近年来，在国内经济的快速增长，提高人民的生活水平。但是，在对能源问题的紧张经济发展也逐渐暴露。近年来拉闸限电，时间限制供电，分时的价格政策执行情况是什么人，以提醒公众节约能源。
对居民的日常生活
的主要是从电视，冰箱，空调，热水器，电脑，家庭电器的功耗。如果你想要的权力，或减少使用频率超过家用电器和使用时间，这无疑是与人民群众的头脑违背购买的挫折的社会，是不可取的，也是不可行的。另一种方法是大力发展节能电力，其实这是主要的家电制造商正试图做一件事。空调和电力的居民的生活冰箱高耗电特别突出，作为产品的特点而为每个用电普遍维持在约1000瓦小时空调产品，冰箱也是一个必要时刻的电力，这两个产品不像电视，我不想看时间，不能观看。正是在这种背景是，节约能源及环保变频技术推广已被引入中国，应运而生转换产品。
在国内家电市场
相比，变频空调正在蓬勃发展，繁荣昌盛，频率冰箱似乎有点尴尬局面。经过市场推广多年，依靠制冷系统突出热和节能优势的影响，但变频空调的概念已被大多数消费者所接受，销售增长显着。变频冰箱的销售已经很难有突破，但如松下，海尔，海信和其他主要生产商，是多年来主推的频率，但在最近几年，三星，新的航班，如美国发动变频冰箱产品，但“变频冰箱蛋糕”已经很难。有些人不禁怀疑，为什么同样的变频产品，制冷设备和终端的表现空调将这么大的差别？什么是最终的原因，以便它在国内很难转换成普通冰箱？变频冰箱

概念很难理解主流消费者。目前，国内冰箱行业，始终坚持逆变器公司的冰箱促销可能只有海信，海尔2，海信主要是基于技术的信息，海尔的营销活动，只是作为一个支点的频率，更专注于变量频率其他有关宣传卖点，如“风险投资保护，提高新鲜的光”等。虽然松下的三个产品几乎所有频率的产品，但其宣传的重点被锁定在“空中无霜”的概念。三星表示，新的飞行，美国虽然有使用变频技术的个别车型，但不是在品牌和产品推广，涉及的频率，而是一种互补的产品线只。毫无疑问，只有两家厂商依靠电力逆变器冰箱希望人们怀疑的概念，存在很大的困难。

空调从城镇居民的主要消费者，和冰箱，农村消费下降了近一半的产品，进一步改善农村的生活水平，这一比例还在不断增加。这部分消费者不想看电视广告，而不是看报纸的习惯，因此正与传统媒体的宣传频冰箱并不明显。但近年来，主要逆变器制造商一直在促进与“{zh0}的最节能的国家高效空调温度的机会，增加了变频空调的宣传”，使得变频空调的概念是非常好的社区认识。虽然有关如何节能冰箱的建议，要求等，但很少，大多数消费者还没有学会的国家，该频率能源冰箱节能的贡献。

的变频冰箱的概念很难被主流消费者所接受。空调的好坏主要取决于是否还是不舒服，冰箱是好是坏取决于在很大程度上取决于是否有良好的保存效果。无论是空调的舒适或冰箱保存，是非常模糊的概念，是难以量化。因此，逆变器在推动这一进程的空气通过功耗的优势，变频空调的重点产品采用节能，比一般高速气流，在每每千瓦小时的电力消耗使空调的变频空调3-5在1000瓦小时的电力消耗，无疑具有巨大的优势，更重要的是，这样的好处是消费者可以清楚看到，感受到我们。至于冰箱的逆变器，它的权力是相对的，也就是说如果储存冰箱和逆变器的保鲜效果冰箱的速度，然后在，频率比冰箱至少30％的省电冰箱转换速度相同的情况下-60％的功耗。

例如，如果在冰箱内的苹果是10恒速保鲜效果，为达到此功耗1000瓦保存效果，以及苹果的频率，如果冰箱可能只需要400W - 700瓦功率消费可以实现使保存十日正式生效。然而，主要行业生产商提供了更多的变频冰箱从一开始的新鲜，这是目前行业变频冰箱的保鲜效果可能已被设置的2-3倍冰箱速度，因此功耗相比冰箱加速肯定说不会减少更加明显。

没有，相对于每月表显示的数据，毫无疑问，无论是进口的甜苹果有增无减，营养完整的，新鲜的口味，如指标，并不足以说服承认的基本频率消费者优于冰箱速度冰箱。和节能的大宣传，变频空调，而且也导致消费者片面的逆变器产品是节能产品，节能相当于频率，因此，当消费者看到终端速度变频冰箱和冰箱电源消费几乎是上很难说服消费者购买的冰箱逆变器同时。变频冰箱

