这是一个自我时代的尊重。现在，这个以“我”作为中央的核心市场的动荡已扩散到消费者。 2008年，整个家庭周围的市场革命的深入电器将是不可避免的，在这个过程中，谁更快，谁成为早期占得先机谁可能会成为市场的{ldz}造成的结果。

计划鉴于12月12日失效的变化，海尔洗衣机在北京正式宣布机{dy}阶段的战略，并提出在2008年提出将依靠这一战略，作为世界上{dy}个两，实现销售突破百万的目标。这是海尔洗衣机在沉淀，之后{dy}次明确提出了今后的战略积累了13年。
洗衣机的行业，13年
，也许只是一个短暂的时刻。然而，在此期间，中国的洗衣机行业已经从规模发展经验的重点品牌的过渡，品牌越来越出洗衣机，今年市场竞争的主题。国家信息中心此前发布的预测显示：去年有89个品牌的洗衣机，有30?40个品牌将消失，预计今年的品牌淘汰率将达到40％?50％。

“市场竞争是优胜劣汰的生存游戏”的业界人士称，在不断变化的市场竞争和市场变化，面临着，无论是国内或国外品牌的品牌，谁应不时改变，改变应该是的潜力和规模优势的形成最早的，没有人能够在市场竞争中掌握主动。

在中国制造“的{ldz}，海尔洗衣机”，导致从产品中国的家电业的技术水平不断提升。当海尔洗衣机的发展正变得越来越多的行业和竞争者渴望学习，海尔洗衣机已经开始的“i”，以谋求他们的市场发展战略，也是一个制高点。

的13个可持续发展年海尔的失误平面图洗衣机为什么要改变？海尔洗衣机参考机头“维基经济学”的理论和时代发展的背景，揭示其战略转型的根源：在企业中“，也许从来没有比它更令人兴奋的今天，但也更危险的时刻。稳定了永远不会成为一个技术型企业创建颠覆的思想是行不通的。“消费趋势，从全球的角度，现在已成为一个极为夸张的个性，极度自我时代进入，企业将面临消费者的”名气佳“ - -这是自我的先决条件，新的消费价值观。海尔洗衣机改变时顺势顺“颠覆自己不时变化。”

改变消费市场体制转变的今天，更细分的个性化，情感暴露用户的需求可能越来越明显。相对于价格，消费者更注重购买产品质量的经验，由于内在价值，以及产品的情感需求。这种消费特点和新的消费观念，影响了整个消费市场的设备。

企业，谁可以带头吸引消费者的行为模式和生活方式的改变和’改变系统变量’，谁就能赢得优势“。”服装设计师郭说。她认为，真正的竞争力的家庭，如服装家电产品应是一样的，都是时尚，潮流在前面走。康佳

多媒体营销，叶部总经理认为，作为大众耐用消费品，电视当前由于更多的个性化功能，加快更新周期，个性突出的消费者，企业必须快速，准确的运作系统的对接。他说，回归理性消费需求的深入，引导个体时装的需求，将成为未来5年康佳颜色的目标。海尔洗衣机

说，随着“i”和促进战略的实施，海尔洗衣机将实现从创新产品，以满足需求，创造一种生活方式，提高生活质量的一个重大转变消费者通过潜在需求思维碰撞和情报和对未来需求的把握对接，市场竞争力，使之再次成为质的提升和飞跃。

据悉，净界和Luxurii系列作为其{dy}代“i”的产品上市仅两个月，迅速拉动海尔洗衣机注意从百分之46.8至48.7机市场百分之一部分，市场占有率近40 ％。海尔洗衣机销售公司总经理的D该国告诉记者，2008年，海尔洗衣机将推出一个“我”为主题，倡导更自我市场的新产品系列。

的不断增加的生产成本下，利润薄的刀片产品，瞄准国外天敌，以及动荡的国际信誉，“在中国制造”如何获得可持续的竞争优势，实现共同的全球此值一个变化是在许多企业的家用电器期间需要深入思考。

经历了战争的品牌，价格战，战争服务，战争结束后的标准，在2008年家电市场将是什么样的变化酝酿？我们将拭目以待。

Competition advantage imminent change in the depth of household electrical appliance industry

