Sony Corp. said its television business will shift to attack mode in the coming fiscal year as it ramps up TV shipments by about 70% to more than 25 million units and aggressively pushes its 3-D models, even though their launch will trail rivals in an increasingly crowded market.
　　索尼公司(Sony Corp.)称，在即将到来的财政年度它的电视机业务将转守为攻，因为公司将把电视机发货量提高约70%，达到2,500多万台，并将大力推进3-D电视机的发展。然而，在竞争日益激烈的电视机市场上，索尼3-D电视机的推出将滞后于一些竞争对手。

　　The Japanese electronics conglomerate said it aims for about 10% of its TV sales in the fiscal year ending March 31, 2011, to be 3-D models. Sony's 3-D television will be launched in Japan in June, roughly three months after offerings from its three biggest competitors, Samsung Electronics Co., LG Electronics Inc. and Panasonic Corp.
　　这家日本的电子业综合企业巨头表示，计划在截至2011年3月31日的财政年度内，使3-D电视机占到公司电视机总销量的约10%。索尼将于今年6月在日本推出3-D电视机，这比其三大竞争对手三星电子(Samsung Electronics Co.)、LG电子(LG Electronics Inc.)和松下电器产业公司(Panasonic Corp.)的3-D电视机推出时间要晚三个月左右。

　　Samsung, which started selling 3-D TVs in South Korea last month, said Tuesday it has begun U.S. sales of two 3-D models, with more models to come. The TVs, together with two pairs of required glasses and a 3-D Blu-ray player, will start at about $3,000, for a 46-inch screen.
　　三星上个月开始在韩国出售3-D电视机。它周二说，已开始在美国出售两款3-D电视机，并将有更多款式推出。一台46英寸3-D电视机及与之配套的两副专用眼镜和一部3-D蓝光播放机的起步价为3,000美元左右。

　　Panasonic's first 3-D model will go on sale Wednesday in the U.S., where it plans to discount 3-D sets by about 50%. It plans to sell a 50-inch plasma display model in Japan for about 430,000 yen, or about $4,760.
　　松下的{sk}3-D电视机周三将在美国上市销售，该公司计划在美国市场上打折约50%出售3-D电视机。松下打算以每台430,000日圆(约合4,760美元)的价格在日本出售50英寸等离子3-D电视机。

　　While Sony has been focused on restructuring its electronics business by working to lower overhead costs, the company sees 3-D technology as a future driver of growth that will unite nearly every part of the sprawling company.
　　虽然索尼一直在致力于通过降低经常费用来重组其电子产品业务，但该公司将3-D技术视为未来的一个业务增长推动因素，这项技术将把索尼范围广泛的各项业务联系在一起。

　　The new 3-D televisions are critical to Sony's television business, which has been the company's Achilles' heel. The TV operations are expected to lose money for the sixth year in a row in the fiscal year ending March 31, but Sony hopes 3-D interest will stimulate new demand because the technology requires the advanced hardware found in its margin-rich, premium models.
　　新推出的3-D电视机对索尼的电视业务至关重要，这项业务一直是索尼的一个弱点。虽然在截至3月31日的本财年索尼的电视机业务预计将连续第六年亏损，但索尼希望消费者对3-D电视机的兴趣将给该公司产品带来新的市场需求，因为3-D技术需要以先进的硬件为基础，而索尼高利润率xx电视机使用的正是这些硬件。

　　To turn the operations around, Chief Executive Howard Stringer brought in Yoshihisa Ishida, a no-nonsense cost-cutter who ran Sony's Vaio personal-computer business.
　　为了使电视机业务扭亏为盈，索尼首席执行长斯金格(Howard Stringer)让石田佳久(Yoshihisa Ishida)来掌管这一业务，这位以严厉削减成本而闻名的高管曾负责索尼的个人电脑业务Vaio。

　　Mr. Ishida said the goal for the fiscal year ending this month was to lay the groundwork for a return to profitability, and he acknowledged the effort came at the cost of losing market share to Samsung and LG Electronics.
　　石田佳久说，他本财年的目标是，为索尼电视机业务扭亏为盈奠定基础。他承认，这一努力的代价是索尼电视机业务的一部分市场份额被三星电子和LG电子抢去。

　　The next fiscal year is really 'a year when we think we can attack,' Mr. Ishida said at a news conference. When asked if the television business could meet aggressive sales targets while still reaching the profitability goal, Mr. Ishida replied: 'I believe so.'
　　石田佳久在一个新闻发布会上表示，下一财年才真正是转守为攻的时候。当被问及索尼的电视机业务能否在达到雄心勃勃销量目标的同时实现盈利时，石田佳久回答说，我认为可以。

　　Global television makers are starting to roll out 3-D models this year to capitalize on excitement about 3-D movies in theaters and the coming release of 3-D video games.
　　为了从观众对3-D电影的兴趣以及一系列即将发布的3-D视频游戏中获利，世界各地的电视机生产商今年正纷纷推出3-D电视机。

　　While 3-D televisions have existed in the past, the new models from Sony and its rivals use battery-powered glasses to create the illusion of high-definition 3-D. In the past, the TVs used color-filtered glasses, resulting in images with somewhat lower picture quality.
　　虽然3-D电视机早就存在，但索尼及其竞争对手们这次给3-D电视机配备了安装了电池的眼镜，以创造高清晰3-D视觉效果。以往3-D电视机配备的都是彩色滤光镜，透过这种眼镜看到的画面质量不太高。

　　The first Sony 3-D models will be available in Japan June 10, with a 46-inch model selling for 350,000 yen.
　　索尼的{sk}3-D电视机将于6月10日在日本面市，这款46英寸的电视机售价350,000日圆。

　　The company said it hasn't set launch dates or pricing for 3-D models in other markets, including North America.
　　索尼称，它尚未确定在北美等其他市场推出3-D电视机的时间及产品价格。

　　Mr. Ishida said he doesn't think the later launch date will be a major disadvantage for Sony because 3-D content won't start becoming widely available until later this year.
　　石田佳久说，他并不认为推出3-D电视机的时间晚于竞争对手对索尼有多么不利，因为3-D视频内容在今年晚些时候之前不会广泛面市。

　　Daisuke Wakabayashi