提起偏光镜，没有业界并不陌生。在80年代末，从一个黑暗骑在国内市场的眼镜，它的名字已经成为偏光板的“代名词马外面宝利来。”

然而，迄今为止在国内偏光上升，国内市场已经碎玻璃偏光统治，厦门，温州，深圳，临海偏光板，宝利来模式等厂商已开始将“逐鹿”的市场，并创造了新的形势作出了偏光镜。

此前提和背景下，有人预测：3年，5年后，偏光膜将成为主流的太阳镜。那么，这个预言将成为现实吗？为此，本报记者进行了调查采访。在国内市场国内

偏光镜顺“市”与健康

偏振眼镜，经过曲折的道路。据厦门实业有限公司，诸圣陈清辉介绍，70年前发明的男子总经理提出偏光膜美国兰特，上世纪80年代初，台资企业将宝利来偏振眼镜进入国内市场; 8 90年代后期早期的几十年，国内镜头生产商开始自行开发的偏振。

偏振片作出，但道路并不总是一帆风顺，这方面最重要的原因是：{dy}，科技技术，一些关键技术问题解决;二是特别大的投资，如来气输入偏振技术多达12万美元;三名一些低成本，高品质，高安全系数不断镜头研发成功肘部爱偏光镜的快速发展。在这种情况下，国内许多厂商都没有选择，只能阻止镜头，以及那些正在制定偏光板制造商也出现了两极分化，制造商的一部分，半途而废，拔旗鼓的手段，和其他一些制造商了坚持下来。

今天，国内偏光板顺“市”与健康，集中在厦门，温州，深圳，临海，上海等地，xx的制造企业的制造商主要有：三齐，万圣节，大荣，中国制造商，例如安盟。在其整个产品，国内生产的偏光质量有了质的飞跃。首先，技术日臻完善，如万圣节企业，经过5年的凤凰涅槃，在视频偏振片生产不仅清楚，而且还克服热胀冷缩偏光板固有的缺陷，稳定的物理性质，同时加强了独特的处理，不仅耐磨度比10倍抗性，镜头增加使用寿命几次。第二，改善技术创新，如Blockbuster模具成型技术，避免原有的偏光片真空烘烤的传统用途弯弯曲成型技术的镜头，以及超生产熔偏振膜厚度2.1mm的是由传统0.74毫米，1.1mm的偏振膜不应该适用于“两线”，无框帧，如所需的处理，而且要改进传统的镜头片段，是叶等不良现象系列。偏光镜片有三种类型，色彩更加丰富，例如企业偏光板生产线，已得到增强，染色系列，超厚系列类，彩色系列分为彩色片系列，双色膜系列，海洋电影系列多彩色胶片的30种。总之，通过多年的不懈努力，中国的研发和生产偏振片进入了一个新阶段，一个新境界。偏光镜

{zd0}的卖点是什么？

据报道，早在八十年代后期，偏光太阳镜的高达五高，超过6元的市场价格对上个世纪。根据市场调查，时间到今天为止，偏光太阳镜市场价格居高不下，而那些成群结队谁买它。然后，偏光太阳眼镜{zd0}的卖点是什么？为什么消费者的青睐这样吗？

的奇异偏光科技（厦门）有限公司董事长吴金家分析，偏光太阳镜，因为深受广大消费者喜爱，是因为偏光镜片有一个非常神奇的功能。太阳镜一般市面上只有通过染色工艺，染色变暗，减少透光的镜头，但太阳眩光，物体的反射光，光无处不在，非常干扰的视力，人们看不到对象，一般有色眼镜xx无法xx这些恼人的光线，偏光镜片可以xxxx眩光，光，对象，反射光，只有单一方向的光线通过，从而更明确的目标和眼睛感觉舒适。因此，眼睛的偏光镜片具有独特的保护作用。

安盟光学有限公司温州市华邵文虎经理也表示，偏光镜片能吸收紫外线的99％，具有抗疲劳，辐射防护功能。晚装偏光太阳镜不妨碍视线，而且也暗示看到视频图像，其良好的韧性，耐冲击性，可以保护您的眼睛免受伤害。因此，镜头特别适合钓鱼，驾驶，帆船，狩猎，滑雪等户外活动。

此外，许多消费者也反映了偏光太阳镜有很多好处：首先，穿着舒适，至少有改变颜色的对象本身的优势，现场看真实，自然，没有任何视觉失真和眩晕的感觉，第二，不同的颜色，消费者可以选择自己喜欢的颜色，但一极化的功能;三个穿着偏光太阳镜消费者能够轻松的旅行，并享受免费无限视觉一厢情愿的乐趣增加了生活的许多愉快和快乐;四是由于硬件的表面强化技术的改进提高，偏光太阳镜，进一步提高安全系数，消费者可以放心使用。正因为如此，偏光板非常广阔的市场前景！