价格难以被主流消费者所接受。消费者购买产品，注重的是“一个子仙股”的项目，马力变频空调同样的号码（挂线），而不是昂贵的空调600-1000元一般的速度，而耗电量因许多消费者的巨大优势是有理由相信的是，在金钱可以从出电力该省的未来。并在变频冰箱上的功耗，也没有{jd1}的优势，更多的粮食，是促进一个重大升级，高价购买高性能的保护，是升级的主要保鲜效果。我们已经说过以上，模糊效果，一眼保持功耗相比，说服力，很容易显然缺乏许多消费者误以为对美元的买了“频率”数以十万计的花这样的工厂的新鲜概念，有效的宣传，其实在他们的日常食物消费的表现当然不是很明显。主要的冰箱制造商，冰箱销售终端时，就“节能”为指导能源非常重视，往往只与频率的一半以上产品的超大量的能源量大多数冰箱的能源消费量出现了节能产品没有冰箱的逆变器终端宣传无疑带来了巨大的障碍。

逆变器在提高认识，接受，所以，不到直接制约了其规模增长价格的概念冰箱，高不成低不就的尴尬局面了今天。但我们应该看到在该国的能源紧张与经济增长之间的矛盾明天，不断成长，越来越多的消费者开始意识到，逆变器产品的优点。企业可以帮助阶段有关政策和法律的要求迅速增加，使更多消费者能够理解，承认和接受变频冰箱的推广全国。同时，企业不仅应该抓住的频率为卖点，但它作为一个主要的品牌优势，加大研发努力，更明显的技术卖点效应的应用开发，在保护同时能够改善有效降低功耗，冰箱噪音消费者可以直观地感知的指标作为促进消费者的选择和购买方法有多种，该产品的频率提升奠定了坚实的基础。

Frequency Fridge difficult concept recognized by the mainstream customers are embarrassing

In recent years, the rapid growth in the domestic economy, improve people’s living standards. But in the economic development of the nervous energy of the problem also gradually expose.拉闸限电in recent years, time-limited power supply, time-sharing the implementation of pricing policies are the people in order to remind the public to save energy.

for the daily lives of the residents, the power consumption mainly from television, refrigerators, air conditioners, water heaters, computers, household electrical appliances. If you want power, or reduce the frequency of use for more than home appliances and the use of time, this is undoubtedly with the people’s mind runs counter to buy is the setback society, it is not desirable nor feasible. Another way is to strive to develop energy-saving electrical power, in fact this is the major home appliance manufacturers are trying to do the one thing. Air-conditioning and refrigerator高耗电in the lives of the residents in electricity is particularly prominent, and as a result of product characteristics make air-conditioning products for each hour of electricity consumption generally maintained at about 1000W, and the refrigerator is also a necessary moment of electrical power, The two products, unlike TV, I do not want to watch time can not watch. It was against this background, the promotion of energy saving and environmental protection of the inverter technology has been introduced to China, came into being Conversion Products.

in the domestic home appliances market, compared to the inverter air conditioner is booming, bustling, frequency refrigerators are seemed to be somewhat embarrassing situation. After many years of marketing and promotion, to rely on the refrigeration system to highlight the effect of hot and energy-saving advantages, the concept of inverter air conditioner has been accepted by most consumers, sales growth significantly. Frequency refrigerator sales has been difficult to have a breakthrough, though, such as Panasonic, Haier, Hisense and other major manufacturers are the main push frequency over the years, but in recent years and Samsung, the new flights, such as the United States launched Frequency Fridge Product, but ” Frequency refrigerator cake “has been difficult to make. Some people can not help but doubt, why are the same frequency conversion products, refrigeration and air conditioning in the terminal’s performance will be such a big difference? What are the reasons in the end so that it is difficult Conversion into ordinary refrigerator at home? Frequency Fridge

concept difficult to understand by mainstream consumers. At present, the domestic refrigerator industry, always adhere to the promotion of inverter refrigerator of the companies may have only Hisense, Haier 2, Hisense mainly based on technical information, and Haier’s marketing campaign is only the frequency as a fulcrum, more focus on variable frequency Other selling points related publicity, such as “VC preservation, raising fresh light” and so on. While Panasonic’s three products are almost all frequency products, but the focus of its propaganda has been locked in the “air-free cream” concept. Samsung, the new flight, the United States although there are individual models using a variable frequency technology, but not in the brand and product promotion involving frequency, but as a complementary product line only. There is no doubt that only two manufacturers to rely on the power inverter refrigerators want people doubt the existence of the concept of considerable difficulty.

