在洗衣机行业，前开门滚筒洗衣机，xx产品而著称，而在5000多前的价格，滚筒洗衣机将被称为xxxx。过去，这些xx滚筒洗衣机在普通家用机在罕见的电器店的数字，但自2007年起，所有制造商销售这样的产品，突然变成了xx滚筒洗衣机市场上所有的品牌运动，“主角”产品。

然而，零售赛诺的监测数据可以与2006年同期相比，2007年{dy}季度，xx滚筒宿舍数量洗衣机的市场份额被占只能由滚筒洗衣机市场，增长百分之12.7 13.6％。显然，xx滚筒洗衣机市场没有被视为迅速发展，在家电产品竞争的xx产品商店的外形出现不一致的繁荣。观察高于市场结构的动力滚筒洗衣机可以看到，xx的滚筒洗衣机机前5个月的2007年的整体市场份额增长缓慢，不同的价格，只有在春节销售，“51”之前的销售旺季后，增加了，而在9月5日至2007年，市场占有率确实是实现稳定增长。
从产品生命周期，在xx方面滚筒洗衣机，
在市场导入期过渡到快速发展阶段。这个阶段是该品牌产品的积极推动下，努力扩大的重要时期的市场份额，因此，所有的主流品牌有针对性的这个市场，采取加强广告，商店在现场展示产品，促销员的概念给消费者，渗透等手段为xx洗衣机加速市场的发展铺平道路。
从品牌竞争的主要形式
，xx的滚筒洗衣机市场仍然由少数几个品牌占领，市场集中度相对较高。首先，股市将是xx定位西门子在xx滚筒洗衣机从第3季度设备市场份额下降至百分之41.2百分之38.8，但仍然占主导地位，在这一领域的xx，在{jd1}优势，海尔和LG的市场份额几乎不变;松下的市场份额比2006年同期下降1.8个百分点;及博世，三星，三洋还运行xx市场的力度加大，市场占有率不同程度的增加（见图2）。
的企业，xx产品
滚筒洗衣机市场是一个集中考验品牌，技术，服务等因素综合实力的领域，相应的消费者的消费行为和消费心理更加鲜明的个性。目前，xx的滚筒洗衣机市场仍然处于一个过渡时期对复杂的，现有品牌的资本运作，还存在许多变数，市场结构还没有确定，有任何品牌的技术实力机会进入目前的洗衣机市场，由于市场的主流品牌2007年的行动，正是说明了这一点。

继2005年海尔，西门子洗衣机后做介绍，松下在2006年推出符合人体工程学的斜滚筒洗衣机，通过这一创新的设计美德，松下已经开始进入洗衣机市场的大门鼓了。最近，松下继续整合在中国洗衣机机业务，与xx产品战略明显的区别，阿尔法系列的扩展产品线，滚筒洗衣机，介绍。韩国品牌LG和三星的xx产品线，在滚筒洗衣机的设计克服竞争对手的出现，在2007年，LG电子蒸汽洗衣机产品的宣传工作得到加强，带来了良好的销售。

滚筒洗衣机在xx高速发展期进入市场之前，机主流品牌已经在产品外观，功能，宣传，积累了经验，储备力量。今后，在国家经济和能源价格的稳定增长的宏观经济环境下，洗衣机，作为一项基本家庭用品，产品升级，必将在xx时代的到来滚筒洗衣机市场将更加充分的机器设备，目前品牌是在为了未来的竞争做好准备发言权。

Appliances to the rapid development of the brand transition busy layout

In the washing machine industry, front-loading washing machines, known as high-end products, while prices in the more than 5,000 front-loading washing machines will be called the high-end high-end. The past, these high-end drum washing machine in the ordinary household electrical appliances store in rare figure, but since 2007, all manufacturers have to market such products, all of a sudden became a high-end drum washing machine market, the brand campaign, “the protagonist” products.

However, retail zaino monitoring data can be seen with the same period in 2006 compared to the first three quarters of 2007, high-end drum washing machine market share in volume accounted for only by the drum washing machine market, rose 12.7 percent to 13.6%. Obviously, the high-end drum washing machine market is not perceived as the rapid development, which in household electrical appliances store appearance of competing high-end products is not consistent prosperity. Observation of different prices above the market structure dynamic drum washing machine be able to see that the high-end drum washing machine market share of the overall slow growth in 2007 before 5 months, the sales only in the Spring Festival, “51″ before and after the sales season has increased, while in 2007 between 5 September, the market share is indeed realize a steady growth.

from the product life cycle, the high-end front-loading washing machines are in the market introduction phase transition to the rapid development stage. This phase is the active promotion of the brand products, efforts to expand market share in an important period, therefore, all the mainstream brands have targeted this market segment, to take to strengthen the advertising, store display products at the scene,促销员concept to consumers, such as infiltration means for high-end washing machines speed the development of the market to pave the way.

from the main pattern of brand competition, the high-end drum washing machine market is still occupied by a small number of brands, market concentration is relatively high. First the stock market will be high-end positioning Siemens While high-end drum washing machine market share from the first three quarters of 2006 dropped to 41.2 percent of 38.8 percent, but still dominated the top spot in this area, in an absolutely dominant position; Haier and LG’s market share was virtually unchanged; Panasonic market share than the same period in 2006 decreased by 1.8 percentage points; and Bosch, Samsung, Sanyo is also running high-end market intensified, and market share has increased to varying degrees (see Figure 2) .

for the production of enterprises, high-end drum washing machine market is a centralized test brand, technology, and service factors such as the comprehensive strength of field, corresponding to the consumer has a more distinct personality in consumer behavior and consumer psychology . At present, the high-end drum washing machine market is still in a transitional period towards sophisticated, the operation of the existing brand’s capital, there are still many variables, market structure have not been determined, have the technical strength of any brand have the opportunity to enter the mainstream of the current market brand washing machines, 2007 Since the market action is precisely illustrated this point.

Following Haier in 2005, Siemens introduced after the washing machine do, Matsushita launched in 2006 ergonomic inclined drum washing machines, by virtue of this innovative design, Panasonic has opened up into the drum washing machine market gate. Recently, Panasonic continues to integrate washing machine business in China, a clear difference between the high-end product strategy, the introduction of Alpha series, expanded product line-up drum washing machines. Korean brands LG and Samsung line of high-end products in the washing machine drum is designed to overcome the appearance of competitors, in 2007, LG steam washing machine Product publicity efforts have strengthened, and brought good sales.

drum washing machine in the high-end market entry of high-speed development period prior to the mainstream brands have been in the product appearance, function, publicity, and accumulated experience, reserve strength. In the future, the steady growth in the national economy and energy prices under macroeconomic environment, washing machines as an essential household appliances Products Product upgrading is bound to usher in an era of high-end drum washing machine market will become more full, the current brand is made in order to prepare for the next competition the right to speak. (07-11-20)