核心理念：无国界交流，跨国界思想

公司使命：让更多的人驾驭更能解决问题的外语

企业宗旨：实用创造价值，语言致用生活

企业精神：脚踏实地，锱铢积累，成就{zy1}

服务理念：为客户提供家人般温暖，周到与专业的服务

营销理念：创新、整合、共赢

营销模式：三方营销

思想准则：尽心服务，敬业工作

行为准则：做自己爱的行业，爱自己做的工作

产品定位：好用、管用、实用

品牌定位：实用外语领军力量

管理定位：高效低耗，专业精干

An introduction to Language’s corporate culture：

Core concept:  borderless communication, transnational thinking

Corporate mission:  let more people master the problem-solving English

Corporate aim：utility creates value, language improves life

Corporate spirit: pragmatic, hard-working and well-grounded, do the best

Service philosophy: providing the clients with family-like warmth and professionally attentive service

Marketing philosophy: innovative,integrated,win-win

Marketing model：tripartite marketing

Ideological guidelines：serve with all hearts，work with diligence

Code of conduct: love what you do, do what you love

Service orientation: practical and easy to use

Brand orientation: to be No.1 in practical language training

Administration orientation: energy-efficient e and specialized performance