air-conditioning major consumers from urban residents, and for the refrigerator, the rural consumption dropped by nearly half of the products, with further improve rural living standards, this proportion is still increasing. That some consumers do not want to watch TV ads, not read the newspaper habit, so making Frequency Fridge with traditional media publicity is not obvious. But in recent years, the major inverter manufacturers have been promoting the country with “the best most energy-efficient air-conditioning temperature” of an opportunity to increase the inverter air conditioner publicity, making the concept of variable frequency air conditioning was very good community awareness. While the country about how energy-efficient refrigerator recommendations, requirements, etc. but very little, most consumers have not yet learned that the frequency of the refrigerator for energy-saving contribution.

the concept of variable frequency refrigerator difficult to be accepted by mainstream consumers. Air conditioning is good or bad depends largely on whether or not comfortable, the refrigerator is good or bad depends largely on whether the good preservation effect. Whether it is air-conditioned comfort or refrigerator preservation, are very vague concept, it is difficult to quantify. Thus, inverter air conditioner in the promotion of the process through the use of power consumption advantages, frequency conversion products focused energy saving, compared with the general speed air-conditioning at every turn on the kilowatt per hour of electricity consumption, the inverter air conditioner 3-5 hours before the 1000W power consumption, undoubtedly has enormous advantages and, more importantly, this advantage is that consumers can see, feel for us. As for the inverter refrigerator, it’s power is relative, that is to say if the speed of the storage refrigerator and inverter refrigerator as fresh-keeping effect, then in the same circumstances, frequency conversion speed than the refrigerator at least 30% of refrigerators Province -60% power consumption.

For example, if a constant speed in the apple inside the refrigerator are 10 fresh-keeping effect, required to achieve this preservation effect of power consumption 1000W, and the apple on the frequency if the refrigerator may only need the 400W-700W power consumption can be achieved so that the effect of preservation 10. However, the major industry manufacturers to produce more of the inverter refrigerator are fresh from the start, that is the current industry inverter refrigerator fresh-keeping effect may have been set are 2-3 times the speed of the refrigerator, so power consumption compared to the refrigerator to speed Say certainly will not have to reduce the more obvious.

There is no doubt that compared to the monthly meter displayed on the figures, whether imported sweet apple unabated, nutrition intact, fresh taste, such as indicators, not enough to convince consumers recognized the fundamental frequency is superior to the refrigerator speed refrigerator. And energy-saving inverter air conditioner in the big publicity efforts, but also lead to consumers one-sided that the inverter product is energy-saving products, energy saving is equivalent to frequency, so when consumers see the terminal speed inverter refrigerators and refrigerator power consumption is almost the same time on difficult to convince consumers to buy a refrigerator inverter. Frequency Fridge

price difficult to be accepted by mainstream consumers. Consumers buy products, pay attention to is the “one sub-penny stock”, the same number of horsepower variable frequency air conditioning (hang up) the general speed than on expensive air conditioning 600-1000 yuan, while the power consumption due to the the great advantage of many consumers have reason to believe that out of the money can be from the future out of electricity in the province. And frequency conversion in the power consumption on the refrigerator and there is no absolute advantages, more food is to promote preservation of the performance of a significant upgrade, high prices to buy are the main fresh-keeping effect of the upgrade. We have talked about above, fuzzy effects and at a glance keeping power consumption compared to the apparent lack of convincing enough, very easy for many consumers into believing that the flower of the hundreds of thousands of dollars that bought a “frequency” of such a the concept of factory freshness effective propaganda, in fact in the course of their daily food consumption performance is not obvious. Major refrigerator manufacturers, sales of refrigerators in the terminal when the great emphasis on “energy saving” the guide, the majority of energy consumption of refrigerators often only with the volume above half Frequency Products, a large number of super energy-saving products have emerged, no doubt on the inverter refrigerator Terminal publicity created enormous obstacles.

inverter refrigerator in the concept of awareness, acceptance and so the price of less than directly constrained the growth of its size, resulting in an embarrassing situation高不成低不就today. But we should realize that nervous energy in the country with the contradiction between economic growth tomorrow, the ever-growing, more and more consumers have begun to realize that the advantages of inverter products. Enterprises can help the country related to stage of policy, legal requirements and increase the promotion of inverter refrigerator as soon as possible so that more consumers can understand, acknowledge and accept. At the same time, enterprises should not only seize the frequency that a selling point, but its brand as a major strong point, and increase R & D efforts for the development of more obvious use of the effect of technical selling points, in the preservation at the same time be able to improve effective to reduce power consumption, refrigerator noise consumers can intuitively perceived a number of indicators as a means of promoting consumer choice and purchase, the product is promoted for the frequency and lay a solid foundation. (07-11-19)