“非奥品牌”如何嫁接北京奥运会是体育品牌泉州今年的主题之一，这些品牌有自己的嫁接奥运战略一直是使用最广泛的当推与奥运会相关的机构。上周，记者了解到，青年的体育品牌泉州波辉也嫁接为北京奥运会7奥运会，早日揭开序幕。

认为业内人士，为国内体育品牌的机会，北京奥运会是罕见的，虽然有2008年奥运会，由于名额有限的直接赞助商是有限的，但在营销和创新总是善于体育品牌在泉州条款，抓住和利用奥运契机，加强品牌推广策略并不少见。惠南安波鞋服有限公司，为奥运会“七波辉2008青少年助威团活动”活动上周开始。陈红公司董事长透露，从7事件对本月15日，对所有青年人，500奥运分发给参与者的活动门票举行的支持者。

为此，利益相关者建议，赞助奥运会是不是营销游戏，非奥运赞助商可以跨越市场奥运营销的限制，通过奥运营销背景，造成消费者“奥运xx”的奥运背景来沟通消费者提高品牌价值和品牌形象。在这个意义上说，非奥运赞助商和赞助商相比，并不处于不利地位，他们可以以{zy1}的营销受访奥运会了。

是预测未来将在泉州体育品牌阵营出现了类似的活动越来越多的创新实践。

Quanzhou Olympic sport shoe marketing start

“Non-Austrian brand” how to graft the Beijing Olympic Games are sports brands Quanzhou topic one of this year, these brands have their own Olympics in grafting strategy has been the most widely used when the pushing associated with the Olympic agencies. Last week reporters learned that the youth sports brand Quanzhou Bo-hui also grafted seven Olympic Games, for the Beijing Olympic Games kicked off early.

think people in the industry, the Beijing Olympics for domestic sports brand opportunities are rare, although a direct sponsor of the 2008 Olympic Games due to limited number of places is limited, but in marketing and innovation always try to be good at sports brand in terms of Quanzhou to seize and use the Olympic opportunity to enhance brand promotion strategy is not uncommon. Hui南安波鞋服Limited Activity for the Olympic Games “seven wave-hui 2008 Mission youth cheer activities” to start last week. Chen Hong, chairman of the company disclosed that seven of its supporters from Events held on the 15th of this month, for all young people, to 500 Olympic tickets distributed to the activities of participants.

this, the stakeholders suggested that the Olympic sponsorship is not just marketing the game, non-Olympic sponsors can market to cross the Olympic marketing restrictions, through the Olympic marketing background caused consumers “Olympic legend,” the use of Olympic background to communicate with consumers to increase brand value and brand image. In this sense, non-Olympic sponsors and sponsor compared to not at a disadvantage and they can come up with brilliant marketing respondents Olympics.

that predict the future will be similar activities in Quanzhou brand sports camp appeared more and more innovative practices. (07-12-13)