原作者：Karen Hopkin
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Thanksgiving Dinner Could Stop Black Friday Shopping

吃火鸡，不败家

Here in the U.S., it’s Thanksgiving week. And many of us are getting ready to stuff our faces, watch football and take advantage of all those Black Friday sales. But eat enough turkey and you may not want to shop. Because a new study, in the Journal of Marketing Research, shows that people who enjoy a traditional Thanksgiving meal are less likely to buy things on impulse.
美国人已准备好在感恩节假期大快朵颐、观看橄榄球赛，或是血拼“黑色星期五”了。不过，如果你吃下过多的火鸡，或许就没有逛商场的欲望了。《市场研究》杂志上的一项研究表明，人们在享用过传统的感恩节大餐之后就不太可能一时冲动而大肆购物了。

We all know that turkey with all the trimmings can make you sleepy, in part because the bird is chock full of tryptophan. Tryptophan gets converted into serotonin, a brain chemical that affects mood and behavior. In previous studies, serotonin’s been shown to inhibit impulsive behavior. So scientists got to wondering whether eating turkey would curb the urge to reach for a credit card. They asked subjects to fill out a questionnaire after dinner on Thanksgiving. And they found that people who’d eaten the traditional turkey were less willing to jump on a bargain than those who’d had lasagna or a burrito.

众所周知，饱食一顿丰盛的（搭配各式佐料的）火鸡大餐会令人昏昏欲睡，部分原因是这样烹制的火鸡肉里富含各种色氨酸。色氨酸会在人体内转换为血清素，这是一种人脑内能影响情绪和行为的化学物质。以前的研究发现，血清素可以抑制冲动行为。因此，科学家们想弄清楚，吃火鸡能否抑制人们消费的冲动。他们让受试者在用过感恩节晚餐之后填写一份问卷。而测试结果表明，吃了传统火鸡大餐的人跟吃意式宽面或墨西哥面饼卷的人相比，他们扑向打折商品疯狂购物的欲望更小。

Mind you, the think-before-you-buy effects of serotonin wear off after a few hours. So to stop from shopping on Black Friday, you may need to top up with a late-night turkey club. And start the day with a turkey scramble.

请留意，能起到“买前慎虑”作用的色氨酸会在数小时后逐渐消失。因此，要想阻止自己在黑色星期五疯狂购物，你或许还要在午夜好好准备做火鸡。这样，第二天一早你就能大嚼火鸡从而抑制自己的购物欲了。

—Karen Hopkin

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