Fu Building, selling cheap! “Xinwen Road, Futian District in newspapers around the SAR, every few meters will be able to sell the house to hear an intermediary staff cries. “buy it? Miss commission-free. “Yesterday afternoon, after news the way, a family name of Mr. Yi held a large billboard, a smiling face to greet. This reporter learned that, despite the advertised “cheap sale”, but the building housing prices are still 15,000 yuan -1.6 million / square between, and no price.

“Now the house is not a good selling it? How you swing-up to the roadside stall it? “People have asked. In this regard, Mr. Yi said reluctantly, and now the central area of Futian area of the house transaction price has not really dropped, many buyers hold a wait and see attitude of people to buy less natural, as the three-tier market, they can only form “innovation” in the hope back to more customers.

part of intermediaries had shown the tired

with some enthusiasm for selling different intermediaries, many intermediaries have shown fatigue. Last night around 7:00, the reporter along Nanguang Road, Nanshan District, south, and then on学府路Po, in the 500 meters on the road, the distribution of the 78 large and small, real estate intermediary, walked past, the various intermediaries who almost did not consult , a number of intermediaries bored watching the computer to make strange thing is, the reporter stood in the doorway of these intermediaries, the only two people come out to receive an intermediary.

“long-term buy, of course, the fatigue. “An intermediary world wide property consultant Lee told reporters, intermediary business going from bad to worse in the last few months, the staff has given up the” struggle “, the enthusiasm did not high.

with the Lee as saying that in recent months the real estate intermediary Valley in recent years the minimum period, the same period last year, they can be traded intermediary at least a month more than 10 sets, or even a day, Since August this year, turnover of the sharp decline in three consecutive monthly turnover on only one or two.
part of the intermediary market outlook optimistic view

price is not down? At the press to visit several intermediaries, the answer has not been confirmed, on the contrary, the number of intermediaries is also somewhat optimistic that although the volume fell to a low ebb over the past few months, house prices did not decline.

rental创辉Mr. Wang said: “that the decline in housing prices is mainly low turnover in the last few months, it gives people the wrong impression,” he says, many reported that house prices fell nanshan the most powerful, in fact, is not the case, the case is located in Nanshan District opposite the West Sea pearl sale, the current prices are still about 16,000 yuan per square meter, and almost a few months ago.

Mr. Wang believes that the property market downturn in recent months mainly because of personal income tax, such as mortgages and interest rate policies, many people are in wait-and-see status, but the market demand still exists.

an interview with

“reshuffle” is conducive to long-term development of the industry

Yesterday, the Urban Real Estate Services Association, the industry minister Zhang Yuan believes that in the long run, the “shuffle” it is a good thing, can promote the development of industry as a whole norms. “intermediary little too much but good intermediary”

Zhang Yuan said: “At present, the Shenzhen real estate industry varies, but a good intermediary intermediary little too much, many enterprises are holding ‘ go fishing, one vote ‘to get into line intermediary, although a minority, but a major contributing factor to the overall image of the intermediary black. “Three reasons why turnover dropped

Zhang Yuan analysis, there are three major reasons”杀跌”the Shenzhen property market trading volume: First, the past two years in real estate continued macro-control policies, market & ldquo ; downturn “is the result of regulation, non-” sudden incidents “; Second, banks to adjust the mortgage down payment, the introduction of more stringent credit policies in real estate; three are based on the assessment of ad valorem tax levied long introduced the New Deal, policy uncertainty as bad. As far as possible through an intermediary to buy a house brand

Zhang Yuan brand appeal as we choose to buy second-hand housing intermediary, to buy a house before the listing of the best real estate association’s website (www.srea.gov.cn) See intermediary qualification and integrity of records .

Chinese version:房产中介生意惨淡几近关门 上街推销“热手房”

 ◆ 三大因素导致成交量下跌，部分中介被迫“出局”

市国土房产局官方网站昨天公布的深圳房地产成交{zx1}数据显示，11月11日，全市成交新房64套，成交均价11366元/平方米，12日新房成交47套，均价15127元/平方米；11月10日的二手房只成交2套，均价1.2万元/平方米，12日成交192套。

从9月开始的低迷成交量已经明显拖累了深圳的地产中介行业，地铺关门、中介人员流失、上街推销等现象屡屡出现，地产中介行业的“洗牌”已悄然开始。

上街推销“热手房”

“华富大厦便宜卖！”在福田区新闻路特区报社一带，每隔几米就能听到一个推销房子的中介人员的吆喝声。“买房吗？小姐，免佣金的。”昨天下午，经过新闻路时，一位姓易的先生举着一个大的广告牌，笑脸相迎。记者了解到，尽管标榜“便宜卖”，但该大厦的房价仍在1.5万元—1.6万元/平方米之间，并未见降价。

“现在房子不是很好卖吗？怎么你们到路边摆起地摊了？”有市民问。对此，易先生无奈地表示，现在福田中心区一带的房子成交价并未真正下降，不少购房者持观望态度，买的人自然少了，作为三级市场的他们只能从形式上“创新”，希望拉回更多的客户。

部分中介人员尽显疲态

与部分中介人员热情推销截然不同的是，不少中介人员已尽显疲态。前晚7时左右，记者沿南山区南光路向南，然后拐上学府路，在500米左右的路上，分布了大大小小七八家地产中介，一路走过去，各家中介里几乎没有咨询者，一些中介人员百无聊赖地在看着电脑，让人奇怪的是，记者在这些中介门口驻足的时候，只有两家中介有人走出来接待。

“长期没人买，当然疲了。”广天地中介一位李姓置业顾问告诉记者，中介这几个月生意惨淡，工作人员已放弃“挣扎”了，热情确实不高。

用这位李先生的话说，近几个月是地产中介近几年来{zd1}谷的时期，去年同期，他们中介一个月起码可以成交10多套，甚至是{yt}一套，今年8月份以来，成交量急剧下降，连续3个月每个月成交都只有一两套。
部分中介乐观看待后市

房价是不是降了？在记者走访的几家中介，这一答案并未得到证实，相反的是，几家中介还颇为乐观地表示，尽管几个月来成交量降至低谷，房价并没有下降。

创辉租售的王先生说：“说房价下降主要是这几个月成交量太低，给人的错觉”，他说，很多报道说南山房价下降得最厉害，事实上并不是这样，就拿位于南山区委对面的西海明珠的楼盘来说，目前价位仍然在每平米1.6万元左右，和几个月前差不多。

王先生认为，近几个月楼市低迷主要是因为个人所得税、房贷以及加息等政策的影响，很多人处于观望状态，但是市场需求仍然存在。

专访

“洗牌”有利于行业长远发展

昨天，市房地产业协会行业服务部部长张媛认为，从长远来看，这次“洗牌”倒是件好事，可促进行业整体规范发展。“中介太多但好中介少”

张媛说：“目前，深圳房地产中介行业良莠不齐，中介太多但好中介太少，不少企业是抱着‘捞一票就走’而入行中介，虽是少数，但给中介总体形象抹了黑。”三大原因导致成交量下跌

张媛分析，有三大原因“杀跌”了深圳楼市的交易量：一是近两年房地产宏观调控政策不断，市场“低迷”是调控结果，非“突发事件”；二是银行调整按揭首付，实施更严格的房地产信贷政策；三是按评估价征收个税的新政久未出台，政策不明确有如利空。尽量通过品牌中介买房

张媛呼吁尽量选择品牌中介买二手房，买房前{zh0}上市房地产业协会网站（www.srea.gov.cn）查看中介资质和诚信记录。

2007-11-13