队做市商竞争的新策略

温州大荣科技有限公司是一家专业生产企业，偏光镜片，据该公司经理黄枝先生介绍，主要偏光镜片有目前的销售有两个目标市场，一个是国内市场，一方面是国外市场。国内市场主要集中在玻璃生产基地，如温州，丹阳，深圳，厦门等地，但主要在欧洲，美洲，澳洲等地，其中包括中国的香港，台湾及其他海外市场的重点也有良好的销售。

此外，据他介绍，金融技术由富士通生产的气交偏光镜片，现在在国内市场，但主要以出口为主。同时，他指出，随着中国崛起，偏光镜片，偏光镜片市场现在竞争非常激烈。例如在温州市场，熔炼技术有限公司生产的富士交单偏光片，3光学材料有限公司生产的保利王咨偏光片，华盟光学有限公司生产聚宝交偏光片，这三个构成三个势头。

为了争夺市场，制造商栈了战术。一方面，广泛宣传，以体现企业的综合实力，形象。大家都知道，偏光镜片巨大的生产性投资，企业如果没有一定的经济实力也不能生产高品质的产品。由于这个原因，许多国内厂商总是偏光镜片花大量国内外参加各种活动的一部分，如熔化的费用高达每年参加技术超过200万美元。另一方面，该部成立了自己的外贸出口取得的权利，尝试与国外大型商及其产品接触到国际市场。作为一个新战术的结果不断，偏光镜片的在国内和国际市场的生产企业，扩大温州的“游戏”取得了显著成绩。

厦门实业有限公司，诸圣陈清辉的总经理偏光镜片，现在国内市场差别很大，但毫无疑问，竞争激烈。但是，我认为，市场是无限的，有必要对市场的关键是如何的想法应该是敌人的谎言。整个行业的偏光镜片，他建议，铜仁行业：{dy}，长远的眼光，以不断改进技术，在提升偏光镜片的质量为重点，二是要建立一个法律意义上说，严禁假，采取伪，自卑，不能从别人抄袭，都应该遵循的品牌之路;三是积极参与展览部分，在国内和国外，加强国际合作与交流，抓住贸易机会。只有这样，更多的偏光镜片，扩大市场广泛。

是否在业界的意见未来成就
同中国发展
国产偏光镜片，以及加强保护意识，有人预测：3年，5年后的偏光太阳镜镜片将成为主流电影。在这方面，业界众说纷纭。

的奇异偏光科技（厦门）有限公司吴委员长指出，进入家庭，是真理，偏光镜片国内产业尚处于发展初期，由于技术，工艺，资金和结果其他方面的差异，国内偏光镜片质量上的差距是显而易见的。同时，业界也存在一些无序竞争的问题。但是，随着人民生活水平普遍提高，群众标准，以及健康意识和保护，提高认识，只要行业发展的长远发展规划，统筹建设成为与国际系列技术标准的国家，改善进程，树立品牌意识，宣传了无序竞争，省惩教穷人去伪存真，三年五年后，偏光膜，成为主流的太阳镜并非不可能。

和温州光学有限公司，董建华主委太效果是认为，偏光镜片的保护作用早已熟悉，而且在其他领域已得到广泛应用。早在二十年前的早，偏光镜片也被应用于光学行业，但由于技术，技术和其他问题，所以进展缓慢。现在，虽然偏光镜片向道路，但在3至5年后，电影已经成为主流的太阳镜，似乎有些困难。原因有三：{dy}，目前的偏光片技术的许多仍然需要解决，如表面处理，弯曲的过程，也是反摩擦技术，其次，市场本身是一个广泛的消费，不同的消费者有不同的消费习惯，而太阳偏光价格较高，因此市场不能普及，有三个不同的镜头有不同的特点和利益，使不同的消费者根据各自的消费需求和满意度要选择自己的产品。因此，偏光镜是不可能在短时间内占领整个镜头市场支配地位的成就。信泰

光学有限公司上海总经理阮长松也非常肯定，随着人们生活水平的提高，以及对加强保护意识日益增强，偏光镜片将成为消费需求的快速增长，但作为一个消费的主流仍然是一个很长的路要走！

Polarizer: three to five years will become the mainstream chip sunglasses?

Filed polarizer, is no stranger to the industry. At the end of the eighties, from outside宝利来as a dark horse riding glasses in the domestic market, its name has become polarizer the “pronoun.”