This is an era of self-respect. Now, this in order to “i” as the central core of the market turmoil has spread to the consumer. In 2008, a result caused by the entire household electrical appliances around the depth of the market revolution will be inevitable, in the process, who would become faster, who became early占得先机who is likely to become the market leader.

plan view of the lapse of change December 12, Haier washing machine in Beijing announced the formal start i strategy, and put forward in 2008 will rely on this strategy, as the world’s first two, and realize millions of sales breakthrough goal. This is the Haier washing machine in the sedimentation, the accumulation of 13 years after the first time explicitly put forward the strategy for the future.

of the washing machine industry, 13 years, perhaps only a brief moment. However, during this period, China’s washing machine industry has experienced from the scale developed to focus on the transition of the brand, brands are becoming more out of washing machines this year, the theme of market competition. National Information Center previously released forecasts show: last year there were 89 brands of washing machines, has 30 ~ 40 brands will disappear this year is expected to brand-out rate will reach 40% ~ 50%.

“market competition is the survival of the fittest Games,” the industry source said, in the face of changing market competition and changes in the market, whether domestic or foreign brand brand, who shall from time to time change, and change should be potential and the earliest formation of scale advantages, no one will be able to grasp the initiative in market competition.

as “Made in China” leader, Haier washing machines has led China’s home appliance industry from product to technology to continuously upgrade the standards. When the development of Haier washing machines are becoming more and more industries and competitors eager study, the Haier washing machine has started to “i” to pursue their strategy of market development, also a commanding height.

the sustainable development of the 13-year plan view of the lapse of Haier washing machines Why change? Haier washing machine head of reference “Wiki economics” theory and the development of the times the background, reveals its strategic transformation of the root: “In business, perhaps never more exciting than it is today, but also more dangerous time. stability is gone, will never be the creation of a technology enterprise to subvert the ideas will not work. “consumer trends from a global perspective, now, has entered into an extremely exaggerated personality, extreme self-times, businesses will face consumers are “icare” — that is the prerequisite for self-consumption of the new values. Haier washing machine when the change is cis homeopathy “subversion themselves change from time to time.”

to change the system change in the consumer market today, more broken down, the user demand for personalized, emotional exposure may become increasingly evident. Compared with the prices that consumers pay more attention to what products to buy quality experience, given the intrinsic value, as well as the emotional demands of Products. This new concept of consumer characteristics and consumption, are affecting the entire consumer market appliances.

“for enterprises, who can take the lead to capture consumer behavior patterns and lifestyle changes and ‘to change the system variable’, who will be able to win the advantage.” costume designer Guo said. In her view, the real competitive home appliance products such as clothing should be the same, are stylish, walking in front of the tide. Konka

Division of Multimedia Marketing, general manager of Ye think, as a mass consumer durables, television current due to a more personalized features to speed up the update cycle, personalized prominent consumer, enterprise must be quick and accurate operation of system with docking. He said that the depth of regression rational consumer demand, and guide individual fashion needs, will become the next 5 years Konka color goal. Haier washing machines

said, with the “i” and promote the implementation of the strategy, Haier washing machine will realize from innovative products to meet the demand to create a way of life, raising the quality of life a significant shift in consumers through the potential demand thinking collision and docking of the intelligence and grasp of the future demand, market competitiveness so that it again be a qualitative upgrading and leaps.

It is reported that the net community and Luxurii series as part of its first generation of “i” products, listed for only two months, rapidly pulling attention Haier washing machine market from 46.8 percent to 48.7 percent, the market share of almost 40%. Haier washing machine sales, general manager of D to the country told reporters that in 2008, Haier washing machine will launch a series of “i” as the theme, advocating a more self-market new products.

the face of ever-increasing production costs, profits thin as blade products, eyeing foreign predators, as well as to discredit the international turmoil, “Made in China” on how to obtain sustainable competitive edge and realize the value of shared global This is a period of change at a depth of many domestic appliances enterprises need to think about.

experienced brands in the war, price war, war service, the standard after the war, the household appliances market in 2008 will be what kind of changes brewing? We will wait and see. (07-12-17)