雅香茗茶,源于中华名茶铁观音的故乡----安溪,是一个以生产、销售高品质铁观音茶叶为主营方向,推广绿色健康生活方式 、弘扬中华传统文化的连锁经营品牌。
安溪铁观音历史悠久,自清雍正年间(1725-1735)起,历经数百年,历代聪明勤奋的安溪制茶人不断传承与发展,方逐渐形成一套独特的、严谨的传统制茶工艺与方法。今天,雅香茗茶在严格遵循祖辈传统制茶工艺的基础上,融合了现代科学技术与经营管理方法,在沿袭传统制茶工艺的同时,我们引进法国葡萄酒业生产经营模式,通过严格的质量管控机制和产业化规模生产,实现了产前、产中和产后全程质量安全控制。并通过品牌战略和连锁经营的方式,以茶叶作为媒介,将一种富有文化内涵和品位的健康生活理念推广给更多的人。
From Anxi, the home of the famous Chinese tea Tieguanyin, YAXIANG is a brand of chain who produces and sells high-quality Tieguanyin, promotes the green and healthy lifestyle, and carries forward the traditional Chinese culture all over the world.
Anxi Tieguanyin has a long history. Hundreds of years since the king of Yongzheng (1725-1735) from the Qing dynasty, the intelligent Anxi people have been developing the tea-making techniques over generations, and created a unique and sophisticated technology of making the best green tea. Today, not only inheriting the traditional techniques of tea processing from ancestors,YAXIANG has also integrated the modern science and technology with the advanced management methods. We introduced the production and model of the French wine industry; via the strict quality control mechanisms and industry-scale production, we have achieved the pre-, during and after-production quality and safety control in the entire process. Through brand strategy and chain operations, our mission is, with the tea as the media, to promote the values of healthy living with rich cultural connotation and to more and more people.