However, to date, with the rise of domestic polarizer, the domestic market has broken glasses polarizer宝利来pattern of domination, Xiamen, Wenzhou, Shenzhen, Linhai polarizer, etc. manufacturers started to “chase the deer,” the market, and created a polarizer made of a new situation.

on this premise and the context, it was predicted: three, five years after the polarizer film will become the mainstream of sunglasses. Well, this prophecy will become realistic? To this end, our reporter conducted a survey interview. Domestic

polarizer Shun “City” and Health

polarizer glasses in the domestic market through a tortuous path. According to Xiamen Industrial Co., Ltd., general manager of All Saints陈清辉introduction, 70 years ago the invention of man-made American rand polarizing film; the last century, the early eighties, Taiwan-funded enterprises will宝利来polarizer glasses into the domestic market; eight the late nineties early decades, the domestic lens manufacturers began to self-developed polarizer.

polarizer made, however the road has not always been smooth, the most important reason for this is that: First, the technology of science and technology, some key technical problems solved; II investment are particularly large, Tathagata qi an input polarizer technology as much as 12 million U.S. dollars; three are some low-cost, high-quality, high factor of safety lenses constantly R & D success elbow loved the polarizer’s rapid development. Under such circumstances, many domestic manufacturers had no choice but to discourage the lens; and those being developed polarizer manufacturers also appeared in polarization, and part of manufacturers to give up halfway, pull up the flag means drum, and the other some manufacturers have gone down perseverance.

Today, domestic polarizer Shun “City” and Health, focused mainly on the manufacturer in Xiamen, Wenzhou, Shenzhen, Linhai, Shanghai and other places, the famous manufacturing enterprises have: three to Qi, All Saints, Darong Chinese manufacturers, such as UNITA. Throughout its products, the quality of domestically produced polarizer has been a qualitative leap. First, technology is getting more sophisticated, such as All Saints enterprises after five years of the Phoenix Nirvana, the production of video polarizer not only clear, but also to overcome the traditional shortcomings of热胀冷缩polarizer, the physical properties of stability, at the same time the strengthen the unique deal, not only the degree of wear-resistant than tenfold, and the lens to increase the service life several times. Second, improvement of technical innovation, such as Blockbuster die original molding technology, avoiding the traditional use of polarizing films vacuum bake bend to bend the lens molding technology; and the production of ultra-melting thickness 2.1mm polarized film is made up traditional 0.74mm, 1.1mm polarized film should not apply to “two lines”, frameless frames, such as the processing required, but also to improve the traditional lenses fragment, a series of lobes and other undesirable phenomena. Polarized lenses are three types and colors more rich, such as an enterprise polarizer production line has been enhanced, dyeing series, ultra-thick series category, which stained series was divided into彩色片series, two-color film series, the marine film series over 30 kinds of color film. In short, through years of unremitting efforts, China’s R & D and production polarizer has entered a new stage, a greater degree. polarizer

The biggest selling point is what?

was reportedly back in the last century in the late eighties, a pair of polarized sunglasses market prices as high as five that over six yuan. According to market research, time up to today, polarizing sunglasses market prices remain high, while those who buy it in droves. Then, polarized sunglasses biggest selling point is what? Why should consumers favor it so?

to singular polarizing Technology (Xiamen) Co., Ltd. Chairman Wu Jin-house analysis, polarized sunglasses because widespread consumer favorite, is because polarized lenses have a very magical function. Sunglasses generally available in the market only through the process of dyeing, dyeing their lenses darken to reduce light transmission, but the glare of the sun, objects the reflected light, light everywhere, very much interfere with the eye sight, people can not see the objects, General colored sunglasses completely unable to eliminate these annoying light, while polarized lenses can completely eliminate glare, light, objects, reflected light, only a single direction of light waves through, so that a more clear-cut vision and the eyes feel comfortable. Therefore, the polarized lenses of the eyes have unique protective role.

UNITA Optical Co., Ltd. Wenzhou Hua邵文虎manager also said that polarized lenses can absorb 99% of ultraviolet rays, has anti-fatigue, radiation protection functions. Evening wear polarizing sunglasses do not hinder line of sight, but also implied to see the video graphics, and its good toughness, impact resistance and can protect your eyes from injury. Therefore, the lens particularly suitable for fishing, driving, sailing, hunting, skiing and other outdoor activities.

In addition, many consumers also reflects that the polarized sunglasses have many advantages: First, it is comfortable to wear, have at least change the color of the advantages of object itself, the scene look real, natural, there is no visual distortion and the feeling of vertigo ; Second, it varied colors, consumers can choose their favorite color, but has a polarizing function; three are wearing polarized sunglasses for consumers to easily travel, and enjoy free unlimited visual wishful fun added to the life of many pleasant and pleasure; four are due to surface hardening increases hardware technologies improve, polarized sunglasses, coefficient further enhance security, consumers can be assured that use. Precisely because of this, polarizer very broad market prospects!

the teams competing market makers

new tactics Wenzhou Darong Technology Co., Ltd. is a professional production enterprise polarizing lenses, according to the company manager Mr. Huang Zhi introduction, the current sales of the main polarized lenses There are two target markets, one is the domestic market, one is foreign markets. The domestic market mainly concentrated in the glasses production base, such as Wenzhou, Danyang, Shenzhen, Xiamen and other places, but focused mainly on foreign markets in Europe, America, Australia and other places, including China’s Hong Kong, Taiwan and others also have good sales.

In addition, according to his introduction, the financial technology produced by Fujitsu qi TAC polarized lenses are now a place in the domestic market, but mainly to export them. At the same time, he pointed out that with the rise of China-made polarized lenses, polarized lenses market is now extremely competitive. Such as the market in Wenzhou, melting Technology Co., Ltd. Fuji singular production TAC polarized lens, 3 Optical Material Co., Ltd. production Baoli Wang TAC polarized lens, Howard UNITA Optical Co., Ltd. Production Poly Po TAC polarized lens, the three constitute of the three momentum.

in order to compete for the market, the manufacturers stack up tactics. On the one hand, the image of extensive publicity, designed to embody the all-round strength of enterprises. As we all know, polarizing lenses enormous productive investment, enterprise if not necessarily the economic strength it can not produce high-quality products. For this reason, many domestic manufacturers are always polarized lenses flower heavily at home and abroad take part in various events, such as melting technology on annual participation fees of up to more than 200 million. On the other hand, the Department set up its own foreign trade and export to obtain the right to try to contact with foreign large-scale traders and their products into the international market. As a result of new tactics constantly, Wenzhou of the polarizing lens manufacturing enterprises in both domestic and international markets to expand the “Game” has made remarkable achievements.

Xiamen Industrial Co., Ltd., general manager of All Saints陈清辉that polarized lenses are now the domestic market varies greatly, but no doubt highly competitive. However, I think, the market is unlimited, it is necessary to market the key lies in how ideas should be the enemy. Polarized lenses for the whole industry, he suggested that Tongren industry: First, a long-term vision to continuously improve technology, focus on upgrading the quality polarized lenses; Second is to establish a legal sense, is strictly prohibited leave, take, pseudo-, inferior, can not be copied from others, should follow the road of brand; three are to actively take part in exhibitions at home and abroad, to strengthen international cooperation and exchanges, seize trade opportunities. Only in this way, the more polarized lenses will expand the market wider.

whether the achievements of the future of the industry views

with the development of China-made polarized lenses, as well as strengthening protection awareness, it was predicted: three, five years after the polarized sunglass lenses will become mainstream films . In this regard, the industry has divergent views.

to singular polarizing Technology (Xiamen) Co., Ltd. Chairman Wu pointed out into the home, to be the truth, polarized lenses domestic industry is still in the initial stage of development, as a result of technical, technological, capital and other differences, domestic Polarized lenses quality gap is obvious. At the same time, the industry also exists the problem of disorderly competition. However, as the people generally improve living standards of the masses, as well as health awareness and protection to enhance awareness, as long as the industry sectors to develop long-term development planning, co-building the country into line with international technical standards series, to improve the process, establish brand awareness, advocacy has order competition, provincial correctional poor去伪存真, three, five years after the polarizer film to become the mainstream of sunglasses is not impossible.

and Wenzhou Optical Co., Ltd., chairman of Mr Tung Chi-Tai effect is believed that the protective function of polarized lenses has long been known, and in other areas has been widely used. As early as twenty years ago, polarized lenses have also been applied to the optical industry, but because of technology, technology and other problems, so slow. Now, although polarized lenses made to the road, but in three to five years after the film has become the mainstream of sunglasses, it appears that some difficulties. The reasons are threefold: First, many of the current polarized lens technology still need to resolve, such as surface treatment, bending process as well as anti-friction technology; Second, the market itself is a wide range of consumption, different consumers have different spending habits , while the sun polarizer higher prices, so the market can not be universal; are three different lenses have different features and benefits, so different consumers according to their respective consumer demand and satisfaction necessary to choose their own products. Therefore, the polarizer is impossible in a short period of time to occupy the entire lens market dominance achievements. Nobuyasu

Optical Co., Ltd. Shanghai General Manager Ruan Chang-song is also very sure that as people’s living standards improve, as well as the growing awareness of the strengthening of protection, polarized lenses will be the rapid growth of consumer demand, but to become a consumer mainstream is still a long way to go! (07-11-16)